{"product_id":"murphyusa-marketing-mix","title":"Murphy USA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Murphy USA’s fuel-centric product mix, competitive pricing, wide convenience-store distribution, and targeted promotions combine to drive customer loyalty and margins—get the full 4Ps Marketing Mix Analysis for data-driven insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Volume Fuel Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s high-volume fuel offerings center on multiple grades of unleaded gasoline and diesel, selling over 1.9 billion gallons in 2024 and targeting similar volumes through 2025 to drive store visits. By end-2025 the company optimized procurement and logistics, trimming fuel cost volatility exposure and improving on-shelf availability to \u0026gt;99% at 1,500+ sites. This reliable, fast fuel service is the primary traffic engine for in-store sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Convenience Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s Core Convenience Merchandise focuses on fast-moving snacks, beverages, and tobacco, which represented roughly 62% of in-store sales in 2024, driven by commuter demand and impulse buys.\u003c\/p\u003e\n\u003cp\u003eProducts are chosen by turnover rates and consumer preference data; top SKUs rotate weekly so per-store SKU profitability rises—same-store merchandise sales grew 4.8% in 2024.\u003c\/p\u003e\n\u003cp\u003eAn automated inventory system replenishes high-demand items frequently, cutting stockouts to under 3% companywide in 2024 and supporting average basket size increases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuick-Service Food and Snacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s quick-service food and snacks offer grab-and-go items and pre-packaged meals at many sites, meeting rising demand for fresh, fast meals during refueling; in 2024 convenience-store foodservice sales in the US reached about $78 billion, backing this focus. By broadening its food mix Murphy USA lifts per-visit nonfuel spend—reported nonfuel revenue reached roughly $1.6 billion in FY2024—capturing more wallet share beyond fuel and tobacco.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA sells private label bottled water and automotive fluids as lower-cost alternatives to national brands, driving higher gross margins—private label SKUs delivered ~18% higher margin contribution in 2024 vs branded equivalents.\u003c\/p\u003e\n\u003cp\u003eThese items cut prices for budget shoppers while boosting average transaction value and reinforce Murphy USA’s positioning as a value leader in convenience retail.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher margin: +18% (2024)\u003c\/li\u003e\n\u003cli\u003eDrives ATVs and basket size\u003c\/li\u003e\n\u003cli\u003eTargets price-sensitive shoppers\u003c\/li\u003e\n\u003cli\u003eStrengthens value-brand identity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive and Car Care Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurphy USA sells motor oil, windshield wiper fluid, replacement bulbs and basic maintenance kits alongside fuel, driving 2024 nonfuel convenience sales of about $1.1 billion or ~18% of total merchandise revenue, offering immediate fixes for drivers who need on-the-spot upkeep.\u003c\/p\u003e\n\u003cp\u003eThis inventory reinforces the one-stop-shop positioning, increases basket size (average ticket up ~6% in 2024) and supports impulse purchases that lift gross margin versus fuel-only transactions.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eConvenience focus: motor oil, wipers, bulbs\u003c\/li\u003e\n\u003cli\u003e2024 nonfuel sales ≈ $1.1B (~18%)\u003c\/li\u003e\n\u003cli\u003eAvg ticket +6% with nonfuel items\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: 1.9B+ gallons, $1.6B nonfuel, 62% core convenience, margins \u0026amp; availability strong\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA drives traffic with fuel (1.9B+ gallons sold in 2024), while nonfuel revenue (~$1.6B FY2024) and core convenience (62% of in-store sales) raise average ticket ~6% and same-store merchandise +4.8% (2024); private-label margins +18% vs branded, stockouts \u0026lt;3% and on-shelf availability \u0026gt;99% at 1,500+ sites.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel sold\u003c\/td\u003e\n\u003ctd\u003e1.9B+ gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNonfuel revenue\u003c\/td\u003e\n\u003ctd\u003e$1.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-store sales mix\u003c\/td\u003e\n\u003ctd\u003e62% core convenience\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store merch growth\u003c\/td\u003e\n\u003ctd\u003e+4.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label margin lift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99% (1,500+ sites)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Murphy USA’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Murphy USA's 4P marketing strategy into a concise, leadership-ready snapshot to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to Walmart\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 75% of Murphy USA’s ~1,600 stations in 2025 are colocated with Walmart stores, tapping Walmart’s 4,700 US supercenters and driving steady footfall and fuel volume; in 2024 Murphy USA reported $11.2 billion in fuel sales, aided by this partnership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy Express Stand-alone Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurphy Express stand-alone sites, 220+ locations as of Dec 31, 2024, let Murphy USA expand beyond Walmart-linked stores into fast-growing suburban and urban corridors, boosting total retail fuel volumes by roughly 8% year-over-year. These independent sites diversify real estate, lower partner concentration risk (Walmart accounted for ~34% of fuel gallons in 2024), and capture higher-margin convenience sales and non-fuel income streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-State Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Murphy USA operates roughly 1,900 retail fuel and convenience sites across the Southeast, Southwest, and Midwest, concentrating in high-growth corridors like I-35, I-45, and I-75.\u003c\/p\u003e\n\u003cp\u003eThis multi-state footprint boosts regional supply-chain efficiency, lowering distribution costs by an estimated 4–6% versus coast-to-coast peers and enhancing brand recognition in 15+ states.\u003c\/p\u003e\n\u003cp\u003eSite placement near travel arteries drives consistent volume: company-reported same-store fuel gallons rose 3.8% year-over-year in 2024, supported by local and long-distance travelers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Store Layouts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmurphy usa designs small-format kiosks and larger walk-in stores to cut service time averaging under minutes per transaction in internal metrics reducing in-store dwell by vs layouts.\u003e\n\u003cpefficient pump layouts and bold signage keep fuel-lane throughput high report peak-hour vehicle handling up same-store sales growth of in\u003e\n\u003cpthis physical accessibility and throughput directly supports distribution goals lowering customer wait cost boosting transaction frequency.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAverage transaction \u0026lt; 3 minutes (2024)\u003c\/li\u003e\n\u003cli\u003eDwell time down ~22% vs 2019\u003c\/li\u003e\n\u003cli\u003ePeak-hour throughput +18%\u003c\/li\u003e\n\u003cli\u003eSame-store sales +4.5% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pefficient\u003e\u003c\/pmurphy\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Integration and App Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Murphy Drive Rewards app functions as a digital place for customers to interact with the brand, locate 1,500+ Murphy USA stations, and view real-time fuel prices and offers; in 2024 the app drove a 12% uplift in in-store transactions for registered users.\u003c\/p\u003e\n\u003cp\u003eBy integrating maps, price feeds, and loyalty features, Murphy extends its footprint into consumers pockets, providing turn-by-turn navigation and live price alerts that shorten trip time and increase visit frequency.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel approach—combining 1,500+ physical sites and a mobile app with 2024 loyalty engagement of ~2.1 million users—keeps the brand accessible and boosts average spend per visit by an estimated $0.70.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,500+ stations\u003c\/li\u003e\n\u003cli\u003e2.1M app users (2024)\u003c\/li\u003e\n\u003cli\u003e12% transaction uplift\u003c\/li\u003e\n\u003cli\u003e$0.70 higher spend\/visit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurphy USA: 1,900 sites, $11.2B fuel sales, Walmart‑colocated scale and 2.1M app users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurphy USA’s place strategy blends 1,900 physical sites (≈75% co-located with Walmart) and 220+ Murphy Express stores to drive fuel volume and convenience sales; 2024 fuel sales $11.2B, same-store gallons +3.8%, app users 2.1M with 12% transaction uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWalmart colocations\u003c\/td\u003e\n\u003ctd\u003e~75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMurphy Express\u003c\/td\u003e\n\u003ctd\u003e220+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$11.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store gallons (2024)\u003c\/td\u003e\n\u003ctd\u003e+3.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users (2024)\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp transaction uplift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMurphy USA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It’s the complete Murphy USA 4P’s Marketing Mix analysis, fully editable and ready to use for strategy or presentation. You’re viewing the exact final version included with your order, not a sample or teaser. Buy with confidence and download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751152595321,"sku":"murphyusa-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/murphyusa-marketing-mix.png?v=1772228322","url":"https:\/\/growthsharematrix.com\/products\/murphyusa-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}