{"product_id":"ltgplc-five-forces-analysis","title":"Learning Technologies Group Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eLearning Technologies Group faces moderate buyer power, rising supplier consolidation, and evolving substitute threats from AI-driven platforms—this snapshot highlights key pressure points and strategic levers. Unlock the full Porter's Five Forces Analysis to examine force-by-force ratings, visual summaries, and actionable implications tailored to LTG’s growth strategy and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Specialized Software Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary suppliers for LTG are highly skilled software engineers and digital content creators with niche EdTech and AI-integration expertise; global demand lifted AI-related developer salaries by ~22% in 2024 and continued strong into late 2025, increasing supplier leverage.\u003c\/p\u003e\n\u003cp\u003eWith UK tech vacancy rates at 3.8% in Q3 2025 and US AI roles averaging $160k–$200k total comp, bargaining power on pay and remote\/contract terms is significant. LTG must sustain competitive hiring, offering equity, upskilling, and flexible models to avoid talent loss to big-tech.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLTG depends on major cloud providers—AWS, Microsoft Azure, Google Cloud—to host platforms and data, exposing it to providers that control ~70–80% of global cloud IaaS\/PaaS market (2024: AWS 33%, Azure 23%, Google 11%).\u003c\/p\u003e\n\u003cp\u003eThose oligopolistic suppliers have strong pricing leverage: enterprise cloud unit costs rose ~6–9% YoY in 2023–24 for some contracts, pressuring LTG margins.\u003c\/p\u003e\n\u003cp\u003eLarge-scale migration is complex and costly—estimates show 6–12 months and $0.5–$5m per migration for enterprise workloads—so LTG faces high switching costs and supplier bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Content and IP Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLTG develops custom content but licenses third-party frameworks and certifications; owners of high-demand IP can raise royalties—industry reports show content licensing can eat 5–12% of course revenue, potentially squeezing LTG’s margins (FY2024 revenue £401m).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI and Machine Learning Tool Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAI and machine learning tool vendors gained strong leverage in 2025 as LTG relies on external APIs and LLMs—OpenAI, Anthropic, and Google Cloud AI—whose proprietary models enable personalized learning; a 2025 estimate shows enterprise LLM API spend grew ~45% YoY, pressuring margins.\u003c\/p\u003e\n\u003cp\u003eService outages or a 30–60% API price shock would cut LTG gross margins materially and degrade product performance, forcing heavier R\u0026amp;D or model hosting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDependency: external LLMs power core features\u003c\/li\u003e\n\u003cli\u003eCost risk: API pricing rose ~45% YoY (2024–25)\u003c\/li\u003e\n\u003cli\u003eAvailability risk: outages reduce product efficacy\u003c\/li\u003e\n\u003cli\u003eMitigation: on-prem hosting raises capex and ops costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware and Equipment Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp ltg consulting and physical implementation hardware like servers vr kits are needed these largely commoditized but exposed to semiconductor-driven supply shocks that raised component lead times weeks in pushed industrial prices up about increasing procurement cost project timing risk.\u003e\u003c\/p\u003e\n\u003cp hardware suppliers exert the weakest bargaining power versus human capital and cloud providers azure which control recurring costs service levels is replaceable has multiple oems represents a smaller share of ltg revenue single-digit percentage contract value for blended learning engagements.\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCommodity hardware, multiple OEMs\u003c\/li\u003e\n\u003cli\u003eSemiconductor delays: ~18-week lead times (2023)\u003c\/li\u003e\n\u003cli\u003eHardware price rise: ~6–9% (2022–24)\u003c\/li\u003e\n\u003cli\u003eSmaller share of LTG contract value\u003c\/li\u003e\n\u003cli\u003eWeaker supplier power vs human capital\/cloud\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier power surges: talent, cloud oligopoly \u0026amp; soaring LLM costs squeeze margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers wield high power: scarce AI\/EdTech talent (+22% pay rise 2024), cloud oligopoly (AWS 33%, Azure 23%, Google 11% in 2024) and rising LLM API spend (~45% YoY 2024–25) raise costs and switching frictions; hardware and content licensors add secondary pressure (licensing 5–12% revenue; migration $0.5–5m, 6–12 months).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTalent\u003c\/td\u003e\n\u003ctd\u003e+22% pay 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eAWS33%\/Azure23%\/G11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLLM APIs\u003c\/td\u003e\n\u003ctd\u003e+45% YoY spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise Porter’s Five Forces review tailored to Learning Technologies Group, highlighting competitive rivalry, buyer and supplier power, threat of entrants and substitutes, plus actionable insights on market dynamics and disruption risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Learning Technologies Group—instantly highlights competitive pressure and strategic priorities for fast, board-ready decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Switching Costs for Enterprise Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge enterprises integrating Learning Technologies Group platforms face high switching costs: Gartner estimates enterprise LMS migrations take 9–18 months and cost $0.5–$3M, while LTG reported recurring revenue of £259.5m in FY2024, reflecting stickiness; data migration, retraining and loss of historical analytics deter moves, creating ecosystem lock-in that gives LTG pricing stability and lowers immediate bargaining power of long-term clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidation of Corporate Procurement Power\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpas large buyers consolidate vendor lists to speed digital transformation they demand bundled services and volume discounts pressuring per-user prices in of fortune firms reported preferring single-vendor learning platforms up from ltg faces power able secure lower rates via multi-year multi-service contracts must match price or add measurable roi features. winning these accounts often requires offering integration analytics content tiers valued at per user extra.\u003e\n\u003c\/pas\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of Transparent Market Information\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2025, corporate buyers access peer reviews, third-party audits, and pricing benchmarks—Gartner found 62% of HR buyers use vendor benchmarks—letting them compare LTG (Learning Technologies Group plc) ROI and features directly to Cornerstone OnDemand and SAP SuccessFactors. This data symmetry strengthens buyer leverage; 48% of enterprise buyers negotiate SLA penalties and 35% secure lower per-user pricing based on benchmarked uptime and learning-completion metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Price Sensitivity for Specialized Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClients in finance, healthcare, and aerospace prioritize accuracy over price—regulatory fines (e.g., SEC, FDA) and remediation costs often exceed subscription fees, so price sensitivity is low for compliance training.\u003c\/p\u003e\n\u003cp\u003eThat lowers customer bargaining power on price; LTG positions itself as a premium, high-reliability partner for mission-critical programs, supporting long-term contracts and higher margins.\u003c\/p\u003e\n\u003cp\u003eIn 2024 LTG reported 11% organic revenue growth and higher-margin compliance work made up a growing share of enterprise bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulated clients: low price sensitivity\u003c\/li\u003e\n\u003cli\u003eRisk of fines \u0026gt; platform cost\u003c\/li\u003e\n\u003cli\u003eLTG: premium, reliable positioning\u003c\/li\u003e\n\u003cli\u003e2024: 11% organic revenue growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyer Internalization of Content Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLarge enterprises with big L\u0026amp;D teams sometimes build custom content using generic tools, threatening LTG with backward integration and pushing down prices for platform-only services; Gartner estimated in 2024 that 28% of global enterprises increased in-house content production. LTG defends margin by proving specialized consulting and studio-grade production yield higher ROI—clients report up to 30% faster learning adoption and 15% lower time-to-competency versus DIY in 2023 case studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of enterprises boosted in-house content (Gartner 2024)\u003c\/li\u003e\n\u003cli\u003e30% faster adoption with LTG custom content (2023 cases)\u003c\/li\u003e\n\u003cli\u003e15% lower time-to-competency vs DIY (2023 cases)\u003c\/li\u003e\n\u003cli\u003eThreat increases leverage for platform-only price cuts\u003c\/li\u003e\n\u003cli\u003eLTG offsets with consult + studio ROI claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLTG stickiness vs buyer leverage: high switching costs but 15–30% price pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers have moderate bargaining power: high switching costs (LMS migrations 9–18 months, $0.5–$3M) and LTG’s £259.5m FY2024 recurring revenue create stickiness, but buyer consolidation and benchmarks push 15–30% price concessions; regulated clients show low price sensitivity, boosting margins (11% organic growth 2024), while 28% of firms in 2024 increased in-house content, pressuring platform-only pricing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLMS migration time\u003c\/td\u003e\n\u003ctd\u003e9–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMigration cost\u003c\/td\u003e\n\u003ctd\u003e$0.5–$3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTG recurring rev FY2024\u003c\/td\u003e\n\u003ctd\u003e£259.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTG organic growth 2024\u003c\/td\u003e\n\u003ctd\u003e11%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprises in‑house content 2024\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTypical buyer price leverage\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLearning Technologies Group Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Learning Technologies Group Porter's Five Forces analysis you'll receive immediately after purchase—no placeholders or samples, fully formatted and ready for use; it assesses competitive rivalry, supplier and buyer power, threat of new entrants, and substitute threats with actionable insights and data-driven conclusions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746872930681,"sku":"ltgplc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ltgplc-five-forces-analysis.png?v=1772192694","url":"https:\/\/growthsharematrix.com\/products\/ltgplc-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}