{"product_id":"lichousing-pestle-analysis","title":"LIC Housing Finance PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Smarter Strategic Decisions with a Complete PESTEL View\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how regulatory shifts, interest-rate cycles, and digital disruption are reshaping LIC Housing Finance’s prospects—our concise PESTLE highlights key political, economic, social, technological, legal and environmental drivers. Ideal for investors and strategists seeking quick, actionable context. Purchase the full PESTLE to access the complete, editable analysis and make data-driven decisions today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment Housing Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe continued emphasis on Pradhan Mantri Awas Yojana (PMAY) remained a key driver for LIC Housing Finance into late 2025, with PMAY target additions pushing affordable housing demand; as of Dec 2024 PMAY had sanctioned over 1.5 million houses and central subsidies averaged 2–3% interest subvention. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Oversight by RBI and NHB\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe transfer of HFC regulation from NHB to RBI tightened capital and liquidity: RBI’s 2023 norms raised CRAR requirements to 15% for upper-layer NBFCs and introduced liquidity coverage ratios, pushing LIC Housing Finance to hold higher Tier-1 buffers; classification as Middle or Upper Layer NBFCs (per RBI’s 2022\/23 framework) increases disclosure and compliance, raising operating costs while aiming to curb systemic risk—LIC HFC reported adjusted CAR of ~16% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Level Land Reforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eState-level political will to digitize land records and streamline property registration is critical for LIC Housing Finance; as of 2025, 19 states report \u0026gt;80% digitization of land records under the Digital India Land Records Modernization Programme, improving lien clarity for loan portfolios. Progress on the Model Tenancy Act adoption and simplified building approvals—implemented in 8 states by 2025—directly affects collateral enforceability and turnaround times for mortgage security. Political stability in states with major projects (e.g., 2024–25 infrastructure outlay of ₹10.5 trillion in select states) sustains residential hub development and supports property valuations backing LIC HFL loans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical Influence on Capital Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobal political tensions in 2025 have tightened cross-border capital flows, pushing average emerging-market USD bond yields up ~120 bps vs 2023 and raising dollar borrowing costs for Indian NBFCs by ~1.0–1.5 percentage points.\u003c\/p\u003e\n\u003cp\u003eAs a state-backed LIC subsidiary, LIC Housing Finance is viewed as lower risk, yet a downgrade in India’s sovereign rating would materially raise its borrowing spreads and refinance costs.\u003c\/p\u003e\n\u003cp\u003eTrade and FDI policy shifts in 2024–25 influenced Indian debt-market liquidity; net FDI into financial services was $7.4bn in FY2024, impacting supply of foreign capital.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEM USD bond yields +120 bps since 2023\u003c\/li\u003e\n\u003cli\u003eIncremental dollar borrowing cost +1.0–1.5 ppt for NBFCs\u003c\/li\u003e\n\u003cli\u003eNet FDI to financial services $7.4bn FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Ownership Dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe close link with parent LIC of India shapes LIC Housing Finance strategy and dividend policy; LIC held ~37.6% stake in LIC Housing as of Mar 31, 2025, influencing board decisions and social mandates.\u003c\/p\u003e\n\u003cp\u003ePolitical pressure to finance affordable housing or priority sectors can constrain profit-maximizing actions, even as implied state backing lowers funding costs—LIC Housing's cost of funds was ~8.1% in FY2024-25 versus private peers often 50–100 bps higher.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLIC stake ~37.6% (Mar 31, 2025)\u003c\/li\u003e\n\u003cli\u003eCost of funds ~8.1% FY24-25\u003c\/li\u003e\n\u003cli\u003ePolitical\/social lending mandates may reduce ROA\/ROE but enhance market trust\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolicy tailwinds, LIC backing and tighter HFC rules reshape housing finance dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical drivers: PMAY support (1.5m+ houses sanctioned by Dec 2024) and state digitization (19 states \u0026gt;80% land records by 2025) boost demand\/collateral; RBI’s HFC tightening (CRAR ~15% rule) raised compliance—LIC HFL CAR ~16% FY24; LIC stake 37.6% (Mar 31, 2025) lowers funding spreads (cost of funds ~8.1% FY24-25) but invites social mandates.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePMAY sanctioned\u003c\/td\u003e\n\u003ctd\u003e1.5m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStates \u0026gt;80% land digitized\u003c\/td\u003e\n\u003ctd\u003e19\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLIC stake\u003c\/td\u003e\n\u003ctd\u003e37.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAR \/ Cost of funds\u003c\/td\u003e\n\u003ctd\u003e~16% \/ 8.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors uniquely affect LIC Housing Finance across Political, Economic, Social, Technological, Environmental, and Legal dimensions, with each section grounded in current market and regulatory trends to surface specific threats and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, PESTLE-segmented summary of LIC Housing Finance that’s easy to drop into presentations or share across teams, enabling quick alignment on regulatory, economic, and market risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest Rate Trajectory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 India’s policy repo rate stabilized around 6.5% after prior tightening; LIC Housing Finance must protect NIMs by aligning cost of funds—largely bank borrowings and bonds—with mortgage yields averaging ~8.5–9.0% on its housing loan book. Changes in the repo rate directly affect retail borrowing costs and loan demand; a 25–50 bp move historically shifts new home loan volumes and prepayment rates materially, impacting asset-liability margins and refinancing behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflation and Disposable Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersistent inflation in food and fuel—CPI at 6.9% in Dec 2025 vs 5.1% in Dec 2023—erodes disposable income and weakens debt-servicing capacity among mid-market borrowers, raising delinquency risk for LIC Housing Finance. Construction input inflation (steel up ~18% YoY, cement ~12% YoY in 2025) inflates project costs and delays completions, disrupting disbursement schedules. LIC HFL closely tracks CPI, WPI and commodity indices, recalibrating credit models and tightening LTVs to preserve asset quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGDP Growth and Urbanization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndia's GDP growth of 7.6% in FY2025 underpins stronger mortgage demand, as rising per capita income (GDP per capita ~USD 2,800 in 2024) shifts households from renting to owning, boosting home loans. Rapid urbanization—urban population at 35% and annual urban growth ~2.3%—fuels housing needs in Tier 2\/3 cities. LIC Housing Finance's expansion into these markets taps persistent demand, supporting loan book growth and penetration gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquidity Conditions in the Banking System\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSurplus liquidity in Indian banks in 2024—systemic LCR roughly 133% and incremental bank deposits up 8.5% YoY—eases LIC HFL’s access to NCDs and CP, lowering issuance costs and supporting competitive lending rates while managing ALM risks.\u003c\/p\u003e\n\u003cp\u003eTightening episodes (CRR hikes or RBI OMOs) push HFCs toward costlier retail deposits; after 2023 liquidity squeeze, retail deposit share rose ~4–6 ppt for several HFCs, increasing funding cost pressures.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSystem LCR ~133% (2024); deposits +8.5% YoY — easier NCD\/CP access\u003c\/li\u003e\n\u003cli\u003eFavorable credit policies help maintain competitive lending yields and ALM balance\u003c\/li\u003e\n\u003cli\u003eLiquidity tightening raises reliance on retail deposits, raising cost of funds ~100–200 bps for some HFCs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmployment and Labor Market Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe formal employment sector—notably IT and manufacturing—remains a leading indicator for mortgage demand; India’s formal salaried jobs grew ~4.5% YoY in 2024, supporting mortgage uptake.\u003c\/p\u003e\n\u003cp\u003eIn 2025, stable corporate earnings and ~7–8% wage growth correlate with LIC HFL’s low retail delinquency (~0.6% GNPA in FY2024).\u003c\/p\u003e\n\u003cp\u003eRising gig and self-employed households (~30% of workforce by 2025 estimates) push LIC HFL to adopt cash-flow underwriting to expand market share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFormal job growth ~4.5% (2024)\u003c\/li\u003e\n\u003cli\u003eWage growth ~7–8% (2025)\u003c\/li\u003e\n\u003cli\u003eLIC HFL retail GNPA ~0.6% (FY2024)\u003c\/li\u003e\n\u003cli\u003eGig\/self-employed ~30% workforce (2025 est.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRates vs Inflation: Tight Real Rates, Solid Growth, Strong Liquidity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacro rates: repo ~6.5% (end-2025) vs CPI 6.9% (Dec-2025); mortgage yields ~8.5–9.0%; NIM sensitivity ±25–50bp. Growth\/income: GDP growth 7.6% (FY2025), GDP per capita ~USD 2,800 (2024), urban pop ~35%. Liquidity\/funding: system LCR ~133% (2024), deposits +8.5% YoY; retail GNPA ~0.6% (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepo\u003c\/td\u003e\n\u003ctd\u003e6.5% (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI\u003c\/td\u003e\n\u003ctd\u003e6.9% (Dec-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage yield\u003c\/td\u003e\n\u003ctd\u003e8.5–9.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGDP growth\u003c\/td\u003e\n\u003ctd\u003e7.6% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSystem LCR\u003c\/td\u003e\n\u003ctd\u003e133% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLIC Housing Finance PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact document you’ll receive after purchase—fully formatted, professionally structured, and ready to use for LIC Housing Finance PESTLE analysis.\u003c\/p\u003e\n\u003cp\u003eNo placeholders or teasers: the layout, content, and structure visible in this preview are exactly what you’ll download immediately after payment.\u003c\/p\u003e\n\u003cp\u003eEverything displayed is part of the final product, providing a complete political, economic, social, technological, legal, and environmental review you can apply right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751787737465,"sku":"lichousing-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lichousing-pestle-analysis.png?v=1772234685","url":"https:\/\/growthsharematrix.com\/products\/lichousing-pestle-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}