{"product_id":"maac-business-model-canvas","title":"MAA Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAA Business Model Canvas: Strategic Playbook \u0026amp; Downloadable Toolkit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind MAA’s business model—this in-depth Business Model Canvas reveals how the company creates value, captures market share, and sustains competitive advantage; ideal for entrepreneurs, consultants, and investors seeking actionable, ready-to-use insights. Download the complete Word\/Excel canvas to benchmark, plan, or present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Contractors and Developers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeneral contractors and developers are critical for MAA’s new multifamily builds and Sun Belt redevelopments, delivering units on time and within budget—MAA completed $1.2B in projects with partners in 2024, cutting average delivery time by 14% vs. 2022.\u003c\/p\u003e\n\u003cp\u003eWorking with top-tier firms keeps assets competitive for 2025 demand, supporting a 3.8% projected rent growth in Sun Belt metros and helping MAA target 95% stabilized occupancy on refreshed properties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Institutions and Bondholders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAA relies on banks and bond investors for revolving credit lines, term loans, and unsecured bonds to fund acquisitions and developments; as of Q4 2025 MAA reported $1.9B liquidity (cash + undrawn capacity) and $1.25B unsecured debt outstanding, supporting its investment-grade profile (S\u0026amp;P BBB, Nov 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAA partners with smart-home vendors to install smart locks, thermostats, and leak sensors across \u0026gt;15,000 units under its OpenAir program, cutting maintenance calls by ~22% and reducing energy spend ~12% per unit annually (2025 pilot data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Government and Planning Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpengagement with municipal authorities secures zoning permits and tax abatements as maa pursues supply in high-growth metros charlotte phoenix where rent growth averaged multifamily permit approvals rose year-over-year.\u003e\u003cpmaintaining positive ties speeds approvals reduces project delays permitting time cut by months and aligns developments with city goals for long-term community integration.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eZoning\/permits: essential for project greenlight\u003c\/li\u003e\n\u003cli\u003eTax abatements: cut upfront costs, improve IRR\u003c\/li\u003e\n\u003cli\u003eCities: Austin, Charlotte, Phoenix—high rent growth\u003c\/li\u003e\n\u003cli\u003eImpact: permit times down 3–6 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pmaintaining\u003e\u003c\/pengagement\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Maintenance and Service Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThird-party vendors handle landscaping, security, and complex HVAC\/elevator repairs across MAA’s 94,000+ units, letting MAA avoid fixed trade payroll while keeping CAPEX predictable; outsourced maintenance reduced emergency repair spend by ~12% in 2024 for comparable portfolios.\u003c\/p\u003e\n\u003cp\u003eReliable vendor networks close service calls 30–40% faster, boosting retention—each 1% rise in retention equals roughly $1.2M in annual NOI for MAA-scale portfolios.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScales specialized skills across 94k+ units\u003c\/li\u003e\n\u003cli\u003eReduces fixed payroll and CAPEX volatility (~12% emergency spend cut)\u003c\/li\u003e\n\u003cli\u003eImproves response times 30–40%\u003c\/li\u003e\n\u003cli\u003eEach 1% retention rise ≈ $1.2M NOI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAA partners drive $1.2B projects, $1.9B liquidity, 94k+ units, cut costs \u0026amp; boost occupancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAA’s partners—GCs\/developers, banks\/investors, smart-home vendors, municipalities, and service vendors—enabled $1.2B project delivery in 2024, $1.9B liquidity (Q4 2025), \u0026gt;15k OpenAir units, 94k+ total units, ~22% fewer maintenance calls, ~12% energy\/ emergency spend cuts, targeting 95% stabilized occupancy and 3.8% rent growth in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGCs\/Developers\u003c\/td\u003e\n\u003ctd\u003eProject delivery\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks\/Investors\u003c\/td\u003e\n\u003ctd\u003eLiquidity \/ Unsecured debt\u003c\/td\u003e\n\u003ctd\u003e$1.9B \/ $1.25B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-home vendors\u003c\/td\u003e\n\u003ctd\u003eUnits \/ impact\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;15,000 units; −22% calls; −12% energy (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMunicipalities\u003c\/td\u003e\n\u003ctd\u003ePermit time\u003c\/td\u003e\n\u003ctd\u003e−3–6 months; 6–9% rent growth metros (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService vendors\u003c\/td\u003e\n\u003ctd\u003ePortfolio scale\u003c\/td\u003e\n\u003ctd\u003e94,000+ units; −12% emergency spend; +30–40% faster response\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, ready-to-use Business Model Canvas tailored to MAA that details customer segments, channels, value propositions, revenue streams, key resources and partnerships, and cost structure, with narrative insights and competitive analysis to support presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the MAA business model into a clean, editable one-page canvas that saves hours of structuring, enables quick comparisons, and supports collaborative brainstorming for rapid strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Property Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAA targets undervalued multifamily assets in Sun Belt metros—Austin, Phoenix, Charlotte—where job growth averaged 2.8% annually (2021–2024) and net migration added 1.2M people (2020–2024); acquisitions are sized to lift portfolio NOI and hit long-term yields above MAA’s 6–7% target. The team runs market research and DCF models using 5–10 year rent growth forecasts and 6–8% cap rate bands to ensure each purchase expands footprint and captures Southeast\/Southwest migration trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultifamily Development and Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMAA manages the full lifecycle of new multifamily builds from land entitlement to completion, leveraging in-house development to deliver assets matching renter preferences and ENERGY STAR\/Net-Zero-ready standards; in 2024 MAA reported development starts totaling ~1,800 units, boosting NOI potential versus acquisitions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActive Asset Redevelopment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAA (Mid-America Apartment Communities) targets legacy units for interior and exterior kitchen or bath upgrades, completing ~7,500 unit interior renovations in 2024 to capture average rent premiums of $180–$250\/month and extend asset economic life by 8–12 years; this repeatable program kept portfolio effective rent growth at 5.6% in 2024, keeping MAA competitive versus new supply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Property Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmaa runs centralized daily ops rent collection and resident relations a single platform cutting overhead speeding workflows in maa reported same-store noi growth of reflecting operational efficiency.\u003e\n\u003cphigh-touch service and response targets keep occupancy near average while data-driven pricing yield models lifted blended rent per unit by year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized platform: one-system ops\u003c\/li\u003e\n\u003cli\u003eService: \u0026lt;24‑hour responses, high-touch\u003c\/li\u003e\n\u003cli\u003eOccupancy: ~96% (2024)\u003c\/li\u003e\n\u003cli\u003eNOI growth: ~3.5% SSS (2024)\u003c\/li\u003e\n\u003cli\u003eRent uplift: ~4% YoY via pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/phigh-touch\u003e\u003c\/pmaa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Allocation and Financial Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe leadership balances net debt\/EBITDA targets (about 5.0x in 2024) with dividends—MAA paid $2.10 per share in 2024—and reinvests proceeds into high-yielding multifamily projects, selling slower-growth assets to recycle capital into deals yielding 6–8% unlevered returns.\u003c\/p\u003e\n\u003cp\u003eEffective cash management kept liquidity at ~$600m total available capacity in Q4 2024, preserving optionality across cycles and funding acquisitions and renovations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNet debt\/EBITDA ~5.0x (2024)\u003c\/li\u003e\n\u003cli\u003eDividends $2.10\/share (2024)\u003c\/li\u003e\n\u003cli\u003eLiquidity ~$600m (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eTarget reinvestment yields 6–8% unlevered\u003c\/li\u003e\n\u003cli\u003eSell slow assets to recycle capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMAA Targets 6–7% Yields with Sun Belt Growth, 1.8k Dev Units \u0026amp; $2.10 Dividend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMAA acquires Sun Belt multifamily (Austin, Phoenix, Charlotte) targeting 6–7% long-term yields, develops ~1,800 units (2024), renovates ~7,500 units for $180–$250\/mo rent premium, maintains ~96% occupancy and 3.5% same-store NOI growth (2024), net debt\/EBITDA ~5.0x, liquidity ~$600m, dividends $2.10\/share (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDev starts\u003c\/td\u003e\n\u003ctd\u003e~1,800 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenovations\u003c\/td\u003e\n\u003ctd\u003e~7,500 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSSS NOI growth\u003c\/td\u003e\n\u003ctd\u003e~3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRent premium\u003c\/td\u003e\n\u003ctd\u003e$180–$250\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA\u003c\/td\u003e\n\u003ctd\u003e~5.0x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity\u003c\/td\u003e\n\u003ctd\u003e~$600m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDividend\u003c\/td\u003e\n\u003ctd\u003e$2.10\/share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the exact MAA Business Model Canvas deliverable—not a mockup or sample—and it reflects the same content and structure you’ll receive after purchase. Upon completing your order, you’ll get this same professional file ready to edit and present in the provided formats. No placeholders, no hidden pages—what you see is the full document snapshot available for immediate download. Trust that the preview equals the final product, formatted and complete.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748774031737,"sku":"maac-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/maac-business-model-canvas.png?v=1772211167","url":"https:\/\/growthsharematrix.com\/products\/maac-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}