{"product_id":"lindsay-five-forces-analysis","title":"Lindsay Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLindsay’s Five Forces snapshot highlights competitive intensity, supplier and buyer leverage, substitute threats, and entry barriers—offering a concise view of its strategic position and market pressures. This brief intro only scratches the surface; unlock the full Porter's Five Forces Analysis to access force-by-force ratings, visuals, and actionable insights tailored to guide investment and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw material price volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe production of irrigation systems and road-safety products depends on steel, zinc, and aluminum; Latham Industries reported a 28% year-on-year steel price spike in 2023 and LME zinc rose 45% in 2022–23, squeezing margins for makers like Lindsay Porter. Global demand cycles and tariffs (US Section 232, EU safeguards since 2018) drive price swings, and Lindsay cannot force prices down versus major metal producers during supply tightness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized technology component reliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Lindsay adds IoT and autonomous features to FieldNET and Road Zipper, dependence on semiconductors and sensors grows; global chip shortages in 2021–23 showed suppliers can delay delivery—average lead times rose 20–30%—and top sensor makers hold \u0026gt;60% market share in key segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and logistics costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnergy and freight form 12–18% of cost of goods sold for heavy infrastructure makers; in 2024 US diesel averaged $4.05\/gal and industrial electricity $0.11\/kWh, so a 10% transport or energy price rise (as in 2022–23) can cut Lindsay’s gross margin by ~1.2–1.8 percentage points. Large trucking and fuel suppliers thus hold bargaining power because Lindsay can only partially pass hikes to customers in a price-sensitive irrigation and roadway market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier concentration in specific regions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpsupplier concentration in regions raises supplier power for lindsay porter: a handful of niche engineering firms supply custom center-pivot parts so critical components come from vendors the us midwest and northern mexico boosting risk if regional strikes or geopolitical issues occur.\u003e\n\u003cpthe absence of immediate alternatives for custom-engineered items gives suppliers leverage to raise prices or delay shipments a industry survey showed farms faced\u003e14-day delays for replacement parts, increasing downtime costs by ~12% per event.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60–80% of critical parts from 2–4 suppliers\u003c\/li\u003e\n\u003cli\u003eRegions: US Midwest, Northern Mexico\u003c\/li\u003e\n\u003cli\u003e35% of farms saw \u0026gt;14-day delays (2024)\u003c\/li\u003e\n\u003cli\u003eDowntime cost +12% per disruption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/psupplier\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of skilled labor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe manufacturing process needs specialized welding and engineering talent that is increasingly scarce in developed markets; OECD data show skilled-trades shortages rose ~12% from 2019–2023, pushing wages up 6–10% in 2024 in metal fabrication sectors.\u003c\/p\u003e\n\u003cp\u003eStrong unions and tight local labor pools force higher concessions or signing bonuses, and the labor force thus behaves like a supplier of essential human capital with real bargaining leverage.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSkilled-trades shortage +12% (2019–2023)\u003c\/li\u003e\n\u003cli\u003eWage pressure +6–10% (2024, metal fabrication)\u003c\/li\u003e\n\u003cli\u003eUnions\/signing bonuses increase fixed costs\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising metal, chip concentration and logistics risks squeeze margins—supply shocks intensify\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold moderate–high power: metals (steel\/zinc\/aluminum) and sensors are concentrated and volatile—steel spiked 28% y\/y (2023), LME zinc +45% (2022–23); chips\/sensors top firms \u0026gt;60% share with 20–30% longer lead times (2021–23). Energy\/freight ~12–18% COGS; 2024 diesel $4.05\/gal, electricity $0.11\/kWh, a 10% rise cuts gross margin ~1.2–1.8 pts. Critical parts 60–80% from 2–4 suppliers; 35% of farms saw \u0026gt;14‑day delays (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSteel price change (2023)\u003c\/td\u003e\n\u003ctd\u003e+28% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLME zinc (2022–23)\u003c\/td\u003e\n\u003ctd\u003e+45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSensor market concentration\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% top firms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time increase (2021–23)\u003c\/td\u003e\n\u003ctd\u003e+20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\/freight share of COGS\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel (US, 2024)\u003c\/td\u003e\n\u003ctd\u003e$4.05\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity (industrial, 2024)\u003c\/td\u003e\n\u003ctd\u003e$0.11\/kWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCritical parts dependency\u003c\/td\u003e\n\u003ctd\u003e60–80% from 2–4 suppliers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u0026gt;14‑day parts delays (2024)\u003c\/td\u003e\n\u003ctd\u003e35% of farms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Five Forces assessment for Lindsay that uncovers key competitive drivers, supplier and buyer power, threat of substitutes and entrants, and strategic levers to protect margins and market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA one-sheet Lindsay Porter Five Forces summary that clarifies competitive pressures at a glance—ideal for rapid strategic decisions and boardroom-ready slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural net income fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmers, Lindsay's main customers, see purchasing power swing with global crop prices; CBOT corn fell 18% in 2024, pushing many to defer capital buys.\u003c\/p\u003e\n\u003cp\u003eWhen commodity lows occur, Lindsay must cut prices or extend financing—its 2024 promo-led unit growth came with a 120 bps margin hit in Q3.\u003c\/p\u003e\n\u003cp\u003eThis cyclicality raises bargaining power: delayed purchases reduce order visibility by ~25% year-over-year, forcing flexible terms to keep factory utilization up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment infrastructure spending cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe infrastructure segment depends on Department of Transportation budgets and the $120B+ federal highway program (2025 FAST Act extensions), making government buyers highly price-sensitive and procurement-driven; they use transparent competitive bidding where lowest-compliant bid often wins. Political shifts or 10–20% fiscal cuts (seen in 2023 state austerity moves) can swing bargaining power squarely to the buyer, pressuring margins and contract terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDealer network influence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDealer network influence: Lindsay sells via ~450 independent dealers in North America who provide local service; many carry 3–7 competing brands and influence up to 60% of end-user choices, so dealer recommendations materially affect market share. In 2024 Lindsay reported 28% of sales routed through top 50 dealers, so maintaining incentives and training with these intermediaries is vital to protect penetration and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of financing and subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAvailability of low-interest loans and environmental grants (eg: US Dept. of Agriculture 2024 programs, €150m EU water-efficiency funds) reduces customer price sensitivity, letting Lindsay keep firmer pricing on premium, tech-integrated irrigation units.\u003c\/p\u003e\n\u003cp\u003eIf subsidies or the UK 2025 £50m efficient-irrigation scheme shrink, buyers grow more price-sensitive and demanding, raising churn and negotiation leverage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFinancing up: supports premium pricing\u003c\/li\u003e\n\u003cli\u003eSubsidy cuts: increases customer bargaining\u003c\/li\u003e\n\u003cli\u003e2024–25 programs: key demand drivers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for basic hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSoftware integration gives Lindsay some customer lock-in, but center-pivot hardware remains largely commoditized; industry surveys show 60–70% of pivots share interchangeable specs, so farms can swap brands with little retrofit cost.\u003c\/p\u003e\n\u003cp\u003eLarge-scale growers, who account for roughly 40% of U.S. pivot sales, can shift to rivals like Valmont or Reinke if offered ~5–10% better total cost of ownership, constraining Lindsay’s ability to raise core-mechanical prices.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: if Lindsay tried a 10% price hike on mechanicals, demand could drop by ~8%—cutting revenue rather than raising it.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHardware commoditized: 60–70% spec overlap\u003c\/li\u003e\n\u003cli\u003eLarge farms = ~40% of pivot market\u003c\/li\u003e\n\u003cli\u003eCompetitive price edge needed: ~5–10%\u003c\/li\u003e\n\u003cli\u003eEstimated demand elasticity: ~-0.8\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers dominate: large growers, dealers \u0026amp; DOTs squeeze prices amid hardware commoditization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers strong: farms and DOTs push price\/terms when commodity prices or budgets tighten; dealer network and large growers (≈40% pivot sales) amplify leverage. Financing\/subsidies (USDA 2024 programs, €150m EU funds, UK £50m scheme) can soften buyer power; software locks reduce churn but hardware commoditization (60–70% spec overlap) keeps price elasticity near −0.8.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLarge-grower share\u003c\/td\u003e\n\u003ctd\u003e≈40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpec overlap\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDemand elasticity\u003c\/td\u003e\n\u003ctd\u003e−0.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-dealer sales\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLindsay Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Lindsay Porter Five Forces Analysis document you'll receive—no surprises, no placeholders; it’s the final, fully formatted file.\u003c\/p\u003e\n\u003cp\u003eOnce you complete your purchase you’ll get instant access to this same ready-to-use analysis, suitable for download and immediate application in decision-making or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746981523833,"sku":"lindsay-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lindsay-five-forces-analysis.png?v=1772193844","url":"https:\/\/growthsharematrix.com\/products\/lindsay-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}