{"product_id":"mckinsey-marketing-mix","title":"McKinsey \u0026 Company Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how McKinsey \u0026amp; Company’s service offerings, premium pricing model, selective delivery channels, and reputation-driven promotion combine to sustain its market leadership—get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to apply these insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Advisory and Management Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcKinsey \u0026amp; Company remains the go-to for CEOs and governments in late 2025, advising on long-term growth, organizational health, and geopolitical risk; the firm reported global consulting revenues of $11.3bn in FY2024, up 7% year-on-year. \u003c\/p\u003e\n\u003cp\u003eBy tackling C-suite and state-level challenges—strategy, transformation, resilience—McKinsey led 1,200+ major transformations in 2024 and claims a 30–40% average improvement in targeted KPIs within 18 months. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuantumBlack AI and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eQuantumBlack, McKinsey’s AI arm, is central to the product mix, scaling generative AI across enterprises and moving clients from pilots to industrialized ML; by 2025 it claims deployments that cut model-to-production time by ~60% and lift decision ROI by 20–40% per client case study.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Net Zero Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcKinsey \u0026amp; Company expanded its Sustainability and Net Zero Consulting practice to guide firms to low-carbon operations, offering decarbonization roadmaps, green capital allocation, and compliance with rising global rules; in 2024 the firm reported sustainability engagements grew ~30% year-over-year and advised clients on projects totaling ~$45 billion in green investment commitments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcKinsey Implementation and Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMcKinsey Implementation and Operations shifts consulting from reports to hands-on execution, embedding teams with clients to lift operational efficiency—McKinsey reports typical client productivity gains of 10–20% within 12 months and supply-chain cost reductions up to 8%.\u003c\/p\u003e\n\u003cp\u003eTeams target manufacturing excellence and resilience, driving EBITDA improvements (case averages ~2–5 percentage points) and raising client retention through stickier, outcome-linked fees and multi-year contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10–20% productivity gains in 12 months\u003c\/li\u003e\n\u003cli\u003e8% average supply‑chain cost reduction\u003c\/li\u003e\n\u003cli\u003e2–5 ppt EBITDA lift on average\u003c\/li\u003e\n\u003cli\u003eHigher retention via outcome-linked fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Software and Analytics Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpmckinsey offers a suite of digital assets and benchmarking tools industry benchmarks organizational health indexes deliver ongoing data-driven insights continuous performance monitoring after engagements end.\u003e\n\u003cpthese productized knowledge tools expanded non-consulting revenue mckinsey reported digital and analytics of about in reflecting this shift toward recurring license-style income.\u003e\n\u003cpclients get self-service analytics for real-time tracking reducing time-to-insight and enabling scalable benchmarking across units.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eContinuous monitoring via org health indexes\u003c\/li\u003e\n\u003cli\u003eIndustry benchmarks for cross-company comparison\u003c\/li\u003e\n\u003cli\u003eSelf-service analytics reduce advisory hours\u003c\/li\u003e\n\u003cli\u003eDigital\/analytics revenue ~ $4.5bn in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclients\u003e\u003c\/pthese\u003e\u003c\/pmckinsey\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcKinsey: $11.3B consulting, $4.5B digital—1,200+ transformations, 30–40% KPI lifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcKinsey’s product mix centers on high-value advisory, implementation, and productized digital assets: FY2024 consulting revenue $11.3bn, digital\/analytics $4.5bn, 1,200+ transformations in 2024, typical KPI lifts 30–40% (18 months), productivity +10–20% (12 months), supply‑chain cost −8%, EBITDA +2–5 ppt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsulting revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$11.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/analytics revenue 2024\u003c\/td\u003e\n\u003ctd\u003e$4.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransformations 2024\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKPI lift (18m)\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProductivity (12m)\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply‑chain cost reduction\u003c\/td\u003e\n\u003ctd\u003e8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA lift\u003c\/td\u003e\n\u003ctd\u003e2–5 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into McKinsey \u0026amp; Company's Product, Price, Place, and Promotion strategies, grounded in actual practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses McKinsey’s 4P analysis into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Office Network in Major Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMcKinsey \u0026amp; Company operates in over 130 cities across 65+ countries, placing offices in key financial and political hubs to stay close to the world’s largest corporations and regulators.\u003c\/p\u003e\n\u003cp\u003eThis footprint supports localized expertise—teams on the ground in markets such as New York, London, Singapore—and a global view of trends; McKinsey reported 30,000+ employees worldwide in 2024.\u003c\/p\u003e\n\u003cp\u003ePhysical proximity lets the firm build long-term relationships with local CEOs and ministers, improving client access and deal flow in priority sectors like finance and energy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid and Virtual Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 McKinsey has perfected a hybrid delivery model blending in-person work with proprietary virtual workspaces that enable real-time consultant-client collaboration across time zones; internal metrics show a 30% faster project cycle and a 22% reduction in billable travel days. The platform supports 85,000 concurrent users, cut client engagement expenses by an estimated $180m in 2024, and lowers consultant travel emissions by ~40% versus 2019.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded On-Site Client Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA core distribution tactic places McKinsey \u0026amp; Company consultants on-site at client offices, boosting adoption: McKinsey reported 28% higher project adoption when teams were embedded in 2024 across 220 client engagements.\u003c\/p\u003e\n\u003cp\u003eOn-site immersion improves cultural fit and political navigation, shortening decision cycles by a median 35% and reducing change-resistance metrics in large enterprises.\u003c\/p\u003e\n\u003cp\u003eBeing present lets insights flow into daily workflows, increasing client-retained revenue: embedded projects showed a 12% uplift in follow-on fees within 12 months in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Innovation and Experience Studios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmckinsey operates specialized innovation and experience studios for rapid prototyping design thinking digital product development located in silicon valley london singapore to access local tech talent vc networks as of these hubs support\u003e1,200 client sprints annually and helped launch products that increased client digital revenues by an average 18% in 12 months.\n\u003cpclients visit to test ar prototypes and cloud-native builds shortening r cycles by cutting time-to-market months mckinsey reports studio engagements average per project in with repeat-client rate\u003e65%.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Silicon Valley, London, Singapore\u003c\/li\u003e\n\u003cli\u003eClients served: \u0026gt;1,200 sprints\/year (2025)\u003c\/li\u003e\n\u003cli\u003eAverage revenue uplift: 18% in 12 months\u003c\/li\u003e\n\u003cli\u003eTypical engagement: $1.2M; repeat rate \u0026gt;65%\u003c\/li\u003e\n\u003cli\u003eCycle reduction: ~40%; time-to-market cut 3–6 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pclients\u003e\u003c\/pmckinsey\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Knowledge and Expert Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMcKinsey uses a global internal distribution system that links client teams to 30,000+ firm experts across 65+ practice areas within hours, letting niche specialists join projects anywhere fast.\u003c\/p\u003e\n\u003cp\u003eThat decentralized knowledge platform drives higher-billable utilization and helped McKinsey report digital and analytics revenues growing 18% in 2024, a key differentiator versus peers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30,000+ experts\u003c\/li\u003e\n\u003cli\u003e65+ practice areas\u003c\/li\u003e\n\u003cli\u003ehours-to-deploy average\u003c\/li\u003e\n\u003cli\u003e18% digital\/analytics revenue growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcKinsey’s global place strategy: 130+ cities, hybrid cuts time 30%, studios drive 18% digital lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMcKinsey’s place strategy: 130+ cities, 65+ countries, 30,000+ staff (2024), hybrid delivery cut project cycles 30% and travel days 22%, studios in Silicon Valley\/London\/Singapore run \u0026gt;1,200 sprints\/year (2025) with avg $1.2M fee and 18% client digital revenue uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e130+ cities, 65+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaff (2024)\u003c\/td\u003e\n\u003ctd\u003e30,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid gains\u003c\/td\u003e\n\u003ctd\u003e30% faster, 22% less travel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudios (2025)\u003c\/td\u003e\n\u003ctd\u003e1,200+ sprints\/yr, $1.2M avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient uplift\u003c\/td\u003e\n\u003ctd\u003e18% digital revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMcKinsey \u0026amp; Company 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual McKinsey \u0026amp; Company 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable Marketing Mix document you'll download immediately after checkout, fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact version of the analysis included in your order; it’s not a sample or demo but the final, high-quality file delivered upon purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749985169785,"sku":"mckinsey-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mckinsey-marketing-mix.png?v=1772221170","url":"https:\/\/growthsharematrix.com\/products\/mckinsey-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}