{"product_id":"me-marketing-mix","title":"Mitsubishi Estate Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Mitsubishi Estate’s product offerings, pricing architecture, distribution network, and promotion strategy combine to secure market leadership—this preview only scratches the surface; get the full, editable 4Ps Marketing Mix Analysis for data-driven insights, slide-ready visuals, and actionable recommendations to save hours of work and strengthen presentations, strategy or academic projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffice Building Development and Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMitsubishi Estate holds a leading share of Tokyo prime office stock, controlling about 25% of Marunouchi’s GFA as of 2025 and delivering stable NOI growth—core FFO rose 4.2% in FY2024—by leasing to blue-chip firms.\u003c\/p\u003e\n\u003cp\u003eIts developments emphasize smart building systems: IoT-enabled BMS, BCP-grade earthquake engineering, and ZEB Ready (net-zero energy building) features, cutting energy use up to 35% versus older stock.\u003c\/p\u003e\n\u003cp\u003eSpaces are fitted for hybrid work with modular floorplates, 60% flexible workspace ratio, and lease terms targeting multi-year HQ renewals to preserve occupancy above 95% in central CBD assets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Development and Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnder the flagship brand The Parkhouse, Mitsubishi Estate develops high-quality condominiums nationwide, with 2024 sales of residential units totaling ¥174.3 billion and average unit lifespan warranties of 30 years; designs stress long-term durability and aesthetic appeal to match urban demand.\u003c\/p\u003e\n\u003cp\u003eProjects feature community-focused amenities—shared lounges, childcare spaces, and green courtyards—and reported a 2024 customer satisfaction score of 87%; rental arm includes luxury serviced apartments targeting high-net-worth tenants, yielding higher-than-market rents by ~25% in Tokyo central wards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Retail Property Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMitsubishi Estate manages large-scale malls and lifestyle centers across Japan, including Marunouchi and LaLaport chains, totaling over 2.3 million m2 of retail GFA as of FY2024 and generating roughly JPY 210 billion in retail rent revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Industrial Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLogicross logistics and industrial facilities serve as a core product for Mitsubishi Estate, targeting e-commerce growth by offering advanced, automation-ready centers near major hubs; as of FY2024 the logistics portfolio exceeded 1.2 million sqm of GFA and contributed roughly JPY 45 billion in recurring income.\u003c\/p\u003e\n\u003cp\u003eThese sites cut lead times and costs—average turn-up time to full ops under 9 months—and support clients with flexible rack space, cold-chain options, and high-power electrical capacity for robotics.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M+ sqm GFA (FY2024)\u003c\/li\u003e\n\u003cli\u003eJPY 45B recurring income (FY2024)\u003c\/li\u003e\n\u003cli\u003eAverage 9-month commissioning\u003c\/li\u003e\n\u003cli\u003eLocated near major ports\/rail\/air hubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Investment Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMitsubishi Estate offers sophisticated investment products—Japan REITs and private funds for institutional investors—managing ¥3.2 trillion in AUM as of Dec 2025 to drive income and capital gains.\u003c\/p\u003e\n\u003cp\u003eThe firm actively manages property portfolios via strategic acquisitions and ¥120 billion in 2024 capex-led asset enhancements to boost NOI and valuations.\u003c\/p\u003e\n\u003cp\u003eThese products connect physical real estate to global capital, attracting overseas investors who comprised 28% of fund inflows in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥3.2 trillion AUM (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e¥120 billion 2024 asset enhancement spend\u003c\/li\u003e\n\u003cli\u003e28% overseas inflows in 2024\u003c\/li\u003e\n\u003cli\u003eProducts: Japan REITs, institutional private funds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMitsubishi Estate: Diversified ¥3.2T AUM platform — prime Tokyo offices to ZEB, retail \u0026amp; logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMitsubishi Estate’s product mix spans prime Tokyo offices (25% Marunouchi GFA, FY2025), smart ZEB-ready buildings (−35% energy), flexible HQ-ready floors (95%+ CBD occupancy), The Parkhouse condos (¥174.3B sales 2024), LaLaport\/retail (2.3M m2, ¥210B rent 2024), Logicross logistics (1.2M+ m2, ¥45B income 2024), and ¥3.2T AUM REITs\/funds (Dec 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime offices\u003c\/td\u003e\n\u003ctd\u003e25% Marunouchi GFA (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZEB\/smart\u003c\/td\u003e\n\u003ctd\u003e−35% energy vs older stock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCondos\u003c\/td\u003e\n\u003ctd\u003e¥174.3B sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e2.3M m2, ¥210B rent (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e1.2M+ m2, ¥45B income (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment products\u003c\/td\u003e\n\u003ctd\u003e¥3.2T AUM (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Mitsubishi Estate’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Mitsubishi Estate’s 4P insights into a concise, presentation-ready snapshot that eases decision-making and aligns leadership quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Marunouchi District Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Marunouchi and Otemachi areas in central Tokyo are Mitsubishi Estate’s operational core, comprising about 1.5 million m2 of landholdings that make it Japan’s premier business hub as of 2025. This concentrated ownership enables integrated urban planning and tight control over tenant mix, infrastructure, and public space, yielding consistently high occupancy—around 98% in prime office assets in FY2024. The location commands premium rents; average asking rent in Marunouchi reached roughly ¥40,000\/m2\/month in 2024, underpinning strong recurring cash flows and strategic market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal International Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMitsubishi Estate has offices in New York, London, and Singapore, supporting overseas assets worth about ¥1.2 trillion (≈$8.6B) as of FY2024; these hubs diversify revenue—overseas revenue rose to 18% of consolidated sales in 2024—and let the firm export its Tokyo-grade development expertise into mature markets. Local subsidiaries in each center help Mitsubishi Estate comply with regional rules and capture higher-margin leasing and mixed-use projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Japanese Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMitsubishi Estate holds major assets in Osaka, Nagoya, and Fukuoka, with regional portfolio value about ¥750 billion as of FY2024 (ended Mar 2025), roughly 18% of its domestic holdings; these cities were picked for GDP growth, with Osaka Prefecture GDP ¥41.6 trillion (2023) and Chubu region strong manufacturing exports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmitsubishi estate extends place to digital platforms listing properties online and offering virtual tours tenant portals that operate reaching global investors residents its proptech investments rose jpy billion in speed transactions.\u003e\n\u003cpby integrating technology into distribution vacancy turnover fell percentage points in and average lease closing time shortened by boosting rental income predictability.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ online listings (2024)\u003c\/li\u003e\n\u003cli\u003eJPY 15.8bn PropTech investment (2024)\u003c\/li\u003e\n\u003cli\u003eVacancy down 0.9 ppt (2024)\u003c\/li\u003e\n\u003cli\u003eLease close time −18% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pmitsubishi\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic Logistics Corridors: Mitsubishi Estate places logistics properties at critical nodes near major highways and ports to cut transit times and lower tenants’ operating costs; in 2024 their logistics portfolio delivered a 6.2% NOI (net operating income) yield, reflecting high occupancy driven by proximity to transport arteries.\u003c\/p\u003e\n\u003cp\u003eSite selection follows long-term infrastructure trends and regional industrial demand—transactions in FY2023 targeted Tokyo Bay and Hanshin regions where e-commerce-driven demand grew ~8% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.2% NOI yield (2024)\u003c\/li\u003e\n\u003cli\u003eSites near Tokyo Bay, Hanshin\u003c\/li\u003e\n\u003cli\u003eE‑commerce demand +8% YoY (2023)\u003c\/li\u003e\n\u003cli\u003eLower transit times, reduced tenant costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMitsubishi Estate: Dominant Marunouchi 1.5M m², 98% Occupancy, ¥1.2T Overseas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMitsubishi Estate concentrates 1.5M m2 in Marunouchi\/Otemachi (98% prime occupancy FY2024), overseas hubs supporting ¥1.2T assets (18% revenue 2024), regional holdings ¥750B (18% domestic), 1,200+ online listings, JPY15.8bn PropTech (2024), logistics NOI 6.2% (2024), vacancy −0.9ppt, lease close −18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarunouchi land\u003c\/td\u003e\n\u003ctd\u003e1.5M m2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime occupancy\u003c\/td\u003e\n\u003ctd\u003e98% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas assets\u003c\/td\u003e\n\u003ctd\u003e¥1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePropTech spend\u003c\/td\u003e\n\u003ctd\u003e¥15.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMitsubishi Estate 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Mitsubishi Estate 4P's Marketing Mix analysis you’ll receive instantly after purchase—no mockups or samples, fully editable and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750238564729,"sku":"me-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/me-marketing-mix.png?v=1772223430","url":"https:\/\/growthsharematrix.com\/products\/me-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}