{"product_id":"liverpool-swot-analysis","title":"El Puerto de Liverpool SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool's SWOT highlights resilient brand equity, expansive retail footprint, and omnichannel growth opportunities amid macroeconomic headwinds and intense competition; operational and margin pressures are key risks to monitor. Discover the full strategic picture—purchase the complete SWOT analysis for a research-backed, editable Word and Excel package to inform investment, strategy, and planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Leadership in Mexico\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool is Mexico’s leading department store operator, holding about 41% market share in department-store sales in 2024 and serving mid-to-high income customers through Liverpool and value-focused Suburbia.\u003c\/p\u003e\n\u003cp\u003eThe dual-brand strategy spans ~318 stores and 2.6 million sqm of retail space (2024), covering urban and suburban segments and enabling cross-segment merchandising.\u003c\/p\u003e\n\u003cp\u003eThis scale gives Liverpool strong purchasing leverage—volume discounts with suppliers—and drove 2024 gross merchandise sales of MXN 118 billion, creating a high barrier to entry for rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Financial Services Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLiverpool runs one of Mexico’s top private-label credit cards, with 2024 finance receivables of MXN 74.2 billion, driving ~12% of group sales and boosting gross margin through higher-ticket purchases and repeat visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Real Estate and Mall Ownership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiverpool’s ownership and management of 79 Galerías malls (2025) gives it stable rental income—mall rents contributed about MXN 12.4 billion in 2024, roughly 18% of consolidated revenues—while anchoring stores in premium, high-traffic locations with average footfall above 10 million visitors per mall annually. This vertical integration reduces lease risk, boosts EBITDA margin (retail + real estate combined ~10.8% in 2024) and adds MXN 45 billion in investment property to the balance sheet, enhancing long-term valuation and operational stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Omnichannel and Logistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEl Puerto de Liverpool has integrated 495 physical stores with a digital platform, enabling Click and Collect that used store footprint to lift same-day pickup rates to 28% of online orders in 2024.\u003c\/p\u003e\n\u003cp\u003eInvestments of MXN 3.2 billion (2022–2024) in two automated distribution centers cut fulfillment times by 35% and reduced inventory days from 48 to 31.\u003c\/p\u003e\n\u003cp\u003eThis seamless online-offline model helped digital sales reach 24% of total revenue (MXN 36.8 billion) in FY2024, keeping Liverpool competitive in Mexico’s shifting retail market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e495 stores enable wide Click \u0026amp; Collect coverage\u003c\/li\u003e\n\u003cli\u003eMXN 3.2B invested in automation (2022–24)\u003c\/li\u003e\n\u003cli\u003e35% faster fulfillment; inventory days down 17\u003c\/li\u003e\n\u003cli\u003eDigital sales 24% of revenue (MXN 36.8B) FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Equity and Customer Loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLiverpool is one of Mexico’s most trusted retail brands, linked to quality service and aspirational shopping; brand value estimated at over US$1.1 billion in 2024 supports pricing power.\u003c\/p\u003e\n\u003cp\u003eIts Liverpool and Palacio de Hierro loyalty programs plus targeted CRM deliver retention above 60% and repeat-purchase rates rising 4% YoY in 2023, driving stable same-store sales.\u003c\/p\u003e\n\u003cp\u003eThe emotional bond with shoppers—strong across generations—creates a moat hard for international pure-play retailers to match, helping Liverpool maintain ~30% market share in department-store sales (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand value \u0026gt; US$1.1B (2024)\u003c\/li\u003e\n\u003cli\u003eCustomer retention \u0026gt; 60%\u003c\/li\u003e\n\u003cli\u003eRepeat purchases +4% YoY (2023)\u003c\/li\u003e\n\u003cli\u003e~30% department-store market share (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiverpool: Mexico’s 41% dept‑store leader—MXN118B sales, strong finance \u0026amp; mall EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool dominates Mexico’s department-store market with ~41% share (2024), 318 stores, and MXN 118B gross merchandise sales; vertical ownership of 79 Galerías malls adds MXN 12.4B rent and MXN 45B in investment property (2024), boosting EBITDA to ~10.8%. Its private-label credit receivables MXN 74.2B (2024) and 24% digital sales (MXN 36.8B) plus CX investments (MXN 3.2B, 2022–24) drive retention \u0026gt;60% and strong margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDept-store market share\u003c\/td\u003e\n\u003ctd\u003e41%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV \/ Sales\u003c\/td\u003e\n\u003ctd\u003eMXN 118B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinance receivables\u003c\/td\u003e\n\u003ctd\u003eMXN 74.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e24% (MXN 36.8B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMall rent\u003c\/td\u003e\n\u003ctd\u003eMXN 12.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment property\u003c\/td\u003e\n\u003ctd\u003eMXN 45B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of El Puerto de Liverpool, highlighting its market strengths, operational weaknesses, growth opportunities in omnichannel retail and real estate, and external threats from economic cycles and competitive pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix for El Puerto de Liverpool that accelerates strategic alignment and decision-making for retail executives and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Geographical Concentration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEl Puerto de Liverpool’s revenue is almost entirely Mexico-based—over 95% of 2024 sales—so domestic GDP swings hit results directly; Mexico’s 2023–24 GDP growth varied between 3.1% and 2.5%, raising sensitivity to local cycles. Unlike retailers such as Walmart Inc., Liverpool has no meaningful international revenue to offset downturns, concentrating risk. Political or social shocks in Mexico could therefore cut a large share of total revenue quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Consumer Credit Cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Liverpool’s profit comes from its credit arm, Banco del Bajío partnership and store-branded loans, so rising Banxico rates (4.5pp hikes from 2021–2023) and 7.9% inflation in 2023 increased funding costs and pushed retail delinquency above 4.0% in 2023; that mix makes net income more volatile than cash-only retailers and raises provisioning needs when macro stress hits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Complexity of Suburbia Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWhile the 2023 acquisition of Suburbia raised El Puerto de Liverpool’s store count by ~25% (to ~330 locations), it complicated brand consistency and operations; Suburbia’s value-oriented assortment needs different supply-chain logic and drove a 12% rise in logistics SKUs vs Liverpool’s premium lines.\u003c\/p\u003e\n\u003cp\u003eMaintaining two models strained management: FY2024 SG\u0026amp;A rose 8.5% (MXN 9.3bn) as teams split focus, and overlapping marketing spend diluted ROI by an estimated 150–200 bps on same-store promotions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Imported Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLiverpool sources a large share of electronics, fashion and home goods from abroad, exposing procurement to FX risk; in 2024 imports accounted for about 48% of merchandise cost of sales, raising sensitivity to peso-dollar moves.\u003c\/p\u003e\n\u003cp\u003ePeso depreciation versus the USD in 2023–2024 pushed landed costs up ~6–9%, squeezing gross margin; hedges reduce short-term swings but prolonged volatility still raises procurement and pricing pressure.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~48% imported COGS (2024)\u003c\/li\u003e\n\u003cli\u003eFX-driven cost rise ~6–9% (2023–24)\u003c\/li\u003e\n\u003cli\u003eHedging mitigates short term\u003c\/li\u003e\n\u003cli\u003eLong volatility strains margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLagging Digital Adoption in Value Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Liverpool brand has pushed e-commerce strongly, but Suburbia customers—about 35% of El Puerto de Liverpool’s FY2024 revenue—lag in digital adoption, slowing overall online growth.\u003c\/p\u003e\n\u003cp\u003eThat gap exposes value-segment sales to nimble low-cost players; Suburbia’s web penetration was ~18% in 2024 versus Liverpool’s 52%, per company disclosures.\u003c\/p\u003e\n\u003cp\u003eClosing the divide needs ongoing capex (estimated MXN 1.2–1.5 billion over 2025–2026), with payback likely beyond 24 months, straining near-term margins.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSuburbia = ~35% revenue; web penetration ~18%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMexico concentration, rising delinquencies and costly e‑commerce gap threaten earnings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConcentration in Mexico (\u0026gt;95% sales 2024) raises macro\/political risk; heavy reliance on store credit and Banco del Bajío partnership increases earnings volatility (delinquencies \u0026gt;4.0% in 2023) and sensitivity to Banxico rate hikes; Suburbia integration strained ops and diluted marketing ROI (SG\u0026amp;A +8.5% FY2024) while its low e‑commerce penetration (18% vs Liverpool 52%) forces MXN 1.2–1.5bn capex to close the gap.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic sales share (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImported COGS (2024)\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail delinquency (2023)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;4.0%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A change (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+8.5% (MXN 9.3bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuburbia rev share (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeb penetration: Liverpool \/ Suburbia (2024)\u003c\/td\u003e\n\u003ctd\u003e52% \/ 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated capex to close gap (2025–26)\u003c\/td\u003e\n\u003ctd\u003eMXN 1.2–1.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eEl Puerto de Liverpool SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752266576249,"sku":"liverpool-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/liverpool-swot-analysis.png?v=1772238885","url":"https:\/\/growthsharematrix.com\/products\/liverpool-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}