{"product_id":"michelin-marketing-mix","title":"Michelin Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Michelin Group’s product innovation, premium pricing, global distribution, and targeted promotions create durable competitive advantage—this preview highlights key tactics; the full 4P’s Marketing Mix Analysis delivers a ready-to-use, editable report with data, examples, and strategic recommendations to apply in presentations, benchmarking, or business planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Tire Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMichelin’s specialized tire portfolios span passenger cars, motorcycles, and heavy-duty mining, with OEM and replacement lines driving €27.7bn group revenue in 2024 and a 5% YoY sales increase in industrial segments.\u003c\/p\u003e\n\u003cp\u003eAs of 2025 Michelin leads aviation tires and soil-protecting agricultural solutions, citing a 12% R\u0026amp;D spend growth since 2022 and \u0026gt;20% market share in aircraft tire replacements.\u003c\/p\u003e\n\u003cp\u003eProducts prioritize durability, fuel efficiency (up to 7% rolling-resistance reduction on flagship tires) and safety, supporting fleet TCO (total cost of ownership) cuts and regulatory CO2 goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMichelin Connected Fleet Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMichelin Connected Fleet Solutions bundles telematics, tire-pressure monitoring, and analytics to cut fleet costs and emissions; pilots showed up to 8% fuel savings and a 12% reduction in harsh driving events in 2024 trials across 3,000 vehicles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMichelin Guide and Travel Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Michelin Guide and Travel Services sustain Michelin Group’s premium positioning by linking the brand to culinary and hospitality excellence; the Guide influenced travel choices for an estimated 45 million users in 2024 via print and digital channels. \u003c\/p\u003e\n\u003cp\u003eAs a branding asset, the Guides drive ancillary revenue—Michelin reported 2024 travel-services and licensing revenue of €210 million—while apps and web platforms supply curated recommendations and turn-by-turn navigation used by over 12 million monthly active users. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Tech Materials and Hydrogen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMichelin has moved into high-tech materials and hydrogen via ventures like Symbio (50\/50 JV sold to Stellantis in 2021 but tech partnerships continue), targeting flexible composites and fuel-cell systems to grow non-tire revenue to 25% by 2030 (group target), leveraging €1.2bn R\u0026amp;D spend in 2023 and chemistry expertise to serve aerospace, energy and industrial markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D: €1.2bn (2023)\u003c\/li\u003e\n\u003cli\u003eNon-tire target: 25% of sales by 2030\u003c\/li\u003e\n\u003cli\u003eSymbio: fuel-cell tech for hydrogen mobility\u003c\/li\u003e\n\u003cli\u003eMarkets: aerospace, energy, industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Retreaded Options\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Michelin Remix brand offers professional retreading for truck and earthmover tires, extending tire life by up to 50% and cutting raw rubber use by ~30%, lowering customer CO2e per km by roughly 25% based on 2024 life‑cycle studies.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Remix is a core product line, contributing to Michelin’s 2025 sustainability targets and helping customers meet tighter EU and US regs while reducing material costs and scope 3 emissions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetreads extend life ~50%\u003c\/li\u003e\n\u003cli\u003eRaw rubber use down ~30%\u003c\/li\u003e\n\u003cli\u003eCO2e per km down ~25%\u003c\/li\u003e\n\u003cli\u003eCore to 2025 sustainability mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMichelin: €27.7bn tires today, targeting 25% non‑tire by 2030 with €1.2bn R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMichelin’s product mix centers on premium tires, industrial retreads (Remix), aviation and ag solutions, and connected fleet services; tires drove €27.7bn revenue in 2024 while non-tire targets aim for 25% of sales by 2030, backed by €1.2bn R\u0026amp;D (2023) and efficiency gains (up to 7% lower rolling resistance, retreads extend life ~50%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue (tires)\u003c\/td\u003e\n\u003ctd\u003e€27.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (2023)\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-tire target (2030)\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRolling resistance gain\u003c\/td\u003e\n\u003ctd\u003eup to 7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetread life extension\u003c\/td\u003e\n\u003ctd\u003e~50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Michelin Group’s Product, Price, Place and Promotion strategies—ideal for managers, consultants and marketers needing a complete breakdown of Michelin’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Michelin Group’s 4P marketing insights into a concise, leadership-ready snapshot that’s perfect for presentations, quick alignment, or executive decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail and Franchise Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMichelin runs 2,200+ Euromaster centers in Europe and over 1,000 TGW-branded locations and partner outlets in the US, giving direct retail reach to consumers and fleets as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese owned and franchised points offer maintenance, fitting, and inspections, and accounted for an estimated 18% of Michelin Group’s retail sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Equipment Manufacturer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmichelin keeps long-term oem partnerships with carmakers like stellantis bmw toyota and daimler so its tires are factory-fit in sales made up about of michelin group revenue supporting scale product r consumers who buy replacements often stick the original brand helping capture roughly global replacement market these b2b deals drive high volume sold million sustained visibility lowering per-unit marketing cost preserving dealer influence.\u003e\n\u003c\/pmichelin\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMichelin has grown its direct-to-consumer digital platforms—website and apps—accounting for an estimated 8% of global tire sales in 2024 (≈€800m of €10bn Michelin Tires division revenue), letting customers research, price, and buy online.\u003c\/p\u003e\n\u003cp\u003eThese channels link to 20,000+ local service centers worldwide for booking and installation, creating an omnichannel path that raised online-to-offline conversion by ~25% in 2024.\u003c\/p\u003e\n\u003cp\u003eDirect sales give Michelin first-party data on purchase behavior; pilots in 2024 showed a 15% uplift in repeat purchases when using personalized offers derived from app data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMichelin operates production sites across Europe, North America, and Asia, producing over 170 million tyres annually and cutting global logistics costs by localizing manufacturing close to demand centers.\u003c\/p\u003e\n\u003cp\u003eThis strategy trimmed shipping distances and CO2 emissions; Michelin reported a 12% reduction in logistics-related emissions per tyre between 2019 and 2024 and improved regional fill rates to 95% in 2024.\u003c\/p\u003e\n\u003cp\u003eEfficient supply-chain processes enable faster response to demand swings, lowering inventory days from 48 to 38 days between 2020 and 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e170M tyres\/year global output\u003c\/li\u003e\n\u003cli\u003e12% logistics CO2 reduction (2019–2024)\u003c\/li\u003e\n\u003cli\u003e95% regional fill rate (2024)\u003c\/li\u003e\n\u003cli\u003eInventory days down 10 days (2020–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor niche sectors like aviation, mining, and large-scale agriculture, Michelin uses direct sales teams plus specialized distributors to handle complex, high-value contracts; in 2024 Michelin's B2B industrial sales represented ~12% of group revenue (~€3.3bn of €27.5bn total), reflecting scale.\u003c\/p\u003e\n\u003cp\u003eThese channels supply technical expertise for heavy-duty applications, ensure rapid product availability, and support long-term service agreements—typical contract values range €100k–€5m per fleet deal.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDirect teams for high-touch contracts\u003c\/li\u003e\n\u003cli\u003eSpecialized distributors with technical skills\u003c\/li\u003e\n\u003cli\u003e12% group revenue ~€3.3bn (2024)\u003c\/li\u003e\n\u003cli\u003eTypical contract €100k–€5m\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMichelin: 170M tyres, 3,200+ sites, 20k partners — OEM strength, €4.1bn DTC+B2B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMichelin's place strategy mixes 3,200+ owned\/franchised retail sites (Euromaster, TGW) and 20,000 service partners, 170M tyres\/yr production, 95% regional fill rates, and strong OEM ties (22% revenue, 28% replacement market share in 2024), plus DTC digital sales ~8% (€800m) and B2B industrial sales ~12% (€3.3bn, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites (owned\/franchised)\u003c\/td\u003e\n\u003ctd\u003e3,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService partners\u003c\/td\u003e\n\u003ctd\u003e20,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e170M tyres\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional fill rate\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sales\u003c\/td\u003e\n\u003ctd\u003e8% (~€800m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM revenue share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplacement market share\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B industrial revenue\u003c\/td\u003e\n\u003ctd\u003e12% (~€3.3bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMichelin Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Michelin Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750456701305,"sku":"michelin-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/michelin-marketing-mix.png?v=1772225024","url":"https:\/\/growthsharematrix.com\/products\/michelin-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}