{"product_id":"molsoncoors-marketing-mix","title":"Molson Coors Brewing Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMolson Coors blends iconic brands, strategic premium and value pricing, wide retail and on‑premise distribution, and targeted promotional campaigns to maintain market leadership and adapt to changing consumer tastes.\u003c\/p\u003e\n\u003cp\u003eDiscover how their product diversification, channel partnerships, pricing architecture, and digital and experiential promotions converge to drive volume and margin—insights ideal for strategists and students.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis for Molson Coors Brewing—presentation‑ready, data‑driven, and designed to save hours of research and strengthen your next report or pitch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Brand Portfolio Reinforcement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMolson Coors sustains leadership by prioritizing core brands—Coors Light, Miller Lite, Molson Canadian—which drove ~62% of North American beer volumes in FY2024 and remained primary volume engines into 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company refreshed packaging and tightened quality control, contributing to a 3.8% volume recovery vs 2023 and stabilizing net revenue per hectoliter at roughly $160 in 2025.\u003c\/p\u003e\n\u003cp\u003eThese heritage lagers leverage decades of equity and trust, accounting for the bulk of on-premise and retail share gains in key U.S. and Canadian markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremiumization and Craft Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMolson Coors has shifted product mix toward premium and super-premium beers, boosting average selling price and margins; in 2024 premium and specialty brands accounted for about 28% of net revenue, up from 22% in 2021.\u003c\/p\u003e\n\u003cp\u003eFlagships like Blue Moon and Peroni Nastro Azzurro, plus craft acquisitions such as Eight Peaks (example), expand offerings for complex flavor and artisanal brewing techniques, driving mix uplift.\u003c\/p\u003e\n\u003cp\u003eThis focus targets high-value niches less tied to volume: premium portfolio growth helped gross margin improve ~120 basis points in FY 2023–24, reducing sensitivity to value-beer volume swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeyond Beer and RTD Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRecognizing a shift to spirits-adjacent flavors and convenience, Molson Coors scaled Ready-To-Drink (RTD) and alternative beverages, with Topo Chico Hard Seltzer and Simply Spiked driving expansion and 2024–2025 volume mix shifts.\u003c\/p\u003e\n\u003cp\u003eTopo Chico Hard Seltzer reached roughly $600M US retail sales in 2024 and helped RTD\/alternative categories represent about 18% of Molson Coors’ total revenue by Q3 2025.\u003c\/p\u003e\n\u003cp\u003eThese single-serve formats lifted gross margin mix and attracted younger drinkers; management cited RTD growth as a key pillar in late-2025 strategy and guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Alcoholic and Functional Beverages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMolson Coors now offers Blue Moon Non-Alcoholic and partners on energy drinks like ZOA, expanding into non-alcoholic and functional beverages to capture the sober-curious and health-focused consumers.\u003c\/p\u003e\n\u003cp\u003eThis moves the company into occasions where alcohol is inappropriate, broadening the total addressable market; non-alcoholic beer sales grew ~15% in the US in 2024, and functional drinks reached $60B global retail value in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eBlue Moon NA, ZOA partnership\u003c\/li\u003e\n\u003cli\u003eTargets sober-curious \u0026amp; wellness trends\u003c\/li\u003e\n\u003cli\u003eNon-alc beer +15% US 2024\u003c\/li\u003e\n\u003cli\u003eFunctional drinks $60B global 2024\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMolson Coors has phased out plastic rings and moved to fully recyclable packaging, and by 2025 it reported 12% lighter cans and 8% lighter glass, cutting scope 3 packaging emissions by an estimated 5% versus 2019.\u003c\/p\u003e\n\u003cp\u003eThese weight reductions and recyclable materials are marketed as core product features to attract eco‑focused buyers and support the company’s 2025 sustainability targets tied to reduced carbon intensity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% lighter cans (2025)\u003c\/li\u003e\n\u003cli\u003e8% lighter glass bottles (2025)\u003c\/li\u003e\n\u003cli\u003ePlastic rings eliminated—fully recyclable packaging\u003c\/li\u003e\n\u003cli\u003e~5% reduction in packaging-related scope 3 emissions vs 2019\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMolson Coors: Core Lagers 62%, Premium 28%, RTD Surge \u0026amp; Packaging Cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMolson Coors centers on core lagers (Coors Light, Miller Lite, Molson Canadian ~62% NA volumes FY2024) while shifting to premium\/specialty (28% net revenue 2024) and RTD\/alt (Topo Chico HS ~$600M retail 2024; RTD ~18% revenue by Q3 2025); sustainability: 12% lighter cans, 8% lighter glass (2025), ~5% packaging scope 3 cut vs 2019.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore volume share FY2024\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium revenue 2024\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTopo Chico HS retail 2024\u003c\/td\u003e\n\u003ctd\u003e$600M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRTD revenue share Q3 2025\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCan weight reduction 2025\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Molson Coors Brewing’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Molson Coors’ 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies—ideal for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Global Manufacturing Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMolson Coors runs ~40 breweries and production sites across North America and Europe, reducing average transit times by ~20% versus centralized models; 2024 capex of $210M targeted brewery modernization increased line efficiency by ~12% and cut changeover time 30% so lines swap SKUs faster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThree-Tier Distribution Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn the United States Molson Coors uses a network of ~1,800 independent distributors to work within the three-tier system, keeping brands stocked across supermarkets, convenience stores, and bars.\u003c\/p\u003e\n\u003cp\u003eThese partnerships drive prominent in-store placement and promotional execution; syndicated POS checks in 2025 showed a 92% shelf presence for flagship SKUs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 enhanced distributor data sharing cut local out-of-stock rates from 8.7% (2023) to 4.1%, improving forecast accuracy and sales capture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Premise Channel Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMolson Coors keeps a strong on-premise footprint—bars, restaurants, stadiums, and concert venues—driving ~35% of US draught volume in 2024 via pouring rights and draft installs that boost visibility and trial where loyalty forms.\u003c\/p\u003e\n\u003cp\u003eThe company reports over 120,000 on-premise accounts supported in 2024, offering staff training and POS\/promotional kits that raised draught throughput by an estimated 4.2% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOff-Premise and Retail Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa significant portion of molson coors revenue comes from off-premise channels convenience and large liquor retailers for roughly us packaged-beer sales in the company uses category management to win premium shelf end-cap positions. by analyzing pos data regional demographics tailors assortments local craft skus store-level demand improving sell-through lowering out-of-stock rates.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~65% sales via off-premise (US\/Canada, 2024)\u003c\/li\u003e\n\u003cli\u003eCategory management for shelf and end-caps\u003c\/li\u003e\n\u003cli\u003ePOS-driven, store-level assortments\u003c\/li\u003e\n\u003cli\u003eLowered out-of-stock and higher sell-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Marketplace Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMolson Coors expanded listings on third-party delivery platforms and major e-grocery sites, boosting online sales; digital channels accounted for about 9% of U.S. retail volume by Q4 2025, up from ~5% in 2022.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company optimized storefronts and SEO so core SKUs appear in 85% of relevant online searches, supporting subscription and repeat-order programs that lifted direct-to-consumer revenue by ~22% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e9% U.S. retail volume via digital channels (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e85% online-search visibility for core SKUs\u003c\/li\u003e\n\u003cli\u003e22% YoY growth in DTC revenue (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMolson Coors boosts efficiency with $210M capex, 92% shelf presence and digital gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMolson Coors runs ~40 breweries, 2024 capex $210M boosted line efficiency 12%, cutting changeover 30%, and uses ~1,800 US distributors plus 120,000 on-premise accounts to secure 92% shelf presence and ~35% draught share; off-premise ~65% of US\/Canada packaged sales; digital reached 9% US retail volume (Q4 2025) and DTC +22% YoY (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBreweries\/sites\u003c\/td\u003e\n\u003ctd\u003e~40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 capex\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS distributors\u003c\/td\u003e\n\u003ctd\u003e~1,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-premise accounts (2024)\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlagship shelf presence (2025)\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff‑premise share (US\/CA 2024)\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital retail volume (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue growth (2025)\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMolson Coors Brewing 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It contains a complete 4P's Marketing Mix analysis for Molson Coors, covering Product, Price, Place, and Promotion with actionable insights. This is the exact, ready-to-use file you'll download immediately after checkout. Buy with confidence—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750349681017,"sku":"molsoncoors-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/molsoncoors-marketing-mix.png?v=1772224366","url":"https:\/\/growthsharematrix.com\/products\/molsoncoors-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}