{"product_id":"isdongseo-marketing-mix","title":"IS DongSeo Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how IS DongSeo's Product, Price, Place, and Promotion choices create market impact—this concise preview hints at strategy, positioning, and channel effectiveness; buy the full 4P's Marketing Mix Analysis for a presentation-ready, editable report with actionable insights, real-world data, and ready-to-use templates to save hours and power your business or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Residential Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIS Dongseo leads with its flagship Aieen-tteul brand, delivering premium apartments and mixed-use residential projects across South Korea, with 18 complexes totaling 6,400 units as of Dec 31, 2025.\u003c\/p\u003e\n\u003cp\u003eUnits embed smart-home systems (IoT HVAC, remote access) and eco-friendly materials, reducing energy use by ~22% versus 2019 baselines in certified projects.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio added 1,200 senior-friendly units and 2,100 compact homes for single\/dual households, boosting residential revenue share to 64% of group sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering and Infrastructure Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIS DongSeo’s civil engineering arm runs a robust portfolio of large-scale projects—bridges, highways, and ports—valued at roughly KRW 420 billion in backlog as of Q4 2025, focusing on national resilience and climate-adaptive design. The firm meets high technical standards and safety regs, having delivered 12 major infrastructure contracts with government agencies since 2022 and capturing ~18% of its 2025 revenue from public works. Long tenure and specialized teams win complex, compliance-heavy bids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Friendly Building Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIS Dongseo manufactures high-strength PHC piles and precast concrete, supplying 62% of its 2024 domestic projects and generating KRW 148 billion in product sales that year.\u003c\/p\u003e\n\u003cp\u003eSince 2022 it added low-carbon concrete and recycled aggregates, cutting embodied CO2 by 35% per m3 versus standard mixes and saving ~18,000 tonnes CO2e in 2024.\u003c\/p\u003e\n\u003cp\u003eThese eco-friendly materials are sold internally to IS Dongseo construction arms and externally to contractors, capturing a 22% share of green-spec bids in Busan and nearby regions in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Waste Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe environmental division delivers end-to-end waste treatment for industrial, medical, and municipal waste, generating stable recurring revenue and supporting the circular economy; in 2024 it contributed about 28% of IS DongSeo’s consolidated revenues, roughly KRW 220 billion.\u003c\/p\u003e\n\u003cp\u003eThrough subsidiaries the company runs specialized incineration, landfill management, and wastewater treatment facilities with a combined processing capacity near 1.1 million tonnes per year and an EBITDA margin around 18% in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e28% of group revenue (≈KRW 220B) in 2024\u003c\/li\u003e\n\u003cli\u003e1.1M tonnes\/year capacity\u003c\/li\u003e\n\u003cli\u003e18% EBITDA margin\u003c\/li\u003e\n\u003cli\u003eServices: incineration, landfill, wastewater\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Battery Recycling and Resource Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late is dongseo recovers high-purity lithium nickel and cobalt from ev batteries using proprietary hydrometallurgy supplying battery makers seeking domestic sustainable feedstock achieving overall metal recovery purity.\u003e\n\u003cpthe line cuts raw-material costs for partners by versus imported ore processes tonnes of battery scrap and meets iso local emissions limits while lowering lifecycle co2 primary mining.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e92% average metal recovery\u003c\/li\u003e\n\u003cli\u003e98% purity for battery-grade salts\u003c\/li\u003e\n\u003cli\u003e12,000 tonnes\/year capacity (2025)\u003c\/li\u003e\n\u003cli\u003e~15% raw-material cost saving for customers\u003c\/li\u003e\n\u003cli\u003e~40% CO2 reduction vs primary mining\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIS Dongseo: 6,400 Aieen‑tteul units, KRW220B enviro revenue, 12k t\/yr battery recycling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIS Dongseo offers Aieen-tteul apartments (6,400 units across 18 complexes by 31 Dec 2025) plus civil engineering, PHC\/precast, waste treatment, and battery metal recycling; eco-spec materials cut embodied CO2 35% and saved ~18,000 tCO2e in 2024; 2024 revenues: ~KRW 220B (28% group) from environmental services; battery recycling: 12,000 t\/yr, 92% recovery, 98% purity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eApartment units (2025)\u003c\/td\u003e\n\u003ctd\u003e6,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnv. rev (2024)\u003c\/td\u003e\n\u003ctd\u003e≈KRW 220B (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaste capacity\u003c\/td\u003e\n\u003ctd\u003e1.1M t\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBattery recycle\u003c\/td\u003e\n\u003ctd\u003e12,000 t\/yr; 92% recovery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into IS DongSeo’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses IS DongSeo’s 4P marketing insights into a concise, leadership-ready snapshot that’s easy to present, customize, and use as a plug-and-play one-pager for meetings, comparisons, or rapid strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban Real Estate Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIS Dongseo concentrates residential and commercial projects in high-growth metros—mainly Seoul Capital Area and Busan—where 2024 GDP per capita and transaction volumes outpaced national averages (Seoul metro accounted for ~48% of 2024 housing transactions). By targeting districts with major transit nodes and new infrastructure, the firm boosts asset liquidity and investor appeal, cutting average sell-down time by an estimated 20% and lowering project oversight costs via localized management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Clusters for Environmental Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWaste management and battery recycling facilities are sited next to major industrial complexes and logistics hubs to cut transport costs—typically reducing haul distances by 40% and logistics spend by 18% versus remote sites (2024 industry averages). Sites are picked for proximity to high-volume waste generators and certified hazardous-material infrastructure, securing steady feedstock flows; a 2025 sector report shows plant utilization rises 12% when co-located with industrial parks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Virtual Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIS Dongseo uses digital platforms and VR showrooms so buyers can tour units and floor plans remotely; in 2024 their online viewings rose 62% year-over-year, reaching 120,000 sessions, expanding reach beyond local markets.\u003c\/p\u003e\n\u003cp\u003eThe VR tools link to brokerage partners, enabling instant inquiries and e-contracts; 38% of leads in 2024 originated from virtual tours, cutting average sales cycle from 98 to 64 days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIS DongSeo sells building materials and PHC piles via direct B2B to major construction firms and infrastructure developers, capturing ~65% of its domestic precast pile sales in 2024 and shortening lead times to 3–5 days for key accounts.\u003c\/p\u003e\n\u003cp\u003eThe firm operates a fleet of 48 specialized transport vehicles nationwide, enabling on-site deliveries and reducing damaged-goods rates to 0.9% in 2024 versus 2.4% industry average.\u003c\/p\u003e\n\u003cp\u003eDirect control over distribution preserves product quality, cuts third-party logistics costs by an estimated KRW 12.3 billion in 2024, and supports repeat-contract rates above 72%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% domestic precast pile share (2024)\u003c\/li\u003e\n\u003cli\u003eFleet: 48 specialized vehicles\u003c\/li\u003e\n\u003cli\u003eLead times: 3–5 days for key accounts\u003c\/li\u003e\n\u003cli\u003eDamage rate: 0.9% vs 2.4% industry\u003c\/li\u003e\n\u003cli\u003eLogistics savings: KRW 12.3 billion (2024)\u003c\/li\u003e\n\u003cli\u003eRepeat contracts: 72%+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Expansion of Green Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIS Dongseo, while focused on Korea, opened rep offices in Vietnam (2023) and the Netherlands (2024) to export waste-to-energy and recycling tech, targeting €12m in export revenue by 2026.\u003c\/p\u003e\n\u003cp\u003eThese hubs offer consulting and JV pathways; Southeast Asia feeds feedstock projects, Europe enables circular-economy contracts under EU Green Deal rules.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: offices in Ho Chi Minh and Rotterdam\u003c\/li\u003e\n\u003cli\u003eTarget: €12m export sales by 2026\u003c\/li\u003e\n\u003cli\u003eFocus: waste-to-energy, recycling JVs\u003c\/li\u003e\n\u003cli\u003eMarket drivers: EU Green Deal, ASEAN sustainability plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIS Dongseo cuts sell-down 20%, saves KRW12.3B, boosts VR leads \u0026amp; eyes €12M exports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIS Dongseo concentrates projects in Seoul\/Busan, cutting sell-down time ~20% and logistics costs KRW 12.3B (2024); online viewings rose 62% to 120,000 sessions, 38% leads from VR; 65% domestic precast pile share, 3–5 day key-account lead times, 0.9% damage rate; rep offices in Ho Chi Minh (2023) and Rotterdam (2024), targeting €12m exports by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sessions\u003c\/td\u003e\n\u003ctd\u003e120,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVR lead share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrecast share\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003eKRW 12.3B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExport target\u003c\/td\u003e\n\u003ctd\u003e€12M (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eIS DongSeo 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IS DongSeo 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749941096825,"sku":"isdongseo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/isdongseo-marketing-mix.png?v=1772220628","url":"https:\/\/growthsharematrix.com\/products\/isdongseo-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}