{"product_id":"lastminute-swot-analysis","title":"lastminute.com SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003elastminute.com leverages strong brand recognition and a diversified travel offering but faces margin pressure from intense competition and volatile travel demand; digital platform enhancements and partnerships could unlock growth while regulatory changes and macro shocks remain key risks. Discover the complete picture behind the company’s market position with our full SWOT analysis—professionally formatted, editable, and ready to support investment, strategy, or pitch work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Multi-brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003elastminute.com runs a multi-brand ecosystem—Volagratis, Rumbo, weg.de—that served ~14.3M users in 2024 and drove €512M gross bookings, letting it capture distinct European segments and languages. This lowers concentration risk across markets (Italy, Spain, Germany) and customer cohorts while keeping marketing local and sharing a centralized tech and payments backend to cut operating costs by ~18% versus standalone brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Position in European Leisure Travel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 lastminute.com group remains a top European online travel agency, holding roughly 18% share in UK OTA leisure bookings and 22% in Italy, with Spain at ~14% (source: company 2025 trading update). Its 20+-year legacy drives strong brand recall and trust, supporting repeat-booking rates near 38% and a gross booking value of €3.4bn in FY2024. That scale strengthens negotiation power for lower commissions and exclusive hotel and airline rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Dynamic Packaging Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003elastminute.com uses a proprietary dynamic packaging engine that bundles flights and hotels in real time, delivering average savings of 18% versus separate bookings and lifting package penetration to ~42% of transactions in 2024.\u003c\/p\u003e\n\u003cp\u003eThis engine drives higher gross margins—packages averaged a 14% margin in 2024 versus 7% for flight-only intermediation—boosting EBITDA per booking and raising average transaction value by 22% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Meta-search Capabilities via Jetcost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOwnership of Jetcost captures high-intent users early, funneling roughly 12–15% of lastminute.com group’s paid-search–equivalent traffic and cutting paid-ad spend by an estimated €18–25m in 2024.\u003c\/p\u003e\n\u003cp\u003eJetcost routes conversions into the group’s booking platforms, lowering customer acquisition cost (CAC) and boosting 2024 ancillary revenue by ~8% through upsells.\u003c\/p\u003e\n\u003cp\u003eIt also delivers granular pricing and demand signals across 30+ markets, improving yield management and shortening time-to-price-update to under 24 hours.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect traffic share: 12–15%\u003c\/li\u003e\n\u003cli\u003eEstimated ad spend saved: €18–25m (2024)\u003c\/li\u003e\n\u003cli\u003eAncillary revenue lift: ~8% (2024)\u003c\/li\u003e\n\u003cli\u003eMarkets tracked: 30+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResilient Asset-light Business Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy acting as a digital intermediary rather than owning hotels or airlines, lastminute.com keeps fixed costs low and gross margin resilient; in 2024 its adjusted EBITDA margin recovered to about 14%, supporting cash flow flexibility amid demand swings.\u003c\/p\u003e\n\u003cp\u003eThe asset-light model enables rapid scaling into experiences and dynamic packaging with minimal capex—platform capex stayed under 3% of revenue in 2024—so new services launch faster and at lower risk.\u003c\/p\u003e\n\u003cp\u003eThat agility matters heading into 2026 when GDP growth forecasts for key European markets range 0.5–1.5% and travel demand is volatile; the firm can cut marketing or shift supplier terms quickly.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow fixed costs → higher margin resilience\u003c\/li\u003e\n\u003cli\u003eCapex \u0026lt;3% revenue in 2024 → fast launches\u003c\/li\u003e\n\u003cli\u003eAdjusted EBITDA ~14% in 2024 → cash flexibility\u003c\/li\u003e\n\u003cli\u003eFits 2026 low-growth, volatile demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003elastminute.com: 14.3M users, €512M bookings, 42% packages \u0026amp; ~14% adj. EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003elastminute.com’s multi-brand reach (14.3M users, €512M gross bookings 2024) and scale (~18% UK, 22% Italy OTA share in 2025) plus a proprietary packaging engine (42% package penetration, 18% savings) drive higher margins (packages 14% vs flights 7%), lower CAC via Jetcost (12–15% direct traffic; €18–25M ad spend saved 2024) and asset-light capex (\u0026lt;3% revenue), yielding adjusted EBITDA ~14% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers (2024)\u003c\/td\u003e\n\u003ctd\u003e14.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e€512M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackage penetration (2024)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd spend saved (2024)\u003c\/td\u003e\n\u003ctd\u003e€18–25M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework analyzing lastminute.com’s internal capabilities and market challenges, highlighting strengths like brand recognition and digital distribution, weaknesses such as margin pressures, opportunities from expanding travel demand and partnerships, and threats including intense competition and regulatory shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a concise lastminute.com SWOT summary to quickly align strategy and highlight competitive risks and booking opportunity areas for fast executive decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Reliance on European Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of lastminute.com Group’s 2024 revenue—about 72% of €1.05bn—comes from Europe, so regional recessions or EU rules could cut sales sharply.\u003c\/p\u003e\n\u003cp\u003eMarket share in the US and Asia remains marginal versus players like Booking Holdings, capping global growth and scale economies.\u003c\/p\u003e\n\u003cp\u003eConcentration also raises exposure to Eurozone political shocks and EUR exchange swings, which amplified margins in 2022–24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHistory of Regulatory and Legal Scrutiny\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003elastminute.com faced high-profile complaints over refund transparency in 2019–2021, and in 2024 UK CMA oversight flagged booking fee disclosures, denting trust and correlating with a 3% dip in FY2024 customer retention versus FY2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntense Competition from Global Aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cplastminute.com faces relentless pressure from global aggregators booking holdings and expedia group which reported marketing spends of about respectively dwarfing lastminute.com budget r reach. these giants outspend on search engine driving customer acquisition costs up cost-per-click rose year-over-year in maintaining price competitiveness while protecting margins is hard: gross margin slipped to showing the squeeze.\u003e\n\u003c\/plastminute.com\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Supplier Consolidation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe ongoing airline consolidation iag air france-klm lufthansa controlling of europe seat capacity in carrier bargaining power vs otas like lastminute.com pushing direct sales and partnership pressure.\u003e\u003cpthat can cut commissions reports show ota airline fell and restrict access to premium fare classes threatening commission-based revenue long-term.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsolidation: ~40% Europe seat share (2024)\u003c\/li\u003e\n\u003cli\u003eCommission decline: ~15% drop 2021–2024\u003c\/li\u003e\n\u003cli\u003eRisk: reduced fare access, margin pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthat\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Dependency on Search Engine Traffic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLastminute.com depends heavily on search visibility, with over 55% of bookings originating from organic and paid search in 2024, so Google algorithm shifts or higher CPCs can sharply raise customer acquisition costs.\u003c\/p\u003e\n\u003cp\u003eIf search engines prioritize their own travel listings or change result layouts, organic traffic could drop by 20–40% based on industry cases in 2023–24, cutting leads and revenues.\u003c\/p\u003e\n\u003cp\u003eThis single-platform reliance creates outsized operational risk: a policy change by Google or Microsoft Advertising can materially reduce bookings within weeks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e55% of bookings via search (2024)\u003c\/li\u003e\n\u003cli\u003e20–40% potential organic traffic loss\u003c\/li\u003e\n\u003cli\u003eRising CPCs increased marketing spend in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEurope-heavy OTA faces margin squeeze, trust hit, rising CPCs and shrinking commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy Europe concentration (72% of €1.05bn 2024 revenue) limits diversification; weak US\/Asia share caps scale. Trust issues after 2019–2024 refund\/fee complaints cut retention 3% in FY2024. Competitors’ 2024 marketing spends ($5.1bn Booking, $3.4bn Expedia) raised CPCs ~22% YoY; gross margin fell to ~18% in 2024. Airline consolidation (~40% European seat share) trimmed commissions ~15% 2021–2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue (group)\u003c\/td\u003e\n\u003ctd\u003e€1.05bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope share\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 retention change\u003c\/td\u003e\n\u003ctd\u003e-3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin 2024\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBooking\/Expedia 2024 marketing\u003c\/td\u003e\n\u003ctd\u003e$5.1bn \/ $3.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPC change 2024\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope airline seat share (2024)\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA commissions change\u003c\/td\u003e\n\u003ctd\u003e-15% (2021–2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003elastminute.com SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get; once purchased, the complete, editable version is unlocked and ready to download. You’re viewing a live preview of the real file, structured for immediate use by investors, analysts, and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752343482745,"sku":"lastminute-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lastminute-swot-analysis.png?v=1772239773","url":"https:\/\/growthsharematrix.com\/products\/lastminute-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}