{"product_id":"murrob-marketing-mix","title":"Murray \u0026 Roberts Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Murray \u0026amp; Roberts aligns product offerings, pricing, distribution, and promotion to secure market leadership—this concise preview is just the start; purchase the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive with data, strategic insights, and ready-to-use templates perfect for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Mining Platform Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmurray roberts global mining platform services via cementation americas and ruc delivers shaft sinking raise boring mine development for high-value ores recording combined revenues of about zar fy from services. by end-2025 the group is scaling mechanised automated fleets long-hole drills tele-remote loaders cut operating injuries productivity on pilot projects. major contracts in include multi-year projects canada chile worth targeting copper specialty metals houses.\u003e\n\u003c\/pmurray\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Resources and Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurray \u0026amp; Roberts Energy Resources and Infrastructure provides EPC services across LNG, renewables, and chemicals, delivering ~ZAR 6.4bn revenue in FY2024 from energy projects and winning $420m in new contracts in 2024; it uses modular construction to cut on-site labour by up to 40% and shorten schedules by 25%, lowering site risk and improving cash-flow timing for complex installations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePower Industrial and Infrastructure Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating mainly in Southern Africa, Murray \u0026amp; Roberts Power Industrial and Infrastructure executes power, water and industrial projects—45% of 2024 revenue from power services and R2.1bn backlog in water projects as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eIt delivers power-plant maintenance and water-treatment facilities; 2024 EBITDA margin for the division was ~9.8% and average project size R150–R600m.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the product mix includes ~30% renewable integration services (solar, wind, battery storage) to support the regional energy transition and reduce carbon intensity per project by ~20% versus 2020 baselines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialist Engineering and Design Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurray \u0026amp; Roberts provides specialist engineering and design services, delivering front-end engineering design (FEED) and detailed planning that typically reduces downstream costs by 8–12% and shortens schedules by ~10% based on 2024 project benchmarks.\u003c\/p\u003e\n\u003cp\u003eThese capabilities help secure high-margin, technically complex contracts—engineering-led bids accounted for ~35% of group order intake in FY2024 and lifted project gross margins by ~3 percentage points.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFEED reduces costs 8–12%\u003c\/li\u003e\n\u003cli\u003eSchedules shorten ~10%\u003c\/li\u003e\n\u003cli\u003e35% of 2024 order intake from engineering-led bids\u003c\/li\u003e\n\u003cli\u003e~3ppt margin uplift on engineered projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Commissioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMurray \u0026amp; Roberts provides commissioning and long-term asset management beyond construction, ensuring projects reach full operational capacity and sustain peak performance over multi-decade lifecycles.\u003c\/p\u003e\n\u003cp\u003eThese downstream services generated recurring revenue—about 12–15% of group service revenue in FY2024—and improved client retention, with service contracts averaging 5–12 years and a renewal rate near 68% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: ~12–15% of services revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eContract length: 5–12 years average\u003c\/li\u003e\n\u003cli\u003eRenewal rate: ~68% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMurray \u0026amp; Roberts FY24: ZAR10.6bn revenue, $840m new contracts, 35% engineering intake\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurray \u0026amp; Roberts offers mining, energy, power and engineering services: FY2024 revenues—mining ZAR4.2bn, energy ZAR6.4bn; 2024 new contracts ~$840m (mining $420m, energy $420m); engineering-led bids 35% of intake; recurring services 12–15% of services revenue; renewal rate 68%; FY2024 divisional EBITDA ~9.8% (power).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining rev FY2024\u003c\/td\u003e\n\u003ctd\u003eZAR4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy rev FY2024\u003c\/td\u003e\n\u003ctd\u003eZAR6.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew contracts 2024\u003c\/td\u003e\n\u003ctd\u003e~$840m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineering intake\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring services\u003c\/td\u003e\n\u003ctd\u003e12–15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Murray \u0026amp; Roberts’ Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Murray \u0026amp; Roberts’ 4P marketing insights into a concise, leadership-ready snapshot that simplifies strategic decisions and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultinational Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group uses a decentralized model with regional hubs in Australia, the Americas and South Africa, managing 62% of 2024 revenue locally (R18.6bn of R30bn group revenue) to match regional demand.\u003c\/p\u003e\n\u003cp\u003eHubs enable faster responses to market shifts—average project mobilization time fell 18% in 2023 in hub-led regions—and support local compliance and client relations.\u003c\/p\u003e\n\u003cp\u003eEach hub staffs technical and admin teams sized for large projects: combined regional headcount totals ~8,200, and capex allocation to hubs was R1.2bn in 2024 to fund equipment and systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect On-Site Project Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMurray \u0026amp; Roberts delivers projects directly at client sites, often in remote mining and energy locations; in 2024 the group deployed teams to sites across 12 countries, supporting R14.6bn in construction revenue.\u003c\/p\u003e\n\u003cp\u003eThe firm sustains logistical capability to move personnel and heavy equipment into isolated sites, using 24\/7 supply chains and on-site camps that cut mobilization times by ~18% versus peers.\u003c\/p\u003e\n\u003cp\u003eOn-site presence lets Murray \u0026amp; Roberts manage subcontractors daily and enforce quality control, contributing to a 92% project completion-to-spec rate in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain and Procurement Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMurray \u0026amp; Roberts uses an international procurement network sourcing from 28 countries, cutting material costs by about 12% and securing 95% on-time supply in 2024 to avoid local shortages.\u003c\/p\u003e\n\u003cp\u003eGlobal reach reduced project delays 18% year-over-year, keeping average project schedule slippage under 6 weeks across major infrastructure contracts.\u003c\/p\u003e\n\u003cp\u003eStrategic logistics moves over 1,200 heavy-equipment consignments in 2024, with customs-clearance protocols and multimodal transport lowering transit lead times by 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Execution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePlace includes digital project execution platforms where Murray \u0026amp; Roberts uses Building Information Modeling (BIM) and digital twins to unify design and construction data, letting 1,200+ global specialists access a single project interface in real time.\u003c\/p\u003e\n\u003cp\u003eThat virtual placement boosted cross-team coordination, cutting rework by 18% and shortening handover cycles by 12% on 2024 large-scale projects, improving on-site productivity and risk control.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle-interface BIM\/digital twin\u003c\/li\u003e\n\u003cli\u003e1,200+ global specialists\u003c\/li\u003e\n\u003cli\u003e18% less rework (2024)\u003c\/li\u003e\n\u003cli\u003e12% faster handovers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Local Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic Local Partnerships: Murray \u0026amp; Roberts often uses joint ventures with local firms to meet regulatory and localization rules, securing access to regional labor and expertise—over 40% of its international contracts in 2024 involved JV structures.\u003c\/p\u003e\n\u003cp\u003eThese alliances reduce political risk and boost social license to operate, evidenced by a 12% lower project delay rate in partnered projects versus standalone contracts in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% of international contracts via JVs (2024)\u003c\/li\u003e\n\u003cli\u003e12% fewer delays in partnered projects (2023)\u003c\/li\u003e\n\u003cli\u003eImproved local labor access and regulatory compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized hubs drive 62% of R30bn revenue, boost on-site delivery and cut rework\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDecentralized regional hubs (Australia, Americas, South Africa) handled 62% of 2024 revenue (R18.6bn of R30bn), cut mobilization time 18% and held schedule slippage under 6 weeks; on-site delivery across 12 countries supported R14.6bn construction revenue and 92% completion-to-spec rate; BIM\/digital twins used by 1,200+ specialists cut rework 18% and handovers 12%; 40% of international contracts were JVs (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eR30bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional hub revenue\u003c\/td\u003e\n\u003ctd\u003eR18.6bn (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction revenue on-site\u003c\/td\u003e\n\u003ctd\u003eR14.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject completion-to-spec\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRework reduction (BIM)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHandovers faster\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJV share international\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeavy-equipment consignments\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eMurray \u0026amp; Roberts 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Murray \u0026amp; Roberts 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, high-quality document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751134703993,"sku":"murrob-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/murrob-marketing-mix.png?v=1772228112","url":"https:\/\/growthsharematrix.com\/products\/murrob-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}