{"product_id":"lamar-five-forces-analysis","title":"Lamar Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLamar’s Five Forces snapshot highlights competitive rivalry, buyer and supplier leverage, threats from substitutes, and barriers to entry shaping its outdoor advertising power.\u003c\/p\u003e\n\u003cp\u003eThis brief overview teases force-by-force dynamics, but the full Porter’s Five Forces Analysis provides quantified ratings, visuals, and detailed implications for strategy and investment decisions.\u003c\/p\u003e\n\u003cp\u003eUnlock the complete report to access consultant-grade insights, Excel\/Word deliverables, and actionable recommendations tailored to Lamar’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLandowner Lease Dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLamar relies on third-party land leases for most billboards; as of FY2024 about 70% of its 340,000 displays sat on leased land, concentrating leverage with landowners.\u003c\/p\u003e\n\u003cp\u003ePremium locations are scarce, so landlords gain bargaining power at renewals; Lamar reported a 6% median annual ground rent rise in 2023–24 in key markets.\u003c\/p\u003e\n\u003cp\u003eRising ground rent directly squeezes operating margin—Lamar’s adjusted EBITDA margin fell from 43.8% in 2021 to 40.9% in 2024, partly due to lease cost pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Display Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe shift from static to digital makes Lamar reliant on few specialized LED vendors; top suppliers like Daktronics and Absen (global LED market grew 8.5% in 2024 to $28.6B) set prices and tech roadmaps, squeezing Lamar’s margin leverage. In 2024 Lamar spent roughly $220M on digital capital projects; a 10% vendor price rise or shipment delay could raise capex by ~$22M and delay revenue from high-margin digital inventory. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Municipal Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal governments act as unconventional suppliers by controlling permits and land-use rights, and in 2024 U.S. cities issued 18% fewer new outdoor advertising permits versus 2019, tightening supply.\u003c\/p\u003e\n\u003cp\u003eStrict zoning and environmental rules—over 300 U.S. municipalities had bans or caps on digital billboards by 2025—limit new displays and conversions to digital formats.\u003c\/p\u003e\n\u003cp\u003eThat regulatory setup gives municipalities leverage to shape OOH (out-of-home) infrastructure growth, affecting Lamar Porter’s expansion and capital deployment plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Technical Labor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining Lamar Porter’s digital and static displays needs skilled electrical and structural techs; industry data show US demand for electrical technicians grew 8% from 2019–2024 (BLS), tightening labor supply.\u003c\/p\u003e\n\u003cp\u003eAs displays add IoT, programmatic and LED tech, specialized technicians gain wage leverage; median electrician pay rose to $62,000 in 2024, pressuring Lamar’s labor costs and benefits.\u003c\/p\u003e\n\u003cp\u003eLamar competes with telecom, utilities, and tech firms for talent; higher churn risk raises recruitment and training spend, reducing margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8% demand rise (2019–2024, BLS)\u003c\/li\u003e\n\u003cli\u003e$62,000 median pay (2024)\u003c\/li\u003e\n\u003cli\u003eHigher churn → higher recruiting\/training costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Utility Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital billboards need continuous power—often 24\/7—so Lamar Porter faces large energy consumption; a typical LED billboard draws 1,000–4,000 watts, costing about $0.12–$0.20 per kWh in 2025, so annual site electricity can be $1,000–$7,000 each.\u003c\/p\u003e\n\u003cp\u003eUtility markets are local monopolies or heavily regulated, leaving Lamar little bargaining room on rates or demand charges; outages or rate spikes directly hit margins.\u003c\/p\u003e\n\u003cp\u003eMandates for renewable sourcing and time-of-use pricing raise compliance and capex for on-site storage or solar; a 2024 US state average renewable mandate rose to 33%, adding predictable transition costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh, continuous electricity use: 1,000–4,000 W per unit\u003c\/li\u003e\n\u003cli\u003eAvg retail rate 2025 US: $0.12–$0.20\/kWh\u003c\/li\u003e\n\u003cli\u003eAnnual energy cost per site: ~$1k–$7k\u003c\/li\u003e\n\u003cli\u003eLow supplier bargaining power: regulated\/monopoly utilities\u003c\/li\u003e\n\u003cli\u003eRenewable mandates (avg 33% in 2024) increase capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier squeeze: 70% leased displays, $220M capex \u0026amp; rising rents, wages, utilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLamar faces strong supplier power: 70% leased land (FY2024) concentrates landlord leverage with median ground rent +6% (2023–24); LED vendors (Daktronics, Absen) and $220M digital capex (2024) create tech\/capex dependence; utilities (avg $0.12–$0.20\/kWh, 2025) and tighter permits (−18% new permits vs 2019) and labor shortages (electrician pay $62,000, 2024) further squeeze margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeased displays\u003c\/td\u003e\n\u003ctd\u003e70% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGround rent growth\u003c\/td\u003e\n\u003ctd\u003e+6% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital capex\u003c\/td\u003e\n\u003ctd\u003e$220M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLED market\u003c\/td\u003e\n\u003ctd\u003e$28.6B, +8.5% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrician median pay\u003c\/td\u003e\n\u003ctd\u003e$62,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermits vs 2019\u003c\/td\u003e\n\u003ctd\u003e−18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity rate\u003c\/td\u003e\n\u003ctd\u003e$0.12–$0.20\/kWh (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive Five Forces analysis tailored for Lamar that uncovers competitive drivers, buyer and supplier power, threats from substitutes and new entrants, and strategic levers to protect market share and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Lamar Porter Five Forces summary that quantifies competitive pressure and offers a spider chart for instant strategic clarity—easy to customize, copy into decks, and integrate into broader Excel dashboards without macros.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Ad Agency Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant share of lamar advertising companys ad revenue from large national agencies that consolidate brand budgets giving them leverage to demand volume discounts and advanced audience analytics. these push for programmatic-style measurement can reallocate multimillion-dollar campaigns across competitors or digital channels creating persistent pricing pressure compressing lamars gross margins.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvertisers can reallocate budgets quickly—digital ad spend in the US rose 14% to $240bn in 2024—so nonlocal brands treat many Lamar billboard sites as interchangeable, forcing Lamar to prove ROI per location.\u003c\/p\u003e\n\u003cp\u003eThis low switching cost drives Lamar to keep prices competitive; Q3 2025 industry rate growth slowed to mid-single digits as clients shifted spend to programmatic and social. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Business Price Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLocal SMBs make up roughly 60–70% of Lamar Advertising Companys local revenue and are highly price sensitive; during the 2020–2023 downturns small-business ad spend fell ~18% annually in worst quarters, and Lamar responded with flexible terms and localized bundles to protect occupancy. Their sheer volume gives collective bargaining power, pushing Lamar to offer shorter contracts, discounted CPMs, and seasonal pricing to retain cashflow and limit billboard vacancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Programmatic Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern buyers are shifting to programmatic platforms that offer real-time pricing and performance; global programmatic ad spend reached about $226 billion in 2024, giving advertisers finer control over placement and timing and shrinking media owners’ traditional leverage.\u003c\/p\u003e\n\u003cp\u003eBuyers now demand granular attribution and proof of play—surveys show 72% of marketers in 2025 require third-party verification—so data-savvy customers can reallocate spend instantly, increasing their bargaining power.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProgrammatic spend $226B (2024)\u003c\/li\u003e\n\u003cli\u003e72% of marketers require third-party verification (2025)\u003c\/li\u003e\n\u003cli\u003eReal-time bidding shifts placement control to buyers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Alternative Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe wide range of digital channels—mobile, programmatic, social, and connected TV (CTV)—gives advertisers strong leverage; global digital ad spend hit $524B in 2023 and CTV grew 22% in 2024, so buyers can shift spend if Lamar’s OOH rates don’t match expected ROI.\u003c\/p\u003e\n\u003cp\u003eTo stay essential, Lamar must innovate formats, measurement, and targeting, or risk reallocation to cheaper, trackable channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital ad spend $524B (2023)\u003c\/li\u003e\n\u003cli\u003eCTV growth 22% (2024)\u003c\/li\u003e\n\u003cli\u003eBuyers reallocate quickly based on ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers’ leverage, verification demand, and programmatic shifts squeeze Lamar pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbuyers hold high leverage: national agencies of lamar revenue demand discounts and analytics programmatic spend us digital ad let clients reallocate fast marketers require third-party verification faces persistent pricing pressure must prove roi per site to retain spend.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare from national agencies\u003c\/td\u003e\n\u003ctd\u003e≈42% (Lamar 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic spend\u003c\/td\u003e\n\u003ctd\u003e$226B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS digital ad spend\u003c\/td\u003e\n\u003ctd\u003e$240B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketers needing verification\u003c\/td\u003e\n\u003ctd\u003e72% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pbuyers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLamar Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Lamar Porter's Five Forces Analysis you'll receive immediately after purchase—no surprises, no placeholders. The document displayed here is fully formatted, professionally written, and ready for download the moment you buy. You're viewing the final deliverable, so once payment is complete you'll have instant access to this exact file for immediate use. No mockups, no samples—just the real analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747405312377,"sku":"lamar-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lamar-five-forces-analysis.png?v=1772198143","url":"https:\/\/growthsharematrix.com\/products\/lamar-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}