{"product_id":"lloydsbankinggroup-five-forces-analysis","title":"Lloyds Banking Group Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLloyds Banking Group navigates a dynamic financial landscape, shaped by intense competition and evolving customer expectations. Understanding the forces at play is crucial for strategic success.\u003c\/p\u003e\n\u003cp\u003eThe threat of new entrants, while somewhat mitigated by regulatory hurdles, remains a consideration, potentially introducing innovative disruption.\u003c\/p\u003e\n\u003cp\u003eBuyer power is significant, with customers demanding competitive rates and superior digital experiences, forcing constant service improvements.\u003c\/p\u003e\n\u003cp\u003eThe bargaining power of suppliers, particularly technology providers, can influence operational costs and efficiency.\u003c\/p\u003e\n\u003cp\u003eThe threat of substitute products, such as challenger banks and FinTech solutions, continuously pushes traditional institutions to adapt.\u003c\/p\u003e\n\u003cp\u003eThe complete report reveals the real forces shaping Lloyds Banking Group’s industry—from supplier influence to threat of new entrants. Gain actionable insights to drive smarter decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated Technology and Software Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn 2024, Lloyds Banking Group heavily relies on a concentrated group of technology providers for essential core banking systems and cloud infrastructure. Key vendors such as Temenos, Finastra, Microsoft, and AWS command significant market share, giving them considerable influence over pricing and contract terms. The high costs associated with switching these core systems, estimated to be in the hundreds of millions, cement the power of these incumbent suppliers. This dependency means any disruptions or price increases from these few providers can directly impact the bank's operational efficiency and overall costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Financial Services Professionals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe banking sector, including Lloyds Banking Group, heavily relies on professionals with specialized skills in areas like risk management, financial analysis, and compliance. The demand for expertise in emerging fields such as artificial intelligence, data analytics, and cybersecurity is particularly high, with some reports indicating a 2024 UK finance salary increase of 5-10% for in-demand tech roles. This creates a competitive labor market where skilled individuals possess greater bargaining power for higher compensation and improved working conditions. Lloyds must strategically invest in attracting and retaining this critical talent to maintain its competitive edge and ensure operational resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Consultants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe UK financial services industry, overseen by bodies like the FCA and PRA, necessitates specialized expertise for regulatory compliance. Lloyds Banking Group heavily relies on consultants to navigate complex rules, especially given the FCA levied over £250 million in fines in 2024. These firms possess unique knowledge, which grants them significant bargaining power. The high costs of non-compliance, including potential fines and reputational damage, make their services indispensable for banks like Lloyds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDepositors as Capital Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWhile individual depositors typically hold limited power, large corporate clients and groups of high-net-worth individuals possess significant leverage over Lloyds Banking Group. These entities are crucial capital suppliers, directly funding the bank's lending operations. Their ability to move substantial funds to competitors, especially in the competitive 2024 UK banking market, grants them power to negotiate better interest rates and bespoke services. Therefore, attracting and retaining these significant capital suppliers is paramount for Lloyds' liquidity and profitability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eLloyds' retail and commercial deposits stood at approximately £474 billion as of Q1 2024.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLarge corporate and high-net-worth deposits represent a significant portion of the total, impacting funding costs.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Bank of England's base rate in 2024 influences deposit rate negotiations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCompetitive pressures from challenger banks enhance depositors' bargaining power for better returns.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCritical Third-Party Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLloyds Banking Group, like other major banks, heavily relies on critical third-party providers for essential functions such as payment processing and cloud infrastructure. UK regulators, including the Bank of England and PRA, have intensified scrutiny on these relationships, noting in 2024 the potential for systemic risk from a single point of failure. The operational disruption from a critical supplier's failure could be severe, giving these providers substantial bargaining power over the bank.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eIn 2024, the PRA emphasized that over 70% of UK financial firms use third-party cloud services for critical operations.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThe Bank of England's 2024 Financial Stability Report highlighted cyber resilience and operational continuity risks from third parties.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSignificant outages from critical third-party IT providers have impacted major UK banks, underscoring their leverage.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank's Vendor Leverage: Tech, Talent, \u0026amp; Regulatory Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLloyds Banking Group faces significant supplier power from concentrated technology vendors like Microsoft and AWS, due to high switching costs. Critical third-party service providers and specialized talent in AI and cybersecurity also hold leverage, reflected in 2024 UK finance salary increases. Furthermore, regulatory compliance consultants and large corporate depositors can negotiate favorable terms, impacting the bank's operational efficiency and funding costs.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Lloyds Banking Group, analyzing its position within its competitive landscape by evaluating buyer and supplier power, threat of new entrants and substitutes, and the intensity of rivalry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eQuickly identify and mitigate competitive threats by visualizing the intensity of each of Porter's Five Forces, enabling targeted strategic responses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity in a Competitive Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUK banking customers, spanning both retail and commercial sectors, demonstrate significant price sensitivity, diligently comparing interest rates and fees on various financial products. The ease of switching accounts, greatly facilitated by the Current Account Switch Service (CASS), intensifies this sensitivity, with CASS reporting over 260,000 completed switches in Q1 2024 alone. This competitive environment compels Lloyds Banking Group to maintain highly competitive pricing for loans, savings accounts, and other offerings. Consequently, Lloyds must continuously optimize its pricing strategies to retain its customer base and prevent attrition to rivals offering more attractive terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Current Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Current Account Switch Service (CASS) empowers customers, making it easier to switch their primary bank account within seven working days. This low switching cost increases customer bargaining power, as they can readily move to competitors for better services or rates. In 2024, CASS reported over 1.3 million switches, demonstrating customers' willingness to change banks for improved offerings. Lloyds Banking Group faces pressure to retain customers through competitive products and features.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncreasing Demand for Digital and Mobile Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers now wield significant bargaining power due to the widespread demand for sophisticated digital and mobile banking. UK online banking adoption reached 91% in 2024, highlighting this shift. Customers expect intuitive platforms for payments and financial management, making digital experience a key differentiator. Failure to meet these evolving expectations risks losing customers to agile fintechs and neobanks, which often offer superior digital interfaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Information and Comparison Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers of Lloyds Banking Group now wield significant power due to unprecedented access to financial information. The proliferation of online comparison tools and financial websites, for instance, allows easy comparison of products like mortgages or savings accounts across various providers. This transparency empowers customers to make highly informed decisions, strengthening their negotiating position considerably as they can readily identify the most competitive offerings. For example, in 2024, an estimated 85% of UK adults actively use online banking, showcasing widespread digital engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eDigital platforms facilitate instant product comparisons.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConsumers can easily switch providers based on better terms.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncreased transparency drives competitive pricing among banks.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCustomer loyalty is challenged by readily available alternatives.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Protection and the Consumer Duty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Financial Conduct Authority’s (FCA) Consumer Duty, fully effective for new and existing products by July 2024, significantly enhances customer bargaining power. This regulation mandates that banks like Lloyds Banking Group act in their customers’ best interests, ensuring fair value and clear communication. It compels firms to provide products and services that deliver good outcomes, shifting the onus onto the financial institution. This regulatory backing empowers individual customers by holding banks to a higher standard of conduct and care, potentially influencing pricing and service quality.\n\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eFCA Consumer Duty came into full effect for closed products by July 2024, strengthening customer protections.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIt requires banks to prioritize customer outcomes, ensuring fair value and transparent dealings.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThis regulation increases the leverage of retail customers against financial institutions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLloyds Banking Group, like other UK banks, must demonstrate compliance, impacting product design and customer service.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Power: Switches, Digital Tools, and FCA Duty Reshape Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers wield significant power due to easy account switching, with CASS reporting 1.3 million switches in 2024, and widespread digital transparency. Their access to online comparison tools, used by 85% of UK adults in 2024, enables informed choices. The FCA Consumer Duty, fully effective by July 2024, further strengthens customer leverage, mandating fair outcomes from banks like Lloyds.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eFactor\u003c\/th\u003e\n\u003cth\u003e2024 Data\u003c\/th\u003e\n\u003cth\u003eImpact on Power\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASS Switches\u003c\/td\u003e\n\u003ctd\u003e1.3 Million\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK Online Banking Adoption\u003c\/td\u003e\n\u003ctd\u003e91%\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCA Consumer Duty\u003c\/td\u003e\n\u003ctd\u003eFully Effective July\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eLloyds Banking Group Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact document you'll receive immediately after purchase—no surprises, no placeholders. It details Lloyds Banking Group's competitive landscape through Porter's Five Forces, examining the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products or services, and the intensity of rivalry among existing competitors. Understanding these forces provides critical insights into the strategic challenges and opportunities facing Lloyds in the UK banking sector. This comprehensive analysis is ready for your immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55480866996601,"sku":"lloydsbankinggroup-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lloydsbankinggroup-five-forces-analysis.png?v=1752758339","url":"https:\/\/growthsharematrix.com\/products\/lloydsbankinggroup-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}