{"product_id":"meliahotelsinternational-bcg-matrix","title":"Meliá Hotels Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMeliá Hotels’ BCG Matrix preview highlights which brands are likely Stars—driving growth in key leisure markets—and which assets may be Cash Cows or Question Marks amid shifting travel patterns; it flags underperforming segments that could be Dogs without strategic action. Purchase the full BCG Matrix for a quadrant-by-quadrant breakdown, data-driven allocation advice, and practical moves to optimize portfolio performance across regions and brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZel Lifestyle Brand Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZel, a high-growth lifestyle label launched with Rafael Nadal, had secured 18 prime beachfront locations across the Mediterranean and Caribbean and drove an estimated €120m in revenue for Meliá by year-end 2025, making it a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eHigh brand equity lets Zel command premium rates (average daily rate €420 in 2025) but requires heavy marketing spend—around €24m (20% of Zel revenue)—to sustain leadership amid rising competition.\u003c\/p\u003e\n\u003cp\u003eWith leisure travelers favoring authentic Mediterranean stays, Zel is the primary engine for Meliá’s lifestyle growth, contributing roughly 35% of segment EBITDA in 2025 and supporting group RevPAR recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eME by Meliá Urban Luxury\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eME by Meliá leads the high-end urban lifestyle segment in fashion\/design capitals, delivering ADRs around €380–€420 and RevPAR near €250 in 2024, outperforming Meliá Group averages.\u003c\/p\u003e\n\u003cp\u003eOccupancy held at ~78% in 2024 despite luxury competition, driven by curated social events and rooftop F\u0026amp;B concepts that boost ancillary revenue ~18% of total.\u003c\/p\u003e\n\u003cp\u003eOngoing capex on experiential spaces keeps the brand in the BCG Stars quadrant; as city markets mature, ME is positioned to shift into a steady cash generator within 5–8 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliá Collection Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Meliá Collection Portfolio lets Meliá tap the boutique, high-growth luxury market with culturally significant independent hotels, driving brand diversification and premium ARR (average room rate) that exceeded 350 EUR in 2025 in key European locations.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the Collection expanded to about 45 properties across Europe and the Middle East, reporting RevPAR growth near 12% YoY and attracting affluent, non-standardized luxury travelers.\u003c\/p\u003e\n\u003cp\u003eIntegration and global positioning required heavy capex—estimated at ~120–160 million EUR since 2022—but the Collection holds high market share in the luxury boutique niche, qualifying it as a BCG Star for Meliá.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Digital Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Meliá.com platform and mobile app now drive ~45% of bookings (2025 YTD), using AI personalization that lifts direct conversion rates by ~30% vs. third-party channels.\u003c\/p\u003e\n\u003cp\u003eOngoing R\u0026amp;D spend (~€40–50m annually) is needed to outpace OTAs and protect gross margins, with direct bookings improving EBITDA margin by ~3–5 p.p. through lower commissions and richer first-party data.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% of bookings via direct channels (2025 YTD)\u003c\/li\u003e\n\u003cli\u003e~30% higher conversion from AI personalization\u003c\/li\u003e\n\u003cli\u003e€40–50m annual R\u0026amp;D to sustain edge\u003c\/li\u003e\n\u003cli\u003e+3–5 p.p. long-term EBITDA margin uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Premium Resorts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMeliá’s eco-certified luxury resorts are Stars in the BCG matrix, capturing rising demand for sustainable travel and driving 18% of group RevPAR growth in 2024 while achieving a 12% premium ADR versus non-certified peers.\u003c\/p\u003e\n\u003cp\u003eYounger HNW guests (35–45) now account for 28% of bookings at these properties, boosting market share in premium segments and strengthening ESG brand positioning across Europe and Latin America.\u003c\/p\u003e\n\u003cp\u003eRapid green-travel growth (projected 9% CAGR to 2028) requires sustained capex—Meliá disclosed €120m planned investment through 2026 for renewable energy, water recycling, and certification upgrades to maintain competitive advantage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDrives 18% of 2024 RevPAR growth\u003c\/li\u003e\n\u003cli\u003e12% ADR premium over non-certified resorts\u003c\/li\u003e\n\u003cli\u003e28% bookings from HNW guests aged 35–45\u003c\/li\u003e\n\u003cli\u003e€120m capex plan through 2026 for renewables\u003c\/li\u003e\n\u003cli\u003eGreen travel ~9% CAGR to 2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZel, ME, Collection \u0026amp; Eco‑Resorts Drive Strong Growth: €120m Zel, RevPAR\/ADR Gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZel, ME, Meliá Collection and eco-resorts are Stars: Zel €120m revenue (2025), ADR €420, 78% occupancy; ME ADR €380–420, RevPAR €250; Collection 45 properties, RevPAR +12% YoY, ARR €350+; eco-resorts 18% of 2024 RevPAR growth, ADR +12%, €120m capex through 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eKey 2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eZel\u003c\/td\u003e\n\u003ctd\u003e€120m rev; ADR €420; Occ 78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eME\u003c\/td\u003e\n\u003ctd\u003eADR €380–420; RevPAR €250\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCollection\u003c\/td\u003e\n\u003ctd\u003e45 hotels; RevPAR +12%; ARR €350+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-resorts\u003c\/td\u003e\n\u003ctd\u003e18% RevPAR growth; ADR +12%; €120m capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix of Meliá Hotels: identifies Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Meliá Hotels units in quadrants for quick strategic clarity and executive-ready presentation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSol by Meliá Family Resorts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSol by Meliá Family Resorts is a market leader in the sun-and-beach segment across the Mediterranean and Canary Islands, delivering steady occupancy near 78% in 2024 and average daily rates (ADR) around €95, per Meliá group disclosures.\u003c\/p\u003e \n\u003cp\u003eWith mature presence and strong brand recognition, these hotels produce high-volume cash flow and required low marketing spend, contributing roughly €220m in EBITDA to the group in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Meliá Hotels and Resorts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Meliá Hotels and Resorts, the flagship brand, holds a leading market share in the mid-to-upscale segment across Europe and Latin America, representing roughly 35% of Meliá Hotels International’s 2024 RevPAR mix and about 42% of group room inventory.\u003c\/p\u003e\n\u003cp\u003eThese properties sit in mature markets with stable occupancy—average occupancy ~72% in 2024—and generate steady cash flow that covered ~60% of the group’s 2024 net interest expense and supported €120m in dividends paid that year.\u003c\/p\u003e\n\u003cp\u003eThe strategic focus is on improving operational efficiency (targeting a 150–250 bps GOP margin lift) and executing minor renovations with a €75–100m rolling capex plan to preserve brand standards and sustain predictable cash generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliáRewards Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 MeliáRewards reached about 20 million members, driving higher repeat bookings and cutting customer acquisition cost by an estimated 30% versus non-membership channels.\u003c\/p\u003e\n\u003cp\u003eAs a cash cow, the program secures a dominant share of frequent travelers—members accounted for roughly 55% of room revenue in 2025—providing steady, predictable cash flow.\u003c\/p\u003e\n\u003cp\u003eRequired investment is mainly data ops and CRM upkeep (~€15–20m annual), letting Meliá milk high customer lifetime value and strong margin contribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGran Meliá Luxury Tier\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGran Meliá is Meliá Hotels’ flagship Spanish luxury tier, holding dominant market share in stabilized city markets like Madrid, Seville, and Rome, with occupancy around 78% in 2024 and ADR (average daily rate) near €320.\u003c\/p\u003e\n\u003cp\u003eThese hotels deliver high operating margins—EBITDA margins often above 35%—driven by prestigious branding, premium F\u0026amp;B, and suite-heavy room mixes that support RevPAR (revenue per available room) premium of ~40% versus group average.\u003c\/p\u003e\n\u003cp\u003eGrowth in these heritage locations is steady but slow (market RevPAR CAGR ~2–3%); Gran Meliá thus functions as a reliable cash cow, generating recurring free cash flow that funds Meliá’s expansion in higher-growth segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOccupancy ~78% (2024)\u003c\/li\u003e\n\u003cli\u003eADR ~€320\u003c\/li\u003e\n\u003cli\u003eEBITDA margin \u0026gt;35%\u003c\/li\u003e\n\u003cli\u003eRevPAR premium ~+40%\u003c\/li\u003e\n\u003cli\u003eMarket RevPAR CAGR 2–3%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned Real Estate in Prime Coastal Spain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMeliá’s owned portfolio in prime coastal Spain—~45 properties, ~9,200 rooms as of Dec 2025—delivers steady rental and operational income, offering financial security despite low market growth in mature beach markets.\u003c\/p\u003e\n\u003cp\u003eHigh barriers to entry and dominant local share (estimated 18% of Spain’s upscale coastal room supply) protect margins; cash flows are routinely redeployed into Meliá’s asset-light management and franchising push.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~45 properties, ~9,200 rooms (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eEstimated 18% share of upscale coastal supply\u003c\/li\u003e\n\u003cli\u003eLow growth, high margin, strong cash generation\u003c\/li\u003e\n\u003cli\u003eProceeds fund asset-light expansion and management fees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliá’s cash cows: €340m EBITDA, 72–78% occupancy, 20M loyalty members\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMeliá’s cash cows—Sol by Meliá, Core Meliá, Gran Meliá, and owned Spanish coastal portfolio—delivered steady occupancy (72–78% in 2024), ADR €95–€320, EBITDA contribution ~€340m (2024), and funded dividends and asset-light expansion; loyalty (20M members end-2025) drove ~55% of room revenue, cutting acquisition cost ~30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e72–78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eADR\u003c\/td\u003e\n\u003ctd\u003e€95–€320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA\u003c\/td\u003e\n\u003ctd\u003e~€340m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e20M (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eMeliá Hotels BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Meliá Hotels BCG Matrix you'll receive after purchase—no watermarks, no placeholder content—just a fully formatted, analysis-ready report built for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748493963641,"sku":"meliahotelsinternational-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/meliahotelsinternational-bcg-matrix.png?v=1772208705","url":"https:\/\/growthsharematrix.com\/products\/meliahotelsinternational-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}