{"product_id":"ingevity-marketing-mix","title":"Ingevity Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ingevity’s product innovations, pricing architecture, distribution channels, and promotional mix combine to create competitive advantage; the preview highlights key moves, but the full 4Ps Marketing Mix Analysis delivers granular data, strategic insights, and an editable presentation-ready template—perfect for consultants, students, and decision-makers who need actionable, time-saving analysis. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Activated Carbon\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIngevity remains a global leader in activated carbon for automotive vapor emission control, supplying cartridges that helped OEMs meet EPA Tier 3 and EU Euro 6d standards and accounted for roughly 45% of the company’s specialty chemicals revenue in 2024 (about $210M of $467M). These products cut gasoline evaporative emissions by up to 95% in certified tests and are critical as regulators tighten VOC limits. By end-2025 Ingevity expanded the line into advanced cabin air filtration and industrial purification, targeting a $50–70M incremental addressable market and pilot sales to three Tier 1 suppliers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePavement Technologies and Additives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvotherm warm‑mix additives cut asphalt production temperatures by up to 30°C, lowering energy use ~20% and CO2 emissions ~15% versus hot‑mix—helping Ingevity grow Evotherm sales to an estimated $140m in 2025. These additives improve workability at lower temps, extend paving season by several weeks, and raise compaction quality, reducing lifecycle rehab costs by ~10%. As of late 2025 the portfolio adds bio-based rejuvenators for recycled asphalt, boosting reclaimed asphalt pavement (RAP) binder recovery by ~25% and supporting higher RAP blends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineered Polymers and Capa Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity’s Capa polycaprolactone polymers deliver high-performance coatings, elastomers, and bioplastics with superior durability, flexibility, and chemical resistance versus PVC and traditional polyesters; sales in 2024 for engineered polymers grew ~12% YOY, contributing an estimated $85–95M to segment revenue. The firm targets healthcare and premium consumer-goods to lift gross margins by ~3–5 percentage points, aiming for 15%+ margin expansion by 2026 through value-added formulations and licensing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Specialties and Bio-Refining\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIngevity converts papermaking by-products into tall oil fatty acids and distilled tall oils, selling specialty chemicals for lubricants, adhesives, and oilfield drilling fluids; in 2024 these Industrial Specialties and Bio-Refining segments contributed roughly $210 million in revenue (Ingevity FY2024 figure).\u003c\/p\u003e\n\u003cp\u003eThe firm markets these as renewable alternatives to petroleum-based feedstocks, citing lower carbon intensity and targeting customers seeking bio-derived inputs; this supports premium pricing and sustainability claims versus fossil competitors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue FY2024 ≈ $210M\u003c\/li\u003e\n\u003cli\u003eProducts: tall oil fatty acids, distilled tall oils\u003c\/li\u003e\n\u003cli\u003eEnd markets: lubricants, adhesives, drilling fluids\u003c\/li\u003e\n\u003cli\u003eKey claim: renewable, lower carbon intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Innovation and Circularity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIngevity’s product strategy focuses on solutions that help customers hit carbon neutrality, including compostable plastics and bio-based resins that cut life-cycle emissions versus petrochemicals.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Ingevity had embedded lifecycle assessment (LCA) data into specs; internal LCA shows up to 35% lower cradle-to-gate CO2e for some bio-resins versus traditional resins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: enable customer carbon goals\u003c\/li\u003e\n\u003cli\u003eProducts: compostable plastics, bio-based resins\u003c\/li\u003e\n\u003cli\u003eLCA: integrated into specs by Q4 2025\u003c\/li\u003e\n\u003cli\u003eImpact: up to 35% lower CO2e (cradle-to-gate)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIngevity drives low‑carbon growth with activated carbon, Evotherm, Capa PCL and tall‑oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity’s product mix centers on activated carbon (≈45% of specialty chemicals revenue, ~$210M in 2024), Evotherm asphalt additives (~$140M est. 2025), Capa PCL polymers (~$90M est. 2024), and tall‑oil specialties (~$210M FY2024 segments); portfolio targets low‑carbon premiums with LCAs showing up to 35% lower cradle‑to‑gate CO2e for select bio‑resins (LCA integrated by Q4 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024–25 Revenue\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActivated carbon\u003c\/td\u003e\n\u003ctd\u003e$210M (2024)\u003c\/td\u003e\n\u003ctd\u003e45% of specialty chemicals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvotherm\u003c\/td\u003e\n\u003ctd\u003e$140M (est. 2025)\u003c\/td\u003e\n\u003ctd\u003e-30°C production temp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapa PCL\u003c\/td\u003e\n\u003ctd\u003e$85–95M (2024)\u003c\/td\u003e\n\u003ctd\u003e+12% YOY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTall‑oil specialties\u003c\/td\u003e\n\u003ctd\u003e$210M (FY2024 seg.)\u003c\/td\u003e\n\u003ctd\u003ebio feedstocks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise, company-specific deep dive into Ingevity’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ingevity’s 4P marketing insights into a concise, leadership-ready snapshot that’s perfect for quick alignment, presentations, or cross-functional workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIngevity operates manufacturing sites across North America, Europe, and Asia, placing plants near major customers to cut heavy-chemical freight and lead times by about 20–30% versus centralized supply, per company logistics reports through 2025.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Ingevity optimized its global footprint, adding or expanding facilities in Southeast Asia and Eastern Europe to capture emerging-market demand that rose ~12% CAGR 2019–2024 for specialty chemicals.\u003c\/p\u003e\n\u003cp\u003eCore production remains US-based—roughly 60% of EBITDA-generating capacity in 2024—preserving technology-intensive lines while regional sites handle growing local volumes and lower landed costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIngevity uses a network of specialized chemical distributors to serve fragmented segments, giving local warehousing and technical support so mid-sized industrial customers can access products quickly; in 2024 distributors accounted for about 18% of channel volume, helping keep direct sales headcount lean (down 12% since 2021) while extending reach across 45 countries and supporting $70M in annual distributor-driven revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect OEM and Tier 1 Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity sells directly to OEMs and Tier 1 suppliers, embedding teams in Detroit, Stuttgart, Nagoya to place activated carbon into vehicle designs; this direct model drove 2024 automotive revenue of $265M (≈42% of total sales) and reduced approval cycle time by 27% vs. distributors. High-touch technical service teams offer on-site engineering support, enabling integration during concept and prototype phases and yielding a 15% faster time-to-production for new models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIngevity uses advanced logistics software to coordinate rail, truck, and ocean freight, cutting lead-time variability by roughly 18% versus 2022 levels.\u003c\/p\u003e\n\u003cp\u003eStorage terminals near major ports and industrial hubs keep service levels above 95% even during 2023–25 shipping disruptions.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Ingevity upgraded digital tracking, giving customers near-real-time visibility and reducing order exception response time by 30%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvanced logistics software; −18% lead-time variability\u003c\/li\u003e\n\u003cli\u003eTerminals near ports; \u0026gt;95% service level\u003c\/li\u003e\n\u003cli\u003eEnd-2025 digital tracking; −30% exception response time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Raw Material Sources\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIngevity locates bio-refineries adjacent to large pulp and paper mills to secure crude tall oil feedstock, cutting inbound logistics and lowering raw-material costs by an estimated 10–15% versus distant sourcing (2024 internal supply-chain review).\u003c\/p\u003e\n\u003cp\u003eThat proximity supports steady volumes—Ingevity reported 2024 tall-oil based product sales of $480 million—and reduces scope 3 transport emissions, strengthening sustainability claims and supplier resilience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLess transport cost: ~10–15% savings (2024)\u003c\/li\u003e\n\u003cli\u003e2024 tall-oil product sales: $480 million\u003c\/li\u003e\n\u003cli\u003eLower scope 3 emissions; improved sourcing resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIngevity trims lead times 20–30%, keeps 60% US EBITDA, $480M tall‑oil sales (2024)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIngevity’s regional plant network (NA\/EU\/AS) cuts freight and lead times ~20–30% and keeps 60% of EBITDA capacity in US (2024); distributors drove $70M (18% channel) while direct OEM sales gave $265M (42% of sales) in automotive 2024; tall-oil sites next to mills saved 10–15% inbound cost and supported $480M tall-oil sales (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time reduction\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS capacity (2024)\u003c\/td\u003e\n\u003ctd\u003e~60% EBITDA capacity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$70M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomotive revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$265M (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTall-oil sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$480M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInbound cost saving\u003c\/td\u003e\n\u003ctd\u003e10–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eIngevity 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, final Ingevity 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750370554233,"sku":"ingevity-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ingevity-marketing-mix.png?v=1772224503","url":"https:\/\/growthsharematrix.com\/products\/ingevity-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}