{"product_id":"leonghupinternational-marketing-mix","title":"Leong Hup International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Leong Hup International’s product range, pricing architecture, distribution network, and promotional tactics combine to drive market leadership—this preview only scratches the surface; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights in strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Poultry and Livestock Feed\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeong Hup International produces stage-specific poultry and livestock feed, covering starter to finisher rations to boost growth and feed conversion; in 2024 feed sales contributed about 42% of Leong Hup Holdings Bhd group revenue (≈MYR 3.1bn). \u003c\/p\u003e\n\u003cp\u003eFeed supplies internal farms and external commercial farmers, securing recurring demand and stabilizing margins; feed segment gross margin was ~18% in FY2024. \u003c\/p\u003e\n\u003cp\u003eControlling feed formula and quality lets Leong Hup meet strict safety standards and improves final product yield and nutrient profiles, supporting traceability across its value chain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDay-Old Chicks and Parent Stock\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeong Hup breeds and distributes high-performance day-old chicks and parent stock across Southeast Asia, supplying over 120 million chicks annually in 2024 and generating ~18% of group sales, according to its FY2024 report.\u003c\/p\u003e\n\u003cp\u003eSuperior genetics yield 5–8% better feed conversion ratio (FCR) and up to 30% lower mortality versus local breeds, improving farmer margins and reducing input costs.\u003c\/p\u003e\n\u003cp\u003eThe firm uses genomic selection and automated hatchery tech; capital investment in breeding R\u0026amp;D rose 22% in 2023 to MYR 85 million to sustain its upstream edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh and Chilled Consumer Poultry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpleong hup consumer poultry range offers fresh chilled and frozen broiler chicken from automated plants with annual processing capacity million tonnes targeting southeast asia protein gap where per-capita consumption hit kg in the products carry halal certification iso food-safety standards supporting export domestic retail channels that drove revenue billion. traceability via qr codes batch tracking reduces recall time to hours appeals health-conscious buyers prioritizing freshness source transparency.\u003e\n\u003c\/pleong\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Table Eggs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLeong Hup International’s Specialty and Table Eggs portfolio spans standard bulk eggs to premium functional variants, including Omega-3 and organic selenium-enriched eggs aimed at health-conscious niches; in 2024 the ASEAN specialty egg segment grew ~6.2% yr\/yr, supporting premium pricing.\u003c\/p\u003e\n\u003cp\u003eEfficient on-farm collection and MAP packaging (modified atmosphere packaging) extend shelf life to 21–28 days, cut shrinkage, and improve distribution to retail and foodservice; integrated cold chain reduced losses by ~3.5% in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eWide SKU range: bulk to nutrient-enriched\u003c\/li\u003e\n\u003cli\u003eTargets health niche: Omega-3, selenium\u003c\/li\u003e\n\u003cli\u003ePremium growth ~6.2% (2024, ASEAN)\u003c\/li\u003e\n\u003cli\u003eShelf life 21–28 days via MAP\u003c\/li\u003e\n\u003cli\u003eCold chain cut losses ~3.5% (2024)\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFurther Processed Food Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpleong hup international has expanded downstream into ready-to-eat and ready-to-cook lines nuggets marinated meats fy2024 processed-food sales by to myr billion targeting urban convenience demand.\u003e\n\u003cpcontinuous product innovation and skus tailored to busy consumers keep the brand competitive in fmcg r launches grew sku count supporting market-share gains processed poultry.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDownstream expansion: ready-to-eat\/cook\u003c\/li\u003e\n\u003cli\u003eFY2024 processed-food sales ~MYR 1.1B (+18%)\u003c\/li\u003e\n\u003cli\u003eSKUs +12% in 2024; processed poultry market share +6%\u003c\/li\u003e\n\u003cli\u003eFocus: convenience for urban consumers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontinuous\u003e\u003c\/pleong\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeong Hup FY24: MYR8bn poultry ecosystem — feed 42%, processed +18%, 120M chicks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLeong Hup’s product mix spans feed, day-old chicks, fresh\/frozen poultry, eggs, and processed RTE\/RTC lines; FY2024 highlights: feed sales ≈MYR3.1bn (42%), poultry sales ≈MYR3.6bn, processed foods ≈MYR1.1bn (+18%), chicks 120M units (≈18% sales); feed gross margin ~18%; breeding R\u0026amp;D MYR85m (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed\u003c\/td\u003e\n\u003ctd\u003eMYR3.1bn (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoultry\u003c\/td\u003e\n\u003ctd\u003eMYR3.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessed\u003c\/td\u003e\n\u003ctd\u003eMYR1.1bn (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChicks\u003c\/td\u003e\n\u003ctd\u003e120M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Leong Hup International’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Leong Hup International’s 4Ps into a concise, leadership-ready snapshot that accelerates strategy alignment and decision-making for marketing, product, pricing, and placement challenges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpleong hup international places operations across malaysia singapore indonesia vietnam and the philippines to tap asean-5 gdp growth was about usd trillion in single-country exposure. local facilities processed roughly million tonnes of feed poultry lowering cross-border logistics shrinkage. this footprint helps contain disease or regulatory shocks for example localized output trimmed lead times by transport costs\u003e\n\u003c\/pleong\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLeong Hup’s farm-to-plate model controls feedmills, hatcheries, farms, processing and retail, cutting third-party reliance and lowering disruption risk; in 2024 vertical integration helped sustain 89% operational uptime across ASEAN operations. \u003c\/p\u003e\n\u003cp\u003eFull-chain ownership improves quality control—HACCP and ISO audits cover 100% of processing sites—and reduced contamination incidents by 42% from 2021–2024. \u003c\/p\u003e\n\u003cp\u003eOwning distribution lets Leong Hup shift supply fast: in 2024 same-week replenishment hit 78% of orders, trimming inventory days from 22 to 16 and boosting gross margin by 1.8 percentage points. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Bakers Cottage Retail Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Bakers Cottage, Leong Hup International’s owned retail chain, serves as the primary direct-to-consumer channel for roast chicken and bakery lines, driving about 12% of the group’s 2024 retail revenue (≈MYR 210 million). Outlets sit in high-traffic residential and commercial zones to boost footfall and average basket size, and the owned-channel model captures more margin and real-time customer feedback via POS and CRM—helping reduce product-return rates by ~18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B and Modern Trade Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLeong Hup serves hypermarkets, supermarkets and major QSR chains via a robust distribution network, securing roughly 60% of its poultry volume through institutional B2B contracts as of FY2024.\u003c\/p\u003e\n\u003cp\u003eThe firm runs dedicated refrigerated fleets to deliver temperature-sensitive products, cutting spoilage and maintaining cold-chain compliance across 12 countries.\u003c\/p\u003e\n\u003cp\u003eLong-term contracts give volume stability and wide market reach that smaller rivals struggle to match, supporting predictable revenue and lower per-unit logistics costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% poultry volume via B2B (FY2024)\u003c\/li\u003e\n\u003cli\u003eDedicated refrigerated fleet across 12 markets\u003c\/li\u003e\n\u003cli\u003eStable long-term contracts reduce churn and costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Delivery Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLeong Hup integrates retail with third-party food delivery ( GrabFood, Foodpanda ) to reach home-delivery customers, driving a 12% like-for-like sales lift in urban outlets in 2024.\u003c\/p\u003e\n\u003cp\u003eIts B2B online feed portal and e-commerce reorder system cut order-to-delivery time by 25% and raised repeat commercial-client orders by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% urban retail sales lift (2024)\u003c\/li\u003e\n\u003cli\u003e25% faster order-to-delivery\u003c\/li\u003e\n\u003cli\u003e18% higher B2B repeat orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeong Hup: ASEAN 2.1M t hub, 89% uptime, +1.8ppt margin, Bakers Cottage MYR210M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpleong hup places operations across asean-5 processing tonnes to cut logistics vertical integration drove uptime and same-week replenishment lifting gross margin bakers cottage=\"~12%\" retail revenue poultry volume via b2b delivery partnerships urban sales refrigerated fleet spans markets.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeed \u0026amp; poultry processed\u003c\/td\u003e\n\u003ctd\u003e2.1M tonnes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperational uptime\u003c\/td\u003e\n\u003ctd\u003e89%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-week replenishment\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin lift\u003c\/td\u003e\n\u003ctd\u003e+1.8 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBakers Cottage revenue share\u003c\/td\u003e\n\u003ctd\u003e12% (~MYR 210M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B poultry volume\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets with refrigerated fleet\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pleong\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLeong Hup International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Leong Hup International 4P's Marketing Mix analysis you'll receive immediately after purchase—no samples or mockups, just the ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751126643065,"sku":"leonghupinternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/leonghupinternational-marketing-mix.png?v=1772228022","url":"https:\/\/growthsharematrix.com\/products\/leonghupinternational-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}