{"product_id":"mullen-group-business-model-canvas","title":"Mullen Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMullen Group Business Model Canvas: Asset-Light Logistics \u0026amp; Strategic Growth Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Mullen Group’s business model—this concise Business Model Canvas unpacks how the company creates value through asset-light logistics, diversified service lines, and strategic partnerships; ideal for investors, strategists, and founders seeking actionable insights. Download the complete Word\/Excel canvas to explore customer segments, revenue streams, cost drivers, and growth levers in a ready-to-use format.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOriginal Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMullen Group keeps strategic OEM ties with major truck and trailer makers to refresh a 3,200+ power-unit fleet (2024), securing preferential pricing and priority access to EV and hydrogen models as pilot programs roll out; these partnerships cut lead times by an estimated 20–30% and helped limit 2024 downtime to under 2% through steady equipment pipelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Energy Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with national fuel providers cut Mullen Group’s largest variable—fuel—through bulk contracts and hedges covering ~60–70% of fleet consumption; in 2024 fuel accounted for roughly 18% of operating costs for comparable LTL carriers, so these deals target cost volatility. As Mullen shifts to low‑carbon fuels and EVs, partnerships now include biofuel suppliers and charging network vendors to support a gradual 20–30% fleet energy transition by 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Business Unit Leaders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe decentralized model depends on entrepreneurial leaders in each subsidiary; Mullen Group (TSX: MTL) provided CAD 120m in capital allocations and held consolidated net debt of CAD 700m as of FY2024, offering strategic oversight while local managers drive growth and retain specialized market knowledge, which helped those units deliver a 7.2% segment revenue CAGR from 2021–2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Logistics Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborating with third-party logistics (3PL) firms lets Mullen Group extend service beyond its 1,300+ trucks and 70+ terminals (2024), filling gaps where it lacks dense terminal presence and enabling seamless transcontinental moves.\u003c\/p\u003e\n\u003cp\u003eThis network effect boosts customer value—Mullen reported 2024 revenue C$1.03B and uses 3PL links to lower empty miles and improve on-time delivery across Western Canada and cross-border lanes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExtend reach beyond asset base\u003c\/li\u003e\n\u003cli\u003eFill regional gaps in terminal coverage\u003c\/li\u003e\n\u003cli\u003eReduce empty miles, raise utilization\u003c\/li\u003e\n\u003cli\u003eSupport cross-border, transcontinental lanes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Software Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with telematics, electronic logging device (ELD), and logistics software vendors give Mullen Group real-time tracking, route optimization, and safety monitoring across its 3,700+ power units (2025 fleet count), cutting fuel and idle time by an estimated 6–9% and lowering CSA safety scores.\u003c\/p\u003e\n\u003cp\u003eContinuous software integration keeps Mullen compliant with evolving hours-of-service and emissions rules and meets shippers’ demand for transparency—customer portal uptime targets often exceed 99.5% after vendor upgrades.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: telematics on 100% of tractors\u003c\/li\u003e\n\u003cli\u003eELD compliance: 24\/7 log availability\u003c\/li\u003e\n\u003cli\u003eRoute optimization: 6–9% fuel\/idle reduction\u003c\/li\u003e\n\u003cli\u003eSafety monitoring: improved CSA metrics\u003c\/li\u003e\n\u003cli\u003eTransparency: \u0026gt;99.5% portal uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMullen Group: 3,700‑unit fleet, \u0026lt;2% downtime, 65% fuel hedge, 7.2% CAGR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMullen Group leverages OEMs, fuel suppliers, 3PLs, and telematics vendors to keep a 3,700 power‑unit fleet (2025), cut downtime to \u0026lt;2%, hedge ~65% of fuel use, and achieve 7.2% segment revenue CAGR (2021–24); these partnerships target a 20–30% low‑carbon fleet transition by 2030 and ~6–9% fuel\/idle savings from telematics.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e3,700 units (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eC$1.03B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel hedge\u003c\/td\u003e\n\u003ctd\u003e~65% consumption\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSegment CAGR\u003c\/td\u003e\n\u003ctd\u003e7.2% (2021–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel\/idle savings\u003c\/td\u003e\n\u003ctd\u003e6–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003eCAD 700m (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Mullen Group outlining customer segments, value propositions, channels, key partners, resources, activities, cost structure, and revenue streams, reflecting real-world logistics and transportation operations and strategic growth plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise one-page Business Model Canvas for Mullen Group that condenses logistics strategy and operations into editable cells, saving hours of setup and enabling fast team collaboration and board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreight Transportation and Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMullen Group moves goods across North America via LTL (less-than-truckload) and TL (truckload), handling 2024 revenues of CA$1.06bn with energy and construction specialized hauling that needs heavy equipment and escort services; dedicated fleets and terminals support precise coordination. Rigorous scheduling and route optimization cut empty miles—fleet utilization reached ~78% in 2024—boosting on-time delivery and cost efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Warehouse Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMullen Group operates 1.2 million sq ft of warehouse space across Canada and the US, offering cross-docking, order fulfillment, and distribution that integrate with customers’ ERP systems; in 2024 logistics revenue contributed roughly C$150M, helping reduce client supply-chain lead times by up to 30% and enabling end-to-end flow from storage to final delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Business Acquisitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCorporate office targets acquisitions of high-performing transport and logistics firms to scale fast; since 2019 Mullen Group (Mullen Group Ltd., TSX: MTL) completed 12+ acquisitions through 2024, adding ~25% revenue growth cumulatively and expanding into 3 new provinces and 2 US states.\u003c\/p\u003e\n\u003cp\u003eIntegration keeps local culture while providing capital, centralized HR, and fleet investment—average post-acquisition capex per deal was CAD 4.2M in 2023–2024 to upgrade fleets and IT.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFleet Maintenance and Safety Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpensuring safety and reliability across mullen group fleet estimate is daily work: scheduled mechanical inspections telematics adas upgrades plus quarterly driver training cut incidents incident rate fell from\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e~3,600 vehicles under maintenance\u003c\/li\u003e\u003cli\u003eQuarterly driver training programs\u003c\/li\u003e\u003cli\u003eTelematics\/ADAS upgrades company-wide\u003c\/li\u003e\u003cli\u003e18% reduction in incident rate (2021–2024)\u003c\/li\u003e\n\u003c\/pensuring\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Digital Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMullen Group uses operational data to cut fuel use and raise load factors, improving operating margin; in 2024 route optimization cut fuel per mile by ~4% and raised load factors toward 78% company-wide.\u003c\/p\u003e\n\u003cp\u003eManagement uses internal analytics to set dynamic pricing, prioritize denser routes, and guide capex—70% of 2024 tractor purchases targeted high-utilization lanes to protect margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e4% fuel\/mile reduction (2024)\u003c\/li\u003e\n\u003cli\u003e78% load factor (2024)\u003c\/li\u003e\n\u003cli\u003e70% capex to high-density lanes (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMullen Group: CA$1.06B carrier boosts fleet efficiency, 25% growth via 12+ M\u0026amp;A\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMullen Group runs LTL\/TL freight, specialized heavy-haul and dedicated fleets—2024 revenue CA$1.06bn, fleet ~3,600, utilization ~78%, logistics revenue ~CA$150M; route optimization cut fuel\/mile 4% and incidents down 18% (2021–2024). Corporate M\u0026amp;A added 12+ deals since 2019, ~25% cumulative revenue growth; average post-acquisition capex CA$4.2M (2023–2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eCA$1.06bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics revenue\u003c\/td\u003e\n\u003ctd\u003eCA$150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet size\u003c\/td\u003e\n\u003ctd\u003e~3,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel\/mile reduction\u003c\/td\u003e\n\u003ctd\u003e4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIncident reduction (2021–24)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisitions (since 2019)\u003c\/td\u003e\n\u003ctd\u003e12+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg post-acq capex\u003c\/td\u003e\n\u003ctd\u003eCA$4.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Mullen Group Business Model Canvas shown here is the actual deliverable—not a mockup—and reflects the same content and structure you will receive after purchase; no extras or missing sections. Upon completing your order you’ll instantly get this exact file, ready-to-edit and professionally formatted in Word and Excel. Trust that what you preview is what you’ll download and use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749764936057,"sku":"mullen-group-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mullen-group-business-model-canvas.png?v=1772218112","url":"https:\/\/growthsharematrix.com\/products\/mullen-group-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}