{"product_id":"liverpool-marketing-mix","title":"El Puerto de Liverpool Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how El Puerto de Liverpool crafts product assortments, pricing tiers, distribution channels, and promotion tactics to sustain market leadership—this concise preview hints at strategic strengths and opportunities; purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with real-world data, actionable insights, and ready-to-use templates to accelerate your planning or pitch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Retail Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpel puerto de liverpool runs two chains and suburbia targeting mid value segments respectively which in contributed roughly of apparel home sales across the group. stocks international fashion luxury cosmetics furnishings driving higher ticket sizes basket focuses on affordable family footwear with volume but lower asp this multi approach smoothed revenues during volatility keeping comparable up fy2024 supporting gross margin stability near\u003e\n\u003c\/pel\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Credit Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool extends beyond retail with a financial arm offering proprietary credit cards and insurance, integrating pay-over-time options for big-ticket items like TVs and furniture; by 2025 this division accounted for about 18% of group revenue, up from 14% in 2022.\u003c\/p\u003e\n\u003cp\u003eCustomers can finance purchases at point-of-sale or online, driving average ticket size +22% and reducing churn; credit penetration among loyalty members reached ~36% in 2025.\u003c\/p\u003e\n\u003cp\u003ePayments and account management run on advanced digital platforms with mobile billing, instant approvals, and fraud controls, supporting over 4 million active credit accounts as of Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive and Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool keeps an edge by selling top international brands plus high-margin private labels that drove ~12% of retail sales in FY2024, boosting gross margin by ~180 basis points year-over-year.\u003c\/p\u003e\n\u003cp\u003ePrivate labels let Liverpool control design-to-shelf logistics, cutting cost and offering lower price points while improving EBITDA—store brands reached MXN 8.4 billion in revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eExclusive collaborations with global designers differentiate inventory from Amazon and local competitors, supporting higher average transaction values and customer loyalty.\u003c\/p\u003e\n\u003cp\u003eThe curated assortment is refreshed seasonally—merchandise turnover rose 6% in 2024—to match global fashion and home trends and reduce markdowns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate and Shopping Mall Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEl Puerto de Liverpool operates dozens of Galerías shopping malls, anchoring its Liverpool and Suburbia department stores while leasing space to third-party tenants; as of 2024 the company reported approximately 1.2 million m² of gross leasable area across its real estate portfolio, generating steady rental income and recurring cash flow.\u003c\/p\u003e\n\u003cp\u003eGalerías are built as lifestyle centers with cinemas, dining, and services to boost dwell time and basket size—footfall in flagship malls rose ~4% YoY in 2023—helping Liverpool offset retail sales cyclicality and improve NOI (net operating income).\u003c\/p\u003e\n\u003cp\u003eThis real estate diversification creates a tangible asset base and lowers revenue volatility: in 2024 property \u0026amp; leasing contributed roughly 18% of consolidated EBIT, providing a hedge against pure retail downturns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2M m² GLA (2024)\u003c\/li\u003e\n\u003cli\u003e~18% of 2024 EBIT from property\/leasing\u003c\/li\u003e\n\u003cli\u003eFootfall +4% YoY in flagship malls (2023)\u003c\/li\u003e\n\u003cli\u003eMalls mix: retail, dining, entertainment, services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel and Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEl Puerto de Liverpool has expanded its product into an omnichannel experience via the Liverpool Pocket app and dedicated e-commerce sites, which drove online sales to about 20% of total revenue in 2024 (MXN 16.8 bn of MXN 84 bn). \u003c\/p\u003e\n\u003cp\u003eThese platforms host extended catalogs not always in stores, increasing SKU breadth by an estimated 40% and reducing stockouts for younger shoppers. \u003c\/p\u003e\n\u003cp\u003eDigital services include virtual personal shoppers and AR home-decor tools, boosting conversion rates on furniture and home categories by ~12% in 2024. \u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024 online sales 20% (MXN 16.8 bn)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool targets mid‑high while Suburbia chases value—online 20%, private labels 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool targets mid‑high while Suburbia targets value; private labels ~12% sales (MXN 8.4bn, 2024). Financial services drove ~18% revenue by 2025; credit penetration ~36% (2025). Online sales 20% of revenue (MXN 16.8bn, 2024); SKUs +40%; avg basket Liverpool MXN 1,450 vs Suburbia MXN 320; gross margin ~38%; malls 1.2M m² GLA (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline sales\u003c\/td\u003e\n\u003ctd\u003e20% (MXN 16.8bn, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate labels\u003c\/td\u003e\n\u003ctd\u003e12% (MXN 8.4bn, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg basket\u003c\/td\u003e\n\u003ctd\u003eLiverpool MXN 1,450; Suburbia MXN 320 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit penetration\u003c\/td\u003e\n\u003ctd\u003e36% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGLA\u003c\/td\u003e\n\u003ctd\u003e1.2M m² (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into El Puerto de Liverpool’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Liverpool’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Physical Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool operates about 324 stores across Mexico as of 2025, concentrated in major urban centers and growing secondary cities to maximize market reach and regional logistics efficiency.\u003c\/p\u003e\n\u003cp\u003eStores double as logistics hubs, cutting last-mile costs and supporting omnichannel fulfillment that lifted same-store sales growth to 6.1% in FY2024.\u003c\/p\u003e\n\u003cp\u003eLayouts were optimized through 2025—reducing average SKU depth and raising inventory turnover to 6.4x—strengthening the premium in-store experience and brand trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool uses integrated e-commerce platforms as a primary distribution channel to reach customers beyond its 126 physical stores, covering remote regions where stores aren’t present.\u003c\/p\u003e\n\u003cp\u003eThe Liverpool and Suburbia sites and apps are optimized for mobile commerce, matching Mexico’s 86% smartphone penetration (2024) to capture mobile-first shoppers.\u003c\/p\u003e\n\u003cp\u003eBoth platforms sync with the company’s inventory management for real-time stock updates—reducing stockouts and supporting same-day\/next-day delivery in major cities.\u003c\/p\u003e\n\u003cp\u003eDigital reach drives competitive positioning against global e-commerce players; online sales represented about 9.5% of Liverpool’s total revenue in 2024, cementing this strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool has invested over MXN 3.2 billion by 2024 in large logistics centers like Arco Norte to speed national distribution; Arco Norte handles ~25% of e-commerce volumes and cut last-mile times by 18% year-over-year. \u003c\/p\u003e\n\u003cp\u003eThese centers use automation and data analytics—real-time inventory, demand forecasting—reducing stockouts to under 2% and improving order fulfillment to ~95% on-time for online orders. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGalerías Shopping Center Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGalerías shopping malls let Liverpool control tenant mix and service standards, creating a consistent, higher-margin retail environment across its portfolio.\u003c\/p\u003e\n\u003cp\u003eMost Galerías sit in prime urban locations; Liverpool reported 2024 footfall of ~120 million across malls and same-center sales growth of 6.8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBy owning and leasing space, Liverpool captures rental income plus retail margins, improving NOI and cash flow; mall EBITDA contribution rose to ~18% of total retail EBITDA in 2024.\u003c\/p\u003e\n\u003cp\u003eThe malls function as social hubs with events, dining, and entertainment, boosting dwell time and conversion rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eControlled tenant mix raises average transaction value\u003c\/li\u003e\n\u003cli\u003ePrime locations deliver steady footfall (~120M in 2024)\u003c\/li\u003e\n\u003cli\u003eDual landlord-tenant model captures rent + retail margin\u003c\/li\u003e\n\u003cli\u003eMalls drive higher dwell time and conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClick-and-Collect and Last-Mile Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEl Puerto de Liverpool offers Click-and-Collect at nearly all 136 stores, enabling online purchases to be picked up within hours, cutting typical shipping fees by ~80% and boosting in-store visits by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eLast-mile delivery uses a mix of third-party partners and a proprietary fleet covering major metro areas, reducing missed deliveries to 4% and improving same-day delivery share to ~22% of e-commerce orders.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e136 stores with Click-and-Collect\u003c\/li\u003e\n\u003cli\u003e~hours pickup; 12% more foot traffic\u003c\/li\u003e\n\u003cli\u003eShipping cost reduction ~80%\u003c\/li\u003e\n\u003cli\u003e4% missed deliveries\u003c\/li\u003e\n\u003cli\u003e22% same-day delivery share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool's omnichannel scale: 324 stores, 9.5% online, SSS +6.1%, 95% e-fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool’s 324 stores and 126 mall anchors plus MXN 3.2B logistics investment enable omnichannel reach: online 9.5% revenue (2024), same-store sales +6.1% (FY2024), inventory turnover 6.4x, e-fulfillment 95% on-time, stockouts \u0026lt;2%, click‑collect in 136 stores (+12% footfall), 22% same‑day delivery.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e324\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline rev\u003c\/td\u003e\n\u003ctd\u003e9.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSS growth\u003c\/td\u003e\n\u003ctd\u003e6.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e6.4x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEl Puerto de Liverpool 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; this full El Puerto de Liverpool 4P's Marketing Mix analysis is complete, editable, and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749949190521,"sku":"liverpool-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/liverpool-marketing-mix.png?v=1772220786","url":"https:\/\/growthsharematrix.com\/products\/liverpool-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}