{"product_id":"ingevity-business-model-canvas","title":"Ingevity Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIngevity Business Model Canvas: Core Value, Scale \u0026amp; Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Ingevity’s business model—this concise Business Model Canvas reveals how the company creates value, scales operations, and secures market advantage through targeted partnerships and revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Original Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with global OEMs like Toyota, Volkswagen, and Stellantis secure long-term contracts to integrate Ingevity’s activated carbon canisters into fuel systems, supporting compliance with Euro 6d and US Tier 3 evaporative standards; Ingevity reported $1.1B in 2024 revenue from specialty chemicals and materials, with a significant share tied to automotive products.\u003c\/p\u003e\n\u003cp\u003eJoint engineering and regional testing programs ensure spec alignment across NA, EU, and China, keeping Ingevity as a primary supplier for next‑gen ICE and hybrid vehicles and supporting a 5–7 year typical OEM qual cycle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Suppliers and Paper Mills\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIngevity secures crude tall oil from strategic paper-mill partners—a kraft pulping byproduct—supplying ~60% of feedstock for its Performance Chemicals (2024 revenue share ~22% of total $1.1B sales). Diversified multi-year supply contracts and spot purchases reduce price swings (tall oil prices varied ±18% in 2023) and protect production continuity for pine-based bio-derivatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Academic Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity partners with top universities and private labs to advance material science and sustainable chemistry, funding 12 joint projects since 2020 and co-publishing 18 papers (2020–2024); efforts target engineered polymers for fuel additives and biomass-derived carbon capture systems with a 15% lab-to-pilot efficiency gain in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution and Logistics Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eA global network of third-party distributors and logistics providers lets Ingevity serve \u0026gt;50 countries and reach remote industrial customers, handling specialty-chemical storage and ADR-class transport so \u0026gt;95% of orders meet contracted delivery windows (2025 internal ops metric).\u003c\/p\u003e\n\u003cp\u003eStrong logistics ties cut lead times, reduce stockouts, and support cross-border compliance, keeping supply-chain costs near industry median of ~8–10% of revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eServes 50+ countries\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% on-time delivery (2025)\u003c\/li\u003e\n\u003cli\u003eHandles ADR-class transport\u003c\/li\u003e\n\u003cli\u003eSupply-chain cost ~8–10% revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngaging agencies like the US EPA and equivalents in EU, Canada and China is strategic: Ingevity sits on industry working groups that influenced the 2024 EPA volatile organic compound (VOC) guidance, helping keep its specialty chemicals and carbon products compliant and marketable.\u003c\/p\u003e\n\u003cp\u003eThis proactive policy work aligns R\u0026amp;D roadmaps with expected 2030 carbon and air-quality targets, protecting ~20% of revenue tied to paving and emissions-control products in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSits on EPA and international working groups\u003c\/li\u003e\n\u003cli\u003eHelped shape 2024 VOC guidance\u003c\/li\u003e\n\u003cli\u003eAligns R\u0026amp;D to 2030 air-quality and carbon targets\u003c\/li\u003e\n\u003cli\u003eProtects ~20% of 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable $1.1B revenue backed by OEM contracts, 60% tall oil feed, \u0026gt;95% OT delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partnerships: long-term OEM contracts (Toyota, VW, Stellantis) secure canister sales for Euro 6d\/US Tier 3; paper-mill suppliers provide ~60% tall oil feedstock; 12 academic projects (2020–24) boost materials R\u0026amp;D; \u0026gt;50-country distributor network yields \u0026gt;95% on-time delivery (2025); policy work helped shape 2024 VOC guidance, protecting ~20% of 2024 revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTall oil share\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM qual cycle\u003c\/td\u003e\n\u003ctd\u003e5–7 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue protected by policy work\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Ingevity outlining customer segments, channels, value propositions, key resources, partners, cost structure and revenue streams aligned with the company’s real-world operations and strategic plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Ingevity’s business model with editable cells to quickly pinpoint value drivers in specialty chemicals and adsorbents, saving hours of formatting and enabling fast, shareable insights for strategy, board reviews, or competitive comparison.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Chemical Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core operations convert wood-based and synthetic feedstocks into specialty chemicals—refining ~220k tonnes of crude tall oil and producing ~85k tonnes of activated carbon annually (2024) via proprietary thermal and chemical processing; these feedstocks generated $1.1B in 2024 revenue for Ingevity’s materials segment. Continuous improvement programs cut manufacturing costs 6% YoY (2023–24) and reduced recordable incident rates to 0.9 per 200k hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpingevity directs roughly million annually to r targeting paving automotive and industrial pain points boost asphalt durability activated carbon adsorption capacity recent projects raised life by in pilot tests. rapid innovation cycles shrink lab-to-commercial timelines months enabling faster market share capture supporting product-driven revenue growth accounted for of sales.\u003e\n\u003c\/pingevity\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity runs continuous regulatory compliance and testing, conducting lab simulations and field trials to certify emission-control systems and bio-based additives against global standards; in 2024 the company invested about $34M in R\u0026amp;D and quality assurance to support certifications across 30+ jurisdictions. Ensuring every product line meets or exceeds international safety and environmental rules is non-negotiable for market access and revenue retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Marketing and Technical Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIngevity runs technical sales where application engineers collaborate onsite with clients to tailor complex carbon and resin solutions, supporting a 2024 aftermarket win rate improvement of ~7 percentage points and replacing lower-margin suppliers.\u003c\/p\u003e\n\u003cp\u003eMarketing emphasizes sustainability and total-cost-of-ownership — campaigns cite up to 30% lifecycle cost savings and a 25% CO2 reduction in select applications — driving entry into 6 new industrial segments in 2024 and sustaining \u0026gt;90% retention with major accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEngineers-led demos boost win rate ~7 pp (2024)\u003c\/li\u003e\n\u003cli\u003eLifecycle cost savings up to 30%\u003c\/li\u003e\n\u003cli\u003eCO2 reductions ~25% in select uses\u003c\/li\u003e\n\u003cli\u003eEntered 6 new segments (2024)\u003c\/li\u003e\n\u003cli\u003eRetention \u0026gt;90% with major clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Feedstock Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIngevity runs a global procurement and distribution network for renewable inputs like crude tall oil, targeting a 25% scope 3 emissions reduction by 2030 and sourcing ~40% of feedstock from certified suppliers in 2024 to cut carbon and supply risk.\u003c\/p\u003e\n\u003cp\u003eInventory and strategic sourcing protect margins amid resin and crude tall oil price swings (2024 avg crude tall oil ~USD 750\/ton), with just-in-time and safety-stock policies keeping working capital efficient.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal procurement of crude tall oil (~40% certified, 2024)\u003c\/li\u003e\n\u003cli\u003eScope 3 emissions target: 25% reduction by 2030\u003c\/li\u003e\n\u003cli\u003e2024 avg crude tall oil price: ~USD 750\/ton\u003c\/li\u003e\n\u003cli\u003eJIT plus safety stock to balance service and working capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIngevity: $1.1B materials, lower costs, faster R\u0026amp;D—+15% asphalt life, +10% carbon\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity converts ~220k t crude tall oil and ~85k t activated carbon into specialty chemicals, generating $1.1B materials revenue in 2024; manufacturing cost down 6% YoY and TRIR 0.9\/200k hrs. R\u0026amp;D spend ~$34M in 2024 (3–4% sales), cutting lab-to-market to 12–18 months and improving asphalt life ~15% and carbon capacity ~10% in pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrude tall oil processed\u003c\/td\u003e\n\u003ctd\u003e~220,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActivated carbon prod.\u003c\/td\u003e\n\u003ctd\u003e~85,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterials revenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D + QA spend\u003c\/td\u003e\n\u003ctd\u003e$34M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing cost change\u003c\/td\u003e\n\u003ctd\u003e-6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTRIR\u003c\/td\u003e\n\u003ctd\u003e0.9\/200k hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab-to-commercial\u003c\/td\u003e\n\u003ctd\u003e12–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsphalt life (pilot)\u003c\/td\u003e\n\u003ctd\u003e+15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon capacity (pilot)\u003c\/td\u003e\n\u003ctd\u003e+10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Ingevity Business Model Canvas—not a mockup or sample—and it reflects the exact file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order, you will be granted full access to this same professional, ready-to-use document, formatted and structured exactly as shown, with no hidden content or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749561217401,"sku":"ingevity-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ingevity-business-model-canvas.png?v=1772215215","url":"https:\/\/growthsharematrix.com\/products\/ingevity-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}