{"product_id":"icicilombard-marketing-mix","title":"ICICI Lombard General Insurance Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eICICI Lombard’s 4P dynamics reveal a customer-centric product suite, competitive tiered pricing, extensive bancassurance and digital distribution, and targeted promotion leveraging partnerships and content marketing to build trust in insurance purchases.\u003c\/p\u003e\n\u003cp\u003eDiscover how these elements combine to drive growth—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for instant use in reports, benchmarking, or strategy work.\u003c\/p\u003e\n\u003cp\u003eSave hours of research with a professionally written deep dive that breaks down positioning, pricing architecture, channel strategy, and promotional tactics—perfect for business, academic, or consulting needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Motor Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICICI Lombard’s Comprehensive Motor Insurance dominates India’s motor market with ~21% market share in FY2024–25, offering tailored policies for private cars, two-wheelers, and commercial vehicles.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, policies include add-ons such as zero depreciation, return to invoice, and 24x7 roadside assistance, reducing claim shortfalls by up to 35% for retail customers.\u003c\/p\u003e\n\u003cp\u003eTelematics integration (usage-based insurance) enables personalized premiums tied to driving behavior; pilot programs reported a 12–18% average premium reduction for safe drivers and a 9% drop in claims frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Health Insurance Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICICI Lombard’s health portfolio centers on Health AdvantEdge, offering comprehensive hospitalization cover and wellness incentives; by end-2025 OPD cover was expanded to cover 1.2 million claims annually and senior\/critical-illness plans launched to target rising medical inflation of ~8.5% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Risk Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICICI Lombard General Insurance offers Commercial and Industrial Risk Solutions covering fire, marine, engineering, and liability to protect corporate balance sheets; gross written premium for commercial lines rose ~12% to INR 9,200 crore in FY2024, reflecting demand from SMEs and MNCs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTravel and Home Insurance Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eICICI Lombard’s travel insurance covers domestic and international trips, including medical emergencies, trip cancellation, and lost baggage; in FY2024 the retail travel segment contributed about 6% to gross written premium (GWP) of 1,06,000 crore INR for private insurers, with ICICI Lombard growing travel sales ~12% YoY.\u003c\/p\u003e\n\u003cp\u003eHome insurance protects structure and contents from natural calamities, theft, and accidental damage; ICICI Lombard reported a 14% increase in individual property policies in 2024 as homeowners’ demand rose after Cyclone Biparjoy and 2023 floods.\u003c\/p\u003e\n\u003cp\u003eThese products sell standalone or bundled with motor\/health covers, boosting cross-sell: ICICI Lombard’s retail bundle attach rate reached ~22% in 2024, increasing average premium per customer.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTravel: covers medical, cancellation, baggage; ~12% YoY growth\u003c\/li\u003e\n\u003cli\u003eHome: covers natural calamities, theft, accidental damage; individual policies +14% in 2024\u003c\/li\u003e\n\u003cli\u003eDistribution: standalone or bundled; bundle attach rate ~22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Sachet and Micro-Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpicici lombard offers low-ticket sachet and micro-insurance screen protection cycle cover event-based plans via digital partners to reach gig workers youth rural customers.\u003e\u003cpthese products drove growth in retail digital sales fy2024 and helped acquire million micro-policyholders by dec lowering acquisition cost per customer versus full plans.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow-ticket: mobile, cycle, event covers\u003c\/li\u003e\n\u003cli\u003eDistribution: digital partners, app integrations\u003c\/li\u003e\n\u003cli\u003eImpact: 1.2M micro-policies (Dec 2024)\u003c\/li\u003e\n\u003cli\u003eEfficiency: 35% lower acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/picici\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICICI Lombard: Market‑leading motor, booming health OPD, strong commercial \u0026amp; micro growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICICI Lombard’s product mix spans motor (~21% market share FY2024–25), Health AdvantEdge (OPD 1.2M claims\/yr by end‑2025), commercial lines (GWP INR 9,200cr FY2024), travel (+12% YoY) and home (+14% policies 2024); micro-insurance drove 18% digital sales growth and 1.2M micro-policies (Dec 2024), 35% lower acquisition cost.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMotor\u003c\/td\u003e\n\u003ctd\u003e~21% market share\u003c\/td\u003e\n\u003ctd\u003eFY2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth\u003c\/td\u003e\n\u003ctd\u003eOPD 1.2M claims\u003c\/td\u003e\n\u003ctd\u003eEnd‑2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003eGWP INR 9,200cr\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMicro\u003c\/td\u003e\n\u003ctd\u003e1.2M policies; 35% lower CAC\u003c\/td\u003e\n\u003ctd\u003eDec 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ICICI Lombard General Insurance’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ICICI Lombard’s 4P’s into a concise, presentation-ready snapshot that clarifies product offerings, pricing strategy, distribution channels, and promotional tactics—ideal for quick leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Branch Network and Physical Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICICI Lombard General Insurance maintains 500+ branches across 1,200+ cities and towns in India, offering local customer service, claims processing, and corporate relationship management as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese branches act as regional hubs supporting 35,000+ agents and bancassurance partners, boosting distribution reach and same‑day claim intake in key metros.\u003c\/p\u003e\n\u003cp\u003ePhysical presence reinforces brand trust—retail NPS rose to 48 in FY2024, reflecting stronger local engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Digital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe IL TakeCare app is ICICI Lombard General Insurance’s primary distribution and service channel, handling over 35% of retail policy issuances and 40% of renewals as of Dec 2025 and delivering end-to-end digital issuance and renewals.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the platform added AI-driven instant policy generation and automated claims assistance, cutting average issuance time to under 3 minutes and reducing first-notice-of-loss handling time by ~30%.\u003c\/p\u003e\n\u003cp\u003eThis direct-to-consumer digital strategy reduces customer friction, supports a 20% higher NPS among app users, and targets India’s growing tech-savvy cohort (internet users ~760M in 2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICICI Lombard uses ICICI Bank’s 5,500+ branches and partner banks to sell insurance to a ready-made customer base, driving bancassurance sales of ~₹6,200 crore in FY2024 (about 28% of gross written premium). This channel pushes bundled home and motor cover at loan disbursal, raising conversion and lowering acquisition cost per policy by ~30%. Bancassurance remains a high-volume, cost-effective pillar that expands reach across urban and rural segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Layered Agent and Broker Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eICICI Lombard leverages a multi-layered agent and broker channel of over 100,000 individual agents and 1,200 professional brokers (FY2024) to offer personalised advisory to retail and corporate clients, crucial for explaining complex covers and aiding claims.\u003c\/p\u003e\n\u003cp\u003eThe firm supplies these intermediaries with digital tools—mobile apps, e-issuance, and compliance dashboards—boosting productivity; intermediated business contributed ~48% of total GWP in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100,000+ agents, 1,200 brokers (FY2024)\u003c\/li\u003e\n\u003cli\u003eIntermediated business ~48% of GWP (FY2024)\u003c\/li\u003e\n\u003cli\u003eDigital apps, e-issuance, compliance dashboards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Aggregators and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eICICI Lombard sustains high visibility on third-party aggregators and e-commerce sites, integrating APIs with travel portals and auto dealers to sell insurance at checkout; embedded insurance lifted online conversion rates by about 20–30% in 2024, per industry reports.\u003c\/p\u003e\n\u003cp\u003eThis point-of-sale strategy drove ~18% growth in retail digital premium in FY2024 and reduced acquisition cost by ~22% versus direct channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI integrations with travel and auto partners\u003c\/li\u003e\n\u003cli\u003e20–30% higher online conversion (2024)\u003c\/li\u003e\n\u003cli\u003e18% retail digital premium growth FY2024\u003c\/li\u003e\n\u003cli\u003e~22% lower acquisition cost vs direct\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICICI Lombard: Omnichannel reach—bancassurance ₹6,200cr, 48% intermediated, app-driven speed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICICI Lombard combines 500+ branches, ICICI Bank’s 5,500+ bancassurance outlets, 100,000+ agents, 1,200 brokers, app-driven direct sales (35% issuances, 40% renewals) and API integrations to reach 1,200+ cities; bancassurance contributed ~₹6,200 crore (28% GWP FY2024) and intermediated business ~48% of GWP, while digital channels cut issuance to \u0026lt;3 minutes and raised app NPS by 20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e500+; 1,200+ cities\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance\u003c\/td\u003e\n\u003ctd\u003e5,500+ bank branches; ~₹6,200 cr (28% GWP)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\/Brokers\u003c\/td\u003e\n\u003ctd\u003e100,000+ agents; 1,200 brokers; ~48% GWP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp\/Digital\u003c\/td\u003e\n\u003ctd\u003e35% issuances; issuance \u0026lt;3 min; +20% app NPS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI\/Embedded\u003c\/td\u003e\n\u003ctd\u003e20–30% higher conversion; 18% retail digital premium growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eICICI Lombard General Insurance 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This ICICI Lombard General Insurance 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights, data-driven observations, and ready-to-use recommendations tailored for investors and strategists. It’s complete, editable, and available for immediate download upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750099071353,"sku":"icicilombard-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/icicilombard-marketing-mix.png?v=1772222047","url":"https:\/\/growthsharematrix.com\/products\/icicilombard-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}