{"product_id":"murphyusa-business-model-canvas","title":"Murphy USA Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Murphy USA’s business model—this concise Business Model Canvas uncovers how the company delivers convenience, leverages fuel supply partnerships, and monetizes forecourt services to drive margins and growth.\u003c\/p\u003e\n\u003cp\u003eIdeal for investors, consultants, and entrepreneurs, the full downloadable canvas breaks down customer segments, revenue streams, cost drivers, and competitive advantages into actionable insights you can apply immediately.\u003c\/p\u003e\n\u003cp\u003ePurchase the complete Word and Excel files to access company-specific analysis, strategic implications, and a ready-to-use tool for benchmarking or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance with Walmart\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA maintains a long-term strategic alliance with Walmart, with roughly 1,300 of its ~1,700 retail fuel locations colocated or adjacent to Walmart stores as of Dec 31, 2025, anchoring its real estate strategy. By positioning near high-traffic Walmart hubs, Murphy USA captures captive shoppers, driving about 65% of its retail fuel gallons and supporting ~70% of annual retail gross profit through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Supply and Logistics Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA sources gasoline and diesel through contracts with major refiners and pipeline operators, enabling procurement of ~1.2 billion gallons in 2024 at wholesale discounts that helped keep national average pump prices ~8% below regional peers in Q4 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore-Mark Distribution Agreement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore-Mark, as Murphy USA’s primary wholesale distributor, supplies the majority of non-fuel merchandise—snacks, beverages and retail items—supporting ~70–80% of store assortments and enabling high inventory turnover (category turnover \u0026gt;12x\/year). This scale drives consistent on-shelf availability and helped Murphy USA keep convenience gross margin resilient in 2024, supporting competitive pricing via distribution efficiencies and lower per-unit procurement costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTobacco Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA keeps close ties with major tobacco manufacturers to secure volume discounts and promotional funding for tobacco, which accounted for roughly 12–15% of non-fuel merchandise revenue and helped drive an estimated $1.2 billion in in-store sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships preserve margins on a high-turn category, boost weekly foot traffic for core convenience customers, and enable targeted pricing that complements fuel and loyalty offers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12–15% of non-fuel merchandise revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003e~$1.2B in in-store sales tied to tobacco (FY2024)\u003c\/li\u003e\n\u003cli\u003eVolume discounts + promo funds protect margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processors and Fleet Card Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA partners with payment processors and fleet card issuers like WEX and Fuelman to enable fast, low-friction payments for retail and commercial drivers; in 2025 these channels support ~15% of transactions at forecourts, boosting average ticket value by ~6% for fleet customers.\u003c\/p\u003e\n\u003cp\u003eIntegration ensures sub-1.5s point-of-sale authorization and reduces declines, expanding Murphy USA's reach into small-business fleets and professional drivers while cutting checkout time and operational hiccups.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: WEX, Fuelman, major banks\u003c\/li\u003e\n\u003cli\u003eFleet share: ~15% of transactions (2025)\u003c\/li\u003e\n\u003cli\u003eAvg ticket uplift: ~6% for fleet users\u003c\/li\u003e\n\u003cli\u003eAuth speed: \u0026lt;1.5 seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA-Walmart alliance fuels 65% gallons and 70% retail GP, $1.2B tobacco sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s Walmart alliance (≈1,300 of ≈1,700 sites, 12\/31\/2025) drives ~65% of fuel gallons and ~70% of retail gross profit; fuel procurement (~1.2B gallons in 2024) via refiners\/pipelines kept Q4 2024 pump prices ~8% below peers; Core-Mark and tobacco partners supported ~70–80% assortments and ~$1.2B in tobacco sales (FY2024); fleet\/payment partners (WEX, Fuelman) made ~15% of 2025 transactions.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWalmart\u003c\/td\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e~1,300 of ~1,700 (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefiners\/Pipelines\u003c\/td\u003e\n\u003ctd\u003eFuel volume\u003c\/td\u003e\n\u003ctd\u003e~1.2B gallons (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore-Mark\u003c\/td\u003e\n\u003ctd\u003eAssortment support\u003c\/td\u003e\n\u003ctd\u003e70–80% of stores (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTobacco suppliers\u003c\/td\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e~$1.2B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWEX\/Fuelman\u003c\/td\u003e\n\u003ctd\u003eTransaction share\u003c\/td\u003e\n\u003ctd\u003e~15% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for Murphy USA that maps customer segments, value propositions, channels, revenue streams and key partners tied to real-world retail fuel and convenience operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Murphy USA that condenses retail fuel and convenience strategies into a one-page snapshot—ideal for rapid team collaboration, boardroom reviews, or side-by-side comparisons to save hours of structuring and focus on strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel Procurement and Pricing Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA buys fuel using hedging and bulk contracts to lower input costs, securing spreads that funded ~45% of its 2024 gross profit from fuel sales; by tracking rack prices and using dynamic retail pricing, the chain preserved a fuel margin near $0.17\/gal in FY2024 while keeping pump prices competitive for price-sensitive shoppers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Store Operations and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDaily operations at over 1,700 Murphy USA and Murphy Express sites focus on cleanliness, safety, and sub-3-minute service for fuel lanes and register throughput, supporting the quick-stop brand that generated $8.2 billion in 2024 retail fuel and convenience revenue. Managers run staffing, inventory and loss-prevention, while quarterly operational audits and continuous training keep uptime and service consistency above company targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchandising and Category Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA analyzes POS and loyalty data to squeeze profit from ~1,800–2,000 sq ft stores, prioritizing high-velocity categories—tobacco, beverages, snacks—that represented ~65% of in-store gross profit in 2024; localized assortments boost unit sales, with top markets showing 8–12% higher SKU turnover after assortment tweaks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Program Maintenance and Data Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murphy Drive Rewards program drives repeat visits and captures purchase data; in 2024 the program accounted for ~18% of chain transactions and lifted average basket value by 7.5% year-over-year.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes digital UX improvements and personalized offers using SKU-level loyalty data, raising customer lifetime value (CLV) and giving Murphy USA an edge in a crowded retail fuel and convenience market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProgram share: ~18% of transactions (2024)\u003c\/li\u003e\n\u003cli\u003eAvg basket uplift: +7.5% YoY\u003c\/li\u003e\n\u003cli\u003eFocus: digital UX, SKU-level personalization\u003c\/li\u003e\n\u003cli\u003eOutcome: higher CLV, competitive differentiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal Estate Development and Site Modernization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMurphy USA regularly reviews its portfolio to target new builds and $100–150m annual remodel capex (2024–25 guidance) for site refreshes, focusing on high-speed pumps and optimized store layouts to lift throughput and margins.\u003c\/p\u003e\n\u003cp\u003eSite selection targets high-growth corridors; new-store openings totaled 39 in 2024, supporting market penetration and same-store sales leverage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual remodel capex: $100–150m (2024–25)\u003c\/li\u003e\n\u003cli\u003eHigh-speed pumps: lower dwell time, higher throughput\u003c\/li\u003e\n\u003cli\u003e2024 new stores: 39\u003c\/li\u003e\n\u003cli\u003eFocus: high-growth corridors, long-term growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: $8.2B Fuel+C-Store Sales, $0.17\/gal Margin, 39 New Sites, $100–150M Remodel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA secures fuel via hedges and bulk contracts, funding ~45% of 2024 fuel gross profit and keeping retail fuel margin near $0.17\/gal while selling $8.2B fuel+convenience in 2024; ops at 1,700+ sites target sub-3-minute fuel\/register service, 39 net new stores in 2024, and $100–150M annual remodel capex (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel+convenience revenue\u003c\/td\u003e\n\u003ctd\u003e$8.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel margin\u003c\/td\u003e\n\u003ctd\u003e$0.17\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHedge-funded gross profit\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites\u003c\/td\u003e\n\u003ctd\u003e1,700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew stores\u003c\/td\u003e\n\u003ctd\u003e39\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemodel capex\u003c\/td\u003e\n\u003ctd\u003e$100–150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual Murphy USA Business Model Canvas you’ll receive after purchase—not a mockup or sample—and upon completing your order you’ll get this same ready-to-edit file in its entirety, formatted for immediate use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749859799417,"sku":"murphyusa-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/murphyusa-business-model-canvas.png?v=1772219305","url":"https:\/\/growthsharematrix.com\/products\/murphyusa-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}