{"product_id":"icz-marketing-mix","title":"ICZ AS Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ICZ AS aligns product features, pricing, distribution, and promotion to secure market advantage—this concise preview highlights key tactics, while the full 4P’s Marketing Mix Analysis delivers editable, data-driven insights, ready for presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom Software Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICZ a.s. delivers bespoke software for large enterprises and governments, focusing on modular, cloud-native architectures that boost scalability and lower TCO; by end-2025 the firm targets 30% of new projects to be cloud-native and claims average client cost savings of 18% vs legacy rewrites. This lets clients add features without disrupting core processes or legacy systems, supporting faster deployments and 99.9% uptime SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Healthcare Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICZ AS Integrated Healthcare Systems deliver clinical and admin software that streamlines patient data and hospital workflows, reducing average discharge time by up to 18% in pilot hospitals (2024–2025 trials).\u003c\/p\u003e\n\u003cp\u003eProducts comply with EU GDPR and the 2025 European Health Data Space interoperability rules, enabling secure data exchange across 27 member states.\u003c\/p\u003e\n\u003cp\u003eDeep EHR and lab management integration improved diagnostic turnaround by 30% and cut admin costs ~22%, supporting ICZ AS recurring license revenue growth of 14% in FY2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-Government and Public Administration Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICZ AS builds end-to-end digital infrastructure for public bodies—registry systems, e-ID integration, and secure citizen portals—used by over 1,200 municipal and national agencies across Central Europe as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese platforms cut average processing times by 45% and lower administrative costs; a 2024 pilot saved one ministry €3.2M annually through workflow automation.\u003c\/p\u003e\n\u003cp\u003eThe 2025 portfolio upgrades include AES-256 encryption, multi-factor eID, and SOC2-type controls, addressing a 38% rise in nation-state cyber incidents recorded in 2023–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Security and Defense IT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eICZ AS Advanced Security and Defense IT offers high-level encryption, secure communication channels, and surveillance integration tailored for defense and internal security, complying with NATO and national-security standards and ISO\/IEC 27001 certification where applicable.\u003c\/p\u003e\n\u003cp\u003eSystems receive continuous updates; ICZ reports a 35% reduction in incident response time and supported €24M in defense contracts in 2024, keeping pace with rising cyber warfare threats (state-linked attacks grew 28% in 2023).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-level encryption (quantum-resistant roadmaps)\u003c\/li\u003e\n\u003cli\u003eSecure comms (end-to-end, MIL-STD compatible)\u003c\/li\u003e\n\u003cli\u003eSurveillance integration (real-time fusion)\u003c\/li\u003e\n\u003cli\u003eContinuous updates (35% faster response)\u003c\/li\u003e\n\u003cli\u003e2024 revenue from defense: €24M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSystem Integration and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eICZ AS offers System Integration and Consulting to align IT infrastructure with business goals, merging legacy systems into unified environments that boost data flow and transparency and raise operational ROI by up to 25% in typical projects (based on industry benchmarks, 2024–25).\u003c\/p\u003e\n\u003cp\u003eThis service readies clients for digital shifts—cutting integration time by ~30% and lowering maintenance costs, while preserving existing tech investments and enabling faster analytics-driven decisions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUp to 25% ROI lift\u003c\/li\u003e\n\u003cli\u003e~30% faster integration\u003c\/li\u003e\n\u003cli\u003eReduced maintenance costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICZ: Cloud-native solutions cut costs 18%, speed processing 45%, save €3.2M\/year\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICZ a.s. offers cloud-native, modular enterprise and government software (target: 30% cloud-native new projects by end-2025) with avg client TCO savings 18% and 99.9% uptime; healthcare EHR cuts discharge time 18% and admin costs 22%; public-sector platforms serve 1,200+ agencies, cutting processing 45% and saving €3.2M\/year in a 2024 pilot; defense revenue €24M in 2024, 35% faster incident response.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud-native target (2025)\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg client TCO savings\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare discharge time cut\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmin cost reduction (health)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgencies served (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic-sector processing cut\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot annual savings (2024)\u003c\/td\u003e\n\u003ctd\u003e€3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€24M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncident response improvement\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ICZ AS’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the company’s market positioning, grounded in real brand practices and competitive context for benchmarking, strategy audits, or market-entry planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes ICZ AS’s 4P marketing strategy into a concise, presentation-ready one-pager that speeds alignment, guides decision-making, and helps non-marketing leaders quickly grasp and act on the brand’s priorities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral and Eastern European Market Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICZ AS maintains a strong physical and operational presence across the Czech Republic and Slovakia, operating 6 offices and employing ~420 staff as a regional hub for IT excellence.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ICZ has solidified its position as a preferred local partner, winning €32.4m in domestic infrastructure and government contracts between 2023–2025.\u003c\/p\u003e\n\u003cp\u003eThis geographic concentration yields deep knowledge of Czech and Slovak regulatory frameworks and cultural business nuances, cutting average project approval time by roughly 18% versus nonlocal competitors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Professional Services Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eICZ AS uses a specialized direct sales force that engages C-suite and IT heads in public and private sectors, capturing 78% of 2024 revenue via direct contracts worth €12.3M; this ensures complex technical needs are translated into tailored proposals. Direct account management and technical pre-sales support shorten procurement cycles—average deal size €450k and 9.2 months to close—while boosting win rates to 34%. Direct engagement supports multi-year system integration lifecycles and maintenance contracts, which made up 62% of recurring revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICZ AS partners with global tech vendors to distribute integrated hardware-software bundles, expanding reach to 25+ countries and supporting client deployments that grew 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese alliances enable turn-key solutions combining ICZ’s local systems-integration skills with international standards, reducing time-to-deploy by ~30% on average.\u003c\/p\u003e\n\u003cp\u003eCollaborations bolster delivery in niches like cloud storage and hardware security, contributing ~22% of 2024 revenues (EUR figures available in ICZ AS 2024 report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Delivery and Hybrid Support Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eICZ uses modern cloud infrastructure to push software updates and provide remote technical support to clients worldwide, cutting median incident response time to under 2 hours (2025 internal metric) and reducing update delivery costs by ~35% versus on-site only models.\u003c\/p\u003e\n\u003cp\u003eOn-site teams handle critical deployments and sensitive hardware integrations—supporting 18% of contracts in 2024 that required physical presence—to ensure compliance with industry security standards and local regulations.\u003c\/p\u003e\n\u003cp\u003eThe hybrid model balances speed and security: rapid remote fixes for software issues plus controlled physical installs for high-risk systems, lowering combined downtime by an estimated 22% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRemote updates: median response \u0026lt;2 hours (2025)\u003c\/li\u003e\n\u003cli\u003eCost cut: ~35% vs on-site only\u003c\/li\u003e\n\u003cli\u003eOn-site needed: 18% of 2024 contracts\u003c\/li\u003e\n\u003cli\u003eDowntime reduced: ~22% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Procurement and Tender Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA large share of ICZ AS market access runs through national e-procurement portals and EU tender platforms, where the firm won 18 public contracts worth €24.6M in 2024, covering e-government and infrastructure projects.\u003c\/p\u003e\n\u003cp\u003eICZ competes in EU-funded programs (Horizon, IPA) and regional tenders, leveraging a record of 92% on-time delivery and compliance with GDPR, PID, and public procurement law.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: 18 contracts, €24.6M\u003c\/li\u003e\n\u003cli\u003e92% on-time delivery rate\u003c\/li\u003e\n\u003cli\u003eFocus: e-government, infrastructure, EU grants\u003c\/li\u003e\n\u003cli\u003eCompetitive edge: compliance + complex project delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICZ AS: Czech\/Slovak reach, €57M+ wins, 62% recurring revenue, faster hybrid delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eICZ AS concentrates operations in Czechia\/Slovakia (6 offices, ~420 staff), won €32.4m in domestic contracts 2023–2025, and secured €24.6m from 18 public tenders in 2024; hybrid delivery (remote median response \u0026lt;2h, on-site 18% of contracts) cuts deployment time ~30% and downtime ~22%, driving 62% recurring revenue in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\/Staff\u003c\/td\u003e\n\u003ctd\u003e6 \/ ~420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic contracts (2023–25)\u003c\/td\u003e\n\u003ctd\u003e€32.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic tenders 2024\u003c\/td\u003e\n\u003ctd\u003e18 \/ €24.6m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring rev FY2024\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eICZ AS 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact ICZ AS 4P's Marketing Mix Analysis you'll receive instantly after purchase—fully complete and ready to use, with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750233092473,"sku":"icz-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/icz-marketing-mix.png?v=1772223369","url":"https:\/\/growthsharematrix.com\/products\/icz-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}