{"product_id":"ing-marketing-mix","title":"ING Groep Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore ING Groep’s strategic mix—how product innovation, tiered pricing, omnichannel distribution, and targeted promotions combine to build customer loyalty and market share; the preview teases the insights, the full 4Ps Marketing Mix Analysis delivers editable, data-driven chapters ready for presentations, benchmarking, or strategy work—grab the complete report to save research time and apply proven tactics today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Mortgage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eING Groep offers current accounts, high-yield savings and consumer loans across 11 European markets and beyond, serving ~38 million customers and holding €610 billion in total assets (2025). \u003c\/p\u003e\n\u003cp\u003eBy end-2025 ING expanded its mortgage book with green mortgages—discounts up to 0.25 percentage points and €3.2 billion in green loans originated in 2024–25—to finance energy-efficient homes. \u003c\/p\u003e\n\u003cp\u003eThese retail products target short-term liquidity and long-term stability for households, supporting deposit growth and improving loan-to-deposit ratios while aligning with EU green finance goals. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Corporate Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe wholesale division delivers capital markets access, corporate finance advisory, and structured lending to large institutions, handling €120bn in client lending and €85bn in debt capital markets deals in 2024.\u003c\/p\u003e\n\u003cp\u003eING emphasizes sector expertise in energy, technology, and infrastructure, advising on 42 cross-border M\u0026amp;A transactions worth €18.5bn in 2024 to navigate global markets.\u003c\/p\u003e\n\u003cp\u003eThese services tie into advanced cash management tools—real-time liquidity pools and FX hedging—that helped reduce client working capital costs by an estimated 1.8% annually in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Mobile Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eING Groep’s Digital Banking and Mobile Innovation offers a full mobile ecosystem letting customers manage accounts, investments, and payments from one app; as of Q4 2025 ING reported 14.7 million active digital users and 62% of transactions via mobile. The platform bundles instant SEPA\/real-time payments, integrated investment tools and AI-driven insights that reduced overdrafts by 11% in 2024, making banking seamless, borderless and 24\/7.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Finance and ESG Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eING Groep expanded products with sustainability-linked loans and green bonds that cut margins up to 25 bps when corporates meet CO2 and renewable-energy targets; €12.5bn green bond issuance by 2024 shows scale.\u003c\/p\u003e\n\u003cp\u003eFor retail, ING offers ESG-focused funds and robo-advice ESG portfolios; €8.2bn in ESG retail AUM as of Q4 2025 aligns client returns with climate impact.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e€12.5bn green bonds issued by 2024\u003c\/li\u003e\n\u003cli\u003e€8.2bn ESG retail AUM (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eSLL margin incentives up to 25 bps\u003c\/li\u003e\n\u003cli\u003eTarget: support low-carbon transition by 2025\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprise Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eING Groep’s Small and Medium Enterprise Solutions target SMEs with business accounts, equipment leasing, and automated credit lines; as of 2024 ING served ~2.1 million corporate clients in Europe, many SMEs.\u003c\/p\u003e\n\u003cp\u003eData-driven credit scoring reduces approval times—ING reports average SME loan decisioning under 48 hours—improving cash-flow management and working capital access.\u003c\/p\u003e\n\u003cp\u003eProducts bundle insurance and payroll services, creating one-stop-shop suites that increased SME cross-sell rates by ~22% in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.1M corporate clients (2024)\u003c\/li\u003e\n\u003cli\u003eAverage loan decision \u0026lt;48 hours\u003c\/li\u003e\n\u003cli\u003e~22% SME cross-sell uplift (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eING: €610bn assets, 38M customers, 14.7M digital users—leader in green finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eING’s product mix spans retail (current accounts, mortgages, savings), wholesale (corporate lending, DCM) and digital banking; 38M customers, €610bn assets (2025), €3.2bn green mortgages (2024–25), €12.5bn green bonds (by 2024), €8.2bn ESG AUM (Q4 2025), 14.7M active digital users (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e38M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e€610bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e14.7M (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ING Groep’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ING Groep’s 4P marketing insights into a concise, at-a-glance summary to streamline leadership briefings and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-First Global Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eING Groep's primary distribution is its mobile app and web portal, serving about 38 million customers worldwide as of 2025 and processing over €1.2 trillion in client balances; these digital channels enable remote account opening and near-instant product fulfilment.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ING reached a nearly paperless model, cutting branch-dependent costs and enabling rapid geographic scaling without heavy physical infrastructure, supporting a 15% YoY rise in digital-only new accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eING Groep has trimmed branches to about 1,100 locations by 2024 but keeps high-tech service points and flagship branches in core markets like the Netherlands and Belgium, where 65% of advisory revenue originates. These outlets prioritize complex advisory services—wealth management and mortgage planning—handling cases that drive higher fees and longer customer lifecycles. The hybrid model pairs digital channels (80% of routine transactions online) with in-branch specialists for high-value decisions, supporting a 2024 return on equity of ~9.5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Platforms and Embedded Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eING Groep uses open banking APIs to embed lending and payment services into e-commerce and fintech aggregator platforms, enabling point-of-sale financing on non-bank sites; by end-2024 ING reported 1,200+ API partners and 18% YoY growth in platform-originated transactions, accounting for roughly €4.6bn in payments and consumer lending flows through third-party channels in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Growth Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eING Groep runs a multi-country network with strong positions in Germany, Poland, Australia and the Benelux; in 2024 ING reported 53 million customers and net profit EUR 4.8bn, reflecting scale across markets.\u003c\/p\u003e\n\u003cp\u003eIn growth markets ING often enters as a digital-only bank, using a scalable tech stack and agile platforms to undercut incumbents and lower CAC; 2024 digital sales rose ~18% YoY.\u003c\/p\u003e\n\u003cp\u003eGeographic mix balances growth and stability: emerging-market customer growth offsets mature-market margin pressure, aiding CET1 ratio stability at ~13.9% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e53m customers (2024)\u003c\/li\u003e\n\u003cli\u003eEUR 4.8bn net profit (2024)\u003c\/li\u003e\n\u003cli\u003eDigital sales +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eCET1 ~13.9% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Advisory and Global Contact Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eING Groep runs remote advisory and global contact centers that handle video, chat, and voice to back its digital channels, serving customers in 40+ countries and supporting 13 million+ retail clients as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThese centers use advanced CRM and AI-assisted tools to deliver personalized advice independent of branch presence, cutting average handling time by ~18% and boosting satisfaction scores in 2024–25.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRemote advisors: video, chat, voice\u003c\/li\u003e\n\u003cli\u003eReach: 40+ countries, 13M+ retail clients (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eTech: CRM + AI, -18% handling time\u003c\/li\u003e\n\u003cli\u003eResult: higher satisfaction without local branches\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eING: 53M customers, €4.6bn platform flows, digital-first with 1,200+ API partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eING delivers via digital-first channels (app\/web) to 53M customers (2024) with ~1,100 branches (2024) for complex advice; 80% routine transactions online; 1,200+ API partners driving €4.6bn platform flows (2024); CET1 ~13.9% (2024); remote contact centers serve 40+ countries and 13M+ retail clients (Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2024)\u003c\/td\u003e\n\u003ctd\u003e53M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2024)\u003c\/td\u003e\n\u003ctd\u003e~1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI partners (2024)\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform flows (2024)\u003c\/td\u003e\n\u003ctd\u003e€4.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1 (2024)\u003c\/td\u003e\n\u003ctd\u003e~13.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eING Groep 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ING Groep 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with product, price, place, and promotion analysis tailored to ING.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750120796537,"sku":"ing-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ing-marketing-mix.png?v=1772222425","url":"https:\/\/growthsharematrix.com\/products\/ing-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}