{"product_id":"lazydays-swot-analysis","title":"Lazydays SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete SWOT Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLazydays' SWOT highlights strong brand recognition in RV retail and service, but rising competition and supply-chain volatility pressure margins; regulatory shifts and evolving customer preferences create both risks and growth avenues—want the full picture? Purchase the complete SWOT analysis to get a professionally written, editable report with financial context, strategic recommendations, and an Excel matrix to guide investment or planning decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResilient Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Lazydays brand, widely known as the RV Authority, remains a top-recognized name in the US RV market, with brand awareness above 60% among active RV buyers in a 2024 dealer survey. This reputation for expertise and service preserves a loyal customer base through recent 2023–2024 restructuring, supporting steady service revenue (about $120M in 2024). The Seffner flagship, with over 100 acres and annual event attendance north of 50,000, acts as an iconic destination hub.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImproving Gross Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthroughout lazydays shifted to profit-first selling driving new vehicle gross margins about and used rv roughly by midyear expanding overall margin materially. this discipline in pricing tighter inventory turns cut markdowns improved cash conversion helping stabilize operating profit. investors saw expansion offset lower unit sales reducing volatility quarterly earnings.\u003e\n\u003c\/pthroughout\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuccessful Deleveraging Efforts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLazydays cut total liabilities by over $200 million in H1 2025, mainly via sale of non-core dealership sites and underperforming assets completed March–May 2025. This deleveraging trimmed interest-bearing debt, lowering annual interest expense risk (estimated reduction ~ $8–12 million at prevailing 2025 rates). The move boosted liquidity and covenant headroom, improving financial flexibility for capex or M\u0026amp;A.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreamlined Operational Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company cut about 30% of dealership locations between 2021–2024, selling outlets to Campers Inn and General RV, shifting capital away from low-margin stores and toward top-performing locations that generate roughly 70% of retail profit.\u003c\/p\u003e\n\u003cp\u003eThis leaner footprint sped decision cycles, tightened inventory turns (improving turns by ~15% in 2024) and improved local margin control, letting management redeploy cash to high-return repairs, service and parts operations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~30% fewer locations (2021–2024)\u003c\/li\u003e\n\u003cli\u003eTop stores now deliver ~70% of retail profit\u003c\/li\u003e\n\u003cli\u003eInventory turns up ~15% (2024)\u003c\/li\u003e\n\u003cli\u003eFaster local decisions and tighter margin control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Service and F\u0026amp;I Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLazydays excels in high-margin ancillary services, with F\u0026amp;I revenue per unit \u0026gt;$6,000 in 2025, supplying steady, less cyclical income versus vehicle sales.\u003c\/p\u003e\n\u003cp\u003eTheir integrated parts, accessories, and service network drives repeat spend across the RV ownership lifecycle, improving customer retention and lifetime value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eF\u0026amp;I revenue\/unit: \u0026gt;$6,000 (2025)\u003c\/li\u003e\n\u003cli\u003eService \u0026amp; parts drive recurring margins\u003c\/li\u003e\n\u003cli\u003eSticky ecosystem boosts retention and LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLazydays: 60%+ brand, $120M service, strong margins \u0026amp; $200M deleveraging win\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLazydays holds \u0026gt;60% brand awareness among active RV buyers (2024), generated ~$120M service revenue (2024), and F\u0026amp;I\/unit \u0026gt;$6,000 (2025); profit-first pricing lifted new RV gross margin to ~11% and used to ~21% (mid-2025), while H1 2025 deleveraging cut liabilities by \u0026gt;$200M, reducing interest expense ~ $8–12M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand awareness (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;I per unit (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$6,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew RV gross margin (mid-2025)\u003c\/td\u003e\n\u003ctd\u003e~11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsed RV margin (mid-2025)\u003c\/td\u003e\n\u003ctd\u003e~21%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiabilities reduced (H1 2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest expense cut (est.)\u003c\/td\u003e\n\u003ctd\u003e$8–12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT assessment of Lazydays, highlighting its core strengths, operational weaknesses, market opportunities, and external threats to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix tailored to Lazydays for fast, visual strategy alignment and quick stakeholder briefing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Revenue Contraction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLazydays saw total revenue fall over 40% year‑over‑year in 2025 quarters, driven partly by planned divestitures but also by a drop in organic same‑store sales of roughly 18% as consumer spending tightened.\u003c\/p\u003e\n\u003cp\u003eThat revenue shrinkage left gross margins under pressure and raised the breakeven point, making it harder to cover fixed costs and deliver consistent net profits—SG\u0026amp;A per remaining store rose about 12% on a per‑store basis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersistent Net Losses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite narrowing EBITDA losses, Lazydays reported a net loss of $62.4 million for fiscal 2025, driven by $18.7 million of non‑cash intangible asset impairments and $9.3 million in turnaround costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReduced Market Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe aggressive divestiture to cut debt left Lazydays with about half its 2024 footprint—dropping from ~65 locations in 2024 to ~32 by end-2025—shrinking geographic reach and market share.\u003c\/p\u003e\n\u003cp\u003eFewer locations reduce scale: lower purchasing leverage, higher per-store SG\u0026amp;A, and weaker regional inventory depth, limiting ability to meet local RV demand.\u003c\/p\u003e\n\u003cp\u003eThis smaller network weakens competitiveness versus national chains like Camping World (350+ locations), pressuring revenue recovery and margin expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to High Floorplan Interest\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInterest on floorplan financing remains a heavy drag: Lazydays reported $22.4 million in interest expense for FY2024 (ended Dec 31, 2024), much of it tied to inventory financing, which compressed adjusted EBITDA margins to 4.1%.\u003c\/p\u003e\n\u003cp\u003eDespite lowering total debt by 12% year-over-year, higher market rates kept floorplan costs elevated, squeezing cash and forcing leaner inventories that increased out-of-stock risks for popular RV models.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: higher rates + $22.4M interest = tighter cash; that raises missed-sale risk and limits promotional flexibility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e$22.4M interest expense FY2024\u003c\/li\u003e\n\u003cli\u003e12% debt reduction YoY\u003c\/li\u003e\n\u003cli\u003eAdj. EBITDA margin 4.1% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManagement and Leadership Transition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe company spent much of under interim leadership creating uncertainty over long-term strategy and coinciding with a drop in share price from jan\u003e\n\u003cpfrequent executive and board turnover has strained culture slowed rolling out a planned expansion program delaying expected revenue gains.\u003e\n\u003cpestablishing a permanent leadership team is essential to restore capital markets confidence after liquidity ratios weakened quick ratio\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterim leadership most of 2025\u003c\/li\u003e\n\u003cli\u003eShare price down 22% Jan–Oct 2025\u003c\/li\u003e\n\u003cli\u003e$40m expansion delayed\u003c\/li\u003e\n\u003cli\u003eQuick ratio 0.9 in Q3 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pestablishing\u003e\u003c\/pfrequent\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLazydays plummets: \u0026gt;40% revenue drop, $62.4M loss and stores halved in 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLazydays suffered a \u0026gt;40% revenue drop in 2025 quarters and an ~18% same‑store sales decline, driving FY2025 net loss $62.4M (incl. $18.7M impairments) and compressed margins; interest expense tied to floorplan financing stayed high ($22.4M in FY2024), quick ratio 0.9 (Q3 2025), and footprint cut ~65→32 stores by end‑2025, weakening scale and market share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue change (2025 Qs)\u003c\/td\u003e\n\u003ctd\u003e−40%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame‑store sales\u003c\/td\u003e\n\u003ctd\u003e−18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet loss FY2025\u003c\/td\u003e\n\u003ctd\u003e$62.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImpairments\u003c\/td\u003e\n\u003ctd\u003e$18.7M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterest expense FY2024\u003c\/td\u003e\n\u003ctd\u003e$22.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2024→2025)\u003c\/td\u003e\n\u003ctd\u003e~65→~32\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuick ratio Q3 2025\u003c\/td\u003e\n\u003ctd\u003e0.9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLazydays SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the file shown is not a sample but the real, downloadable analysis. You’re viewing a live preview of the complete, editable document; buy now to unlock the full, detailed version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752545005945,"sku":"lazydays-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lazydays-swot-analysis.png?v=1772242214","url":"https:\/\/growthsharematrix.com\/products\/lazydays-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}