{"product_id":"meliahotelsinternational-marketing-mix","title":"Meliá Hotels Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMeliá Hotels blends premium product offerings with segmented pricing, smart global distribution, and targeted promotions to sustain its hospitality leadership—this preview highlights the strategy but only scratches the surface.\u003c\/p\u003e\n\u003cp\u003eGet the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to see detailed product positioning, pricing architecture, channel strategy, and promotional tactics you can apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Multi-Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMeliá operates a multi-brand portfolio—Gran Meliá (ultra-luxury), ME by Meliá (design-led urban) and Zel by Meliá (lifestyle, co-created with Rafael Nadal)—covering \u0026gt;40 markets and 350+ hotels as of Dec 2025, driving occupancy across segments: 2024 group RevPAR €69.8 (+8% y\/y) and a 2025 pipeline of ~50 properties, enabling targeted pricing, tailored promotions, and strong geographic penetration across Europe, Latin America and Asia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium MICE and Business Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMeliá’s Premium MICE and Business Services in 2025 deliver 15,000+ m² of meeting space across key properties, with 98% hybrid-ready rooms using 4K AV and 5G connectivity and flexible coworking hubs averaging 120 desks per site.\u003c\/p\u003e\n\u003cp\u003eSpecialized event teams handled 1,200 corporate events in 2024, boosting average ADR by 18% for MICE guests; bleisure packages raised length of stay from 2.1 to 3.4 nights, improving RevPAR by 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Eco-Conscious Accommodations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMeliá’s sustainable accommodations respond to 2025 demand: 62% of global travelers prefer eco-friendly stays, so Meliá offers carbon-neutral bookings and 48 properties certified by EarthCheck, BREEAM, or LEED as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eThe company applies circular economy practices—zero-waste targets, on-site composting, and 35% local-sourced amenities—reducing operating waste by 27% year-over-year in 2024–25.\u003c\/p\u003e\n\u003cp\u003eThese eco-features lower utility costs ~8% per property and improve RevPAR resilience; they attract ESG-focused institutional capital, with 22% of 2025 new investments citing sustainability as primary driver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Digital Guest Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnhanced Digital Guest Experience: Meliá Hotels augments stays with a digital ecosystem—contactless check-in, mobile room keys, and AI concierge—driving a 12% rise in direct bookings in 2024 and reducing check-in time by 70%.\u003c\/p\u003e\n\u003cp\u003eGuests personalize via the Meliá app—control room temp, lighting, and book local experiences in real time; 38% of loyalty members used app-based room controls in 2024.\u003c\/p\u003e\n\u003cp\u003eThis tech layer boosts operational efficiency—estimated 8% cost savings in front-desk labor—and delivers the seamless service expected in modern luxury.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% increase in direct bookings (2024)\u003c\/li\u003e\n\u003cli\u003e70% faster check-in\u003c\/li\u003e\n\u003cli\u003e38% loyalty app usage for room controls (2024)\u003c\/li\u003e\n\u003cli\u003e8% front-desk labor cost savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGastronomy and Lifestyle Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMeliá pivoted to lifestyle hospitality by partnering with chefs and brands (e.g., Dani García, Nobu) to deliver premium F\u0026amp;B, raising average F\u0026amp;B spend per occupied room by ~22% in 2024 and boosting total ancillary revenue to 18% of RevPAR in 2024.\u003c\/p\u003e\n\u003cp\u003eHotels act as social hubs—beach clubs, wellness retreats, curated local experiences—lifting direct bookings and increasing length of stay by ~0.6 nights on average in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+22% avg F\u0026amp;B spend per occupied room (2024)\u003c\/li\u003e\n\u003cli\u003eAncillary revenue = 18% of RevPAR (2024)\u003c\/li\u003e\n\u003cli\u003eLength of stay +0.6 nights (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliá’s 350+ hotels, €69.8 RevPAR (+8%)—ancillaries, F\u0026amp;B \u0026amp; eco-focus fuel resilience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMeliá’s multi-brand product mix (350+ hotels, 40+ markets, 2025 pipeline ~50) drives segment RevPAR resilience: 2024 group RevPAR €69.8 (+8%), MICE ADR +18%, F\u0026amp;B spend +22%, ancillary =18% RevPAR, 48 certified green properties, 62% eco-demand, 12% direct bookings via app (2024), 8% front-desk cost savings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\/markets\u003c\/td\u003e\n\u003ctd\u003e350+\/40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline\u003c\/td\u003e\n\u003ctd\u003e~50 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup RevPAR\u003c\/td\u003e\n\u003ctd\u003e€69.8 (2024,+8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B spend\u003c\/td\u003e\n\u003ctd\u003e+22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Meliá Hotels’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Meliá Hotels' 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Mediterranean and Caribbean Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMeliá Hotels holds about 35% of its 380+ resorts in Mediterranean and Caribbean coasts, anchoring revenue: in 2024 these regions contributed ~48% of group RevPAR (revenue per available room) and ~46% of total room revenue, fueled by 18 million annual arrivals to the Mediterranean and 29 million to Caribbean markets in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into High-Growth Asian Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMeliá has expanded in Southeast Asia—Vietnam, Thailand, Indonesia—adding 42 hotels (7,800 rooms) by Q4 2025 to capture a middle-class travel surge; intra-Asian passenger traffic reached 78% of 2019 levels in 2024, aiding demand recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset-Light Management and Franchise Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMeliá Hotels increasingly uses management and franchise contracts: in 2024 about 78% of its portfolio was under management\/franchise vs 22% owned, up from ~70% in 2020, letting it add 50+ hotels in 2023 while cutting capital expenditure and keeping net debt\/EBITDA at 2.1x (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMeliá channels a growing share of bookings through melia.com and its mobile app, cutting third-party commission costs and boosting direct gross margin—direct sales accounted for about 48% of room revenue in 2024, up from 42% in 2022 (company reporting).\u003c\/p\u003e\n\u003cp\u003ePrioritizing direct channels lets Meliá capture first-party guest data for targeted offers and loyalty upsells, improving RevPAR and ancillary spend per guest; the company reported a 6% YoY increase in direct-booking RevPAR in 2024.\u003c\/p\u003e\n\u003cp\u003eDigital-first distribution rests on secure platforms and smooth UX: Meliá invested €30m in 2023–24 in cybersecurity and app\/website redesigns, lowering checkout abandonment by ~12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~48% of room revenue via melia.com\/app (2024)\u003c\/li\u003e\n\u003cli\u003eDirect-booking RevPAR +6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003e€30m invested in digital\/cybersecurity (2023–24)\u003c\/li\u003e\n\u003cli\u003eCheckout abandonment reduced ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Global Distribution Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMeliá uses an omnichannel distribution mix—OTAs, global distribution systems (GDS like Amadeus and Sabre), and traditional travel partners—to maximize visibility in 2025, driving about 42% of bookings via third-party channels in 2024.\u003c\/p\u003e\n\u003cp\u003eCorporate travel desks and luxury agencies gain full inventory access through GDS integrations; real-time inventory sync and revenue-management systems cut overbooking risk and lifted RevPAR (revenue per available room) by ~6% in 2024 vs 2023.\u003c\/p\u003e\n\u003cp\u003eSophisticated PMS and channel managers (one-platform sync) ensure occupancy optimization and dynamic rate updates across ~380 hotels and 96 countries, reducing manual yield-loss.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% bookings via third-party channels (2024)\u003c\/li\u003e\n\u003cli\u003eRevPAR +6% YoY (2024)\u003c\/li\u003e\n\u003cli\u003e~380 hotels, 96 countries\u003c\/li\u003e\n\u003cli\u003eGDS partners: Amadeus, Sabre; PMS\/channel manager sync\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeliá: Coastal RevPAR strength, Asia push \u0026amp; direct bookings surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMeliá’s place strategy balances coastal resort dominance (35% of 380+ hotels; Mediterranean\/Caribbean ~48% of RevPAR in 2024) with Asia expansion (42 hotels added to Q4 2025). Distribution shifted to 48% direct bookings (melia.com\/app) in 2024, 42% via third parties; management\/franchise 78% of portfolio; €30m digital\/cyber spend (2023–24), RevPAR +6% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\/countries\u003c\/td\u003e\n\u003ctd\u003e~380 \/ 96\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMed\/Car share\u003c\/td\u003e\n\u003ctd\u003e35% hotels; 48% RevPAR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect bookings\u003c\/td\u003e\n\u003ctd\u003e48% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party bookings\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMgmt\/franchise\u003c\/td\u003e\n\u003ctd\u003e78% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital spend\u003c\/td\u003e\n\u003ctd\u003e€30m (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevPAR YoY\u003c\/td\u003e\n\u003ctd\u003e+6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eMeliá Hotels 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Meliá Hotels 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751053767033,"sku":"meliahotelsinternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/meliahotelsinternational-marketing-mix.png?v=1772227291","url":"https:\/\/growthsharematrix.com\/products\/meliahotelsinternational-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}