{"product_id":"licindia-marketing-mix","title":"Life Insurance Corp. of India Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLife Insurance Corp. of India leverages a diversified product portfolio, government-backed trust, extensive agent network, and mass-market pricing to dominate India’s life insurance sector—this preview highlights strategic strengths and distribution mechanics.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report detailing product positioning, pricing architecture, channel optimization, and promotional tactics with real-world data and recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Life Cover Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIC offers traditional endowment and money-back plans for long-term savings and family protection, delivering guaranteed maturity returns; as of Dec 31, 2025 LIC reported 68% of individual new business premium from savings-oriented plans and a weighted average sum assured growth of 9.4% YoY. By end-2025 policies include flexible survival benefits and critical-illness riders, increasing rider uptake to 22% of new policies. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Non-Participating Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIC's Diversified Non-Participating Portfolio shifts sales to fixed-benefit plans that boosted corporate margins; non-par products accounted for 38% of new premium in FY2024-25, up from 26% in FY2022-23. \u003c\/p\u003e\n\u003cp\u003eThese plans attract risk-averse investors by locking guaranteed payouts amid 2024-25 market volatility; average guaranteed yield for new non-par policies was ~5.1% in FY2024-25. \u003c\/p\u003e\n\u003cp\u003eExpansion of non-par offerings drove LIC's Value of New Business (VNB) growth—VNB margin rose to 19.2% in FY2024-25, with non-par contributing roughly 45% of VNB uplift. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetirement and Pension Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIC holds market leadership in pensions with a ~60% share of India’s annuity market in FY2024, driven by plans like Jeevan Akshay and New Jeevan Shanti that offer immediate or deferred regular income for retirees.\u003c\/p\u003e\n\u003cp\u003eThese products address India's ageing: 104 million people were 60+ in 2021 and projected to 140 million by 2030, so guaranteed payouts matter for retirement security.\u003c\/p\u003e\n\u003cp\u003eRecent additions include market-linked options and unit-linked annuity features introduced by LIC in 2023–24, improving inflation-adjusted returns compared with fixed annuities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModernized Unit Linked Insurance Plans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplic has overhauled unit linked insurance plans to rival private insurers and mutual funds offering life cover plus market-linked with equity debt hybrid options so customers pick risk levels ulip premium inflows rose in fy2024 crore showing traction.\u003e\n\u003cpenhanced transparency digital dashboards and reduced surrender charges as low after year attracted younger investors average ticket size fell signaling retail adoption.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 ULIP inflows ₹9,800 crore\u003c\/li\u003e\n\u003cli\u003eInflow growth +18% YoY\u003c\/li\u003e\n\u003cli\u003eSurrender charge ≤1% after year 3\u003c\/li\u003e\n\u003cli\u003eAverage ticket size down 12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/penhanced\u003e\u003c\/plic\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGroup Insurance and Social Schemes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLIC manages over 1,200 large group schemes and administers government social security programs, covering an estimated 50+ million lives and disbursing roughly INR 12,000 crore in claims annually (2024 figures), offering low-premium bulk coverage to increase financial inclusion.\u003c\/p\u003e\n\u003cp\u003eThese schemes bolster LIC’s position as a national safety-net partner, supporting social development and stabilizing premium inflows while keeping cost-per-life low for economically weaker sections.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50+ million lives covered (2024)\u003c\/li\u003e\n\u003cli\u003e1,200+ group schemes\u003c\/li\u003e\n\u003cli\u003eINR 12,000 crore annual claims (2024)\u003c\/li\u003e\n\u003cli\u003eLow-cost bulk premiums, high inclusion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIC shifts to non-par\/pensions: VNB margin 19.2%, ULIP inflows ₹9,800cr, annuity ~60%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIC’s product mix shifted toward non-participating and pensions, lifting VNB margin to 19.2% in FY2024-25 and non-par share of new premium to 38%; ULIP inflows rose 18% to ₹9,800 crore in FY2024 with surrender charges ≤1% after year 3; annuity market share ~60% (FY2024) and 50+ million lives in group schemes (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVNB margin FY2024-25\u003c\/td\u003e\n\u003ctd\u003e19.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-par new premium share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eULIP inflows FY2024\u003c\/td\u003e\n\u003ctd\u003e₹9,800 crore (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnuity market share FY2024\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup lives covered (2024)\u003c\/td\u003e\n\u003ctd\u003e50+ million\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Life Insurance Corp. of India’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a complete marketing-positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses LIC’s 4Ps into a concise, leadership-ready snapshot that clarifies product breadth, pricing strategies, distribution strengths, and promotion tactics—ideal for quick alignment, meeting one-pagers, or slide decks to drive actionable marketing decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Multi-Tiered Agency Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIC’s distribution backbone is its over 1.3 million individual agents (reported FY2024), delivering face-to-face sales across 7,000+ branch offices and 113 divisional offices; this human reach drives 60–70% of individual new business premium in 2024.\u003c\/p\u003e\n\u003cp\u003eAgents enable deep rural and semi-urban penetration where digital literacy lags—around 45% of LIC policies sold in FY2024 were from non-metro districts—by offering personalized advice and simplified onboarding.\u003c\/p\u003e\n\u003cp\u003eThey act as trusted advisors, handling complex ULIPs and pension products, and sustain high persistency: LIC’s 13-month persistency stood at 86.5% in FY2024, reflecting strong renewal through direct agent contact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Bancassurance Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLIC’s robust bancassurance network, via tie-ups with over 40 public and private banks, lets it sell policies through existing branches and digital portals, tapping a pre-vetted pool of 200+ million retail banking customers. This channel raised bancassurance-sourced individual premium income by ~28% from 2022–2024, improving premium collection efficiency and lowering acquisition cost per policy by ~22%. By 2025, bancassurance is a core route for high-value individual and non-participating products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-India Branch Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIC of India maintains over 13,000 branch and satellite offices, present in nearly every Indian district, acting as hubs for policy service, claim settlement and agent support; in FY2024 LIC reported 17% of new business sourced through branch-driven channel and processed 2.1 million claims via branches, reinforcing physical infrastructure as a trust signal and a cornerstone of the brand’s permanence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Digital Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLIC upgraded its Digital portal and mobile app in 2024 to enable end-to-end purchases, premium payments, and portfolio tracking, reducing branch visits by an estimated 35% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe push targets millennials and Gen Z, who made 58% of online insurance searches in India in 2024, helping LIC raise digital channel sales to about 12% of new business premium in FY2024-25.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: digital sales growth ~+42% YoY, retention uplift ~+8% for policies bought online.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end digital buying\u003c\/li\u003e\n\u003cli\u003e35% fewer branch visits\u003c\/li\u003e\n\u003cli\u003e12% of new business via digital (FY2024-25)\u003c\/li\u003e\n\u003cli\u003e58% of online search audience: millennials\/Gen Z\u003c\/li\u003e\n\u003cli\u003eDigital sales +42% YoY; retention +8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Corporate Marketing Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLIC uses dedicated corporate sales teams to sell group schemes to companies and HNIs, tailoring benefits and underwriting to employer needs and risk profiles; in FY2024 LIC reported 22% growth in group premium collections, reaching ₹18,400 crore.\u003c\/p\u003e\n\u003cp\u003eDirect outreach cuts intermediary fees, allowing LIC to price B2B schemes competitively—group business hit ₹24,200 crore total APE in FY2024, boosting margins on institutional accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated sales force managing institutional relationships\u003c\/li\u003e\n\u003cli\u003eFY2024 group premium ₹18,400 crore (22% YoY)\u003c\/li\u003e\n\u003cli\u003eTotal group APE ₹24,200 crore in FY2024\u003c\/li\u003e\n\u003cli\u003eLower distribution cost → competitive B2B pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLIC: 1.3M agents, 13k+ branches, 42% digital growth, ₹18,400cr group premium\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLIC’s place mixes massive field reach (1.3M agents, 13,000+ branches) with growing digital (12% new business, +42% YoY) and bancassurance (28% premium growth 2022–24); branches processed 2.1M claims in FY2024 and 13-month persistency was 86.5%—rural share ~45% of sales—while FY2024 group premium ₹18,400cr (22% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e13,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital new biz\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital YoY\u003c\/td\u003e\n\u003ctd\u003e+42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance growth\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersistency (13m)\u003c\/td\u003e\n\u003ctd\u003e86.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup premium\u003c\/td\u003e\n\u003ctd\u003e₹18,400cr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eLife Insurance Corp. of India 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Life Insurance Corp. of India 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion with actionable insights, data-driven observations, and ready-to-use recommendations. You're viewing the exact editable file included in your purchase, fully complete and ready for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750075675001,"sku":"licindia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/licindia-marketing-mix.png?v=1772221763","url":"https:\/\/growthsharematrix.com\/products\/licindia-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}