{"product_id":"iifl-bcg-matrix","title":"IIFL Finance Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIIFL Finance likely has a diverse portfolio of financial products. Its BCG Matrix shows how each product line performs relative to market growth \u0026amp; its market share. Some might be \"Stars,\" thriving in a growing market, while others are \"Cash Cows,\" generating consistent profits. \"Question Marks\" pose a challenge, requiring careful strategy. \"Dogs\" may need reevaluation. \u003c\/p\u003e\n\u003cp\u003ePurchase the full BCG Matrix to receive a detailed Word report + a high-level Excel summary. It’s everything you need to evaluate, present, and strategize with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIIFL Finance's home loan segment is a key part of its assets under management (AUM), demonstrating steady expansion. The company is a notable presence in affordable housing. As of December 2023, IIFL Finance's home loans AUM was approximately ₹28,000 crore. With a focus on affordable housing and strategic alliances, home loans are set for ongoing expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIIFL Finance is actively embracing digital lending, a key focus area in its growth strategy. Digital loan assets under management (AUM) are anticipated to experience substantial expansion. This strategic shift emphasizes technology for both customer acquisition and service enhancements. In 2024, the digital loan AUM grew by 40%, demonstrating the company's commitment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail finance significantly boosts IIFL Finance's revenue, representing a substantial portion of its Assets Under Management (AUM). The company's extensive network and digital platforms support a wide retail customer base. In 2024, retail finance contributed over 70% of IIFL Finance's overall AUM. This segment's growth, especially in tier II and III cities, indicates its Star status.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion in Tier II and Tier III Cities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIIFL Finance is actively growing its presence in tier II and tier III cities. This expansion strategy boosts growth by tapping into underserved markets. Targeting these high-potential areas aligns with a \"Star\" strategy, focusing on market penetration. This is supported by a significant increase in branch networks and loan disbursement in these regions. This strategic move is driving substantial growth for IIFL Finance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eIncreased branch network in Tier II\/III cities by 20% in 2024.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLoan disbursements in these cities grew by 30% in FY24.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFocused marketing campaigns in these areas to boost brand awareness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePartnerships with local businesses for distribution.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Funding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIIFL Finance is actively forming strategic alliances and obtaining funding from diverse sources to fuel expansion. These partnerships are pivotal for bolstering key areas, such as affordable housing, and broadening financial resources. Securing capital is essential for supporting the Star segments' growth trajectory. As of 2024, IIFL Finance has raised over ₹2,000 crore through various debt instruments. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003ePartnerships: Collaborations with fintech firms to enhance digital lending capabilities.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFunding: Raised ₹700 crore via public issue of secured redeemable NCDs in March 2024.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGrowth: Focus on expanding its loan book, especially in the housing finance sector.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDiversification: Aiming to diversify funding sources to reduce dependency on any single source.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIIFL Finance: Retail \u0026amp; Digital Lending Soar!\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIIFL Finance's Stars primarily include its thriving retail finance and digital lending segments, demonstrating significant market share and high growth potential. Retail finance contributed over 70% of the company's overall AUM in 2024, with digital loan AUM growing by 40% in the same year. Strategic expansion into tier II and III cities, marked by a 20% increase in branch networks and 30% loan disbursement growth in FY24, further solidifies its Star position. These areas benefit from continuous strategic alliances and funding, with over ₹2,000 crore raised in 2024 to fuel expansion.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eStar Segment\u003c\/th\u003e\n\u003cth\u003eKey Metric (2024)\u003c\/th\u003e\n\u003cth\u003ePerformance\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail Finance\u003c\/td\u003e\n\u003ctd\u003eOverall AUM Contribution\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital Lending\u003c\/td\u003e\n\u003ctd\u003eAUM Growth\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier II\/III Cities\u003c\/td\u003e\n\u003ctd\u003eBranch Network Increase\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier II\/III Cities\u003c\/td\u003e\n\u003ctd\u003eLoan Disbursement Growth\u003c\/td\u003e\n\u003ctd\u003e30% (FY24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStrategic Funding\u003c\/td\u003e\n\u003ctd\u003eCapital Raised\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;₹2,000 crore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eAnalysis of IIFL Finance's portfolio using the BCG Matrix, revealing strategic investment, hold, or divest decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003ePrintable summary optimized for A4 and mobile PDFs to effectively present IIFL's business units. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGold Loans (Post-Embargo Recovery)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIIFL Finance's gold loans, a key part of its assets under management (AUM), are recovering post-RBI embargo. The lifting of restrictions is fueling a rebound in this high-yielding segment. In 2024, gold loan AUM contributed significantly to overall financial performance, with a focus on regaining market share. With historically low credit costs, this segment is poised to generate substantial cash flow as it stabilizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIIFL Finance's widespread branch network across India forms a solid foundation for its operations. This extensive reach ensures consistent customer service and supports a reliable income stream. Though expansion might be gradual in these established areas, the network remains a dependable source of revenue. In 2024, IIFL Finance reported a significant increase in its branch network, with over 3,500 branches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoan Against Property (LAP)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLoan Against Property (LAP) is a key product for IIFL Finance, offering a steady revenue source. Although not the fastest-growing area, LAP contributes significantly to overall financial stability. In 2024, LAP portfolios saw a 12% growth. Enhanced operational efficiency here can boost cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecured Business Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIIFL Finance's secured business loans, especially those for SMEs, are a key cash cow. These loans are backed by collateral, reducing risk and ensuring steady income. This segment boosts the company's financial stability and cash flow generation. IIFL Finance's loan book stood at ₹77,444 crore as of December 31, 2023. Secured business loans contribute significantly to this portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eCollateral backing reduces risk.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSME loans drive consistent revenue.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEnhances overall financial stability.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eContributes to strong cash flow.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-selling of Financial Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIIFL Finance's broad branch network and large customer base create opportunities for cross-selling diverse financial products. This strategy boosts revenue by utilizing existing resources, cutting down on acquisition expenses. It establishes a dependable secondary income stream.\n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eIn 2024, IIFL Finance reported a significant increase in cross-selling activities, contributing to a 15% rise in overall revenue.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe company's customer base expanded by 10% in 2024, providing more prospects for cross-selling.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCross-selling efforts generated an additional ₹500 crore in revenue during 2024.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIIFL Finance's branch network includes over 3,000 locations, increasing its reach for cross-selling.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable Revenue Streams Drive Financial Success\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIIFL Finance's Cash Cows include its recovering gold loan portfolio, set for substantial cash flow post-RBI embargo, and its extensive branch network with over 3,500 locations in 2024 ensuring consistent revenue. Loan Against Property (LAP) grew 12% in 2024, offering steady income, while secured business loans significantly contribute to the ₹77,444 crore loan book. Cross-selling initiatives, which boosted revenue by 15% in 2024, further solidify these stable, high-generating segments. These areas consistently deliver strong cash flow and market stability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct orange_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eCash Cow Segment\u003c\/th\u003e\n\u003cth\u003eKey Contribution\u003c\/th\u003e\n\u003cth\u003e2024 Data Point\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGold Loans\u003c\/td\u003e\n\u003ctd\u003eHigh-yielding, recovering AUM\u003c\/td\u003e\n\u003ctd\u003ePost-RBI embargo recovery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch Network\u003c\/td\u003e\n\u003ctd\u003eConsistent customer service, reliable income\u003c\/td\u003e\n\u003ctd\u003eOver 3,500 branches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan Against Property (LAP)\u003c\/td\u003e\n\u003ctd\u003eSteady revenue, financial stability\u003c\/td\u003e\n\u003ctd\u003e12% growth in portfolio\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecured Business Loans\u003c\/td\u003e\n\u003ctd\u003eReduced risk, steady income\u003c\/td\u003e\n\u003ctd\u003eSignificant part of ₹77,444 Cr loan book\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-Selling\u003c\/td\u003e\n\u003ctd\u003eBoosted revenue, secondary income\u003c\/td\u003e\n\u003ctd\u003e15% rise in overall revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eIIFL Finance BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe IIFL Finance BCG Matrix preview is the complete document you'll receive. This is the final, fully formatted report—ready to provide strategic insights and data-driven recommendations for your financial analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55480711512441,"sku":"iifl-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iifl-bcg-matrix.png?v=1752756982","url":"https:\/\/growthsharematrix.com\/products\/iifl-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}