{"product_id":"liverpool-bcg-matrix","title":"El Puerto de Liverpool Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool shows mixed momentum across retail segments—some brands behaving like Stars with strong market share and growth, while legacy lines risk slipping toward Cash Cows or Dogs without strategic reinvestment; select divisions remain Question Marks poised for either scale-up or divestment. This concise snapshot hints at where management should tilt capital and marketing, but the full BCG Matrix gives quadrant-by-quadrant placements, actionable recommendations, and editable Word\/Excel deliverables to inform investment and portfolio decisions—purchase now for the complete strategic toolkit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Marketplace Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOmnichannel Marketplace Expansion: Liverpool leads Mexico’s digital marketplace with ~35% market share by GMV in 2025, fueled by 22% YoY growth and MXN 48bn GMV in H1 2025.\u003c\/p\u003e\n\u003cp\u003eIt uses 136 stores as micro-fulfillment hubs, cutting last-mile costs 18% and lifting same-day delivery reach to 60% of households in key metros.\u003c\/p\u003e\n\u003cp\u003eCapital spend reached MXN 5.2bn in 2024–25 on logistics and tech to defend vs global entrants; transaction volume topped 110m orders in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Fashion and Beauty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLiverpool is Mexico’s leading destination for luxury and aspirational fashion, holding an estimated 30–35% market share in premium apparel and beauty as of 2024, backed by exclusive distribution deals with brands like Gucci and Sephora concessions and a high-end store footprint (250+ premium-format locations). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool Pocket Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Liverpool Pocket Ecosystem app has reached 12.4 million MAUs as of Dec 2025, up 28% YoY, making it the primary loyalty and checkout channel for ~46% of El Puerto de Liverpool’s digital transactions.\u003c\/p\u003e\n\u003cp\u003eMobile commerce via the app contributed MXN 8.1 billion in GMV in FY2025, 35% of the company’s online sales, signaling Stars-stage high growth and market share.\u003c\/p\u003e\n\u003cp\u003eOngoing investment—MXN 420 million in software and MXN 85 million in cybersecurity planned for 2026—will be needed to convert rapid user growth into a sustainable cash generator.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home and Advanced Electronics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmart Home and Advanced Electronics are Stars for El Puerto de Liverpool: Mexican IoT adoption rose 28% in 2024, and Liverpool held approximately 34% share of high-end electronics sales in 2024, driving double-digit category growth and requiring frequent SKU refreshes and targeted marketing.\u003c\/p\u003e\n\u003cp\u003eRapid innovation and high demand mean Liverpool must reinvest heavily; electronics margins tightened to ~6.5% in 2024 vs 8.1% company average, so capital and marketing spend are needed to fend off specialist retailers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIoT adoption +28% (2024)\u003c\/li\u003e\n\u003cli\u003eLiverpool share ~34% (high-end, 2024)\u003c\/li\u003e\n\u003cli\u003eCategory margin ~6.5% (2024)\u003c\/li\u003e\n\u003cli\u003eRequires frequent inventory refreshes and higher marketing spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuburbia Digital Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuburbia Digital Integration is a Star: high growth as Liverpool targets the value-conscious online shopper, with e‑commerce GMV for Liverpool group up ~27% in 2024 and Suburbia digital traffic growing 42% YoY through Q3 2025, gaining share from informal and low-cost rivals.\u003c\/p\u003e\n\u003cp\u003eThe unit consumes cash for marketing and platform scaling—marketing spend rose ~18% in 2024—yet shows potential to dominate discount retail e-commerce given improving conversion (+2.1pp) and AOV gains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 e‑commerce GMV +27%\u003c\/li\u003e\n\u003cli\u003eSuburbia digital traffic +42% YoY (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eMarketing spend +18% (2024)\u003c\/li\u003e\n\u003cli\u003eConversion +2.1 percentage points; AOV rising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool: MXN48bn GMV, 110M orders, 12.4M MAU—growth strong, profitability needs capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool’s Stars: omnichannel marketplace, premium fashion, electronics, and Suburbia digital show high share and double‑digit growth but need ongoing capex and marketing to reach profitability—GMV MXN 48bn H1 2025, 110m orders 2025, app 12.4M MAU, electronics share ~34% (2024), margins ~6.5% (electronics).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV H1 2025\u003c\/td\u003e\n\u003ctd\u003eMXN 48bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrders 2025\u003c\/td\u003e\n\u003ctd\u003e110m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp MAU Dec 2025\u003c\/td\u003e\n\u003ctd\u003e12.4m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics share 2024\u003c\/td\u003e\n\u003ctd\u003e~34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics margin 2024\u003c\/td\u003e\n\u003ctd\u003e~6.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix for El Puerto de Liverpool: strategic review of Stars, Cash Cows, Question Marks, and Dogs with investment, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix mapping El Puerto de Liverpool units for quick strategic decisions and investor-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship Liverpool Department Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship Liverpool department stores form El Puerto de Liverpool’s cash cows, commanding roughly 40% of its 2024 Mexico retail sales and anchoring a mature market presence across 135 stores; they deliver steady, high-margin cash flow—operating margin ~9.5% in FY2024—versus newer, lower-margin digital channels. These stores need less sales promotion spend, so their free cash flow of MXN 5.2 billion in 2024 funds debt service (net debt MXN 28.4 billion) and bankrolls growth ventures like online and specialty formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit and Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Credit and Financial Services arm, driven by Liverpool and Suburbia credit cards, produced roughly MXN 6.2 billion in interest and fee income in FY2024, offering a steady, high-margin cash stream with net interest margins near 14%. \u003c\/p\u003e\n\u003cp\u003eWith ~8.1 million active cardholders and advanced risk models reducing default rates to ~2.8% in 2024, the unit consistently generates surplus cash vs. operating needs. \u003c\/p\u003e\n\u003cp\u003eIt serves as El Puerto de Liverpool’s main liquidity source, funding store expansion and new-territory investments without heavy external debt. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGalerías Shopping Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGalerías Shopping Centers, Liverpool’s real estate arm, operates ~30 malls with ~1.2 million m2 GLA across Mexico in a mature market; occupancy averaged 95% in 2024 and rental income contributed about MXN 5.4 bn to group EBITDA in FY2024, making them steady cash generators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Basic Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLiverpool and Suburbia operate established private labels (e.g., Studio F basics) holding estimated 18–22% share of Mexico’s basic apparel market in 2024, driving high retail loyalty and gross margins near 52% versus company average ~40%.\u003c\/p\u003e\n\u003cp\u003eLower-cost sourcing and scale cut COGS by ~8 p.p., giving strong operating margins in a mature segment with ~2% annual growth; minimal ad spend preserves cash conversion and ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: 18–22% (2024)\u003c\/li\u003e\n\u003cli\u003eGross margin: ~52%\u003c\/li\u003e\n\u003cli\u003eGrowth: ~2% annual (mature segment)\u003c\/li\u003e\n\u003cli\u003eCOGS savings: ~8 percentage points\u003c\/li\u003e\n\u003cli\u003eLow ad spend; high loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Furnishings and Furniture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHome Furnishings and Furniture at El Puerto de Liverpool is a mature, low-growth cash cow where Liverpool holds strong brand trust for quality and reliability; FY2024 furniture sales contributed an estimated MXN 12.4 billion to retail revenue, underpinning steady cash flow.\u003c\/p\u003e\n\u003cp\u003eMarket growth is moderate (~3–4% CAGR 2023–2025), so Liverpool emphasizes operational efficiency and supply-chain cuts; gross margin on furniture averaged ~28% in 2024, boosting free cash generation.\u003c\/p\u003e\n\u003cp\u003eHigh average ticket — ~MXN 8,500 per transaction in 2024 — means this segment remains a top cash contributor, funding store modernization and omnichannel investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 sales ~MXN 12.4B\u003c\/li\u003e\n\u003cli\u003eGross margin ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eAvg ticket ~MXN 8,500 (2024)\u003c\/li\u003e\n\u003cli\u003eMarket CAGR ~3–4% (2023–2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool 2024: Multi‑pillar cash engine—flagships, credit, malls, private labels, furniture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool cash cows (2024): flagship stores (40% sales; op. margin ~9.5%; FCF MXN 5.2B), Credit arm (MXN 6.2B income; NIM ~14%; 8.1M cards; default 2.8%), Galerías malls (30 malls; 1.2M m2; 95% occ.; MXN 5.4B EBITDA), Private labels (18–22% market; gross margin ~52%), Furniture (MXN 12.4B sales; gross 28%; avg ticket MXN 8,500).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 key\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship\u003c\/td\u003e\n\u003ctd\u003e40% sales; op. margin 9.5%; FCF MXN5.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit\u003c\/td\u003e\n\u003ctd\u003eMXN6.2B income; NIM14%; 8.1M cards\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMalls\u003c\/td\u003e\n\u003ctd\u003e30 malls; 95% occ.; MXN5.4B EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate labels\u003c\/td\u003e\n\u003ctd\u003e18–22% share; gross 52%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFurniture\u003c\/td\u003e\n\u003ctd\u003eMXN12.4B sales; avg ticket MXN8,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEl Puerto de Liverpool BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact El Puerto de Liverpool BCG Matrix report you'll receive after purchase—no watermarks, no sample content, just the fully formatted, market-backed analysis ready for presentation or editing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747740168569,"sku":"liverpool-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/liverpool-bcg-matrix.png?v=1772201489","url":"https:\/\/growthsharematrix.com\/products\/liverpool-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}