{"product_id":"lgihomes-marketing-mix","title":"LGI Homes Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how LGI Homes aligns product offerings, pricing tiers, distribution channels, and promotional tactics to capture suburban homebuyers—this concise overview highlights strengths and strategic levers. Want the full, editable 4Ps Marketing Mix Analysis with data, templates, and actionable recommendations for presentations or planning? Purchase the complete report to save research time and apply a proven framework to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMove-in Ready Speculative Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLGI Homes uses speculative construction—homes finished or nearly finished before sale—to serve entry-level buyers needing immediate move-in; as of 2024 LGI reported 11,400 closings and held ~2,200 completed homes for sale, cutting typical build wait from 6–9 months to days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTiered Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLGI Homes runs a tiered brand portfolio: core LGI Homes targets affordability and compact, functional designs for first-time buyers, while Terrata Homes, launched in 2021, targets move-up buyers with larger floorplans and upgraded finishes.\u003c\/p\u003e\n\u003cp\u003eIn 2024 LGI delivered ~11,400 homes; management said Terrata represented about 9% of closings, helping expand ASP (average sales price) mix—core ASP ~$310k vs Terrata ASP ~$485k—raising blended revenue per home.\u003c\/p\u003e\n\u003cp\u003eThe dual-brand strategy lets LGI leverage centralized purchasing and construction playbooks, preserving gross margin (2024 gross margin ~20.5%) across price tiers and broadening market share by serving both entry and move-up segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompleteHome and CompleteHome Plus Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCompleteHome and CompleteHome Plus bundle upgraded features—stainless steel appliances, granite countertops, and smart-home tech—into a single no-cost package, boosting perceived value and design consistency; LGI Homes reported in 2024 a 12% higher average sale price for homes with turnkey options and a 9-day faster sales cycle versus customizable models. This all-inclusive approach cuts design-center choices, reduces construction errors, and shortens closings by simplifying buyer decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity-Centric Amenities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLGI Homes sells lifestyle as well as houses: master-planned community amenities—parks, walking trails, playgrounds—are integrated to boost resident retention and neighborhood belonging, with amenity-rich communities showing 12–18% higher resale values in 2024 housing studies.\u003c\/p\u003e\n\u003cp\u003eThis community-centric product positioning differentiates LGI from infill builders by offering shared spaces that increase average lot premiums by about $8,500 in 2023 markets, supporting stronger buyer willingness-to-pay.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMaster-planned amenities increase resale by 12–18%\u003c\/li\u003e\n\u003cli\u003eAverage lot premium ≈ $8,500 (2023 data)\u003c\/li\u003e\n\u003cli\u003eFocus shifts from structure to community\u003c\/li\u003e\n\u003cli\u003eDrives higher retention and willingness-to-pay\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Warranty and Quality Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLGI Homes backs its product with a 10-year structural warranty and a dedicated Customer Care program, reducing buyer risk and boosting resale confidence.\u003c\/p\u003e\n\u003cp\u003eQuality control inspections occur at foundation, pre-drywall, and final stages, cutting post-close service requests—LGI reported a \u0026lt;3% warranty claim rate in 2024.\u003c\/p\u003e\n\u003cp\u003eThis reliability builds brand equity in local markets and lifts referrals; management cites referral-driven sales of ~42% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10-year structural warranty\u003c\/li\u003e\n\u003cli\u003eDedicated Customer Care program\u003c\/li\u003e\n\u003cli\u003eInspections at 3 key stages\u003c\/li\u003e\n\u003cli\u003e\u0026lt;3% warranty claim rate (2024)\u003c\/li\u003e\n\u003cli\u003e~42% sales from referrals (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLGI Homes: Spec builds, turnkey premiums lift ASPs to ~$325K with 20.5% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLGI Homes delivers move-in ready, value-packed homes via speculative builds and dual brands (LGI, Terrata), raising blended ASPs (~$325k 2024) and preserving ~20.5% gross margin; turnkey packs boost ASP +12% and cut sales cycle 9 days; amenities add ~$8,500 lot premium and 12–18% resale lift; 10-year warranty, \u0026lt;3% claim rate, ~42% referrals (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClosings\u003c\/td\u003e\n\u003ctd\u003e~11,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompleted homes for sale\u003c\/td\u003e\n\u003ctd\u003e~2,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlended ASP\u003c\/td\u003e\n\u003ctd\u003e~$325,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~20.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnkey ASP lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarranty claim rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferral sales\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into LGI Homes’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear breakdown of the homebuilder’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses LGI Homes’ 4P marketing strategy into a concise, leadership-ready snapshot that clarifies product positioning, pricing tactics, promotion channels, and placement decisions to speed alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Suburban and Exurban Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLGI Homes targets suburban and exurban land in the path of growth, buying lots where land costs are ~30–50% below metro centers so it can offer larger lots and median home prices about $60k–$90k below urban competitors (2025 company filings).\u003c\/p\u003e\n\u003cp\u003eSites stay within 30–60 minutes of major employment hubs to preserve commute access; LGI uses census migration and infrastructure data—2020–2024 county growth rates and new highway\/rail projects—to pick parcels with rising demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Geographic Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpas of late lgi homes national geographic diversification shows closings in the sunbelt midwest and northwest helping limit localized downturn impact supporting a year-over-year revenue resilience. local market teams manage zoning buyer preferences cutting permitting times by days boosting regional absorption rates\u003e\n\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Sales and Information Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLGI Homes primarily sells through on-site sales offices in each active community, staffed by an internal sales force that closed 2024 with ~8,800 homes sold company-wide, keeping average gross margin above 20% per Homebuilding segment (2024 Form 10-K). \u003c\/p\u003e\n\u003cp\u003eThis direct-to-consumer model lets buyers tour model homes and get immediate support, improving conversion rates—company-reported community-level conversion often exceeds 30%—and shortens sales cycles. \u003c\/p\u003e\n\u003cp\u003eManaging sales internally preserves margin by cutting third-party commissions and enforces a consistent brand and customer experience across communities, supporting repeat and referral business that helped LGI reach $4.7 billion in 2024 closings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Integration and Online Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLGI Homes uses a feature-rich website and digital platform as a virtual storefront, offering real-time inventory, virtual tours, and interactive floor plans to pre-qualify and engage buyers.\u003c\/p\u003e\n\u003cp\u003eThis digital placement targets tech-savvy first-time buyers; as of 2025, 65% of LGI Homes traffic is mobile and 58% of buyers are under 35, boosting conversion and reducing onsite visits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory: daily updates\u003c\/li\u003e\n\u003cli\u003eVirtual tours: 360° models for 90% of listings\u003c\/li\u003e\n\u003cli\u003eInteractive floor plans: increase lead time by 25%\u003c\/li\u003e\n\u003cli\u003eAudience: 58% buyers under 35; 65% mobile traffic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Management and Land Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLGI Homes ties its place strategy to a disciplined land-acquisition process that supported 2024 starts of ~9,600 homes, keeping a national lot pipeline of roughly 38,000 controlled lots (owned+optioned) to sustain growth through 2026.\u003c\/p\u003e\n\u003cp\u003eThe firm balances owned lots for margin stability and optioned lots for financial flexibility, with owned inventory covering about 55% of the pipeline and optioned the rest, enabling rapid scaling as demand shifts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~38,000 controlled lots (2024)\u003c\/li\u003e\n\u003cli\u003eOwned ≈55%, optioned ≈45%\u003c\/li\u003e\n\u003cli\u003e2024 starts ~9,600 homes\u003c\/li\u003e\n\u003cli\u003ePipeline supports 2–4 years of production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLGI: 38K lots, $4.7B closings, affordable 30–60min commutes, 65% mobile buyers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLGI places communities 30–60 minutes from jobs, buys land 30–50% cheaper than metros, and held ~38,000 controlled lots (55% owned) to support ~9,600 starts and $4.7B closings in 2024; 48% Sunbelt, 30% Midwest, 22% Northwest; 65% mobile traffic, 58% buyers \u0026lt;35, community conversion \u0026gt;30% (2024–25 filings).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eControlled lots\u003c\/td\u003e\n\u003ctd\u003e~38,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned \/ Optioned\u003c\/td\u003e\n\u003ctd\u003e55% \/ 45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 starts\u003c\/td\u003e\n\u003ctd\u003e~9,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 closings\u003c\/td\u003e\n\u003ctd\u003e$4.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegion mix\u003c\/td\u003e\n\u003ctd\u003e48% Sunbelt \/ 30% Midwest \/ 22% NW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital traffic \/ buyers\u003c\/td\u003e\n\u003ctd\u003e65% mobile \/ 58% \u0026lt;35\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLGI Homes 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual LGI Homes 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750645477753,"sku":"lgihomes-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lgihomes-marketing-mix.png?v=1772225687","url":"https:\/\/growthsharematrix.com\/products\/lgihomes-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}