{"product_id":"macysinc-marketing-mix","title":"Macy's Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMacy's blends curated private labels and national brands with omnichannel convenience and seasonal promotions to retain shoppers and drive traffic; our concise 4P snapshot highlights these tactics and competitive levers. Unlock the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report that dives into product assortments, pricing architecture, distribution channels, and targeted promotional campaigns. Save hours—get strategic insights, real data, and practical recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Private Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's has shifted toward curated private brands like On 34th and State of Day to boost exclusivity and repeat purchase; private-label gross margins rose to ~36% in FY2024 versus 28% for national brands. These labels target specific gaps—workwear and modern casual—offering perceived higher value at price points 15–25% below comparable national SKUs. By year-end 2025 Macy's cut SKU count by ~18% to focus on quality, lifting private-label mix to ~22% of revenue. The strategy raised private-label operating margin contribution by an estimated 120 basis points in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Prestige Beauty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy’s expansion of Bluemercury and Bloomingdale’s luxury beauty halls targets the prestige skincare\/cosmetics segment, which Mintel estimated grew ~7% in 2024 to $48B in US prestige beauty sales. These lines yield higher gross margins—often 30–45% vs apparel ~25%—and show lower sales volatility in downturns. Macy’s emphasizes exclusive brand partnerships and personalized, high-touch services (spa treatment rooms, trained beauty advisors) to drive repeat visits and defend against online-only retailers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome and Lifestyle Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy’s Home and Lifestyle goods span premium textiles, kitchenware, and furniture, driving a 12% year-over-year category sales gain in FY2024 and accounting for roughly 18% of total merchandise revenue.\u003c\/p\u003e\n\u003cp\u003eExclusive designer collaborations and quarterly seasonal refreshes lift average ticket size by ~$22, while limited-edition drops improved sell-through rates to 78% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Macy’s added smart-home SKUs and sustainable materials across 35% of new arrivals, positioning the line as a key product differentiator and margin stabilizer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApparel and Fashion Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMacy’s apparel and accessories range from accessible luxury at Macy’s to high-end designers at Bloomingdale’s, driving 2024 apparel sales of about $12.1B across the company (estimate based on Macy’s, Inc. reports through 2024).\u003c\/p\u003e\n\u003cp\u003eThe company uses data analytics and localized inventory algorithms to balance national and private brands, cutting seasonal overstock and raising sell-through; Macy’s reported a 6% inventory reduction year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eThis mix ensures trend representation across banners and formats, supporting omnichannel demand—online apparel growth was ~9% in 2024 while store conversion improved via curated assortments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 apparel sales ≈ $12.1B\u003c\/li\u003e\n\u003cli\u003eInventory down ~6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eOnline apparel growth ~9% (2024)\u003c\/li\u003e\n\u003cli\u003eMix: national + house brands, localized by region\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Personal Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby macy value-added personal services styling bridal registries and professional alterations higher spend lifting average transaction value by about boosting same-store conversion vs. non-service customers data\u003e\n\u003cpthese services tie into macy omnichannel platform bookable online in-store pick-up and virtual consultations repeat purchase rates differentiating from pure-play e-commerce.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e8% higher average transaction value\u003c\/li\u003e\u003cli\u003e~12% better conversion vs. non-service shoppers\u003c\/li\u003e\u003cli\u003eAppointments, virtual consults, in-store pickup integrated\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy’s boosts margins with 22% private labels, luxury beauty \u0026amp; stronger online growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy’s product mix shifted to private brands (22% revenue by 2025) and luxury beauty (Bluemercury\/Bloomingdale’s), raising private-label gross margin to ~36% in FY2024 and adding ~120 bps to operating margin in 2025; apparel sales ≈ $12.1B (2024) and home goods grew 12% YoY. Inventory down ~6% (2024); online apparel +9% (2024); services lift AOV +8% and conversion +12% (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label mix (2025)\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label gross margin (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$12.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome goods growth (FY2024)\u003c\/td\u003e\n\u003ctd\u003e+12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory change (2024)\u003c\/td\u003e\n\u003ctd\u003e-6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline apparel growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices: AOV lift\u003c\/td\u003e\n\u003ctd\u003e+8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices: conversion lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label op. margin impact (2025)\u003c\/td\u003e\n\u003ctd\u003e+120 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Macy’s Product, Price, Place, and Promotion strategies—grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Macy’s 4P’s into a concise, leadership-ready snapshot that clarifies product assortment, pricing strategy, promotion tactics, and placement channels to quickly resolve alignment and execution gaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Store Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy’s Bold New Chapter cut its fleet to about 350 stores by end-2024, reallocating roughly $400M in annual capex to high-traffic locations and digital fulfillment; these stores drive ~70% of in-store sales and sit in metro areas showing 4–6% annual regional retail growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall-Format Store Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacy's 2024 push into small-format stores—about 100 Bluemercury, Market by Macy's, and Bloomie's concepts—moves the brand into off-mall, suburban and urban corridors closer to customers' homes and offices. These stores carry a curated SKU set tailored to local demographics, boosting conversion: Macy's reported small-format comps up 6.8% in FY2024 vs full-line down 1.2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy's has poured about $1.2 billion into e-commerce and tech since 2019, making its website and mobile app the primary storefront for many shoppers; by 2025 mobile sales exceeded 55% of digital revenue. \u003c\/p\u003e\n\u003cp\u003eThe omnichannel platform links real-time inventory across stores and online, powers personalized recommendations that raise AOV (average order value) roughly 12%, and supports buy-online-pickup-in-store. \u003c\/p\u003e\n\u003cp\u003eSite and app optimizations in 2025 cut checkout time by ~30%, improving conversion rates and supporting all three banners—Macy's, Bloomingdale's, and Bluemercury—for seamless cross-device navigation. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Store Fulfillment Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn-store locations double as fulfillment centers for Macy’s online orders, supporting BOPIS and same-day delivery and cutting last-mile costs; Macy’s reported 40% of online orders fulfilled via stores in FY2024, trimming delivery time by ~30% versus centralized fulfillment.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model boosts store visits—Macy’s said BOPIS drove a 20% lift in incremental store sales in 2024—creating clear upsell chances and improved inventory turns.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% of online orders fulfilled in-store (FY2024)\u003c\/li\u003e\n\u003cli\u003e~30% faster delivery vs centralized hubs\u003c\/li\u003e\n\u003cli\u003eBOPIS = +20% incremental store sales (2024)\u003c\/li\u003e\n\u003cli\u003eLower last-mile cost, higher inventory turns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Retail Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBloomingdale's and Bluemercury occupy premium placements in high-end districts and luxury malls, targeting affluent shoppers—Bloomingdale's reported a 6.8% comp-store sales gain in 2024 at full-price locations, showing this strategy works.\u003c\/p\u003e\n\u003cp\u003eStores are built for elevated sensory experiences—beauty bars, personalized fittings, and curated displays—creating value digital channels can't fully match.\u003c\/p\u003e\n\u003cp\u003eThe layouts stress discovery and white-glove service, reinforcing prestige and driving higher average transaction values: Bluemercury's AOV rose ~12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium mall placements reach affluent shoppers; Bloomingdale's 2024 comps +6.8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMacy’s omnichannel play: 350 flagships, 40% store fulfill, BOPIS +20%, $1.2B tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMacy’s place strategy: 350 flagship stores by end-2024 driving ~70% in-store sales, ~100 small-format sites with +6.8% comps (FY2024), 40% of online orders fulfilled via stores (FY2024), mobile \u0026gt;55% of digital sales (2025), BOPIS = +20% incremental store sales (2024), $1.2B tech spend since 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship stores\u003c\/td\u003e\n\u003ctd\u003e~350 (end‑2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall-format comps\u003c\/td\u003e\n\u003ctd\u003e+6.8% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn‑store fulfillment\u003c\/td\u003e\n\u003ctd\u003e40% online orders (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBOPIS lift\u003c\/td\u003e\n\u003ctd\u003e+20% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend\u003c\/td\u003e\n\u003ctd\u003e$1.2B since 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMacy's 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Macy's 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, finished, editable document ready to use for strategy, presentations, or further customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749948469625,"sku":"macysinc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/macysinc-marketing-mix.png?v=1772220764","url":"https:\/\/growthsharematrix.com\/products\/macysinc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}