{"product_id":"myfawry-marketing-mix","title":"Fawry Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Fawry’s product offerings, pricing tiers, distribution network, and promotional tactics combine to drive market leadership—this concise preview highlights key strengths and gaps, but the full 4Ps Marketing Mix Analysis delivers in-depth, editable insights, data-driven recommendations, and ready-to-use slides to accelerate strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Bill Payment and Utility Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFawry’s Comprehensive Bill Payment and Utility Suite unifies electricity, water, gas, and telecoms billing for Egypt, serving over 28 million households by end-2025 with automated scheduling and real-time reconciliation; monthly bill transactions exceed 120 million, driving daily engagement and 65%+ retention for core users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFawry Accept Merchant Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFawry Accept Merchant Solutions offers e-commerce gateways and POS terminals for retailers, handling cards, digital wallets, and Buy Now Pay Later; by end-2024 it processed over 1.2 billion transactions worth ~EGP 150 billion, enabling faster settlements and improved cash flow for SMEs. The suite helps merchants digitize revenue streams, reduce cash handling, and supports scale—from single-shop owners to platforms—backed by Fawry’s nationwide agent network of 50,000+ touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services and Micro-Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFawry expanded into micro-lending and consumer finance in 2023 to reach Egypt’s estimated 60% unbanked\/underbanked adults, offering instant loans via data-driven credit scoring to small merchants and consumers.\u003c\/p\u003e\n\u003cp\u003eBy end-2024, credit products generated ~E£350M revenue and raised ARPU by ~28%, while average loan size was E£6,200 and 30-day default stayed near 4.2%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe myFawry Super App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe myFawry Super App is a centralized digital hub for payments, peer-to-peer transfers, virtual prepaid cards, bill payments and lifestyle services, positioning Fawry as a one-stop wallet and financial OS.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the app reports over 18 million registered users and processes ~45 million monthly transactions, adding investment rails for gold and mutual funds and in-app micro‑investing options tied to merchant rewards.\u003c\/p\u003e\n\u003cp\u003eIt serves as the primary touchpoint for digital natives seeking frictionless finance, reducing customer churn by ~12% and lifting in-app ARPU (average revenue per user) by an estimated 22% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18M+ users (2025)\u003c\/li\u003e\n\u003cli\u003e~45M monthly transactions\u003c\/li\u003e\n\u003cli\u003eVirtual cards, P2P, bill pay, micro-investing\u003c\/li\u003e\n\u003cli\u003eARPU +22% YoY; churn -12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Value-Added Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFawry partners with established insurers to offer affordable micro-insurance for health, life, and property, sold via its 2025 network of 300,000 agents, 29,000 kiosks, and digital channels; premiums average $3–$8 monthly, targeting low-income users.\u003c\/p\u003e\n\u003cp\u003eThe move boosts Fawry’s financial-services positioning—insurance now contributes to the company’s revenue mix alongside payments and BNPL, supporting cross-sell and retention; in 2024 insurance pilot saw 12% uptake among new users.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eAffordable monthly premiums $3–$8\u003c\/li\u003e\n\u003cli\u003eDistribution: 300,000 agents, 29,000 kiosks, digital apps (2025)\u003c\/li\u003e\n\u003cli\u003eProducts: health, life, property micro-insurance\u003c\/li\u003e\n\u003cli\u003e2024 pilot uptake 12% among new users\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFawry: 28M households, 18M app users, E£150B merchant volume, E£350M credit revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFawry’s product suite bundles bill payments, merchant POS\/e‑commerce, micro‑loans, myFawry super‑app, and micro‑insurance—serving 28M households, 18M app users, ~45M monthly transactions, processing 1.2B merchant txns (~E£150B) and generating ~E£350M credit revenue (2024); ARPU +22%, churn −12%, average loan E£6,200, 30‑day default 4.2%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHouseholds served\u003c\/td\u003e\n\u003ctd\u003e28M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly txns\u003c\/td\u003e\n\u003ctd\u003e45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchant txns (cum)\u003c\/td\u003e\n\u003ctd\u003e1.2B (E£150B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit revenue\u003c\/td\u003e\n\u003ctd\u003eE£350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg loan size\u003c\/td\u003e\n\u003ctd\u003eE£6,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e30‑day default\u003c\/td\u003e\n\u003ctd\u003e4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU change\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn change\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fawry’s Product, Price, Place, and Promotion strategies, using real operational examples and competitive context to inform actionable insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Fawry’s 4P marketing mix into a concise, leadership-ready snapshot that quickly conveys product, price, place, and promotion strategies to streamline decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Agent Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFawry maintains a massive physical footprint with over 330,000 retail agents across all 27 Egyptian governorates, from groceries to pharmacies, serving as cash-in\/cash-out points and processing an estimated 1.2 billion transactions in 2024 worth ~EGP 200 billion; this hyper-local network gives rural customers direct access to digital financial services and lifts last-mile penetration for bill payments, transfers, and e‑commerce payouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Channels and Mobile Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003emyFawry mobile app and Fawry's web portal provide 24\/7 payments and bill services, supporting over 30 million registered users and processing ~1.2 billion transactions worth EGP 220 billion in 2024, removing need for branches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFawryPlus Branded Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFawryPlus branded outlets act as dedicated physical centers handling complex banking and financial services, including KYC document verification and account onboarding, reducing online drop-off by up to 18% (Fawry 2024 operations report). They bridge banking and fintech by offering staffed, professional support in high-traffic urban sites—over 350 outlets across Egypt as of Dec 2024—boosting visibility and driving a 12% rise in cross-sell transactions year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Banking and Institutional Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfawry integrates services into major banks and corporates via apis letting customers access payments inside bank apps kiosks which cut the need for new terminals.\u003e\n\u003cpin fawry reported over partner banks and corporate touchpoints driving a rise in transaction volume contributing of digital revenues.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e350+ partner banks\u003c\/li\u003e\n\u003cli\u003e120,000 corporate touchpoints\u003c\/li\u003e\n\u003cli\u003e28% transaction volume growth (2025)\u003c\/li\u003e\n\u003cli\u003e42% of digital revenues from partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pfawry\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Expansion into GCC Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfawry expanded into gcc markets led by a saudi launch and partnership scaling to monthly transactions there targeting cross-border payroll remittances serving million egyptian expatriates in arabia.\u003e\n\u003cpgeographic diversification cut egyptian revenue share to in fy2024 from fy2019 reducing single-market risk and adding a cagr runway gcc corridors through\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eSaudi operations: ~150k monthly txns (2024)\u003c\/li\u003e\n\u003cli\u003eEgyptian expats in KSA: ~2.7M (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue share Egypt: 68% (FY2024)\u003c\/li\u003e\n\u003cli\u003eGCC-driven CAGR: ~12% to 2024\u003c\/li\u003e\n\n\u003c\/pgeographic\u003e\u003c\/pfawry\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFawry: 1.2B txns, 30M users, 350+ banks — 28% growth as Egypt slips to 68% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFawry combines 330,000+ retail agents, 350+ FawryPlus outlets, 30M app users and 120,000 corporate touchpoints to process ~1.2B txns worth ~EGP 220B (2024); partnerships (350+ banks) drove 28% volume growth in 2025 and cut Egypt revenue to 68% (FY2024), while GCC ops handled ~150k monthly txns in KSA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail agents\u003c\/td\u003e\n\u003ctd\u003e330,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e30M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions\u003c\/td\u003e\n\u003ctd\u003e~1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransaction value\u003c\/td\u003e\n\u003ctd\u003e~EGP 220B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner banks\u003c\/td\u003e\n\u003ctd\u003e350+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate touchpoints\u003c\/td\u003e\n\u003ctd\u003e120,000 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolume growth\u003c\/td\u003e\n\u003ctd\u003e28% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEgypt revenue share\u003c\/td\u003e\n\u003ctd\u003e68% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKSA monthly txns\u003c\/td\u003e\n\u003ctd\u003e~150k (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFawry 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Fawry 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. This comprehensive analysis covers Product, Price, Place, and Promotion with editable, ready-to-use content tailored for strategic decision-making. You’re viewing the exact final file included with your order, available for immediate download and implementation. Buy with confidence—the document shown is the finished deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750094778745,"sku":"myfawry-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/myfawry-marketing-mix.png?v=1772221970","url":"https:\/\/growthsharematrix.com\/products\/myfawry-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}