{"product_id":"kone-bcg-matrix","title":"Kone Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Kone BCG Matrix snapshot highlights where its major product lines likely sit—heavy-lift solutions as Stars, established elevators as Cash Cows, niche services as Question Marks, and underperforming legacy tech as potential Dogs—framing portfolio priorities and capital allocation. This preview skims strategic implications and market dynamics; buy the full BCG Matrix for quadrant-level placements, data-backed recommendations, and editable Word + Excel deliverables you can implement immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKONE 24\/7 Connected Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKONE 24\/7 Connected Services drives KONE’s highest growth, using IoT-based digital monitoring and predictive maintenance to cut equipment downtime by up to 30% and lift service margins; in 2024 connected services contributed about 18% of KONE’s EUR 11.2bn service sales (≈EUR 2.0bn). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernization in North America and Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith aging urban infrastructure in North America and Europe, demand for full elevator replacements and system upgrades is rising; KONE reports 2024 service orders up 6.5% and retrofit revenue growing to €1.2bn, driven by ageing stock and stricter EU\/UK carbon regs.\u003c\/p\u003e\n\u003cp\u003eKONE captures share by fitting energy-efficient DX Class elevators into existing shafts, cutting lifecycle energy use by ~30% and reducing installation time by up to 25% versus full gut rehabs.\u003c\/p\u003e\n\u003cp\u003eThough capital intensive—KONE’s 2024 capex at €420m—this Stars segment is a primary growth driver as 2023–25 energy-efficiency rules force fast renewals across mature Western markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDX Class Smart Elevators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDX Class Smart Elevators are KONE’s digital-native units with built-in connectivity and customizable UX, launched globally in 2020 and now installed in 2,300+ buildings by Q4 2025, driving 18% of KONE’s service revenue growth in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThey sit in the Stars quadrant: strong market share in a high-growth segment—global smart elevator market CAGR ~12% (2024–30) and touchless demand up 35% since 2020.\u003c\/p\u003e\n\u003cp\u003eKONE spent ~€220m on marketing and software R\u0026amp;D in 2024, aiming to keep DX Class the premium choice for developers and sustain \u0026gt;25% gross margin on software-enabled services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Rise Solutions and UltraRope\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eKONE’s UltraRope carbon-fiber hoisting tech enables elevators for buildings over 500 m with up to 60% lower energy use versus steel ropes, securing leadership in the luxury skyscraper niche and supporting KONE’s 2024 order growth in high-rise projects (reported +18% year-over-year).\u003c\/p\u003e\n\u003cp\u003eDemand is rising in emerging urban hubs—Asia-Pacific high-rise floor area grew ~4.5% annually 2019–2024—giving the segment high visibility and premium margins despite needing specialized engineering support.\u003c\/p\u003e\n\u003cp\u003eThe technological edge—lighter rope, longer service life, reduced counterweight—sustains pricing power and barriers to entry versus traditional rope suppliers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnables \u0026gt;500 m buildings; ~60% energy savings\u003c\/li\u003e\n\u003cli\u003e2024 high-rise orders +18% YoY\u003c\/li\u003e\n\u003cli\u003eRequires specialized engineering; high margins\u003c\/li\u003e\n\u003cli\u003eStrong demand in Asia-Pacific urban expansion (~4.5% annual high-rise growth 2019–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUrban Infrastructure Projects in Southeast Asia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRapid urbanization in Vietnam and Indonesia (urban population growth ~2.1% and 1.9% annually in 2024) drives strong demand for new elevators and escalators; KONE sees high-growth installations in metros and transit hubs.\u003c\/p\u003e\n\u003cp\u003eKONE captured large shares via strategic partnerships with local contractors and transit agencies, winning projects worth an estimated EUR 200–300m in 2023–2024 across SEA.\u003c\/p\u003e\n\u003cp\u003eSignificant local investment—factory\/localization costs and service networks—required now but positions KONE for long-term market dominance as ASEAN transit capacity expands 5–7% CAGR to 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUrban growth: Vietnam\/Indonesia ~2% p.a.\u003c\/li\u003e\n\u003cli\u003eProject wins: ~EUR 200–300m (2023–24)\u003c\/li\u003e\n\u003cli\u003eTransit capacity CAGR: 5–7% to 2030\u003c\/li\u003e\n\u003cli\u003eRequires local capex, secures future share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKONE accelerates growth: DX, UltraRope \u0026amp; €2bn connected services fuel high-rise surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKONE’s Stars: DX Class \u0026amp; UltraRope drive high-growth service and high-rise segments—connected services ≈EUR2.0bn (18% of EUR11.2bn service sales, 2024); retrofit revenue €1.2bn (2024); global smart-elevator CAGR ~12% (2024–30); DX installed 2,300+ buildings by Q4 2025; UltraRope high-rise orders +18% YoY (2024); 2024 capex €420m; marketing\/R\u0026amp;D €220m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected services\u003c\/td\u003e\n\u003ctd\u003e≈EUR2.0bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetrofit revenue\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDX installs\u003c\/td\u003e\n\u003ctd\u003e2,300+ (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-elevator CAGR\u003c\/td\u003e\n\u003ctd\u003e~12% (2024–30)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUltraRope orders YoY\u003c\/td\u003e\n\u003ctd\u003e+18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e€420m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing \u0026amp; R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€220m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG analysis of Kone’s portfolio with strategic guidance for Stars, Cash Cows, Question Marks, and Dogs, highlighting investments and divestments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Kone BCG Matrix placing each business unit in a quadrant for instant portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaintenance Services Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Maintenance Services Portfolio is KONE's most stable, profitable cash cow: with over 1.5 million units under contract it delivered roughly 60% of group operating profit and generated the bulk of free cash flow in 2024 (KONE FY2024 revenue €11.6bn; service sales ~€5.4bn).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Elevator Installations in China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWhile China’s new-build property market cooled to about 5–6% annual growth in 2024, KONE (Finland, market leader) leverages a 2024 installed base exceeding 4 million units to generate steady cashflows.\u003c\/p\u003e\n\u003cp\u003eStandard elevator installs in China now act as cash cows: management focuses on operational efficiency and cost leadership, lifting EBIT margins toward KONE’s group mid-teens range from this segment.\u003c\/p\u003e\n\u003cp\u003eCash harvested funds digital projects and R\u0026amp;D—KONE reported R\u0026amp;D spend of EUR 331 million in 2024—supporting software, predictive maintenance, and product development in higher-growth regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomatic Building Doors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKONE’s automatic building doors sit in a mature market with steady demand and a leading share in commercial and retail segments; global automatic door market grew ~3–4% CAGR 2019–2024 and KONE reported ~20–25% share in key markets in 2024. \u003c\/p\u003e\n\u003cp\u003eThese doors need far lower capex than elevators yet deliver recurring margins via spare parts and routine servicing—service margin typically 30–40% for door aftermarket in KONE’s 2024 reporting. \u003c\/p\u003e\n\u003cp\u003eAs cash cows, they generate predictable free cash flow (estimated \u0026gt;€100m annual operating cash for doors in 2024) to fund KONE’s higher-growth elevator and digital offerings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEscalator Maintenance and Repair\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEscalator Maintenance and Repair sits in KONEs cash cow quadrant: the serviced escalator market in transit hubs and malls is mature, with ~2–3% annual volume growth and stable competition as of 2025.\u003c\/p\u003e\n\u003cp\u003eKONE holds a leading share (≈22% global elevator\/escalator service market, 2024), backed by long-term public and private contracts and recurring annuity revenue.\u003c\/p\u003e\n\u003cp\u003eHigh margins persist from standardized service protocols and a global parts logistics network; service EBIT margins for KONE were ~18% in 2024, supporting steady free cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket growth 2–3% pa (2025)\u003c\/li\u003e\n\u003cli\u003eKONE service share ≈22% (2024)\u003c\/li\u003e\n\u003cli\u003eService EBIT margin ≈18% (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue from maintenance annuities: recurring, multiyear contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Elevator Spare Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eResidential elevator spare parts are a high-margin, low-growth cash cow for KONE: replacement sales to a global installed base of ~2 million residential units deliver recurring revenue and ~25–30% gross margins, per 2024 service trends. Demand stays steady across cycles because elevators are essential and safety-regulated, so parts sales need little marketing and underpin KONE’s cash flow stability.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstalled base ~2 million units (residential)\u003c\/li\u003e\n\u003cli\u003eRecurring revenue share ~15–20% of Services\u003c\/li\u003e\n\u003cli\u003eGross margin ~25–30%\u003c\/li\u003e\n\u003cli\u003eLow marketing spend, high cash conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKONE’s service engine: maintenance \u0026amp; parts fuel ~60% profit, €331m R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKONE’s cash cows: Maintenance services (1.5m units) drove ~60% of operating profit and most free cash flow in 2024; service EBIT ~18% (2024). Doors and residential parts (installed bases ~4m\/2m) deliver high-margin recurring cash (doors service margin 30–40%; parts gross 25–30%). Cash funds €331m R\u0026amp;D (2024) and digital growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance units\u003c\/td\u003e\n\u003ctd\u003e1.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€11.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€331m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eKone BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Kone BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders—just a fully formatted, analysis-ready document designed for clear strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747655004537,"sku":"kone-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/kone-bcg-matrix.png?v=1772200651","url":"https:\/\/growthsharematrix.com\/products\/kone-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}