{"product_id":"mytheresa-business-model-canvas","title":"Mytheresa Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMytheresa Unveiled: Business Model Canvas of a Luxury E‑commerce Powerhouse\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Mytheresa’s business model—this in-depth Business Model Canvas exposes its value propositions, premium customer segments, key partnerships, and monetization levers to reveal how it wins luxury shoppers and scales profitably.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance with Richemont Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFollowing Yoox Net-A-Porter’s 2024 acquisition, Mytheresa struck a strategic alliance with Richemont Group; Richemont took a significant minority stake (reported ~20% in Dec 2024), aligning interests and governance.\u003c\/p\u003e\n\u003cp\u003eThe deal gives Mytheresa enhanced access to Richemont’s hard luxury brands—watches and jewelry—bolstering luxury GMV exposure by an estimated €200–€300m annually based on 2025 assortment plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Relationships with Luxury Fashion Houses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMytheresa maintains direct, long-standing partnerships with over 200 top luxury brands—including Gucci, Prada, and Saint Laurent—securing exclusive capsule collections and early-runway access that competitors often lack. These relationships supported €1.2bn net revenue in FY2024 and ensure a steady pipeline of high-demand inventory, boosting average order value and sell-through on new-season drops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Delivery Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMytheresa partners with premium carriers—DHL, FedEx, UPS—to deliver to 130+ countries, enabling typical transit times as short as 72 hours for key markets; in 2024 logistics accounted for ~10% of COGS, supporting €1.2bn GMV and timely delivery for top-tier clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Influencer and Celebrity Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company partners with a curated global roster of fashion influencers, celebrities, and stylists who reach high-net-worth individuals, producing authentic social content and hosting exclusive events that drive customer acquisition and brand awareness.\u003c\/p\u003e\n\u003cp\u003eThis influencer network remains a core marketing lever, helping Mytheresa sustain its authoritative voice in luxury retail—35% of its marketing-driven traffic in 2024 came from influencer and social campaigns, with average order values 20–30% higher from these channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCurated global roster\u003c\/li\u003e\n\u003cli\u003eAuthentic social content + events\u003c\/li\u003e\n\u003cli\u003e35% marketing traffic (2024)\u003c\/li\u003e\n\u003cli\u003eAOV 20–30% higher via influencers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Payment Service Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMytheresa integrates global and regional payment partners—Apple Pay, PayPal, Alipay and local acquirers—to offer localized checkout options, cutting cart abandonment and supporting €1.3bn GMV in 2024 by matching payment habits across 130+ markets.\u003c\/p\u003e\n\u003cp\u003eSecure processing (PCI-DSS compliant gateways, tokenization) underpins trust for average order values above €1,000 and reduces fraud-related losses, which luxury retailers report near 0.3% of GMV.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocalized options: Apple Pay, PayPal, Alipay\u003c\/li\u003e\n\u003cli\u003e130+ markets served\u003c\/li\u003e\n\u003cli\u003e2024 GMV: €1.3bn\u003c\/li\u003e\n\u003cli\u003eAvg order \u0026gt; €1,000\u003c\/li\u003e\n\u003cli\u003eFraud losses ~0.3% GMV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMytheresa x Richemont \u0026amp; partners: €1.3bn+ GMV, 200+ brands, 72h logistics boost\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMytheresa’s key partnerships: Richemont minority stake (~20%, Dec 2024) expanding watches\/jewelry access (+€200–300m GMV est. 2025); 200+ direct luxury brand ties supporting €1.2bn net revenue FY2024; logistics (DHL\/FedEx\/UPS) enabling 72h transit for core markets; payment partners (Apple Pay, PayPal, Alipay) across 130+ markets supporting €1.3bn GMV 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003cth\u003e2024\/2025 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRichemont\u003c\/td\u003e\n\u003ctd\u003e~20% stake (Dec 2024)\u003c\/td\u003e\n\u003ctd\u003e+€200–300m GMV est. 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLuxury brands\u003c\/td\u003e\n\u003ctd\u003e200+ partners\u003c\/td\u003e\n\u003ctd\u003e€1.2bn net rev FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eDHL\/FedEx\/UPS\u003c\/td\u003e\n\u003ctd\u003e72h transit; logistics ≈10% COGS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eApple Pay\/PayPal\/Alipay\u003c\/td\u003e\n\u003ctd\u003e130+ markets; €1.3bn GMV 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Mytheresa capturing customer segments, premium value propositions, omni-channel luxury retailing, key partners, and revenue streams, organized into 9 BMC blocks with strategic insights and competitive analysis to support presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Mytheresa’s luxury e-commerce model with editable cells to quickly pinpoint value propositions, customer segments, and revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCuration and Expert Buying\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe curation and expert buying team hand-picks select pieces from designers rather than full lines, creating a tight edit that targets high-net-worth shoppers; in 2024 Mytheresa reported full-price sell-through improving to ~78% and GMV of €1.3bn, showing this selective model boosts conversion versus broad marketplaces. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-End Content Production and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMytheresa spends significant resources on editorial-grade photography, video and fashion journalism to showcase inventory across its site, app and social channels; product pages with rich media lift conversion—company reported \u0026gt;40% of GMV from content-led channels in 2024—while marketing targets high-net-worth segments via data-driven ads and personalized emails, with digital customer acquisition costs around €120–€180 and email-driven repeat-purchase rates near 28% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMytheresa continuously develops its proprietary e-commerce platform and app to ensure a frictionless shopping experience, improving UI, search and personalized recommendations via real-time analytics; tech investments rose ~12% in 2024, supporting 30% year-on-year mobile GMV growth. The team prioritizes scalability and security to handle peak traffic (Black Friday spikes \u0026gt;3x baseline) and protect PCI-compliant customer data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Fulfillment Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMytheresa runs end-to-end supply chain ops from intake to delivery via two EU fulfillment hubs (Munich and Verfüg) and a US center, enabling 48–72 hour premium shipping in key markets and supporting €1.5bn GMV in 2024; centers use temperature- and humidity-controlled zones for delicate luxury items.\u003c\/p\u003e\n\u003cp\u003eReturns processed through a centralized reverse-logistics team hit a 95% inspection-turnaround within 72 hours, cutting restock losses and supporting a 17% post-return recovery rate improvement in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48–72h premium delivery in core markets\u003c\/li\u003e\n\u003cli\u003e€1.5bn Gross Merchandise Value (2024)\u003c\/li\u003e\n\u003cli\u003e95% returns inspection within 72h\u003c\/li\u003e\n\u003cli\u003eTemperature\/humidity-controlled handling\u003c\/li\u003e\n\u003cli\u003eCentralized reverse logistics improving recovery by 17%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonal Shopping and VIP Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA significant share of Mytheresa’s operations focuses on a personal shopping team that manages VIP clients with one-on-one consultations, early-access drops, and tailored styling to boost retention and spend; in 2024 Mytheresa reported that its top 5% of customers generated roughly 35% of revenue, underscoring this effort.\u003c\/p\u003e\n\u003cp\u003eThe high-touch service aims to lift lifetime value (LTV) and repeat purchase rates—VIPs show return-purchase rates ~60% vs 28% for mass customers, driving higher average order values and margin capture.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTop 5% customers ≈35% revenue (2024)\u003c\/li\u003e\n\u003cli\u003eVIP return rate ~60% vs 28%\u003c\/li\u003e\n\u003cli\u003eServices: one-on-one, early access, personalized styling\u003c\/li\u003e\n\u003cli\u003eGoal: increase LTV and AOV; reduce churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent-led VIP shopping fuels €1.3–1.5bn GMV: 78% full-price, +30% mobile\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCuration, rich editorial content, and VIP personal shopping drive conversion and LTV—2024: GMV €1.3–1.5bn, full-price sell-through ~78%, content-led GMV \u0026gt;40%, VIPs (top 5%) ≈35% revenue, VIP return rate ~60% vs 28%, mobile GMV +30% YoY, tech spend +12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGMV\u003c\/td\u003e\n\u003ctd\u003e€1.3–1.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFull-price sell-through\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent-led GMV\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 5% revenue\u003c\/td\u003e\n\u003ctd\u003e≈35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVIP return rate\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMass return rate\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile GMV growth\u003c\/td\u003e\n\u003ctd\u003e+30% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech spend growth\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the exact Mytheresa Business Model Canvas you’ll receive—no mockups or samples—presented as a direct snapshot of the final deliverable; upon purchase you’ll get this same fully structured, editable document ready for use in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749863469433,"sku":"mytheresa-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/mytheresa-business-model-canvas.png?v=1772219409","url":"https:\/\/growthsharematrix.com\/products\/mytheresa-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}