{"product_id":"iqvia-marketing-mix","title":"IQVIA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how IQVIA leverages product innovation, value-based pricing, global distribution networks, and targeted promotion to dominate healthcare analytics—this preview highlights key tactics; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to unlock detailed strategies, data-driven examples, and ready-to-use slides for reports, benchmarking, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinical Development Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIQVIA Clinical Development Solutions runs end-to-end trials from Phase I–IV, claiming a 20% faster median study start-up and 15% lower per-patient cost versus industry benchmarks, using IQVIA CORE for data-driven site selection and recruitment; in 2024 IQVIA reported clinical services revenue of $4.6bn, reflecting broad global scale. By combining advanced analytics with clinical teams, IQVIA shortens timelines and improves enrollment predictability across 100+ countries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-World Evidence (RWE)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIQVIAs Real-World Evidence (RWE) offers linked claims, EHR, and registry datasets covering over 300 million patients and analytics that measure drug performance outside trials, showing real-world safety, effectiveness, and utilization.\u003c\/p\u003e\n\u003cp\u003eClients use RWE to support regulatory filings and market access; payers cite RWE in 62% of formulary decisions in 2024, and IQVIA reports RWE engagements grew 28% year-over-year through Q3 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIQVIA Connected Intelligence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIQVIA Connected Intelligence combines 1.4 billion anonymized patient records, 500+ real-world data sources, and AI\/ML analytics to deliver actionable insights across drug development, commercial ops, and HEOR, enabling firms to link disparate datasets and spot market opportunities faster; it underpins IQVIA’s service stack as the core technology layer, supporting \u0026gt;60% of revenue-generating offerings and driving improved strategic decisions with measurable ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and SaaS Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIQVIA offers SaaS like Orchestrated Customer Engagement and compliance, safety, and quality platforms that automate pharma sales, marketing, and regulatory workflows, reducing manual tasks by up to 40% in client pilots.\u003c\/p\u003e\n\u003cp\u003eIQVIA has pushed cloud integrations—over 60% of its software revenue was cloud-based in 2024—aiming for fully integrated ecosystems through 2026 to cut deployment times and improve data sharing.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOCE: CRM + multichannel marketing\u003c\/li\u003e\n\u003cli\u003eCompliance\/safety: PV, QMS automation\u003c\/li\u003e\n\u003cli\u003eCloud revenue \u0026gt;60% (2024)\u003c\/li\u003e\n\u003cli\u003ePilots report ~40% task reduction\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Outsourcing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpiqvias commercial outsourcing services provide contract sales and medical organizations to launch promote products across markets pairing market access consulting brand management affairs drive uptake reimbursement.\u003e\n\u003cpby iqvia reported cso-related revenues growing mid-single digits letting clients scale sales forces quickly and cut fixed overhead by up to versus building in-house teams.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e100+ markets covered\u003c\/li\u003e\u003cli\u003eMarket access, brand, medical affairs\u003c\/li\u003e\u003cli\u003eMid-single-digit CSO revenue growth (2025)\u003c\/li\u003e\u003cli\u003eUp to 40% lower fixed overhead\u003c\/li\u003e\n\u003c\/pby\u003e\u003c\/piqvias\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIQVIA’s integrated suite: scale across $4.6B clinical, 300M RWE, 1.4B connected records\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIQVIA’s product suite bundles Clinical Development, RWE, Connected Intelligence, SaaS platforms, and CSO services—driving scale: 2024 clinical services $4.6bn, RWE cover 300M patients, Connected Intelligence 1.4B records, cloud software \u0026gt;60% revenue (2024), RWE engagement +28% YoY (Q3 2025), CSO mid-single-digit growth (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eOffering\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–2025 stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClinical Development\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$4.6bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRWE\u003c\/td\u003e\n\u003ctd\u003ePatient records\u003c\/td\u003e\n\u003ctd\u003e300M; +28% engagements YoY (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected Intelligence\u003c\/td\u003e\n\u003ctd\u003eRecords\/sources\u003c\/td\u003e\n\u003ctd\u003e1.4B records; 500+ sources\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS\/Cloud\u003c\/td\u003e\n\u003ctd\u003eCloud share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% software revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCSO\u003c\/td\u003e\n\u003ctd\u003eGrowth\/efficiency\u003c\/td\u003e\n\u003ctd\u003eMid-single-digit growth (2025); ≤40% lower overhead\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into IQVIA’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses IQVIA 4P insights into a concise, presentation-ready snapshot that speeds strategic alignment and decision-making for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIQVIA operates in over 100 countries, supporting 50,000+ employees and generating $12.6 billion in 2024 revenue, giving clients global scale for clinical trials and commercial ops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Clinical Trials (DCT)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy 2025 IQVIA scaled Decentralized Clinical Trials (DCT) using telehealth, remote monitoring, and home nursing, cutting in-person visits by over 60% and lowering per-patient site costs by ~25% versus traditional trials.\u003c\/p\u003e\n\u003cp\u003eThe virtual model expanded reach into rural and minority communities, boosting enrollment diversity by 35% and improving retention rates from ~70% to 88% in IQVIA-run studies.\u003c\/p\u003e\n\u003cp\u003eDCTs accounted for roughly 40% of IQVIA’s distributed trial volume and became a mainstream distribution channel for clinical research by end-2025, driving service revenue growth in its clinical operations segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIQVIA delivers many tech products and data insights via secure cloud platforms, supporting real-time collaboration across global teams and removing geographic barriers; as of 2024 IQVIA reported 70% of revenue from cloud-enabled services and processed 1.5 billion de-identified patient records in the cloud. The platforms scale for seamless updates, support cross-device access in 100+ countries, and cut deployment time by up to 40% versus on-premises systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Research Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIQVIA maintains specialized centers of excellence and labs in hubs like Boston, San Francisco, London, and Basel, supporting high‑tech diagnostics and analytics with over 8,000 lab tests processed daily as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese locations sit near top universities and biotech clusters to boost collaboration; partnerships increased R\u0026amp;D throughput 22% in 2024 and handled $1.2B in global lab service contracts that year.\u003c\/p\u003e\n\u003cp\u003eHubs serve as nodes for complex biological testing and large data processing, running petabyte-scale datasets and supporting 450+ global projects in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8,000+ tests\/day (2025)\u003c\/li\u003e\n\u003cli\u003e22% R\u0026amp;D throughput gain (2024)\u003c\/li\u003e\n\u003cli\u003e$1.2B lab service revenue (2024)\u003c\/li\u003e\n\u003cli\u003epetabyte-scale data, 450+ projects (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIQVIA uses a global dedicated sales force to engage C-suite and executive buyers across life sciences and healthcare, managing relationships via account-based teams to tailor solutions to each client’s strategy.\u003c\/p\u003e\n\u003cp\u003eThis direct B2B channel embeds IQVIA into client workflows and multi-year plans; in 2024 IQVIA reported commercial revenue of $13.1B, with field sales pivotal to retaining large accounts and supporting 8–12 year partnerships.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal dedicated sales force\u003c\/li\u003e\n\u003cli\u003eAccount-based team structures\u003c\/li\u003e\n\u003cli\u003eTargets C-suite\/executives\u003c\/li\u003e\n\u003cli\u003eDeep workflow integration\u003c\/li\u003e\n\u003cli\u003e2024 commercial revenue $13.1B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIQVIA Place: Global 100+ footprint fuels $13.1B commercial lift, 22% R\u0026amp;D boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIQVIA’s Place leverages 100+ country footprint, cloud platforms (70% revenue, 1.5B records), DCTs (40% trial volume, 60% fewer visits), 8,000+ lab tests\/day, and a global sales force driving $13.1B commercial revenue (2024), boosting R\u0026amp;D throughput 22% and $1.2B lab contracts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue (clinical+commercial)\u003c\/td\u003e\n\u003ctd\u003e$12.6B \/ $13.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud-enabled revenue\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCT share (2025)\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab tests\/day (2025)\u003c\/td\u003e\n\u003ctd\u003e8,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D throughput gain (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab contracts (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eIQVIA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IQVIA 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749897056633,"sku":"iqvia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iqvia-marketing-mix.png?v=1772219967","url":"https:\/\/growthsharematrix.com\/products\/iqvia-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}