{"product_id":"imax-five-forces-analysis","title":"IMAX Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIMAX faces moderate supplier power with specialized tech and content partners, strong buyer scrutiny for pricing and experience, moderate rivalry among premium theatrical alternatives, low threat from new entrants due to high capital and tech barriers, and growing substitute pressure from streaming and home entertainment.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore IMAX’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHollywood Studio Content Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIMAX depends on a handful of major studios—Disney, Warner Bros. Discovery, Universal, Sony—that supplied roughly 70% of IMAX box office revenue in 2024, giving suppliers strong bargaining power.\u003c\/p\u003e\n\u003cp\u003eThese studios control tentpole films critical to IMAX’s premium-seat strategy, so they can press for higher revenue shares; IMAX paid average distributor splits near 50% on blockbusters in 2023–24.\u003c\/p\u003e\n\u003cp\u003eBy 2025 studios are likely to push shorter exclusivity windows and hybrid release terms, a trend already linked to a 12% decline in exclusive IMAX releases from 2019–2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Optical and Sensor Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIMAX depends on highly specialized lenses and high-res sensors for its cameras and laser projectors; only a handful of global suppliers meet IMAX’s precision needs. As of 2025, supplier concentration means these vendors can push prices; component costs account for an estimated 15–22% of system manufacturing expenses, raising bargaining power. Limited alternative sources also create delivery risk—supplier lead times often exceed 18–26 weeks, which constrains IMAX’s production flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of High-Tier Filmmakers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInfluential directors like Christopher Nolan and James Cameron create supplier power by insisting on IMAX tech; their films drove IMAX box office premiums—Nolan’s Tenet (2020) and Oppenheimer (2023) helped IMAX report revenue growth to $1.1B in 2023—so studios fund IMAX-specific shoots. IMAX must meet tight schedules and proprietary technical specs for these few elites to keep premium ticket pricing and brand prestige, which concentrates supplier leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Digital Re-mastering Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe IMAX proprietary Digital Re-mastering (DMR) needs specialized technicians and software engineers to convert films; in 2025 IMAX reports DMR-related staffing accounts for a material share of COGS and skilled wages rose ~8% YoY.\u003c\/p\u003e\n\u003cp\u003eAI upscaling improved but human oversight still drives top-tier image and sound quality, keeping this niche labor pool with measurable bargaining power due to technical complexity and limited substitutes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpecialized talent scarce — raises labor leverage\u003c\/li\u003e\n\u003cli\u003e2024–25 wage inflation ~8% for DMR roles\u003c\/li\u003e\n\u003cli\u003eAI reduces but does not replace expert oversight\u003c\/li\u003e\n\u003cli\u003eProprietary workflow limits supplier substitution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Real Estate Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInstitutional partners—museums and science centers—hold outsized supplier power for IMAX because their unique, high-ceilinged auditoriums and prime cultural locations are scarce and costly to retrofit; as of 2024 roughly 12–15% of IMAX sites were non-commercial institutional venues, driving concentrated bargaining leverage over placement and revenue share.\u003c\/p\u003e\n\u003cp\u003eThese venues deliver steady educational footfall (some reporting 200k–500k annual visitors), making them high-value, hard-to-replicate locations that can demand favorable contract terms and longer negotiation cycles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScarcity: 12–15% of IMAX sites are institutional (2024)\u003c\/li\u003e\n\u003cli\u003eVisitor impact: 200k–500k annual attendees at large museums\u003c\/li\u003e\n\u003cli\u003eBargaining levers: unique architecture, capped supply, educational branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers Tighten Grip: Top-4 Studios, Rising Costs \u0026amp; Wage Pressure Squeeze Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers (major studios, specialized parts, DMR talent, institutional venues) exert high bargaining power: ~70% box office from four studios (2024), distributor splits ~50% on blockbusters (2023–24), exclusive IMAX releases down 12% (2019–24), component costs 15–22% of manufacturing, DMR wages +8% YoY (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-4 studio share (2024)\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor splits (blockbusters)\u003c\/td\u003e\n\u003ctd\u003e~50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExclusive releases decline\u003c\/td\u003e\n\u003ctd\u003e12% (2019–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eComponent cost share\u003c\/td\u003e\n\u003ctd\u003e15–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDMR wage inflation (2024–25)\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for IMAX, this Porter's Five Forces analysis uncovers competitive drivers, supplier and buyer influence, entry barriers, substitutes, and emerging threats—delivering strategic insights to inform pricing, positioning, and growth decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise IMAX Porter's Five Forces snapshot—quickly identify competitive pressures and relief points to inform strategic moves and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Global Theater Chain Consolidation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMajor chains like AMC (approx. 950 US screens) and Cineworld (about 672 IMAX-capable locations in 2023 before Chapter 11 restructurings) control a large share of IMAX installations and can extract favorable splits; AMC generated $5.4B box office sales in 2023, so their bargaining clout is high.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Price Sensitivity in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIMAX faces rising customer price sensitivity in late 2025: surveys show 57% of US moviegoers will only pay a premium for blockbuster titles, and average IMAX ticket premiums above $6.50 risk driving choices back to standard screens; global box-office recovery to 2019 levels remains uneven at 92% in 2024–25. This pushes IMAX and exhibitors to use targeted pricing, dynamic premiums, and event tie-ins to keep per-screen revenue strong without losing volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Competing Premium Formats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers face rival premium formats like Dolby Cinema and PLFs (premium large formats) from chains; Dolby had 1,700+ sites worldwide by 2025 and PLFs grew 12% in screens in 2024, so switching is easy if IMAX’s edge narrows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreaming and Home Entertainment Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of high-quality home theaters and IMAX Enhanced (launched 2018; certified TVs\/AV receivers from Sony, LG, Denon) lets consumers get near-IMAX visuals at home, so many wait for digital\/streaming releases rather than buy theater tickets.\u003c\/p\u003e\n\u003cp\u003eIn 2024 US streaming subscription hours rose 6% vs 2023 while global box office was $26.4B in 2024 (MPAA), so better home options and convenience materially cap theatrical demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIMAX Enhanced: certified hardware since 2018\u003c\/li\u003e\n\u003cli\u003e2024 global box office: $26.4B (MPAA)\u003c\/li\u003e\n\u003cli\u003eUS streaming hours +6% in 2024 vs 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStudio Influence on DMR Volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStudios pay for IMAX Digital Media Remastering (DMR) and marketing, so they act as indirect customers; if IMAX spots lower ROI versus standard releases, studios may cut title commitments—Disney reduced IMAX prints by ~15% in 2024 for smaller releases, per distributor reports.\u003c\/p\u003e\n\u003cp\u003eIMAX must show higher per-screen box office: IMAX averaged $78K per screen for tentpoles in 2023 vs $24K for standard screens, so proof of premium revenue keeps studios supplying content.\u003c\/p\u003e\n\u003cp\u003eWhat this estimate hides: marketing paybacks and remaster costs vary widely by studio and title, so IMAX needs fresh, title-level data to retain deals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStudios fund DMR + marketing\u003c\/li\u003e\n\u003cli\u003eStudio pull risk if IMAX ROI falls\u003c\/li\u003e\n\u003cli\u003eIMAX avg $78K vs $24K per-screen (2023)\u003c\/li\u003e\n\u003cli\u003eDisney cut IMAX prints ~15% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIMAX under pressure: powerful buyers, streaming \u0026amp; Dolby cut per-screen leverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers (exhibitors, studios, viewers) hold high bargaining power: major chains (AMC ~950 US screens) and studios can demand splits or reduce IMAX prints (Disney cut ~15% in 2024); ticket-price sensitivity (57% only pay premium for blockbusters) and rival PLFs\/Dolby (1,700+ sites by 2025) plus home streaming cap IMAX leverage; IMAX needs to sustain $78K vs $24K per-screen to keep deals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAMC US screens\u003c\/td\u003e\n\u003ctd\u003e~950\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDolby sites (2025)\u003c\/td\u003e\n\u003ctd\u003e1,700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIMAX avg per-screen (2023)\u003c\/td\u003e\n\u003ctd\u003e$78K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStd screen avg (2023)\u003c\/td\u003e\n\u003ctd\u003e$24K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming hours change (US, 2024)\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eIMAX Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact IMAX Porter’s Five Forces analysis you’ll receive upon purchase—no mockups, no placeholders, fully formatted and ready for use.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the same professionally written file available for instant download after payment, containing the complete industry assessment and actionable insights.\u003c\/p\u003e\n\u003cp\u003eYou’re previewing the final deliverable; once you buy, you get immediate access to this precise, ready-to-use analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747306385785,"sku":"imax-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/imax-five-forces-analysis.png?v=1772197424","url":"https:\/\/growthsharematrix.com\/products\/imax-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}