{"product_id":"murphyusa-bcg-matrix","title":"Murphy USA Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMurphy USA’s BCG Matrix preview highlights its high-traffic retail fuels as potential Cash Cows and emerging convenience services that may sit in the Question Mark quadrant amid evolving consumer habits; some legacy offerings risk becoming Dogs without strategic reinvestment. This snapshot reveals where market share and growth tensions lie and why resource allocation decisions matter now. Purchase the full BCG Matrix for a complete quadrant-by-quadrant breakdown, data-backed recommendations, and ready-to-use Word and Excel deliverables to guide your next moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuickChek Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe QuickChek acquisition has shifted Murphy USA into a high-growth fresh-food and premium convenience player, with ~220 acquired sites and plan to open 40–60 net stores\/year across NY, NJ, CT and PA in 2024–25.\u003c\/p\u003e\n\u003cp\u003eQuickChek sites are taking 8–12% local market share in food-to-go formats where category growth runs ~6–8% CAGR (2022–25); same-store food sales rose ~15% Y\/Y in 2024.\u003c\/p\u003e\n\u003cp\u003eMurphy is reinvesting heavily: ~$250–300M allocated 2024–26 for store conversions, kitchen upgrades, and supply-chain capacity to scale QuickChek against top-tier rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Murphy USA has installed ~450 high-speed EV chargers across 120 sites, targeting highway and retail corridors to seize an EV market growing 24% year-on-year (2024–25) in the US; this makes the segment a BCG Stars candidate due to rapid market growth and strong placement.\u003c\/p\u003e\n\u003cp\u003eCapital spend reached $160 million through Q3 2025, squeezing near-term margins but aiming for ~$12–18k annual revenue per site by 2027 based on 40–60 sessions\/day and $0.35\/kWh average yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy Drive Rewards Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy Drive Rewards is a high-growth digital asset: active users rose 42% y\/y to 3.4 million in FY2025, lifting retail-data revenue share to ~18% of Murphy USA’s non-fuel sales and pushing it into the Stars quadrant of the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eThe platform delivers personalized promos that increase visit frequency by 12% and basket size by 8% among users aged 18–34, outpacing non-members.\u003c\/p\u003e\n\u003cp\u003eOngoing capex of ~$25–30 million\/year for app and analytics is required to defend market share versus larger retail loyalty programs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew-to-Industry Large Format Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA is rolling out 2,800-sq-ft large format stores that stock higher-margin merchandise versus kiosk fuel sites; management projects these stores to drive same-store merchandising sales lift of ~25% and contribute to mid-single-digit systemwide CAGR through 2028.\u003c\/p\u003e\n\u003cp\u003eThese builds target fast-growing suburban corridors—markets with 2024–25 population growth rates of 1.2–2.5%—and are gaining share from convenience rivals, while upfront construction costs average ~$1.2–1.5M per site.\u003c\/p\u003e\n\u003cp\u003eCapital intensity is high: new-format rollout consumed $180M in net capex in FY2024, yet company guidance sees payback in 4–6 years driven by $0.5–0.8M incremental annual revenue per store.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher-margin assortment -\u0026gt; ~25% merchandising sales lift\u003c\/li\u003e\n\u003cli\u003eTarget suburbs with 1.2–2.5% pop growth\u003c\/li\u003e\n\u003cli\u003eConstruction ~$1.2–1.5M per store\u003c\/li\u003e\n\u003cli\u003eFY2024 capex ~$180M; payback 4–6 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Tobacco and Nicotine Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePremium Tobacco and Nicotine Alternatives: growth offsetting cigarette declines; global e-cigarette market hit US$22.1B in 2024, projected 6.8% CAGR to 2030—Murphy USA captures ~18% share in premium nicotine within its stores thanks to high-volume outlets and EDLP pricing.\u003c\/p\u003e\n\u003cp\u003eSegment needs active promotion, tighter inventory turnover (target 8–10x\/year) and compliance spend up 12% YoY to manage shifting preferences and regulation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size 2024: US$22.1B; CAGR 6.8% to 2030\u003c\/li\u003e\n\u003cli\u003eMurphy USA share: ~18% in-store premium nicotine\u003c\/li\u003e\n\u003cli\u003eInventory target: 8–10 turns\/year\u003c\/li\u003e\n\u003cli\u003eCompliance\/marketing spend rise: +12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA growth surge: QuickChek expansion, 450 EV chargers \u0026amp; 3.4M rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA Stars: QuickChek expansion (220 sites, 40–60\/yr) + ~450 EV chargers (2025) + Drive Rewards (3.4M users, +42% y\/y) + large-format rollouts (FY2024 capex $180M, $1.2–1.5M\/site) drive high growth; capex 2024–26 ~$250–300M; target site revenue $12–18k\/yr (2027). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuickChek sites\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e~450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDrive Rewards users\u003c\/td\u003e\n\u003ctd\u003e3.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024–26 capex\u003c\/td\u003e\n\u003ctd\u003e$250–300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Murphy USA: strategic placement of fueling, convenience and wholesale units with investment, hold, or divest guidance per quadrant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Murphy USA units in quadrants for quick strategy decisions and executive-ready sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Cost Fuel Retail Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core business of selling high-volume, low-cost gasoline at Murphy USA remains the primary cash generator in a mature U.S. market, with ~1,500 sites and average station throughput around 4.2M gallons\/year as of 2025.\u003c\/p\u003e\n\u003cp\u003eSites near Walmart give Murphy USA a dominant presence—roughly 30% share of fuel volume in co-located markets—producing steady cash flow with little marketing spend.\u003c\/p\u003e\n\u003cp\u003eThis cash funds dividends (2025 payout $0.92\/share), $300M+ in buybacks YTD 2025, and bankrolls selective convenience-store and EV charging expansion into growth quadrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWalmart Partnership Synergy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-standing Murphy USA partnership with Walmart, with 1,500+ co-located sites as of Dec 31, 2025, yields a dominant share in the discount fuel segment and a steady built-in customer base driving same-store fuel volumes near industry-leading levels.\u003c\/p\u003e\n\u003cp\u003eThis mature model needs minimal capex—Murphy USA reported capital expenditures of $125 million in FY 2024—keeping unit economics strong and operating margins resilient.\u003c\/p\u003e\n\u003cp\u003eConsistent cash flow from these sites underpinned Murphy USA’s ability to cover interest and debt, supporting a net leverage target around 2.5x and reliable free cash flow for corporate needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s private-label snacks, drinks, and auto products hold a high, stable market share across ~1,600 stores, delivering gross margins ~20–25% vs national brands at ~10–15% (2025 company data), making them classic cash cows in the mature convenience segment.\u003c\/p\u003e\n\u003cp\u003eThese SKUs generated roughly $220 million in annual sales and $44–55 million in gross profit in 2024, funding store operations and fueling store-level returns with minimal incremental capex.\u003c\/p\u003e\n\u003cp\u003eSupply-chain upkeep is routine—inventory turnover ~12x\/year—so cash flow is predictably high and reinvestable into promotions, store remodels, or debt reduction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Tobacco Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite flat industry demand, Murphy USA remains among the largest US cigarette retailers, holding an estimated ~10–12% retail market share and generating roughly $1.1–1.3 billion in annual tobacco-related gross profit in 2024.\u003c\/p\u003e\n\u003cp\u003eAs a classic cash cow, tobacco sales produce high, steady cash flow with near-zero growth, funding Murphy USA’s push into food service and EV charging—Murphy spent about $300–400 million from operating cash flow on non-fuel initiatives in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~10–12%\u003c\/li\u003e\n\u003cli\u003eTobacco gross profit ~$1.1–1.3B (2024)\u003c\/li\u003e\n\u003cli\u003eLow growth, high cash flow\u003c\/li\u003e\n\u003cli\u003e~$300–400M redirected to food service\/EV (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Supply Chain and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurphy USA’s proprietary fuel supply chain and midstream assets drove 2024 adjusted EBITDA margin about 12.5%, roughly 250 basis points above retail peers, letting the company convert sales into cash more efficiently in a mature gasoline market.\u003c\/p\u003e\n\u003cp\u003eThe integrated logistics network is a market leader in throughput and turn times, giving a per-gallon cost advantage that flows straight to free cash flow; upkeep needs are mostly incremental capex under $100 million annually (2024 capex $92m).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher EBITDA margin: ~12.5% (2024)\u003c\/li\u003e\n\u003cli\u003eCapex to maintain network: ~$92m (2024)\u003c\/li\u003e\n\u003cli\u003ePer-gallon cost edge: ~2–3¢ vs peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: High‑margin fuel \u0026amp; c‑store cash flow—steady payouts, EV\/food growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s fuel and convenience network (≈1,600 sites) delivers steady high-margin cash flow: 2024 capex $125M, adjusted EBITDA margin ~12.5%, fuel throughput ~4.2M gal\/site, private-label gross margin 20–25%, tobacco gross profit $1.1–1.3B; 2025 dividend $0.92\/share and $300M+ buybacks YTD fund growth into EV\/food.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e~1,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput\u003c\/td\u003e\n\u003ctd\u003e4.2M gal\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e12.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024)\u003c\/td\u003e\n\u003ctd\u003e$125M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTobacco GP (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1–1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eMurphy USA BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Murphy USA BCG Matrix report you’ll receive after purchase—no watermarks, no demo content, just the fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748605211001,"sku":"murphyusa-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/murphyusa-bcg-matrix.png?v=1772209771","url":"https:\/\/growthsharematrix.com\/products\/murphyusa-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}