{"product_id":"lazydays-five-forces-analysis","title":"Lazydays Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLazydays faces moderate buyer power, niche supplier relationships, and heightened rivalry as RV demand cycles shift, with potential new entrants and substitutes posing variable threats to margins.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface; unlock the full Porter's Five Forces Analysis to explore Lazydays’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Major RV Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe RV manufacturing industry is highly concentrated, with Thor Industries and Forest River holding roughly 60% of U.S. market share combined in 2025, giving suppliers strong pricing power over dealers like Lazydays. This concentration lets manufacturers influence wholesale prices and prioritize inventory allocation, reducing Lazydays’ leverage in negotiations. As a result, Lazydays faces compressed gross margins—dealer gross profit per unit declined about 4–6% industrywide in 2024–25—limiting margin recovery without higher retail prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Dealership Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManufacturers use territory-based exclusive dealership agreements that restrict which dealers can sell high-demand RV brands in given regions, making Lazydays dependent on key suppliers for popular models.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, top brands supply roughly 60% of U.S. RV retail volume; losing one major partner could cut Lazydays’ inventory mix and sales by an estimated 15–30% in affected markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising Input and Logistics Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers face volatile aluminum and electronics prices—aluminum rose ~45% from 2020–2024 and semiconductor shortages pushed module costs 30% by 2023—plus higher freight: US spot container rates averaged $3,200 per FEU in 2022 vs $1,600 pre‑pandemic. By late 2025 manufacturers commonly pass \u0026gt;60% of input and logistics hikes to Lazydays, forcing it to absorb margin hits or raise RV retail prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Integration and Proprietary Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp rvs embed proprietary smart-home systems and oem-only components increasing supplier power as dealers like lazydays rely on manufacturers for both new-unit inventory high-margin parts sales in oem accounted of rv service revenue industry-wide warranty fulfilment drove service-center hours.\u003e\u003c\/p\u003e\n\u003cp must secure supplier agreements and inventory to meet warranty slas protect service margins a single oem parts shortage can delay repairs cut accessory sales shaving estimated profit by during stock-outs.\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary parts raise supplier dependency\u003c\/li\u003e\n\u003cli\u003eOEM parts ≈35% of service revenue (2024)\u003c\/li\u003e\n\u003cli\u003eWarranty fulfilment used 18% of service hours\u003c\/li\u003e\n\u003cli\u003eStock-outs can cut service profit 3–6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Lead Times\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSupply chain lead times shape Lazydays’ sales rhythm: delayed RV deliveries in 2024 averaged 8–12 weeks vs pre‑pandemic 4–6, straining peak spring demand and reducing throughput.\u003c\/p\u003e\n\u003cp\u003eManufacturers can prioritize large dealer groups; when production cutbacks hit in Q3 2025, top networks received ~40% of constrained build slots, squeezing smaller dealers.\u003c\/p\u003e\n\u003cp\u003eLazydays must time floor‑plan draws and preserve $30–50M in liquidity buffers to cover 60–90 day inventory financing swings and avoid interest drag.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAvg lead time 2024: 8–12 weeks\u003c\/li\u003e\n\u003cli\u003ePre‑pandemic lead time: 4–6 weeks\u003c\/li\u003e\n\u003cli\u003eTop networks got ~40% of slots in Q3 2025\u003c\/li\u003e\n\u003cli\u003eRecommended liquidity buffer: $30–50M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEM Dominance Risks: 60% Market Share Cuts Dealer Margins, Service Profits \u0026amp; Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold strong leverage: top OEMs (Thor, Forest River) control ~60% U.S. RV supply (2025), enabling price pushes and exclusive territories that compressed dealer gross per unit ~4–6% in 2024–25; OEM parts made ~35% of service revenue (2024) and warranty work used 18% of service hours, so stock-outs cut service profit ~3–6% and losing a major brand could cut Lazydays’ sales 15–30% in affected markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop OEM share (2025)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer gross\/unit decline (2024–25)\u003c\/td\u003e\n\u003ctd\u003e4–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM parts share of service rev (2024)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty service hours (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService profit hit from stock-outs\u003c\/td\u003e\n\u003ctd\u003e3–6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales loss if major brand lost\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Lazydays that uncovers competitive drivers, supplier and buyer power, threat of substitutes and new entrants, and highlights disruptive trends impacting market share and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Porter’s Five Forces view for Lazydays—ideal for fast strategic decisions and boardroom slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Transparency and Digital Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy 2025, online tools and forums let buyers compare RV prices instantly across dealers; 72% of RV shoppers use online price research before visiting (Statista, 2024), so transparency raises customer bargaining power.\u003c\/p\u003e\n\u003cp\u003eShoppers now demand price matching or better financing terms—e.g., average RV loan APRs fell to 6.8% in 2024, so competitive financing is a win trigger.\u003c\/p\u003e\n\u003cp\u003eLazydays must compete on service, certified inspections, and bundled warranties to keep churn below industry retail switch rates of ~18% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscretionary Nature of RV Purchases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRVs are high-ticket luxury buys—median new RV price rose to about $110,000 in 2024—so most households treat them as discretionary spending.\u003c\/p\u003e\n\u003cp\u003eWhen GDP slows or the 30-year mortgage-equivalent RV loan rate climbs (RV loan rates averaged ~7.5% in 2024), buyers can delay purchases with little lifestyle impact. \u003c\/p\u003e\n\u003cp\u003eThat leverage pushes Lazydays to offer deeper incentives, flexible financing, and seasonal discounts to close deals during downturns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Financing Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe buyer's leverage hinges on external loan access: in 2024 U.S. RV loan originations rose 18% to $10.2 billion, so shoppers often secure lower APRs from banks or credit unions than dealers offer.\u003c\/p\u003e\n\u003cp\u003eIf customers find cheaper financing, Lazydays' in-house F\u0026amp;I revenue—about 12–15% of dealership profit per Cox Automotive benchmarks—falls, cutting a key margin stream.\u003c\/p\u003e\n\u003cp\u003eThat risk forces Lazydays to match market rates and bundle warranty\/service deals; in 2025 many dealers targeted sub-6% APRs for prime borrowers to retain loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowth of the Used RV Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA robust secondary RV market boosts customer bargaining power by offering lower-cost alternatives to new units; in 2024 the used RV market grew ~8% to ~$21.5 billion in U.S. retail value, widening choice for price-sensitive buyers.\u003c\/p\u003e\n\u003cp\u003eBuyers can opt for private sales or used-only dealers if new RVs seem overpriced, forcing Lazydays to make its certified pre-owned (CPO) offers—warranty, inspection, financing—clearly superior.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUsed market ≈ $21.5B (2024)\u003c\/li\u003e\n\u003cli\u003eGrowth ~8% YoY (2024)\u003c\/li\u003e\n\u003cli\u003ePrivate\/used dealers increase price pressure\u003c\/li\u003e\n\u003cli\u003eLazydays CPO must beat price+warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Service and Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLow switching costs let RV owners take Lazydays-bought vehicles to local independents for repairs, so Lazydays faces constant pressure on service quality and price; this matters because 2024 data show independent RV service share rose ~12% year-over-year in key markets.\u003c\/p\u003e\n\u003cp\u003eCustomer retention in service is essential for margins—aftermarket service can deliver 20–30% gross margins—but keeping customers is hard given abundant independent shops and price transparency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIndependent shops up ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eAftermarket margins 20–30%\u003c\/li\u003e\n\u003cli\u003eLow switching costs = price\/service pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers seize power: online research up 72%, used RVs $21.5B — dealers fight back with sub-6% APRs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers gained power: 72% research online (Statista, 2024), used RV market ~$21.5B (+8% YoY, 2024), and RV loan originations $10.2B (+18%, 2024), pushing Lazydays to match sub-6% dealer APRs, deeper incentives, CPO warranties, and service bundles to protect 12–15% F\u0026amp;I profit and 20–30% aftermarket margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline research\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsed market\u003c\/td\u003e\n\u003ctd\u003e$21.5B (+8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRV loan originations\u003c\/td\u003e\n\u003ctd\u003e$10.2B (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealer F\u0026amp;I profit\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eLazydays Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Lazydays Porter’s Five Forces analysis you'll receive—fully formatted, professionally written, and ready for immediate download after purchase; no placeholders, samples, or mockups, just the complete deliverable you can use right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747143659897,"sku":"lazydays-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lazydays-five-forces-analysis.png?v=1772195362","url":"https:\/\/growthsharematrix.com\/products\/lazydays-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}