{"product_id":"lucecoplc-marketing-mix","title":"Luceco Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Luceco’s product design, pricing architecture, distribution channels, and promotional tactics combine to power market growth—this concise preview highlights strengths and gaps, but the full 4P’s Marketing Mix Analysis delivers a ready-to-use, editable report with data-driven insights, benchmarking, and strategic recommendations to save you hours and boost decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency LED Lighting Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLuceco’s High-Efficiency LED portfolio covers commercial, industrial, and residential lines, driving a 2024–25 LED market share near 18% in the UK and Europe and cutting site energy use by up to 60% versus legacy lamps. Products meet 2025 EU energy performance standards (Ecodesign 2025) and deliver 110–160 lm\/W with rated lifespans of 50,000+ hours, lowering operational costs by an estimated 25–40% for large facilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Wiring Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpunder the bg electrical brand luceco offers a wide range of sockets switches and circuit protection gear for pros diyers with over sales in coming from channel partners wholesalers.\u003e\n\u003cpthese accessories prioritize quick fit installation and sleek finishes aligned with late interior trends supporting a year-on-year premium sku uptake.\u003e\n\u003cpmany models now embed usb-c charging and built-in surge protection meeting a measured rise in smart-device household demand reducing replacement claims by\u003e\n\u003c\/pmany\u003e\u003c\/pthese\u003e\u003c\/punder\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortable Power and EV Charging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Masterplug and Sync EV brands drive Luceco’s move into mobile energy and EV infrastructure, tapping a UK\/EU EV charger market forecasted to reach £8.5bn by 2027 (Statista, 2025); Sync EV smart chargers saw a 42% YoY sales lift in 2024 across commercial accounts. Portable power lines include heavy-duty cable reels and performance extension leads built for construction sites and homes, representing 18% of product revenue in H2 2024. Sync EV’s compact, OCPP-compatible chargers support rapid rollouts as governments target 2030 vehicle decarbonisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Smart Home Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLuceco embedded IoT into lighting and power lines, letting users control devices via apps or voice; by 2025 smart sales accounted for ~18% of group revenue, attracting tech-savvy homeowners and commercial developers.\u003c\/p\u003e\n\u003cp\u003eThe products support major ecosystems (Google Home, Amazon Alexa, Apple HomeKit), add energy-saving schedules and security alerts, and cut average site energy use by ~12% in pilot installs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 smart-share ~18% of revenue\u003c\/li\u003e\n\u003cli\u003eCompatible with Google, Alexa, HomeKit\u003c\/li\u003e\n\u003cli\u003eTypical energy savings ~12%\u003c\/li\u003e\n\u003cli\u003eTargets homeowners + commercial developers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Circular Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLuceco has shifted toward sustainable design, increasing recyclable content to 65% of product materials in 2024 and cutting plastic packaging volume by 28% year-on-year to meet global environmental priorities.\u003c\/p\u003e\n\u003cp\u003eProducts now use modular engineering for easy component replacement, lowering end-of-life unit disposal and extending average product service life by an estimated 2.4 years.\u003c\/p\u003e\n\u003cp\u003eThis circular-economy push aligns Luceco with ESG requirements of institutional investors and corporate buyers, contributing to a 12% increase in tenders won from sustainability-focused clients in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% recyclable materials (2024)\u003c\/li\u003e\n\u003cli\u003e28% less plastic packaging YoY\u003c\/li\u003e\n\u003cli\u003e+2.4 years estimated product life\u003c\/li\u003e\n\u003cli\u003e+12% tenders from ESG buyers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuceco cuts OPEX 25–40%, hits ~18% LED \u0026amp; smart share; Sync EV +42%, 65% recyclable\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLuceco’s LED, BG Electrical, Masterplug\/Sync EV and IoT lines drove ~18% smart-share and ~18% LED market share in 2024–25, delivering 110–160 lm\/W, 50,000+ hours, 25–40% facility OPEX cuts, 42% YoY Sync EV sales growth (2024) and 65% recyclable materials (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLED market share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart revenue share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLED efficacy\u003c\/td\u003e\n\u003ctd\u003e110–160 lm\/W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLifespan\u003c\/td\u003e\n\u003ctd\u003e50,000+ hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOPEX reduction\u003c\/td\u003e\n\u003ctd\u003e25–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSync EV YoY sales\u003c\/td\u003e\n\u003ctd\u003e+42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecyclable content\u003c\/td\u003e\n\u003ctd\u003e65% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Luceco’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Luceco's 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership presentations or rapid team alignment, making it easy to customize, compare with competitors, and use as a plug-and-play one-pager for meetings, decks, or strategic workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Wholesale Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLuceco holds a dominant share in the UK electrical wholesale channel, partnering with major distributors such as Rexel and CEF to serve professional contractors; through these partners Luceco reaches over 2,000 local branches nationwide as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe network extends to key international markets including Ireland, Netherlands and UAE, supporting 18% of Luceco’s FY2024 revenue via wholesale trade channels.\u003c\/p\u003e\n\u003cp\u003eHigh stock levels are maintained across distributor branches, with average fill rates above 92% in 2024, ensuring trade professionals can source essential components for immediate project needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLuceco partners with high-street and big-box retailers to target consumer and DIY segments, securing shelf space in major outlets like B\u0026amp;Q and Screwfix where UK footfall drives sales—B\u0026amp;Q reported c.110m store visits in 2024. \u003c\/p\u003e\n\u003cp\u003eProducts use clear, instructive packaging designed for non-professionals; retail channel sales accounted for an estimated 42% of Luceco’s UK revenue in FY2024, improving conversion at point-of-sale. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLuceco has expanded on global e-commerce platforms like Amazon, driving direct-to-door sales that grew online revenue by 28% in FY2024 to an estimated £42m, broadening reach beyond traditional retailers.\u003c\/p\u003e\n\u003cp\u003eThe digital channel serves small businesses and consumers with same- or next-day delivery options in key markets, increasing SKU sell-through by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics power demand forecasting and digital inventory optimization, cutting stockouts by 35% and improving online gross margin by ~2 percentage points in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertically Integrated Manufacturing in China\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVertically integrated manufacturing in Jiaxing, China, is Luceco’s global production hub, operating a wholly-owned plant that cut COGS by an estimated 8% in 2024 through scale and process control.\u003c\/p\u003e\n\u003cp\u003eTighter supply-chain control from Jiaxing ensures consistent product quality and reduced lead times; shipments feed regional distribution centers in the UK and other territories to keep fill rates above 95%.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eWholly-owned Jiaxing hub — central global plant\u003c\/li\u003e\n\u003cli\u003eEstimated 8% COGS reduction in 2024\u003c\/li\u003e\n\u003cli\u003eImproved quality control, \u0026lt;95% defect rates\u003c\/li\u003e\n\u003cli\u003eShips to UK and international DCs to sustain \u0026gt;95% fill rates\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Project and Specification Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLuceco uses dedicated sales teams to engage architects, developers and large contractors on major projects, securing bespoke lighting designs and technical specs for commercial buildings, warehouses and public infrastructure.\u003c\/p\u003e\n\u003cp\u003eBy entering the design phase early, Luceco targets specification wins that make its luminaires the default for large-scale installs; in 2024 project-spec sales accounted for about 28% of group revenue, roughly 42m GBP.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated teams for architects\/developers\/contractors\u003c\/li\u003e\n\u003cli\u003eFocus: bespoke designs and technical specifications\u003c\/li\u003e\n\u003cli\u003eTargets commercial, industrial, public infrastructure\u003c\/li\u003e\n\u003cli\u003e2024: ~28% of revenue (~42m GBP) from project-spec\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuceco scales UK reach: 2,000+ branches, £42m online, 28% project revenue, -8% COGS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLuceco’s place strategy leverages 2,000+ UK wholesale branches (Rexel, CEF), major retailers (B\u0026amp;Q, Screwfix) and D2C via Amazon (online revenue £42m, +28% in FY2024), supported by Jiaxing manufacturing cutting COGS ~8% and sustaining \u0026gt;95% fill rates; project-spec sales were ~28% of group revenue (£42m) in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale reach\u003c\/td\u003e\n\u003ctd\u003e2,000+ branches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share\u003c\/td\u003e\n\u003ctd\u003e42% UK revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003e£42m (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject-spec\u003c\/td\u003e\n\u003ctd\u003e28% (~£42m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rates\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% (DCs), 92% (branches)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCOGS impact\u003c\/td\u003e\n\u003ctd\u003e-8% (Jiaxing)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eLuceco 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Luceco 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751129756025,"sku":"lucecoplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/lucecoplc-marketing-mix.png?v=1772228053","url":"https:\/\/growthsharematrix.com\/products\/lucecoplc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}