{"product_id":"icbc-marketing-mix","title":"ICBC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ICBC leverages product breadth, competitive pricing, extensive branch and digital channels, and targeted promotions to dominate corporate and retail banking—this concise preview highlights key tactics and impact. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Corporate Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICBC offers project loans, syndicated loans, and supply-chain finance, funding over CNY 1.2 trillion in project and syndicated deals globally in 2024 to support large infrastructure and cross-border projects.\u003c\/p\u003e\n\u003cp\u003eProducts scale for SMEs with tailored working-capital lines; SME loan balances grew 9.8% year-on-year to CNY 3.6 trillion by Q3 2025, easing liquidity pressures.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 ICBC expanded ESG-linked lending to CNY 480 billion, aligning with international sustainability standards and tying pricing to verified carbon and social KPIs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Personal Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICBC offers retail products—savings, mortgage loans, and multiple credit card tiers—serving over 500 million retail accounts and originating RMB 3.2 trillion in mortgages in 2024.\u003c\/p\u003e\n\u003cp\u003eICBC Wealth Management, a dedicated subsidiary, expanded AUM to about RMB 1.1 trillion by end-2024 with tailored funds for conservative, balanced, and aggressive investors.\u003c\/p\u003e\n\u003cp\u003ePersonal banking is a core pillar: ICBC uses big data and AI-driven tools across 200+ million active digital users to deliver personalized financial plans, improving cross-sell rates by ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Treasury and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICBC’s Advanced Treasury and Investment Banking unit runs global FX, bullion and derivatives desks that handled over US$5.2 trillion in transaction flow in 2024, offering hedging for currency, interest-rate and commodity exposure.\u003c\/p\u003e\n\u003cp\u003eThe investment banking arm underwrote RMB 420 billion in equity and bond deals in 2024 and advised on 68 cross-border M\u0026amp;A transactions, serving sovereigns, insurers and asset managers.\u003c\/p\u003e\n\u003cp\u003eThese services support institutional clients navigating 2022–2024 volatility, with ICBC reporting a 14% year-on-year fee income rise in transaction banking in 2024, crucial for liquidity and risk management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough the e-icbc brand industrial and commercial bank of china has built a digital ecosystem banking online payments cloud finance million users by projected\u003e\n\u003cpby late ai assistants and blockchain trade finance cut transaction times by raised cross-border payment throughput to trillion annualized boosting fee income.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e620M digital users (2024), 730M est. (2025)\u003c\/li\u003e\n\u003cli\u003e~40% faster transactions via AI\/blockchain (late 2025)\u003c\/li\u003e\n\u003cli\u003e$1.2T annualized cross-border throughput (2025)\u003c\/li\u003e\n\u003cli\u003eDigital-first focus for tech-savvy customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Custody Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eICBC, one of China’s largest custodians, manages over CNY 20 trillion (2024) for pension funds, insurers, and mutual funds, anchoring trust with scale.\u003c\/p\u003e\n\u003cp\u003eThe asset management arm targets high-quality alpha and diversified portfolios, blending active equity, fixed income, and alternative strategies to boost risk-adjusted returns.\u003c\/p\u003e\n\u003cp\u003eDemand is rising: China’s middle-class investable assets grew ~8% in 2024, driving steady AUM expansion for long-term investment products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCNY 20+ trillion custody AUM (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: alpha generation + diversification\u003c\/li\u003e\n\u003cli\u003eProduct mix: equities, bonds, alternatives\u003c\/li\u003e\n\u003cli\u003eMiddle-class investable assets +8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICBC balances CNY trillions across corporate, SME, retail, wealth and ESG lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICBC’s product mix spans corporate (CNY 1.2T project\/syndicated in 2024), SME (CNY 3.6T loans, +9.8% YoY Q3 2025), retail (500M accounts; RMB 3.2T mortgages 2024), wealth (AUM RMB 1.1T end-2024) and treasury (US$5.2T flow 2024); ESG loans hit CNY 480B by end-2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject\/Syndicated\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME loans\u003c\/td\u003e\n\u003ctd\u003eCNY 3.6T (+9.8% YoY Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail mortgages\u003c\/td\u003e\n\u003ctd\u003eRMB 3.2T (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003eRMB 1.1T (end-2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG lending\u003c\/td\u003e\n\u003ctd\u003eCNY 480B (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ICBC’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ICBC's 4P marketing strategy into a concise, leadership-ready snapshot that speeds decision-making and simplifies cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICBC operates the widest branch network in mainland China with over 16,000 outlets as of 2025, covering Tier 1 cities to remote townships; these locations handle complex advisory services and cash-heavy SME and agricultural operations that digital channels can’t fully replace. Branches drove roughly 38% of ICBC’s 2024 fee and commission income by supporting corporate lending and wealth management advice, and remain key for local trust-building and community engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Strategic Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICBC operates a vast international network across 50+ countries and regions, concentrating on Belt and Road Initiative corridors where its overseas assets totaled about US$330 billion in 2024, giving local market know-how and on‑the‑ground teams. These branches deliver cross‑border lending, trade finance, and FX services that supported an estimated US$120 billion of Chinese outbound investment in 2024. That global reach makes ICBC a primary bridge linking Chinese capital to international markets and corporates. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICBCs Mobile Banking app is the primary distribution channel, handling 1.2 billion logins monthly (2025) and supporting deposits, loans, investments, and wealth management in-app.\u003c\/p\u003e\n\u003cp\u003eDeep integration with WeChat Pay and Alipay lets ICBC process over 35% of its retail digital payments within those ecosystems, widening reach across 1.3 billion active Chinese users.\u003c\/p\u003e\n\u003cp\u003eThe bank enforces seamless online-offline flows—QR payments, in-branch eKYC, and omni-channel service tickets—reducing task handoff time by about 40% and improving NPS in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntelligent Self-Service Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eICBC operates one of the world’s largest ATM and intelligent teller networks, offering 24\/7 basic banking in malls and transit hubs and shifting routine transactions from staff to machines.\u003c\/p\u003e\n\u003cp\u003eBy 2025 over 60% of ICBC’s ATM\/ITM fleet supports biometric authentication (fingerprint\/face), cutting fraud rates and average in-branch queues while boosting transaction uptime above 99%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e24\/7 access via thousands of ATMs\/ITMs\u003c\/li\u003e\n\u003cli\u003e60% biometric-enabled by 2025\u003c\/li\u003e\n\u003cli\u003e99%+ uptime and lower in-branch queues\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Institutional Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eICBC offers dedicated corporate portals that handle liquidity, payroll, and trade-document workflows, serving over 120,000 enterprise clients globally as of 2025 and processing roughly CNY 4.2 trillion in corporate payment volume annually.\u003c\/p\u003e\n\u003cp\u003eThese portals integrate with ERP systems (enterprise resource planning) via APIs to automate reconciliation and cut manual processing time by ~55%, boosting transaction stickiness.\u003c\/p\u003e\n\u003cp\u003eThe B2B distribution focus drives retention rates above 92% for large corporates and institutions, supporting steady fee income and cross-sell of trade finance and treasury products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ enterprise clients (2025)\u003c\/li\u003e\n\u003cli\u003eCNY 4.2 trillion annual corporate payments\u003c\/li\u003e\n\u003cli\u003e~55% reduction in manual processing time\u003c\/li\u003e\n\u003cli\u003e92%+ retention for large corporates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICBC: Physical trust, digital scale — 16k branches, 1.2B logins, CNY4.2T payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICBC’s place combines 16,000+ domestic branches (2025) and 50+ country network, 1.2B monthly mobile logins, 35% retail payments via WeChat\/Alipay, 60% biometric ATMs, 120,000+ corporate clients, CNY4.2T annual corporate payments, and 92%+ large-corp retention—blending physical trust with digital scale.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic branches\u003c\/td\u003e\n\u003ctd\u003e16,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl presence\u003c\/td\u003e\n\u003ctd\u003e50+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile logins\u003c\/td\u003e\n\u003ctd\u003e1.2B\/month\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments via superapps\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiometric ATMs\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp clients\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp payment vol.\u003c\/td\u003e\n\u003ctd\u003eCNY4.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge-corp retention\u003c\/td\u003e\n\u003ctd\u003e92%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eICBC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full ICBC 4P's Marketing Mix analysis you'll receive instantly after purchase—no samples or placeholders.\u003c\/p\u003e\n\u003cp\u003eThis ready-made document is complete, editable, and tailored for immediate use in strategy, presentations, or reports.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: the file you see is the real, high-quality deliverable included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749890765177,"sku":"icbc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/icbc-marketing-mix.png?v=1772219882","url":"https:\/\/growthsharematrix.com\/products\/icbc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}