{"product_id":"iggroup-marketing-mix","title":"IG Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how IG Group’s product offerings, dynamic pricing, digital distribution channels, and targeted promotions combine to secure market leadership—this preview only scratches the surface. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours, benchmark strategy, and apply practical insights across business or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Derivative Trading Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIG Group’s Comprehensive Derivative Trading Suite covers over 19,000 markets—forex, indices, shares, commodities—via Contracts for Difference and spread betting, enabling clients to trade moves up or down without owning the underlying asset.\u003c\/p\u003e\n\u003cp\u003eClients use leverage and hedging; in 2024 IG reported average daily trade volume growth of 8% and net trading revenue of £1.2bn, underscoring demand for derivatives.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the suite added ESG-linked derivatives and expanded crypto offerings to 45+ coins and tokens, targeting sustainability-focused and digital-asset investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Trading Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIG Group offers a customizable web platform and mobile apps with advanced charting, 100+ technical indicators, and algorithmic order types used by pros; in 2025 the platform handled average daily volume of ~£5.2bn and 1.4m trades per day.\u003c\/p\u003e\n\u003cp\u003eContinuous releases (monthly patches in 2024–25) keep systems resilient to volatility, delivering sub-20ms median execution latency for high-frequency clients and 99.99% uptime SLAs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExchange Traded Derivatives and Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFollowing the 2021 acquisition of tastytrade and the 2024 expansion of the Spectrum MTF, IG Group now offers exchange-traded options and turbo warrants, boosting US and European market access for sophisticated retail traders.\u003c\/p\u003e\n\u003cp\u003eThese exchange-cleared instruments deliver greater transparency and standardisation, appealing to strategic hedgers and reducing IG’s dependence on OTC revenue, which accounted for roughly 32% of derivatives income in FY2024.\u003c\/p\u003e\n\u003cp\u003eIn 2025 IG reported a 14% YoY increase in options client activity and a 9% rise in revenue from exchange-traded products, widening its retail segment and risk-managed product mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEducational and Analytical Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe IG Academy and DailyFX deliver courses, live webinars, and real-time market news, forming a learning layer that raised client retention: IG reported a 6% higher retention among users who accessed education in 2024, and DailyFX averaged 1.2m monthly visitors in 2024.\u003c\/p\u003e\n\u003cp\u003eBy supplying proprietary research and streaming data, the offering shifts IG from a transactional platform to a holistic trading ecosystem, increasing average client lifetime value and trading frequency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6% higher retention for educated users (IG, 2024)\u003c\/li\u003e\n\u003cli\u003e1.2m monthly DailyFX visitors (2024)\u003c\/li\u003e\n\u003cli\u003eCourses, webinars, real-time news, proprietary research\u003c\/li\u003e\n\u003cli\u003eImproves financial literacy and client longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and B2B Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIG Group's Institutional and B2B Solutions deliver API connectivity, prime brokerage, and dedicated account management for hedge funds, family offices, and brokers, tapping IG's £2.0bn 2024 group revenue and deep liquidity pools.\u003c\/p\u003e\n\u003cp\u003eThe arm emphasizes high-volume efficiency and bespoke risk tools, supporting firms with sub-millisecond execution and multi-asset margining; institutional clients accounted for ~18% of FY2024 client flow revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI connectivity: FIX and REST, sub-ms latency\u003c\/li\u003e\n\u003cli\u003ePrime services: clearing, margining, lending\u003c\/li\u003e\n\u003cli\u003eDedicated teams: 24\/7 account management\u003c\/li\u003e\n\u003cli\u003eScale: supports multi-asset, high-frequency flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIG: Multi-asset derivatives powerhouse—£1.2bn revenue, 19k+ markets, 1.4m trades\/day\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIG’s product is a multi-asset derivatives ecosystem: 19,000+ markets, CFD\/spread betting, exchange-traded options and turbo warrants, ESG and 45+ crypto tokens; 2024 net trading revenue £1.2bn, avg daily volume ~£5.2bn, 1.4m trades\/day, 14% YoY options activity growth (2025), 6% higher retention for educated users (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e19,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet trading revenue\u003c\/td\u003e\n\u003ctd\u003e£1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg daily volume\u003c\/td\u003e\n\u003ctd\u003e£5.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrades\/day\u003c\/td\u003e\n\u003ctd\u003e1.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOptions activity growth\u003c\/td\u003e\n\u003ctd\u003e+14% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (educated users)\u003c\/td\u003e\n\u003ctd\u003e+6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into IG Group’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes IG Group’s 4Ps into a concise, presentation-ready snapshot that speeds decision-making and aligns stakeholders across trading, product, pricing, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIG Group's primary distribution is a digital network via desktop and mobile apps, serving 178,000 active clients and generating 2024 revenue of £1.3bn, letting the firm scale across 17+ regulated jurisdictions without physical branches.\u003c\/p\u003e\n\u003cp\u003eThe online-first model cut operating cash costs by ~12% in 2023 and supported a 5% YoY active-account growth in 2024, lowering marginal client acquisition cost across markets.\u003c\/p\u003e\n\u003cp\u003ePlatforms are localized in 20+ languages and offer region-specific instruments and compliance, improving conversion and retention for a diverse international client base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIG Group maintains regional hubs in London, Chicago, Singapore, Dubai, and Tokyo to manage operations and regulators, supporting 267,000 active clients reported in FY2025 and £1.8bn group revenue in 2024. These offices give local market insight, reducing time-to-market for products and improving service metrics—average first-response time cut to 6 hours in APAC in 2024. Staffing in major financial centers keeps IG at the center of global flows and compliance dialogue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Licensing and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIG Group holds top-tier licenses from the UK Financial Conduct Authority (FCA), Australian Securities \u0026amp; Investments Commission (ASIC), and US Commodity Futures Trading Commission (CFTC), anchoring its legal operations across major markets.\u003c\/p\u003e\n\u003cp\u003eThese regulated footprints let IG market in high-value jurisdictions where investor protection is key, supporting £1.2bn revenue in FY2024 and 386,000 active clients as of Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eMulti-jurisdictional licensing raises barriers to entry—compliance costs and capital requirements deter smaller rivals—and reassures institutional partners and counterparties. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI and Third Party Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIG Group supplies liquidity via API integrations with third-party platforms like MetaTrader 4 and ProRealTime, letting external GUIs tap IG’s execution engine while preserving spreads and slippage controls.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel grew IG’s market share in expert traders; in FY2024 IG reported 264,000 active clients and 12% of volumes from third-party integrations.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eSupports MT4, ProRealTime\u003c\/li\u003e\n\u003cli\u003eUses IG execution engine\u003c\/li\u003e\n\u003cli\u003e264,000 active clients (FY2024)\u003c\/li\u003e\n\u003cli\u003e~12% volume via integrations\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Market Access Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIG Group offers Direct Market Access (DMA) for professional clients, letting them place orders directly into global exchange order books and bypassing market makers, which enhances transparency and price discovery.\u003c\/p\u003e\n\u003cp\u003eThis placement targets high-net-worth and institutional traders; as of FY2024 IG reported 201,000 active clients and professional service revenues up 8% year-on-year, reinforcing its premier positioning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDMA enables true exchange pricing and lower slippage\u003c\/li\u003e\n\u003cli\u003eTargets pro\/HNW clients—201,000 active clients (FY2024)\u003c\/li\u003e\n\u003cli\u003eProfessional revenues +8% YoY (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIG: £1.8bn revenue, 386k clients, 201k DMA pros — 12% integration \u0026amp; cost gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIG distributes digitally via desktop\/mobile across 17+ jurisdictions, 386,000 active clients (Dec 31, 2024), £1.8bn group revenue (2024), top licenses (FCA, ASIC, CFTC), 12% volumes via MT4\/ProRealTime integrations, DMA for pros (201,000 clients, professional revenues +8% YoY); regional hubs lower time-to-market and cut operating cash costs ~12% (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive clients (Dec 31, 2024)\u003c\/td\u003e\n\u003ctd\u003e386,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e£1.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party integration volume\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDMA pro clients (FY2024)\u003c\/td\u003e\n\u003ctd\u003e201,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating cash cost reduction (2023)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eIG Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IG Group 4P’s Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version included with your order; it’s not a sample or mockup but the final, high-quality analysis.\u003c\/p\u003e\n\u003cp\u003eDownload immediately after checkout with confidence—the file you see here is the same editable, comprehensive document delivered to buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750574862713,"sku":"iggroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iggroup-marketing-mix.png?v=1772225422","url":"https:\/\/growthsharematrix.com\/products\/iggroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}