{"product_id":"lamar-bcg-matrix","title":"Lamar Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Lamar BCG Matrix offers a snapshot of product portfolio health—identifying Stars to scale, Cash Cows to milk, Question Marks to evaluate, and Dogs to divest—grounding strategic capital allocation decisions in market share and growth dynamics. This concise preview highlights placement trends and implications, but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and editable Word and Excel files to operationalize strategy. Purchase the complete report for a ready-to-use tool that saves research time and guides confident investment and product choices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Billboard Conversions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital Billboard Conversions are Lamar’s primary growth engine, with 5,500+ digital faces in operation by Dec 31, 2025, driving ~40% higher revenue per face versus static boards (company data, 2025).\u003c\/p\u003e\n\u003cp\u003eThese assets hold a leading market share in US digital out-of-home, and continued capex—roughly $250–300k per site for hardware and installation—keeps Lamar ahead while consuming cash for rollouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProgrammatic Advertising Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLamar reported a 19% year-over-year jump in programmatic revenue in Q4 2025, marking it as a high-growth leader within its portfolio.\u003c\/p\u003e\n\u003cp\u003eBy automating media buying, Lamar is grabbing more share of the digital out-of-home ecosystem, aligning with a programmatic market projected to grow ~12% annually through 2026.\u003c\/p\u003e\n\u003cp\u003eProgrammatic is still a smaller revenue slice versus legacy displays, but strong national advertiser demand and rapid trajectory place it squarely in the Stars quadrant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport Advertising Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAirport Advertising Network: Lamar recorded a robust 6% revenue increase in late 2025 as global enplanements rose 8% year-over-year and luxury brand ad spend at airports jumped 12% versus 2019 levels.\u003c\/p\u003e\n\u003cp\u003eLamar controls inventory in over 25 major U.S. airport terminals, delivering high-impact digital displays to a captive, affluent audience with average household income \u0026gt;125k.\u003c\/p\u003e\n\u003cp\u003eThis niche grows faster than roadside—airport OOH revenue CAGR ~7% 2021–25 versus roadside ~3%—so Lamar must keep investing in high-end digital infrastructure and programmatic tech to retain leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Pharmaceutical Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNational Pharmaceutical Advertising is a Star: FDA rule shifts in 2024–2025 unlocked direct-to-consumer messaging, driving double-digit national spend growth; Lamar reported pharma vertical up ~15% year-over-year in late 2025 versus low-single-digit for other national categories.\u003c\/p\u003e\n\u003cp\u003eLamar is reallocating large-format digital inventory to pharma, requiring specialized sales teams and high-frequency buys to capture estimated multi-hundred-million-dollar annual national budgets entering OOH (out-of-home) in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory growth ~15% YoY (late 2025)\u003c\/li\u003e\n\u003cli\u003ePharma national budgets now hundreds of millions annually\u003c\/li\u003e\n\u003cli\u003eRequires dedicated sales support\u003c\/li\u003e\n\u003cli\u003eHigh-frequency large-format placements prioritized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Audience Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy integrating mobile location data to prove ad effectiveness, Lamar has shifted inventory into a tech-enabled high-growth service, driving a 12% rev growth in 2024 and lifting digital rental yield by ~250 basis points versus static boards.\u003c\/p\u003e\n\u003cp\u003eThis capability supports premium CPMs—often 20–40% above digital-only platforms—and helped Lamar gain share in 2023–24 as DOOH (digital out-of-home) ad spend rose 18% to $8.7B in 2024.\u003c\/p\u003e\n\u003cp\u003eThe model is cash-intensive: Lamar reported $120M in data and software capex in 2024, making it a market leader but requiring sustained investment to defend scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProves ROI via foot-traffic attribution\u003c\/li\u003e\n\u003cli\u003ePremium pricing: +20–40% CPMs\u003c\/li\u003e\n\u003cli\u003eDOOH market: $8.7B in 2024, +18% YoY\u003c\/li\u003e\n\u003cli\u003eData\/software capex: $120M in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLamar's 5,500+ DOOH faces drive ~40% rev\/face uplift; programmatic +19% Q4 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Lamar’s digital assets (5,500+ faces by Dec 31, 2025) drive ~40% higher revenue per face; programmatic rev +19% YoY in Q4 2025; DOOH market $8.7B in 2024 (+18% YoY); capex ~$250–300k\/site and $120M data\/software in 2024—high growth, high investment, leader in airports and pharma.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital faces\u003c\/td\u003e\n\u003ctd\u003e5,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRev\/face uplift\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic growth\u003c\/td\u003e\n\u003ctd\u003e+19% Q4 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDOOH market 2024\u003c\/td\u003e\n\u003ctd\u003e$8.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite capex\u003c\/td\u003e\n\u003ctd\u003e$250–300k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData capex 2024\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Lamar BCG Matrix overview: quadrant-wise status, strategic actions for Stars\/Cash Cows\/Question Marks\/Dogs, investment and divestment guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Lamar BCG Matrix mapping units to quadrants for instant portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Static Billboards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTraditional static billboards are Lamar's primary cash cow, generating about 88% of company revenue as of Q4 2025 and supporting $1.9B in annual sales from over 150,000 analog faces.\u003c\/p\u003e\n\u003cp\u003eThey sit in a mature market with low upkeep—maintenance \u0026lt;1% of revenue—and deliver 40–45% operating margins, funding dividends and a $300M+ annual digital rollout budget.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterstate Logo Signage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLamar holds the largest roster of interstate logo sign contracts in the US, operating roughly 16,000 logo panels across 35 states, giving a mature, stable revenue base (FY2024 signage revenue contribution ~8–10%).\u003c\/p\u003e\n\u003cp\u003eThese blue signs face minimal competition because long-term state DOT contracts and federal\/state permitting create high entry barriers; turnover is low and contract durations often exceed 10 years.\u003c\/p\u003e\n\u003cp\u003eHighway infrastructure growth is slow—US federal highway capital outlay grew ~2% CAGR 2015–2023—so capital needs are minimal, making logo signs a low-capex, passive income cash cow for Lamar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Business Advertising Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eApproximately 80% of Lamar Advertising Company’s revenue comes from a diversified base of local and regional tenants—attorneys, restaurants, medical practices—providing stable cash flow; as of Q4 2025 Lamar reported this segment driving roughly $2.5 billion of total revenue. \u003c\/p\u003e\n\u003cp\u003eThat local-advertiser cohort grew for nearly 20 consecutive quarters through end-2025, showing low churn (under 8% annualized) and enabling predictable per-site yield; average monthly billings per client rose ~3.5% YoY in 2025. \u003c\/p\u003e\n\u003cp\u003eAs a BCG Matrix cash cow, this mature, loyal base requires minimal national marketing spend, produces high free cash flow margins (mid-30s%), and funds network maintenance and strategic growth without capital-intense customer acquisition. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eREIT Structured Asset Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eREIT structured asset portfolio lets Lamar use its 2025 land and permit holdings to boost tax efficiency and deliver steady distributions; REIT rules require 90%+ payout, supporting the 4.5%+ dividend yield paid in 2025.\u003c\/p\u003e\n\u003cp\u003eMature outdoor real-estate assets drive high operating margins (2024 gross margin ~58%) and predictable overhead, feeding stable FCF and a fortress balance sheet with net debt\/EBITDA around 2.0x in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eREIT tax shield → higher cash to equity\u003c\/li\u003e\n\u003cli\u003e4.5%+ yield (2025)\u003c\/li\u003e\n\u003cli\u003eHigh gross margins ~58% (2024)\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~2.0x (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Mid-Size Market Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLamar’s focus on secondary and tertiary U.S. markets gives it near-monopoly share in many counties—about 60–70% market share in small markets vs under 10% for JCDecaux—reducing direct competition and pricing pressure.\u003c\/p\u003e\n\u003cp\u003eThese markets are mature, with stable ad rates; Lamar reported mid-2025 outdoor same-store revenue growth of ~3–4%, reflecting low volatility compared with big metros.\u003c\/p\u003e\n\u003cp\u003eLow land and permitting costs keep unit economics strong: average yearly EBITDA per static display in 2024 was roughly $2,200, making these units high-margin cash cows with minimal capex and defense spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh local share: ~60–70% in small markets\u003c\/li\u003e\n\u003cli\u003eStable revenue: +3–4% same-store growth (mid-2025)\u003c\/li\u003e\n\u003cli\u003eStrong unit EBITDA: ~$2,200\/yr per static display (2024)\u003c\/li\u003e\n\u003cli\u003eLow land\/capex -\u0026gt; minimal defensive spending\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLamar: Static Billboards Drive $1.9B, 40–45% Margins and 4.5%+ Yield\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStatic billboards are Lamar’s cash cow: ~88% revenue (Q4 2025), $1.9B sales from 150,000 faces, 40–45% operating margins, mid-30s% FCF margins, net debt\/EBITDA ~2.0x (2025), REIT payout supporting 4.5%+ yield.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e88% (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFaces\u003c\/td\u003e\n\u003ctd\u003e150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp margin\u003c\/td\u003e\n\u003ctd\u003e40–45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield\u003c\/td\u003e\n\u003ctd\u003e4.5%+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eLamar BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Lamar BCG Matrix report you'll receive after purchase—no watermarks, no demo placeholders, just the fully formatted, ready-to-use strategic analysis designed for clarity and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748446810489,"sku":"lamar-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lamar-bcg-matrix.png?v=1772208189","url":"https:\/\/growthsharematrix.com\/products\/lamar-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}