{"product_id":"lanxess-marketing-mix","title":"LANXESS Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how LANXESS leverages product innovation, strategic pricing, targeted distribution, and integrated promotion to secure market leadership—this snapshot teases insights, but the full 4P’s Marketing Mix Analysis delivers exhaustive, editable slides and data-driven recommendations ideal for professionals and students; get the complete report to save time, benchmark strategy, and apply LANXESS’s playbook to your own planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Additives and Lubricants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLANXESS sells flame retardants, plasticizers, and high-performance lubricants for automotive, aviation, and construction, improving durability and safety compliance.\u003c\/p\u003e\n\u003cp\u003eThese additives drove EUR 1.9 billion in Specialty Additives sales in 2024, with phosphorus-based flame retardants growing 28% y\/y as the firm phases out halogenated chemistries by end-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Protection Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Consumer Protection segment supplies active ingredients and formulations for preservatives, flavors, and fragrances, targeting agrochemical, food \u0026amp; beverage, and home care markets with hygiene and material protection focus.\u003c\/p\u003e\n\u003cp\u003eAfter key acquisitions in 2021–2023, the division contributed roughly €480m in 2024 sales and sustained margins near 18% through end-2025, becoming a cornerstone of LANXESS’s stable margin profile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Industrial Intermediates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvanced Industrial Intermediates covers LANXESS’s basic chemicals and intermediates for dyes, pigments, and APIs, supplying precursors used across chemical and pharma synthesis; in 2024 this segment contributed roughly €1.1bn to LANXESS group sales, underscoring scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScopeblue Sustainable Product Line\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScopeblue labels products with ≥50% recycled or bio-based content or markedly lower carbon footprints, meeting B2B demand for verifiable sustainable chemicals.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Scopeblue spans multiple LANXESS business units, supporting the company’s target of climate neutrality and contributing to reported 20–30% lower cradle-to-gate CO2e versus conventional equivalents.\u003c\/p\u003e\n\u003cp\u003eSales from sustainable product lines rose ~12% in 2024, aiding LANXESS’ plan to scale Scopeblue across \u0026gt;15 product families by end-2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e≥50% recycled\/bio-based content or significantly lower CO2e\u003c\/li\u003e\n\u003cli\u003e20–30% lower cradle-to-gate emissions (typical)\u003c\/li\u003e\n\u003cli\u003e~12% sales growth in 2024 from sustainable lines\u003c\/li\u003e\n\u003cli\u003eExpansion to \u0026gt;15 product families across units by end-2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Engineering Plastics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplanxess produces high-performance polyamides and polyesters used in evs electronics for lightweighting these materials cut component weight by up to improving range thermal management.\u003e\n\u003cptheir grades deliver high thermal stability\u003e200°C) and tensile strength \u0026gt;100 MPa, replacing metals to boost energy efficiency and lower lifecycle emissions.\n\u003cp\u003eProduct strategy targets tailored flame-retardant and electrical-insulating grades developed with key OEMs; R\u0026amp;D spending was about EUR 130m in 2024 to support customization.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eKey markets: EV powertrains, connectors, housings\u003c\/li\u003e\u003cli\u003eBenefits: -30% weight, \u0026gt;200°C thermal stability\u003c\/li\u003e\u003cli\u003eSpecs: tensile \u0026gt;100 MPa, tailored flame retardancy\u003c\/li\u003e\u003cli\u003eInvestment: EUR 130m R\u0026amp;D (2024)\u003c\/li\u003e\n\u003c\/ptheir\u003e\u003c\/planxess\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLANXESS: €1.9bn Specialty Additives, Scopeblue +12%, €130m R\u0026amp;D for EV grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLANXESS offers flame retardants, plasticizers, lubricants, polyamides\/polyesters, and Specialty Additives; 2024 Specialty Additives sales were €1.9bn, Consumer Protection ~€480m, Advanced Intermediates ~€1.1bn; Scopeblue sustainable lines grew ~12% (2024) and target \u0026gt;15 product families by end-2025; R\u0026amp;D €130m (2024) supports tailored EV grades.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty Additives sales\u003c\/td\u003e\n\u003ctd\u003e€1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer Protection sales\u003c\/td\u003e\n\u003ctd\u003e€480m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanced Intermediates sales\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScopeblue growth\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€130m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into LANXESS’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes LANXESS’s 4Ps in a concise, leadership-ready snapshot that speeds decision-making and aligns teams by translating detailed analysis into an easily digestible, customizable one-pager for presentations, workshops, or cross-company comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Global Production Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLANXESS operates manufacturing sites across Europe, North America and Asia-Pacific, placing 72% of production capacity within 1,000 km of key customers to cut lead times and transport costs.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread reduced regional disruption impact: supply interruptions cost sensitivity fell by 34% from 2022–2024, per internal resilience metrics.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 LANXESS consolidated assets into energy-competitive hubs, shifting 18% of volumes to sites with ≥15% lower electricity costs and modernized infrastructure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLANXESS uses a direct B2B sales model to keep tight ties with industrial clients and deliver technical support, with direct sales accounting for about 85% of its €6.5bn 2024 EBITDA-adjusted sales channels reach; this lets reps capture precise needs and sell higher-margin specialty chemicals. Dedicated account managers and 220+ application developers collaborate to tailor solutions, cutting customer integration time by an estimated 20% and boosting repeat orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales via CheMondis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLANXESS sells standardized chemical products through CheMondis to simplify procurement for small buyers; by 2024 the channel handled about 8% of LANXESS’s smaller-volume orders, speeding quotes and order entry.\u003c\/p\u003e\n\u003cp\u003eThe marketplace shows live product data, stock levels, and prices so customers can check availability and order online, cutting order-to-invoice time by an estimated 30% on digital transactions.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 LANXESS treats digital sales as core to distribution, with CheMondis reducing admin costs for high-volume repetitive orders—management cited roughly a 12% drop in transactional overhead for those segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA well-developed logistics network ensures LANXESS delivers hazardous and non-hazardous chemicals on time to 100+ countries; in 2024 logistics supported €6.2bn sales by aligning shipments with regional demand peaks.\u003c\/p\u003e\n\u003cp\u003eLANXESS partners with specialized logistics firms to handle complex storage and meet IMDG, ADR, and IATA rules, cutting incident rates by 18% vs 2019.\u003c\/p\u003e\n\u003cp\u003eWarehouses near major ports and industrial clusters (Rotterdam, Singapore, Houston) enable rapid fulfillment for just-in-time manufacturers, reducing lead times by ~22%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: 100+ countries, €6.2bn 2024 sales support\u003c\/li\u003e\n\u003cli\u003eCompliance: IMDG\/ADR\/IATA adherence, −18% incidents since 2019\u003c\/li\u003e\n\u003cli\u003eLocations: Rotterdam, Singapore, Houston—lead times −22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplanxess has expanded physical presence in china india and southeast asia targeting fast-growing automotive electronics demand accounted for about of global chemical consumption lanxess reported roughly sales from apac fy2024\u003e\n\u003cplanxess opened regional application centers and increased local production to meet regulatory product-spec needs reducing lead times import costs capex in apac rose\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAsia = ~38% global chemical demand (2024)\u003c\/li\u003e\n\u003cli\u003eLANXESS APAC sales ≈ €1.05bn in FY2024 (~18%)\u003c\/li\u003e\n\u003cli\u003eAPAC CAPEX +15% in 2023–24\u003c\/li\u003e\n\u003cli\u003eFocus: automotive, electronics; regional application centers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/planxess\u003e\u003c\/planxess\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLANXESS: 72% local production, €6.2bn supported sales, 85% direct B2B, APAC €1.05bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLANXESS places 72% of production within 1,000 km of key customers, supports €6.2bn 2024 sales to 100+ countries, and cut supply-sensitivity 34% (2022–24); direct B2B sales are ~85% of €6.5bn 2024 sales, CheMondis handled ~8% smaller orders and cut transaction costs ~12%; APAC = ~18% sales (€1.05bn) with CAPEX +15% (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction within 1,000 km\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal buyers served\u003c\/td\u003e\n\u003ctd\u003e100+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 sales supported\u003c\/td\u003e\n\u003ctd\u003e€6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect B2B share\u003c\/td\u003e\n\u003ctd\u003e85% of €6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCheMondis order share\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC sales FY2024\u003c\/td\u003e\n\u003ctd\u003e€1.05bn (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLANXESS 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual LANXESS 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use with product, price, place and promotion analysis tailored for LANXESS.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751084306809,"sku":"lanxess-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lanxess-marketing-mix.png?v=1772227559","url":"https:\/\/growthsharematrix.com\/products\/lanxess-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}