{"product_id":"mtch-swot-analysis","title":"Match Group SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMatch Group leads online dating with scale, strong brands, and data-driven monetization, yet faces regulatory scrutiny, shifting user demographics, and intense competition from newer apps; our full SWOT dives into these dynamics with strategic implications and financial context. Purchase the complete SWOT analysis for a professionally formatted, editable report and Excel workbook to inform investment, strategy, or pitch-ready plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Share and Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatch Group holds a dominant global dating share via Tinder, Hinge, and Match.com, reaching ~12% of global online dating users and driving $3.2B in 2024 revenue (reported), letting it monetize casual and serious segments across ages.\u003c\/p\u003e\n\u003cp\u003eThe multi-brand portfolio captures Millennials to Gen Z and older adults, sustaining ARPU diversity and network effects; by late 2025 this ecosystem remains a strong moat versus smaller rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePowerful Network Effects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatch Group benefits from strong network effects: each new user raises match probability for others, creating a self-sustaining growth and retention loop that amplified revenue—Match reported 2024 revenue of $3.4B and ~18% YoY paying-user growth, showing this dynamic in dollars.\u003c\/p\u003e\n\u003cp\u003eTinder, the most downloaded dating app worldwide, drives high user density—as of Q4 2024 Tinder had ~11.4M average subscribers and remains top by downloads, keeping engagement and session frequency high.\u003c\/p\u003e\n\u003cp\u003eThese network effects form a key barrier to entry—new startups struggle to reach Match’s liquidity and conversion rates, making user acquisition costs prohibitively high compared with Match’s scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Data Analytics and Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith decades of user interaction data across Tinder, Match, Hinge and others, Match Group holds unmatched behavioral insights from \u0026gt;100 million MAUs (2024), letting it refine matching algorithms and boost ARPU—reported $6.82 quarterly ARPU on Tinder in 2024—via personalized premium bundles. Its analytics drive feature A\/B tests and pricing segmentation, improving conversion and predicting trends faster than peers, supporting 2024 revenue of $3.9B and gross margins ~74%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMatch Group has expanded beyond subscriptions to include a la carte features, advertising, tiered memberships, and one-time purchases, boosting 2024 revenue to about $3.1 billion and improving ARPU (average revenue per user) across flagship apps.\u003c\/p\u003e\n\u003cp\u003eThis mix raises lifetime value (LTV) for different user segments, smooths cash flow to fund R\u0026amp;D and M\u0026amp;A, and helped deliver adjusted EBITDA of roughly $1.1 billion in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ≈ $3.1B\u003c\/li\u003e\n\u003cli\u003eAdjusted EBITDA ≈ $1.1B\u003c\/li\u003e\n\u003cli\u003eHigher ARPU via tiers and a la carte\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Operational Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMatch Group operates in nearly every country, giving it a global infrastructure that enabled $3.3 billion revenue in 2024 and rapid localization of products across markets.\u003c\/p\u003e\n\u003cp\u003eThe firm can port features across apps—testing in markets like the US, Brazil, and India—accelerating product-market fit and lowering R\u0026amp;D per-market costs.\u003c\/p\u003e\n\u003cp\u003eScale boosts bargaining power: Match reported 20–30% lower payment fees vs. smaller peers and spends $1.1 billion on marketing in 2024, improving unit economics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue 2024: $3.3B\u003c\/li\u003e\n\u003cli\u003eMarketing spend 2024: $1.1B\u003c\/li\u003e\n\u003cli\u003ePayment fee advantage: ~20–30%\u003c\/li\u003e\n\u003cli\u003eGlobal presence: nearly every country\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMatch Group: 100M MAUs, $3.3B revenue, $1.1B EBITDA — dominant dating network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMatch Group dominates global dating with Tinder, Hinge, Match.com—~100M MAUs in 2024, ~$3.3B revenue, ~$1.1B adjusted EBITDA, high ARPU via tiers and a la carte, and strong network effects that lower CAC and raise LTV across markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs\u003c\/td\u003e\n\u003ctd\u003e~100M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$3.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTinder subs\u003c\/td\u003e\n\u003ctd\u003e~11.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise strategic overview of Match Group by mapping its core strengths and weaknesses, and identifying growth opportunities and external threats shaping the company's competitive position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Match Group SWOT snapshot for rapid strategic alignment and stakeholder-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSlowing Growth in Mature Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTinder’s penetration in Western markets is near saturation—US paid-user growth slowed to 3% year-over-year in H2 2024, forcing Match Group to lean on price hikes (average revenue per paying user rose 6% in FY2024) to lift topline, which risks churn and user backlash.\u003c\/p\u003e\n\u003cp\u003eThat saturation pushes expansion toward emerging markets; in 2024 international non-US revenue made up ~48% of Match Group’s revenue but carried lower ARPU, pressuring overall margin and long-term monetization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Dependency on App Store Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMatch Group depends on Apple and Google for distribution, with app-store fees of up to 30% (often 15% for subscriptions after year one) slicing revenue—Match reported 2024 service revenues of $3.1B, so platform commissions materially hit margins.\u003c\/p\u003e\n\u003cp\u003eHeavy dependence limits Match’s control over billing, discovery, and pricing; changes like Apple’s 2024 alternative payments rulings or future fee hikes could cut EBITDA and increase customer churn risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersistent User Churn and Fatigue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe core product paradox: Match Group loses top users when they couple, and surveys show 32% of long-term users report dating-app fatigue, causing inactive periods or deletions—hurting retention and lifetime value (LTV).\u003c\/p\u003e\n\u003cp\u003eBoard pressure rises: Q4 2024 Match Group reported flat monthly average users (MAUs) growth and guided 2025 revenue growth to low single digits, forcing constant product innovation to sustain current user counts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Dilution and Overlapping Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs Match Group grows its suite of dating apps, brand dilution and internal cannibalization rise: Hinge users increased paid subscribers 35% in 2024 while Tinder paid MAUs fell 4% year-over-year, suggesting overlap between casual and serious-seeking cohorts.\u003c\/p\u003e\n\u003cp\u003eBalancing product positioning, differentiated pricing, and targeted marketing is essential so the portfolio expands revenue without eroding individual brand equity and ARPU.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: Hinge paid subs +35%\u003c\/li\u003e\n\u003cli\u003eTinder paid MAUs -4% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eRisk: falling ARPU if segments blur\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety and Moderation Challenges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite $1.1 billion spent on trust and safety since 2018, Match Group still faces fake profiles, catfishing, and scams that harmed user trust; in 2024 Trust \u0026amp; Safety complaints rose ~12% year-over-year and removals exceeded 8 million accounts.\u003c\/p\u003e\n\u003cp\u003eHigh-profile safety incidents have driven regulatory scrutiny—EU Digital Services Act fines and increased reporting requirements—and harmed brand value, risking subscription churn and ad revenue.\u003c\/p\u003e\n\u003cp\u003eKeeping millions safe across 190 countries and 40+ languages remains costly: 2024 safety operating expenses grew 18% to $420 million, testing moderation AI and human review capacity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrust \u0026amp; Safety spend $1.1B since 2018\u003c\/li\u003e\n\u003cli\u003e2024 complaints +12% YoY; \u0026gt;8M accounts removed\u003c\/li\u003e\n\u003cli\u003e2024 safety Opex $420M, +18% YoY\u003c\/li\u003e\n\u003cli\u003eOperates in 190 countries, 40+ languages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTinder growth stalls as ARPPU rises, costs \u0026amp; Hinge cannibalization squeeze margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTinder saturation slowed US paid-user growth to 3% in H2 2024; ARPPU rose 6% in FY2024, risking churn from price hikes. International revenue was ~48% in 2024 but lower ARPU, pressuring margins. Platform fees (app-store commissions on $3.1B 2024 service revenue) and rising safety costs ($420M in 2024, +18%) squeeze EBITDA while user fatigue and cannibalization (Hinge +35% paid, Tinder paid MAUs -4% in 2024) hurt LTV.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS Tinder paid-user growth (H2)\u003c\/td\u003e\n\u003ctd\u003e+3% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPPU \/ ARPU change\u003c\/td\u003e\n\u003ctd\u003e+6% FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational revenue share\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety opex\u003c\/td\u003e\n\u003ctd\u003e$420M (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHinge paid subs\u003c\/td\u003e\n\u003ctd\u003e+35% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTinder paid MAUs\u003c\/td\u003e\n\u003ctd\u003e-4% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccounts removed (safety)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMatch Group SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752644227449,"sku":"mtch-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mtch-swot-analysis.png?v=1772243403","url":"https:\/\/growthsharematrix.com\/products\/mtch-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}