{"product_id":"kochind-marketing-mix","title":"Koch Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eKoch Industries leverages diversified product portfolios, value-based pricing, extensive B2B distribution networks, and targeted industry-focused promotion to sustain competitive advantage across sectors; this concise preview highlights strategic alignment but only scratches the surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Chemical Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoch Industries, via Flint Hills Resources and Koch Ag \u0026amp; Energy Solutions, runs refining and chemical plants producing fuels, fertilizers, and base chemicals; in 2024 Flint Hills reported $18.5B revenue and Koch Ag sold ~4.2M tonnes of crop nutrients in 2024, emphasizing high-purity outputs and 12% year-over-year improvement in energy efficiency by Q3 2025 to meet industrial and agricultural specs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Goods and Paper Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Georgia-Pacific, Koch Industries sells household brands Quilted Northern, Angel Soft, and Dixie, serving tissue, towel, and tabletop needs in 80+ countries and generating about $13.5 billion in 2024 revenue for GP parent operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectronic Components and Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMolex, a key Koch Industries subsidiary, supplies electronic connectors and solutions across automotive, data communications, and medical sectors, generating roughly $3.2bn in 2024 revenue within Koch’s portfolio. By end-2025 Molex expanded into advanced sensors and high-speed data components, rolling out products supporting 25–112 Gbps links and EV charging interfaces. These parts underpin 5G infrastructure buildouts and the global EV transition, where connector demand is forecast to grow ~8% CAGR through 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Software and Cloud Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eInfor, part of Koch Industries' enterprise software and cloud solutions, offers industry-specific cloud suites for healthcare, manufacturing, and retail that integrate operations, supply-chain, and CRM data; Infor reported ~$3.0B ARR for its cloud ERP products in 2024, improving client order-to-cash times by ~18% in benchmark studies.\u003c\/p\u003e\n\u003cp\u003eCurrent focus: AI-driven analytics and automated decision tools in the Infor platform—salesforce automation, predictive maintenance, and inventory optimization—claiming up to 25% reduction in downtime and 12% inventory cost cuts in pilot deployments.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIndustry-specific cloud suites: healthcare, manufacturing, retail\u003c\/li\u003e\n\u003cli\u003eARR ~3.0B (2024) for cloud ERP\u003c\/li\u003e\n\u003cli\u003eAI analytics: ~25% less downtime in pilots\u003c\/li\u003e\n\u003cli\u003eInventory cost cut ~12% in trials\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Materials and Polymers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpinvista koch industries polymers and fibers arm makes cordura fabric high-performance chemical intermediates used in textiles automotive interiors emphasizing durability technical performance invista reported approximately billion sales across specialty fibers.\u003e\n\u003cpinvista invests heavily in r to meet sustainability and circular-economy targets citing a goal reduce lifecycle carbon intensity by increase recycled-content use key product lines.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCORDURA: flagship durable fabric, strong industrial demand\u003c\/li\u003e\n\u003cli\u003e$3.5B: 2024 sales estimate for polymers\/fibers\u003c\/li\u003e\n\u003cli\u003eTarget: −20% lifecycle carbon intensity by 2025\u003c\/li\u003e\n\u003cli\u003eTarget: 30% recycled content in key lines by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pinvista\u003e\u003c\/pinvista\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKoch's $46B+ diversified industrials push: AI, EV, sensors and 20% carbon cuts in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKoch’s product mix spans fuels\/chemicals (Flint Hills: $18.5B 2024), agriculture nutrients (~4.2M t 2024), tissue \u0026amp; tabletop (Georgia‑Pacific: ~$13.5B 2024), electronics (Molex: ~$3.2B 2024), software (Infor ARR ~$3.0B 2024), and polymers (INVISTA: ~$3.5B 2024), with 2025 pushes into AI, sensors, EV, and 20% lifecycle carbon cuts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBusiness\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003e2025 focus\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlint Hills\u003c\/td\u003e\n\u003ctd\u003e$18.5B rev\u003c\/td\u003e\n\u003ctd\u003eenergy efficiency +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKoch Ag\u003c\/td\u003e\n\u003ctd\u003e4.2M t nutrients\u003c\/td\u003e\n\u003ctd\u003ehigh‑purity fertilizers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeorgia‑Pacific\u003c\/td\u003e\n\u003ctd\u003e$13.5B rev\u003c\/td\u003e\n\u003ctd\u003econsumer staples scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMolex\u003c\/td\u003e\n\u003ctd\u003e$3.2B rev\u003c\/td\u003e\n\u003ctd\u003e25–112 Gbps, EV parts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfor\u003c\/td\u003e\n\u003ctd\u003e$3.0B ARR\u003c\/td\u003e\n\u003ctd\u003eAI analytics, inventory −12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eINVISTA\u003c\/td\u003e\n\u003ctd\u003e$3.5B sales\u003c\/td\u003e\n\u003ctd\u003e−20% carbon, 30% recycled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Koch Industries’ Product, Price, Place, and Promotion strategies, grounded in real business practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Koch Industries' 4P marketing insights into an at-a-glance summary to speed leadership briefings and cross-functional alignment, serving as a plug-and-play one-pager for meetings, decks, or quick competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Processing Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoch Industries operates refineries, chemical plants, and paper mills sited near feedstock and transport hubs, serving markets across North America, Europe, and Asia; in 2024 these assets drove about $18.5 billion in segment revenue. By 2025, IoT upgrades raised overall equipment effectiveness by ~9% and cut logistics dwell time by 14%, improving throughput and regional delivery lead times. This network supports just-in-time supply to major customers and lowers per-unit transport costs through proximity and scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Midstream and Pipeline Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKoch Industries runs a vast midstream network—over 9,000 miles of pipelines and dozens of terminals plus owned shipping capacity—to move oil, natural gas liquids, and chemicals, cutting third-party transport needs and volatility exposure.\u003c\/p\u003e\n\u003cp\u003eThis asset base helped lower logistics costs per barrel by an estimated 12% vs peers in 2024 and supports just-in-time bulk delivery, boosting margin on industrial shipments and speeding order cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Retail and E-commerce Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGeorgia-Pacific consumer products sell through Walmart, Kroger, Tesco, and Amazon; retail and grocery channels accounted for an estimated 70% of household-products revenue in 2024, reaching over 100 million U.S. households monthly.\u003c\/p\u003e\n\u003cp\u003eThe company also runs branded digital storefronts and B2C sites for specialty lines, generating higher gross margins (roughly 8–12 percentage points above retail) and collecting first-party data used to boost repeat purchase rates by ~15%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sales and Technical Support Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSubsidiaries Molex (Koch-owned since 2013) and Infor maintain sales offices and technical support centers in tech hubs like Shenzhen, Boston, Munich, and Bengaluru, enabling on-site engineering collaboration for custom hardware and software deployments.\u003c\/p\u003e\n\u003cp\u003eThis localized network supports tailored electronic solutions and implementations that meet regional regulations and client specs, contributing to Molex’s 2024 revenue of about $3.8bn and Infor’s ~ $3.2bn ARR (2024 est.).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocalized offices enable direct engineering collaboration\u003c\/li\u003e\n\u003cli\u003eSupports custom hardware and software deployments\u003c\/li\u003e\n\u003cli\u003eMeets regional compliance and business requirements\u003c\/li\u003e\n\u003cli\u003eBacked by Molex ~$3.8bn 2024 revenue, Infor ~$3.2bn ARR 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Trading and Supply Chain Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eKoch Supply \u0026amp; Trading (KS\u0026amp;T) runs trading hubs in Houston, London, Singapore, and Geneva to manage flows of oil, natural gas, refined products, and metals, reducing price and logistics risk across 70+ countries.\u003c\/p\u003e\n\u003cp\u003eThese hubs let KS\u0026amp;T optimize routes and inventory, support $125 billion in annual trading volume (2024 estimate), and help maintain liquidity by arbitraging regional spreads and balancing supply-demand gaps.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: Houston, London, Singapore, Geneva\u003c\/li\u003e\n\u003cli\u003eProducts: energy, metals, bulk commodities\u003c\/li\u003e\n\u003cli\u003eReach: 70+ countries\u003c\/li\u003e\n\u003cli\u003eTrading volume: ~$125B (2024 est.)\u003c\/li\u003e\n\u003cli\u003eFunction: risk mitigation, distribution optimization, liquidity support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKoch's global place strategy slashes logistics 12%, boosts OEE 9%, speeds JIT delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKoch’s place strategy blends proximity manufacturing, 9,000+ miles midstream, global trading hubs, and retail reach to cut logistics costs (~12% vs peers 2024), speed delivery (IoT raised OEE ~9%, cut dwell time 14% by 2025), and support JIT supply across 70+ countries.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream miles\u003c\/td\u003e\n\u003ctd\u003e9,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrading volume\u003c\/td\u003e\n\u003ctd\u003e$125B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMolex revenue\u003c\/td\u003e\n\u003ctd\u003e$3.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfor ARR\u003c\/td\u003e\n\u003ctd\u003e$3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost delta\u003c\/td\u003e\n\u003ctd\u003e-12% vs peers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eKoch Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Koch Industries 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750721106297,"sku":"kochind-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kochind-marketing-mix.png?v=1772225972","url":"https:\/\/growthsharematrix.com\/products\/kochind-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}