{"product_id":"mediaprima-bcg-matrix","title":"Media Prima Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMedia Prima’s BCG Matrix snapshot shows how its TV, digital and content businesses stack up amid shifting viewer habits and ad markets—identifying likely Stars, Cash Cows, Question Marks, and Dogs to guide resource allocation and portfolio pruning. This preview highlights strategic tension points and growth levers but stops short of quadrant-level detail. Purchase the full BCG Matrix for an actionable breakdown, quadrant placements, and tailored recommendations in Word and Excel so you can decide where to invest, divest, or double down with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Media (REV Media Group)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, REV Media Group is a Star in Media Prima’s BCG matrix, holding Malaysia’s top digital publisher spot with 15+ million monthly users and a 22% jump in digital ad revenue in 2024–2025, driving EBITDA margin improvement to about 18% in FY25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Out-of-Home (DOOH) Advertising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBig Tree, Media Prima’s OOH arm, is now a Star after rapidly converting legacy billboards to digital faces, capturing premium roadside and transit corridors and driving growth into late 2025.\u003c\/p\u003e\n\u003cp\u003eThe OOH market resurged spectacularly in Q4 2025, and Media Prima’s DOOH is set to exceed 35% of total outdoor revenue by 2026, up from ~18% in 2023.\u003c\/p\u003e\n\u003cp\u003eThe unit earns mid‑teens CPM uplift from programmatic and dynamic creative targeting, boosting margins and ARPU per site; here’s the quick math: a 15% CPM lift on 400 digital sites raises annual revenue by roughly MYR 12–18m.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production and Film Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrimeworks Studios ranks as a Star after non-advertising revenues rose 21% in FY2025 to RM154m, driven by box-office hits and IP sales.\u003c\/p\u003e\n\u003cp\u003eBlockbusters like Ejen Ali The Movie 2 and deals with Netflix and Disney+ strengthened local leadership and lifted international licensing income to RM38m in FY2025.\u003c\/p\u003e\n\u003cp\u003eHigh upfront production spend—RM72m capex in FY2025—puts pressure on cash, but strong ticket sales (domestic RM46m) and licensing margins keep it cash-positive within the quadrant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME Advertising Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSME Advertising Segment is a Star in Media Prima’s BCG matrix, posting 20% revenue growth by Q4 2025 and outpacing group ad growth amid weaker multinational spend.\u003c\/p\u003e\n\u003cp\u003eThrough OMNiA, Media Prima offers integrated, low-cost TV\/digital packages, capturing an estimated 18–22% share of Malaysia’s SME ad market (2025) and adding recurring small-ticket clients.\u003c\/p\u003e\n\u003cp\u003eThis SME focus hedges large-account volatility, contributing ~12% of group ad revenue in 2025 and delivering higher gross margins on bundled products.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20% revenue growth (late 2025)\u003c\/li\u003e\n\u003cli\u003eOMNiA: integrated, affordable TV+digital bundles\u003c\/li\u003e\n\u003cli\u003e18–22% share of Malaysia SME ad market (2025)\u003c\/li\u003e\n\u003cli\u003e~12% of group ad revenue, higher gross margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTonton X Streaming Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTonton X relaunched as a hybrid AVOD\/SVOD and moved into Media Prima’s BCG Matrix star quadrant by capturing high-growth demand for local streaming among 18–34s; MAUs rose 62% YoY to 4.1 million in 2025 and ad minutes grew 48% driven by smart TV distribution and vertical drama exclusives.\u003c\/p\u003e\n\u003cp\u003eMedia Prima has poured MYR 180m into tech and premium local IP in 2024–25 to defend share versus global giants, targeting 25%+ ARPU uplift from SVOD bundles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMAUs: 4.1m (2025, +62% YoY)\u003c\/li\u003e\n\u003cli\u003eAd minutes: +48% (2025)\u003c\/li\u003e\n\u003cli\u003eCapex: MYR 180m (2024–25)\u003c\/li\u003e\n\u003cli\u003eTarget ARPU uplift: 25%+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima’s digital hubs surge: REV 15M MAU, Tonton X +62%, Big Tree DOOH to 35%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMedia Prima’s Stars (REV Media, Big Tree DOOH, Primeworks, SME Ads, Tonton X) drove digital-led growth in 2025: REV 15m MAU, +22% digital ad rev; Big Tree DOOH \u0026gt;35% outdoor revenue by 2026 (from ~18% in 2023); Primeworks non-ad rev RM154m (+21%); SME ads +20%, 18–22% SME market share; Tonton X MAU 4.1m (+62%), capex MYR180m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMetric 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eREV Media\u003c\/td\u003e\n\u003ctd\u003e15m MAU, +22% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig Tree DOOH\u003c\/td\u003e\n\u003ctd\u003e35% outdoor rev by 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrimeworks\u003c\/td\u003e\n\u003ctd\u003eRM154m non-ad\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME Ads\u003c\/td\u003e\n\u003ctd\u003e+20%, 18–22% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTonton X\u003c\/td\u003e\n\u003ctd\u003e4.1m MAU, +62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Media Prima: quadrant-by-quadrant strategic insights, investment\/exit recommendations, and trend-driven risk\/opportunity highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Media Prima's units in quadrants for quick strategic clarity and executive decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTV3 Television Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTV3 remains Media Prima’s cash cow, holding a dominant 47.3% Malay viewership share as of mid-2025 and generating steady EBITDA margins above 30% from its mature free-to-air operations.\u003c\/p\u003e\n\u003cp\u003eGrowth is limited, with TV ad spend flat year-on-year, but cash inflows fund Media Prima’s digital transformation—about RM180–200 million allocated in 2024–2025—and help service corporate debt, keeping TV3 the nation’s top broadcaster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima Audio (Hot FM)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe radio division, led by Hot FM, is a robust cash cow: Media Prima remains Malaysia’s top radio network with over 5.8 million weekly listeners as of FY2025 and a market share near 40%. Despite a mature radio market, radio advertising revenue rose 6.5% in FY2025 to RM142 million, showing resilience. It generates steady free cash flow used to fund high-risk digital audio and podcast investments across the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Marketing Solutions (OMNiA)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOMNiA acts as Media Prima’s cash cow by centralizing ad sales and reaching about 98% of Malaysian households via TV, radio, print and digital; in 2024 OMNiA helped drive group ad revenue stability, contributing an estimated MYR 420–480 million in commissions and fees.\u003c\/p\u003e\n\u003cp\u003eAs a mature unit, OMNiA leverages Media Prima’s infrastructure—studios, distribution, and data analytics—to deliver end-to-end campaigns with high operational efficiency and gross margins often above 35% on service lines.\u003c\/p\u003e\n\u003cp\u003eThe integrated model generates steady commissions and recurring service fees that provided roughly MYR 60–80 million in free cash flow in 2024, supplying liquidity to fund the conglomerate’s diverse media projects and digital investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Out-of-Home (Static Billboards)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTraditional static billboards under Big Tree remain cash cows: despite ad spend shifting 12% year-over-year to digital in 2024, these assets deliver steady EBITDA margins ~48% and contributed MYR 72 million in 2024 revenue, thanks to prime locations in Kuala Lumpur and along North–South Expressway.\u003c\/p\u003e\n\u003cp\u003eLow upkeep (renewal cycles ~3–5 years) and \u0026gt;60% share of physical outdoor ads in key urban corridors yield predictable passive cash flow that Media Prima reinvests into DOOH rollouts, which saw a 2024 capex of MYR 45 million.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue: MYR 72M\u003c\/li\u003e\n\u003cli\u003eEBITDA margin: ~48%\u003c\/li\u003e\n\u003cli\u003ePhysical OOH share in corridors: \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eDOOH 2024 capex reinvested: MYR 45M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNewspaper Printing and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite print journalism decline, NSTP printing and distribution posted a 23% revenue rise in 9MFY2025 after logistics optimization, boosting segment EBITDA margin to about 18% on cost savings from Balai Berita Bangsar consolidation completed in H2 2024.\u003c\/p\u003e\n\u003cp\u003eAs a mature, low-growth cash cow, it uses existing presses to serve external clients, delivering steady cash flow that funds digital pivots across Media Prima while capex needs remain minimal.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9MFY2025 revenue +23%\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18% (post-optimization)\u003c\/li\u003e\n\u003cli\u003eConsolidation at Balai Berita Bangsar completed H2 2024\u003c\/li\u003e\n\u003cli\u003eLow capex, steady external-client revenues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia Prima cash cows fuel digital capex \u0026amp; debt service with strong FY24–25 cashflows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTV3, radio (Hot FM), OMNiA, Big Tree OOH, and NSTP printing are Media Prima cash cows, collectively generating steady free cash flow (FY2024–FY2025) used for digital capex and debt service: TV3 EBITDA margin \u0026gt;30%, Radio revenue FY2025 MYR142M (+6.5%), OMNiA commissions MYR420–480M (2024), Big Tree revenue MYR72M (2024, EBITDA ~48%), NSTP 9MFY2025 revenue +23% (EBITDA ~18%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–FY2025 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTV3\u003c\/td\u003e\n\u003ctd\u003e47.3% Malay share; EBITDA \u0026gt;30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRadio\u003c\/td\u003e\n\u003ctd\u003eMYR142M rev; 5.8M weekly listeners; ~40% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOMNiA\u003c\/td\u003e\n\u003ctd\u003eMYR420–480M commissions (2024); ~98% reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig Tree\u003c\/td\u003e\n\u003ctd\u003eMYR72M rev (2024); EBITDA ~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNSTP\u003c\/td\u003e\n\u003ctd\u003e9MFY2025 rev +23%; EBITDA ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eMedia Prima BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Media Prima BCG Matrix you'll receive after purchase — no watermarks, no demo content, just the fully formatted, ready-to-use report built for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748047434105,"sku":"mediaprima-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mediaprima-bcg-matrix.png?v=1772204171","url":"https:\/\/growthsharematrix.com\/products\/mediaprima-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}