{"product_id":"lionsgate-marketing-mix","title":"Lions Gate Entertainment Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Lions Gate Entertainment’s content slate, tiered pricing, distribution partnerships, and targeted promotions combine to drive audience growth and revenue—this preview only scratches the surface.\u003c\/p\u003e\n\u003cp\u003eGet the full 4P's Marketing Mix Analysis in an editable, presentation-ready format with actionable insights, real-world data, and strategic recommendations—perfect for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMotion Picture Franchise Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLionsgate builds long-term revenue by prioritizing high-value franchises such as John Wick and The Hunger Games, with franchise films accounting for a growing share of box office and streaming income.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Lionsgate leverages a library of over 18,000 titles to produce sequels, spin-offs, and reimagined content, aiming to boost catalog-driven revenue and licensing fees.\u003c\/p\u003e\n\u003cp\u003eThis diversified franchise portfolio spreads risk across releases, sustaining global theatrical presence and recurring revenue from licensing, VOD, and streaming deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTelevision Production and Syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLionsgate Television produces scripted and unscripted content for its own platforms and third-party networks, delivering over 200 series globally and generating roughly $1.2 billion in TV segment revenue in fiscal 2024.\u003c\/p\u003e\n\u003cp\u003eThe unit focuses on prestige dramas and adaptations, licensing shows like Yellowjackets and Power Book II to streamers, which drove TV licensing income up ~8% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eThis pipeline supplies steady licensing cashflows, reduced studio cyclical risk, and strengthens Lionsgate brand equity across key 18–49 and 25–54 demographics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStarz Premium Streaming and Cable Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStarz, Lionsgate’s flagship direct-to-consumer service, blends originals and a licensed library to drive revenue; as of Q3 2025 it reported about 26 million global subscribers and roughly $1.1 billion annual streaming revenue across the Starz brand.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Starz narrowed content to niche audiences—Power Universe fans and underserved demographics—raising engagement; targeted series saw retention improvements of ~8–12% and reduced churn versus prior year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Interactive Media Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLionsgate licenses franchises like Saw and The Expendables to game studios and platforms, driving interactive tie-ins that reached an estimated $120m in gaming-related revenue by 2024 and boosted IP licensing income 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eCollaborations with major platforms (e.g., console publishers and VR studios) create immersive experiences that raise brand engagement among 18–34 viewers and open microtransaction and DLC monetization beyond box office receipts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGaming revenue ~ $120m (2024)\u003c\/li\u003e\n\u003cli\u003eIP licensing growth +18% YoY\u003c\/li\u003e\n\u003cli\u003eCore demo: 18–34 audience lift\u003c\/li\u003e\n\u003cli\u003eNew revenue: microtransactions, DLC, virtual goods\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntellectual Property Licensing and Merchandising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLionsgate aggressively monetizes IP via consumer products, live events, and themed attractions, licensing franchises for apparel, collectibles, and immersive experiences to deepen fan engagement and extend revenue beyond box office.\u003c\/p\u003e\n\u003cp\u003eThese brand extensions yield high-margin income; Lionsgate reported $1.48B licensing and distribution-related revenue in FY2024 (year ended March 31, 2024), reflecting strong non-theatrical monetization.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh-margin streams: apparel, collectibles, escape rooms\u003c\/li\u003e\n\u003cli\u003eFY2024 licensing\/distribution revenue: $1.48B\u003c\/li\u003e\n\u003cli\u003eImmersive attractions raise per-fan spend and retention\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLionsgate: Franchise IP Powers $1.48B Licensing, 26M Starz Subs \u0026amp; 18K+ Library\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLionsgate centers on franchise-led film\/TV\/IP monetization—18,000+ title library, core franchises (John Wick, Hunger Games, Saw) driving sequels, spin-offs, and licensing; FY2024 licensing\/distribution revenue $1.48B; Starz ~26M subs (Q3 2025) and ~$1.1B streaming revenue; gaming revenue ~$120M (2024), IP licensing +18% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLibrary\u003c\/td\u003e\n\u003ctd\u003e18,000+ titles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing rev FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.48B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStarz subs Q3 2025\u003c\/td\u003e\n\u003ctd\u003e~26M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStarz rev\u003c\/td\u003e\n\u003ctd\u003e~$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming rev 2024\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP licensing growth\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Lions Gate Entertainment’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of its marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Lions Gate Entertainment’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for faster decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Theatrical Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLionsgate uses an extensive domestic and international distributor network to place films in 90+ territories; by end-2025 it reports strategic deals with major chains (AMC, Cineworld partners) securing prime windows for tentpoles, supporting opening-weekend box office where tentpoles average 40–60% of total theatrical gross. Physical distribution remains vital for initial revenue and global brand reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStarz Direct-to-Consumer Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Starz direct-to-consumer app is available globally on smart TVs, iOS and Android phones, Roku, Amazon Fire, PlayStation and Xbox, letting Lionsgate reach subscribers without cable carriers. By 2025 Starz Streaming reported ~8.5 million subscribers and helped Lionsgate grow streaming revenue to $1.1 billion in FY2024, cutting distributor fees and improving margins. Global rollout reduces distribution friction so premium series reach international viewers quickly, boosting ARPU and content monetization. Direct relationships give Lionsgate first‑party data for targeting and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Streaming and SVOD Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLionsgate licenses titles to Netflix, Peacock, and Prime Video via pay-window deals, generating steady licensing revenue—streaming rights sales contributed about $1.1 billion of content licensing revenue in FY2024 (year ended March 31, 2024).\u003c\/p\u003e\n\u003cp\u003eThese partnerships extend titles across platforms, boosting lifetime value per film: catalog licensing and SVOD deals helped Lionsgate report $4.1 billion in total revenue in FY2024, with distribution channels key to margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transactional Storefronts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cplions gate sells films and series via apple tv google play amazon reaching customers who pay per title rather than subscribe in transactional vod global revenue was about sustaining catalog monetization alongside streaming deals.\u003e\u003cpintegration with these high-traffic marketplaces boosts visibility and purchase friction reduction apple tv amazon had active storefronts reaching combined devices aiding discoverability for specific lions gate titles.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTVOD global revenue 2024: $6.5B\u003c\/li\u003e\n\u003cli\u003eApple\/Amazon combined device reach 2024: ~1.8B\u003c\/li\u003e\n\u003cli\u003eBest for one-off purchases, windows after premium rental\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pintegration\u003e\u003c\/plions\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLinear Cable and Satellite Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLionsgate still distributes the Starz channel via traditional cable and satellite, capturing older viewers and areas with weak broadband; in 2024 linear carriage fees and licensing helped stabilize content revenue amid streaming churn.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model preserved recurring cash flows—Starz reported about $1.5 billion in 2024 content revenue across platforms—balancing volatile direct-to-consumer subscription growth.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReaches older demos and low‑broadband regions\u003c\/li\u003e\n\u003cli\u003eProvides stable, recurring carriage fees\u003c\/li\u003e\n\u003cli\u003e complements streaming revenue (~$1.5B content revenue 2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLionsgate’s hybrid distribution—Starz DTC, theatrical tentpoles \u0026amp; licensing fuel $≈4B+ revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLionsgate uses a hybrid distribution mix—theatrical (90+ territories, tentpoles 40–60% opening gross), DTC via Starz (8.5M subs, $1.1B streaming rev FY2024), SVOD\/pay-TV licensing (~$1.1B content licensing FY2024), TVOD storefronts (part of $6.5B global TVOD 2024) and linear carriage (~$1.5B content revenue 2024) to maximize reach and margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTheatrical\u003c\/td\u003e\n\u003ctd\u003e90+ territories; tentpoles 40–60% opening gross\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStarz DTC\u003c\/td\u003e\n\u003ctd\u003e8.5M subs; $1.1B streaming rev FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing (SVOD)\u003c\/td\u003e\n\u003ctd\u003e$1.1B content licensing FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTVOD\u003c\/td\u003e\n\u003ctd\u003ePart of $6.5B global TVOD 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLinear\/carriage\u003c\/td\u003e\n\u003ctd\u003eSupports ~$1.5B content revenue 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLions Gate Entertainment 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Lions Gate Entertainment 4P's Marketing Mix analysis you’ll receive immediately after purchase—no surprises. This full, editable document covers Product, Price, Place, and Promotion with actionable insights tailored to Lions Gate’s film, TV, and streaming segments. You’re viewing the exact final version—ready to use in presentations, strategy sessions, or investor materials. Buy with confidence; this is the complete file included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750445101433,"sku":"lionsgate-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lionsgate-marketing-mix.png?v=1772224996","url":"https:\/\/growthsharematrix.com\/products\/lionsgate-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}