{"product_id":"meliahotelsinternational-business-model-canvas","title":"Meliá Hotels Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliá Hotels: Scalable, Asset-Light Hospitality Model—Download the Full Business Canvas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Meliá Hotels transforms hospitality into scalable value: this concise Business Model Canvas highlights targeted leisure and corporate segments, differentiated branded experiences, franchise and direct-sales revenue streams, plus strategic partnerships and asset-light expansion tactics—download the full Canvas in Word\/Excel for a complete, actionable breakdown ideal for investors, consultants, and planners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-light Property Owners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with real estate investors let Meliá expand without heavy capex: by 2025 over 70% of its pipeline are management or franchise deals, shifting risk and asset spend to owners who fund acquisitions and €200m–€300m annual refurb budgets, while Meliá supplies brand, distribution and operations, earning management fees and variable revenue linked to RevPAR performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Travel Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaboration with OTAs like Booking.com and Expedia drives occupancy—OTAs accounted for ~28% of Meliá Hotels International bookings in 2024, helping entry into 15+ new markets that year.\u003c\/p\u003e\n\u003cp\u003eMeliá balances OTA reach with direct sales (loyalty and website), cutting commission spend—direct channel mix rose to 42% in 2024 to protect margins and guest control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with Airlines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with major carriers and global airline alliances via MeliáRewards enable point transfers and co-branded campaigns, driving international arrivals—Meliá reported 18% of 2024 bookings tied to loyalty partners and a 12% lift in Caribbean and Southeast Asia resort occupancy from airline-led promos. This boosts appeal to frequent flyers seeking integrated travel ecosystems and seamless reward redemptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Experience Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborating with local tour operators and cultural entities lets Meliá deliver authentic destination experiences—key for Zel and lifestyle properties that drove 14% of Meliá’s RevPAR growth in 2024; these partnerships boost guest differentiation versus standard corporate stays by supplying exclusive local activities and cultural access.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDrives loyalty: lifestyle rooms up 18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue uplift: local experiences add ~3–5% ancillary spend\u003c\/li\u003e\n\u003cli\u003eBrand fit: Zel focuses on immersion and community ties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Technology Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrategic ties with green energy and waste-management firms help Meliá meet ESG targets through 2025, funding carbon-neutral operations and smart building systems across ~380 hotels and 100,000 rooms worldwide.\u003c\/p\u003e\n\u003cp\u003eThese partners underpin LEED\/BREEAM certifications, cut energy use ~18% and CO2 ~22% per room (2021–2024 data), and attract eco-focused institutional investors increasing ESG allocations by ~12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~380 hotels covered\u003c\/li\u003e\n\u003cli\u003e~100,000 rooms\u003c\/li\u003e\n\u003cli\u003eEnergy ▼ ~18% (2021–2024)\u003c\/li\u003e\n\u003cli\u003eCO2 ▼ ~22% (2021–2024)\u003c\/li\u003e\n\u003cli\u003eESG allocations to investors +12% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHotels shift risk to partners: 70% managed pipeline, direct 42%, OTAs 28%, ESG cuts CO2 22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners—owners\/investors, OTAs, airlines, tour operators, ESG vendors—shift capex\/risk and drive distribution, loyalty and local experiences; by 2025 ~70% of pipeline is management\/franchise, direct channel 42% (2024), OTAs ~28% bookings (2024), loyalty-linked bookings 18% (2024), ESG upgrades cover ~380 hotels\/100,000 rooms, energy ▼18% and CO2 ▼22% (2021–2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline (management\/franchise)\u003c\/td\u003e\n\u003ctd\u003e~70% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect channel mix\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA bookings\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty-linked bookings\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\/rooms ESG covered\u003c\/td\u003e\n\u003ctd\u003e~380 \/ 100,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy ↓\u003c\/td\u003e\n\u003ctd\u003e~18% (2021–2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 ↓\u003c\/td\u003e\n\u003ctd\u003e~22% (2021–2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Meliá Hotels capturing customer segments, channels, value propositions, revenue streams, key resources, activities, partnerships, cost structure, and customer relationships aligned with real-world operations and growth strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Meliá Hotels' business model with editable cells to map assets, partnerships, and revenue streams for rapid strategy alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMeliá manages a global portfolio from luxury Gran Meliá to lifestyle ME and ZEL, enforcing uniform marketing and quality controls across 40+ countries to protect brand standards; in 2024 brand-led room revenue premium averaged ~15% versus unbranded peers and brand loyalty raised repeat-booking rates to 38% (2024), supporting higher ADRs and RevPAR growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous development of Meliá.com and the mobile app drives direct bookings and cuts distribution costs; direct channels rose to 42% of group bookings in 2024, saving an estimated €60m in OTA commissions that year. By late 2025 Meliá is deploying AI-driven personalization (recommendation engines, dynamic offers) to boost conversion and capture first-party data for targeted marketing and lower commission dependency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality Service Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe day-to-day management of rooms, dining, and wellness facilities is Meliá Hotels International’s operational backbone, driving direct revenue—rooms avg. RevPAR €78 in 2024 and F\u0026amp;B contributed ~28% of total revenue in 2024. Staff training and service protocols aim to keep guest satisfaction high (Net Promoter Score ~35 in 2024), which boosts repeat stays and lifts group occupancy in urban and resort portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Program Administration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging the MeliáRewards ecosystem tracks points, tiers, and exclusive offers for \u0026gt;7 million members (2024), driving repeat bookings that account for ~35% of direct revenue and feeding BI with stay, channel, and spend data for targeted upsell across 380+ hotels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e7M+ members (2024)\u003c\/li\u003e\n\u003cli\u003e~35% direct revenue from repeat guests\u003c\/li\u003e\n\u003cli\u003eTiered benefits increase ARPC (avg revenue per customer) by ~18%\u003c\/li\u003e\n\u003cli\u003eEnables cross-sell across 380+ properties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Portfolio Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic portfolio expansion focuses on signing new management and franchise contracts to drive growth in Meliá’s asset-light model; in 2024 Meliá added about 6,500 rooms under management, boosting its pipeline to ~40,000 rooms across 2025–2027.\u003c\/p\u003e\n\u003cp\u003eThe company targets the Mediterranean and Southeast Asia to diversify risk and tap rising demand, aiming to raise international revenue share from ~62% in 2023 to \u0026gt;65% by 2026 and expand global market share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,500 rooms added in 2024\u003c\/li\u003e\n\u003cli\u003e~40,000-room pipeline for 2025–2027\u003c\/li\u003e\n\u003cli\u003eInternational revenue ~62% (2023), target \u0026gt;65% by 2026\u003c\/li\u003e\n\u003cli\u003eFocus regions: Mediterranean, Southeast Asia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliá scales direct bookings, loyalty \u0026amp; pipeline—€78 RevPAR, €60m OTA savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMeliá runs brand-led ops (Gran Meliá to ZEL) across 380+ hotels, boosting ADR\/RevPAR (2024 RevPAR €78; brand premium ~15%) and loyalty (7M members, 35% direct revenue, repeat-booking 38%); direct channels hit 42% in 2024, saving ~€60m OTA fees; 6,500 rooms added in 2024, ~40,000-room pipeline (2025–27), target \u0026gt;65% international revenue by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR\u003c\/td\u003e\n\u003ctd\u003e€78 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand premium vs unbranded\u003c\/td\u003e\n\u003ctd\u003e~15% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect bookings\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA savings\u003c\/td\u003e\n\u003ctd\u003e~€60m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeliáRewards\u003c\/td\u003e\n\u003ctd\u003e7M members (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRooms added\u003c\/td\u003e\n\u003ctd\u003e6,500 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline\u003c\/td\u003e\n\u003ctd\u003e~40,000 rooms (2025–27)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue\u003c\/td\u003e\n\u003ctd\u003e~62% (2023) → target \u0026gt;65% (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the actual Meliá Hotels Business Model Canvas you’ll receive—no mockup or sample—so what you see is the real, editable deliverable.\u003c\/p\u003e\n\u003cp\u003eUpon purchase you’ll download this exact file with all sections included, formatted and ready for editing, presenting, or sharing in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749769425273,"sku":"meliahotelsinternational-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/meliahotelsinternational-business-model-canvas.png?v=1772218207","url":"https:\/\/growthsharematrix.com\/products\/meliahotelsinternational-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}