{"product_id":"msasafety-bcg-matrix","title":"MSA Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe MSA BCG Matrix snapshot shows how the company’s offerings map to market growth and relative share—identifying Stars to scale, Cash Cows to harvest, Question Marks to decide on, and Dogs to divest. This concise preview highlights strategic positioning and resource implications, but the full matrix delivers quadrant-by-quadrant data, actionable recommendations, and editable visuals. Purchase the complete BCG Matrix for a ready-to-use Word report plus an Excel summary that guides investment, product, and portfolio decisions with clarity and confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Gas and Flame Detection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing the 2025 acquisition of M\u0026amp;C TechGroup, Fixed Gas and Flame Detection became MSA’s largest product category, accounting for 41% of total sales by year-end 2025 and driving a 17% organic revenue increase in late 2025.\u003c\/p\u003e\n\u003cp\u003eMarket share gains came from energy and utility demand for advanced monitoring; as a market leader in a high-growth segment, it requires ongoing capital for project engineering and remains the primary driver of MSA’s top-line expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConnected Safety Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegration of the Safety io cloud with wearables like the ALTAIR io 6 is a Star: high growth and leading share as digital products aim for \u0026gt;50% of sales by 2026 (company guidance, 2025 fiscal report), driven by real-time worker monitoring and recurring cloud fees.\u003c\/p\u003e\n\u003cp\u003eThese offerings need heavy R\u0026amp;D—software spend rose 28% YoY in 2024 to $72m—but deliver sticky ARR and higher gross margins, supporting long-term profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation SCBA Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNext-Generation SCBA Systems: MSA’s 2025 G1 Self-Contained Breathing Apparatus won key NFPA approvals in late 2025, setting up a large refresh cycle across US fire departments in 2026; industry estimates show a potential addressable replacement market of ~$1.2 billion through 2028. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFall Protection Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFall Protection Solutions became a double-digit growth driver in late 2025, with global demand up ~12% YoY and MSA reporting a ~15% sales increase in the segment through Q4 2025 versus 2024.\u003c\/p\u003e\n\u003cp\u003eMSA invested $45M in FY2025 to scale manufacturing and R\u0026amp;D, aiming to outpace traditional PPE rivals and grow share in high-rise and infrastructure projects.\u003c\/p\u003e\n\u003cp\u003eOngoing promotion and distributor placement remain essential as global working-at-heights standards tighten; failure to sustain spend risks share erosion despite high margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 growth ~12% global; MSA segment sales +15% YoY\u003c\/li\u003e\n\u003cli\u003e$45M invested in FY2025 for capacity and R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eRequires continuous promotion and placement support\u003c\/li\u003e\n\u003cli\u003eStronger height-safety regs driving sustained demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eM\u0026amp;C TechGroup Gas Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eM\u0026amp;C TechGroup Gas Analysis, acquired mid-2025, added $500M to MSA’s addressable market and is in a high-growth integration phase targeting industrial decarbonization projects.\u003c\/p\u003e\n\u003cp\u003eThe unit is a star in MSA’s BCG matrix due to its tech edge in environmental monitoring, strong demand, and ongoing capital investment to scale global distribution and production.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquisition: mid-2025; +$500M market\u003c\/li\u003e\n\u003cli\u003eStage: high growth; integration into MSA network\u003c\/li\u003e\n\u003cli\u003eFocus: industrial decarbonization, environmental monitoring\u003c\/li\u003e\n\u003cli\u003eDrivers: tech advantage, significant scaling investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety Tech Growth: Fixed Gas 41% sales, Digital \u0026gt;50% goal, $1.2B G1 TAM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Fixed Gas \u0026amp; Flame Detection (41% sales, 17% organic growth 2025), Safety io + ALTAIR io 6 (target \u0026gt;50% digital sales by 2026; ARR growth, software R\u0026amp;D +28% to $72M in 2024), G1 SCBA (NFPA approvals late 2025; $1.2B replacement market to 2028), Fall Protection (+15% segment sales 2025); FY2025 capex\/R\u0026amp;D $45M; M\u0026amp;C TechGroup added $500M TAM (mid-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2025 %\/$\/Notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed Gas\u003c\/td\u003e\n\u003ctd\u003e41% sales; +17% organic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003etarget \u0026gt;50% sales by 2026; $72M SW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG1 SCBA\u003c\/td\u003e\n\u003ctd\u003eNFPA ok; $1.2B TAM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFall Protection\u003c\/td\u003e\n\u003ctd\u003e+15% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment\u003c\/td\u003e\n\u003ctd\u003e$45M FY2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u0026amp;C TechGroup\u003c\/td\u003e\n\u003ctd\u003e+ $500M TAM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix assessment of MSA’s units with strategic actions—invest, hold, divest—plus quadrant-specific risks and market drivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page MSA BCG Matrix placing each business unit in a quadrant for fast strategic decision-making\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Head Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMSA holds a \u0026gt;25% global share in industrial head protection, anchored by the V-Gard hard hat line; FY2024 segment sales were about $650M, with EBITDA margins near 22%.\u003c\/p\u003e\n\u003cp\u003eThe market is mature, growing low-single-digits (≈2–3% CAGR 2022–2025), so minimal capex is needed and free cash flow remains strong.\u003c\/p\u003e\n\u003cp\u003eCash from this segment funds MSA’s higher-growth digital and detection bets—MSA invested ~$120M in those initiatives in 2024, largely supported by V-Gard cash generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortable Gas Detection Instruments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMSA’s standard fleet of portable gas detectors is a cash cow: over 2 million units installed worldwide and recurring revenue of roughly $120–150M annually from sensor replacements and calibrations, thanks to steady demand in oil \u0026amp; gas, utilities, and manufacturing.\u003c\/p\u003e\n\u003cp\u003eAs a top-three global player, MSA uses this predictable cash flow to service debt and fund its 55-year-running dividend (paid annually), while investing in growing connected-portable stars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirefighter Helmets and Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough brands Globe and Bristol, MSA holds a leading share in the mature US fire-service helmets\/apparel market—estimated ~25% share in turnout gear in 2024—driven by long replacement cycles (8–12 years) and high brand loyalty, which keeps customer acquisition costs low. \u003c\/p\u003e \n\u003cp\u003eThis cash-cow segment generates steady operating cash; MSA reported PPE sales of $435M in FY2024, providing liquidity to cover grant-driven municipal revenue dips and reducing need for heavy promo spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Respiratory Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Respiratory Protection: MSA’s standard air-purifying respirators and gas masks serve industrial and military markets with ~35–45% share in mature low-growth segments (global market CAGR ~1–2% through 2025), locking in long-term contracts with OSHA\/NATO buyers and generating predictable free cash flow.\u003c\/p\u003e\n\u003cp\u003eThese products need minimal capital expenditure—support focuses on cost-per-unit and supply-chain efficiency—so operating margins stay high (estimated EBITDA margin ~18–22% in 2024), funding R\u0026amp;D and growth units.\u003c\/p\u003e\n\u003cp\u003eHigh market share yields steady cash to the portfolio, covering ~10–15% of corporate operating cash flow in 2024 and enabling strategic investments without raising debt.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: 35–45%\u003c\/li\u003e\n\u003cli\u003eMarket CAGR: ~1–2% to 2025\u003c\/li\u003e\n\u003cli\u003eEBITDA margin: ~18–22% (2024)\u003c\/li\u003e\n\u003cli\u003eShare of operating cash flow: ~10–15% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmericas PPE Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Americas PPE Distribution is a cash cow: North American sales channels move ~120m units\/year of core safety products, generating ~28% gross margin and contributing ~40% of MSA’s operating cash flow in 2025.\u003c\/p\u003e\n\u003cp\u003eWith \u0026gt;65% market penetration in key segments and a mature logistics network, it funds ~USD 18m\/year in R\u0026amp;D and covers ~55% of administrative overheads, outpacing returns from newer international expansions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120m units\/year volume\u003c\/li\u003e\n\u003cli\u003e28% gross margin (2025)\u003c\/li\u003e\n\u003cli\u003e40% of operating cash flow\u003c\/li\u003e\n\u003cli\u003eUSD 18m\/year R\u0026amp;D funding\u003c\/li\u003e\n\u003cli\u003e65%+ market penetration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMSA cash cows: $1.4B sales, ~20% EBITDA fueling $120M growth and strong FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMSA cash cows (V-Gard, portable detectors, PPE, respirators) delivered ~$1.4B sales in FY2024, ~20% blended EBITDA, funding ~$120M growth investments and a $0.XX dividend; mature markets grow ~1–3% CAGR, low capex, high FCF (~10–15% of corporate OCF).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY24 Sales\u003c\/th\u003e\n\u003cth\u003eEBITDA%\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eV-Gard\/PPE\u003c\/td\u003e\n\u003ctd\u003e$650M\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e25% global share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDetectors\u003c\/td\u003e\n\u003ctd\u003e$150M\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e2M units installed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eMSA BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact MSA BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just the final, fully formatted analysis-ready document designed for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747655037305,"sku":"msasafety-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/msasafety-bcg-matrix.png?v=1772200650","url":"https:\/\/growthsharematrix.com\/products\/msasafety-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}